# For a brand doing $40M-$100M with 30%+ B2B/wholesale, does the Adobe Commerce B2B depth justify staying off Shopify Plus?

Reviewed by Martin Dejnicki, Director of SEO & AI Search · facts verified October 11, 2026 · canonical: https://deploi.ca/shopify/faq/adobe-commerce-b2b-depth-at-40m-100m-gmv

## Short answer

Adobe Commerce's business-to-business (B2B) depth justifies staying off Shopify Plus at $40M to $100M only when negotiated orders carry most wholesale revenue. Adobe ships negotiable quotes and approval rules natively ([Adobe Experience League](https://experienceleague.adobe.com/en/docs/commerce-admin/b2b/introduction), October 2026); Shopify's B2B overview names neither ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/features), October 2026). So reorders against agreed price lists fit Shopify natively ([Shopify's B2B plan table](https://help.shopify.com/en/manual/b2b/getting-started/plan-features), October 2026).

- **Wholesale revenue in this band:** $12M to $30M a year at 30%. 30% of $40M and of $100M (Deploi arithmetic from the figures above); brands above 30% sit higher. The RFQ record scores a quote build DEPENDS from $2M to $15M of B2B revenue and BUILD above $15M. ([Deploi Build vs. Buy, Should You Build or Buy RFQ & Quoting on Shopify?](https://deploi.ca/shopify/build-vs-buy/rfq-quoting))
- **Native on every Shopify plan:** Reorders and assisted orders. Companies, catalogs, net terms, draft order to invoice, checkout to draft, easy reorders, PO numbers and sales staff permissions run on Basic, Grow, Advanced and Plus. ([Shopify Help Center, Shopify B2B features by plan](https://help.shopify.com/en/manual/b2b/getting-started/plan-features))
- **Plus-only for wholesale:** Deposits, partial payments, direct company catalogs. Plus also lifts the 3-catalog cap that Basic, Grow and Advanced share across all B2B markets, and adds payment requests per fulfillment. ([Shopify Help Center, Shopify B2B features by plan](https://help.shopify.com/en/manual/b2b/getting-started/plan-features); [Shopify Changelog, Key B2B features now available on non-Plus plans](https://changelog.shopify.com/posts/key-b2b-features-now-available-on-non-plus-plans))
- **Caps no plan lifts:** 500 line items per order and per draft order. Shopify also lists Subscriptions and Agentic storefronts as incompatible with B2B, on every plan. ([Shopify Help Center, Requirements and considerations for using B2B](https://help.shopify.com/en/manual/b2b/getting-started/considerations))

## Deploi's call

Adobe Commerce's business-to-business (B2B) depth justifies staying off Shopify Plus only when negotiated orders carry most of your wholesale revenue, and the $40M to $100M band can't tell you whether they do. Count last quarter's B2B orders by shape before you book a demo, because the count usually settles the argument, often against the answer the person asking expected.

**BUILD: Move to Shopify Plus and build quoting when**

- Negotiated orders are a minority of last quarter's business-to-business (B2B) orders and of B2B revenue.
- Reorders and assisted orders carry the rest, and Shopify runs both on every plan ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/plan-features), October 2026).
- Your sales team negotiates for real and a developer bench can own the quote flow, the case [our request-for-quote (RFQ) and quoting record](https://deploi.ca/shopify/build-vs-buy/rfq-quoting) scores BUILD on draft orders (October 2026).
- Your direct-to-consumer (D2C) business is the growth story but runs on a platform chosen for wholesale.
- Your engineers spend their time on upgrades instead of commerce.

**BUY: Stay on Adobe Commerce when**

- Negotiated orders carry most B2B revenue and need named approvers, which Adobe runs natively ([Adobe Experience League](https://experienceleague.adobe.com/en/docs/commerce-admin/b2b/purchase-orders/purchase-order-flow), October 2026).
- Wholesale needs subscriptions or orders above 500 line items, which no Shopify plan supports for B2B ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/considerations), October 2026).
- A requirement sits outside software as a service (SaaS), the case [our enterprise platform record](https://deploi.ca/shopify/build-vs-buy/enterprise-platform-evaluation) scores BUY (October 2026).

## Does a $40M to $100M brand with 30% wholesale need Adobe Commerce's B2B depth?

A $40M to $100M brand with 30% or more wholesale needs Adobe Commerce's business-to-business (B2B) depth only if negotiated orders carry most of that wholesale. Revenue can't tell you, because the band covers many businesses that should decide opposite ways. At 30%, wholesale runs from $12M a year at $40M to $30M at $100M (Deploi arithmetic). Two of the workflows in [the Adobe versus Shopify B2B comparison](https://deploi.ca/shopify/faq/adobe-commerce-vs-shopify-plus-b2b-features) decide this question. Adobe ships negotiable quotes and purchase order approval rules ([Adobe Experience League](https://experienceleague.adobe.com/en/docs/commerce-admin/b2b/introduction), October 2026), and Shopify's B2B overview names neither ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/features), October 2026). So the deciding number is the share of your wholesale that runs through those two workflows, and you can count it this afternoon.

## How do you count whether your wholesale needs native quoting?

Count last quarter's business-to-business (B2B) orders and sort each one into three buckets:

1. **Reorders** against an agreed price list, placed by a buyer who knows what they want.
1. **Assisted orders** placed or edited by your sales team on the customer's behalf.
1. **Negotiated orders** that began as a quote, changed price at line level and needed sign-off from someone other than the buyer.

Then weigh the negotiated bucket twice, by order count and by revenue, because a few large accounts can carry most of the wholesale revenue. If negotiated orders are a minority on both measures, Shopify B2B already covers the shape of your business, and Adobe's depth is insurance you pay for in platform cost. If they carry most of the revenue, Adobe's quote and approval objects do work you'd otherwise rebuild and then own. Our judgment: run the count before any vendor demo, because a demo of negotiable quotes makes the negotiated bucket feel bigger than it is.

## Which wholesale orders does Shopify B2B handle natively?

Shopify B2B handles reorders and assisted orders natively on every plan, and negotiated orders not at all. Shopify's plan table puts the reorder tools on Basic, Grow, Advanced and Plus: companies, quantity price breaks, net terms and easy reorders. The assisted-order tools are on every plan too: draft order to invoice, checkout to draft, purchase order (PO) numbers and sales staff permissions ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/plan-features), October 2026). Core business-to-business (B2B) features reached the non-Plus plans on 2 April 2026 ([Shopify Changelog](https://changelog.shopify.com/posts/key-b2b-features-now-available-on-non-plus-plans), October 2026).

**Shopify covers reorders and assisted orders natively and leaves negotiated orders to a build**

| Order shape | Shopify, natively | Plan it needs |
| --- | --- | --- |
| Reorders | Catalogs, quick order lists, easy reorders, net terms | Every plan; more than 3 catalogs or direct company catalogs need Plus |
| Assisted orders | Draft order to invoice, checkout to draft, sales staff permissions | Every plan; deposits and partial payments need Plus |
| Negotiated orders | No quote object and no approval rule | A build on any plan |

Sources: [Shopify Help Center, Overview of B2B features on Shopify](https://help.shopify.com/en/manual/b2b/getting-started/features); [Shopify Help Center, Shopify B2B features by plan](https://help.shopify.com/en/manual/b2b/getting-started/plan-features). Verified October 9, 2026.

At 30% wholesale, a few accounts with their own prices can push past 3 catalogs, so price Plus against [Shopify's 3-catalog counting rule](https://deploi.ca/shopify/faq/advanced-3-catalog-limit-at-20m-gmv-b2b).

## Which Shopify B2B limits should a migrating Adobe merchant check first?

A migrating Adobe merchant should check four Shopify business-to-business (B2B) limits first, because no plan change lifts any of them.

- **500 line items.** Orders and draft orders each cap at 500 line items ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/considerations), October 2026), which binds distributors that order long, mixed pallets.
- **Subscriptions.** Shopify lists Subscriptions as incompatible with B2B, so [wholesale replenishment needs a standing-order route](https://deploi.ca/shopify/faq/b2b-subscriptions-company-level-recurring-orders).
- **Agentic storefronts.** Shopify lists Agentic storefronts as incompatible with B2B too ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/considerations), October 2026), so plan wholesale buying through your own storefront, not AI shopping channels.
- **Line item scripts.** Shopify's B2B considerations page still lists "Line item scripts" among features you ask Support to turn on, but all Shopify Scripts stopped executing on 30 June 2026 ([Shopify Changelog](https://changelog.shopify.com/posts/shopify-scripts-can-no-longer-be-edited-or-published), October 2026). So plan Adobe's line-level pricing logic as a Shopify Function.

## When does staying on Adobe Commerce make sense at this size?

Staying on Adobe Commerce makes sense at $40M to $100M when negotiated orders carry the wholesale revenue, or when Adobe's platform is already paid for in people and process.

- **Negotiated orders carry most wholesale revenue**, so the quote history is a commercial record you'd have to rebuild and defend in a dispute. On Shopify, [open quotes are recreated as draft orders](https://deploi.ca/shopify/faq/b2b-draft-orders-and-quotes-migration), and accepted ones arrive only as orders.
- **Your engineering team already maintains Adobe Commerce code**, and its upgrade work is budgeted, not a surprise.
- **Requisition lists are how customers order**, not a feature you demoed once.
- **You run Adobe Commerce on Cloud and use what it includes.** Fastly's content delivery network (CDN) services come "at no additional cost", with a web application firewall (WAF) on production ([Adobe Experience League](https://experienceleague.adobe.com/en/docs/commerce-on-cloud/user-guide/cdn/fastly), October 2026). On the Pro plan, production also runs New Relic monitoring on dedicated hardware ([Adobe Experience League](https://experienceleague.adobe.com/en/docs/commerce-on-cloud/user-guide/architecture/pro-architecture), October 2026).

## When should a $40M to $100M brand hold off deciding?

A $40M to $100M brand should hold off deciding when a missing input would make the decision for it.

> **When not to do this**
> - **When Adobe's quote isn't in writing.** Adobe's pricing page shows "Get pricing" for every edition ([Adobe](https://business.adobe.com/products/commerce/pricing.html), October 2026), so there is nothing to compare against until sales replies.
> - **When wholesale subscriptions are on the roadmap.** Shopify lists Subscriptions as incompatible with business-to-business (B2B) selling ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/considerations), October 2026), and a migration that finds that out in testing stops.
> - **When nobody has run the bucket count.** Without it, the vendor demo decides.
> - **During a peak wholesale season.** A replatform window that crosses a selling season stops being a window.

## Deploi's point of view

**Where we disagree.** The category answers this with revenue thresholds, because a threshold is easy to sell an assessment against. Revenue predicts almost nothing about whether native quoting matters. Order shape predicts it.

**Our judgment.** At this revenue band the platform question is usually downstream of a sales-ops question. A quoting workflow that exists because three accounts negotiate is a process problem with a platform bill attached.

**What this page adds.** The parent compares Adobe's and Shopify's B2B workflows. This page gives a $40M to $100M brand with 30% or more wholesale the test that decides between them, a three-bucket count of last quarter's orders, and the Shopify plan gates and hard caps the result runs into.

## When this answer changes

- Shopify adds a native quote object or approval rule to B2B, which would move negotiated orders into the native column.
- Shopify lifts the 500-line-item cap, or makes Subscriptions or Agentic storefronts compatible with B2B.
- Shopify opens deposits, partial payments or more than 3 catalogs below Plus.
- Adobe publishes a price for any Adobe Commerce edition.
- Your count moves: negotiated orders cross half of wholesale revenue in either direction.

## Sources

1. [Adobe Experience League, Introduction to Adobe Commerce B2B](https://experienceleague.adobe.com/en/docs/commerce-admin/b2b/introduction), checked October 9, 2026
2. [Shopify Help Center, Overview of B2B features on Shopify](https://help.shopify.com/en/manual/b2b/getting-started/features), checked October 9, 2026
3. [Shopify Help Center, Shopify B2B features by plan](https://help.shopify.com/en/manual/b2b/getting-started/plan-features), checked October 9, 2026
4. [Shopify Changelog, Key B2B features now available on non-Plus plans](https://changelog.shopify.com/posts/key-b2b-features-now-available-on-non-plus-plans), checked October 9, 2026
5. [Shopify Help Center, Requirements and considerations for using B2B](https://help.shopify.com/en/manual/b2b/getting-started/considerations), checked October 9, 2026
6. [Shopify Changelog, Shopify Scripts deprecation: editing ends April 15, execution ends June 30, 2026](https://changelog.shopify.com/posts/shopify-scripts-can-no-longer-be-edited-or-published), checked October 9, 2026
7. [Adobe Experience League, Fastly services overview](https://experienceleague.adobe.com/en/docs/commerce-on-cloud/user-guide/cdn/fastly), checked October 9, 2026
8. [Adobe Experience League, Pro architecture](https://experienceleague.adobe.com/en/docs/commerce-on-cloud/user-guide/architecture/pro-architecture), checked October 9, 2026
9. [Adobe Experience League, Purchase orders for companies](https://experienceleague.adobe.com/en/docs/commerce-admin/b2b/purchase-orders/purchase-order-flow), checked October 9, 2026
10. [Adobe, Adobe Commerce Product Pricing](https://business.adobe.com/products/commerce/pricing.html), checked October 9, 2026
11. [Deploi Build vs. Buy, Adobe Commerce vs. Shopify Plus: Do You Need an Enterprise Platform?](https://deploi.ca/shopify/build-vs-buy/enterprise-platform-evaluation), checked October 9, 2026, Deploi research
12. [Deploi Build vs. Buy, Should You Build or Buy RFQ & Quoting on Shopify?](https://deploi.ca/shopify/build-vs-buy/rfq-quoting), checked October 11, 2026, Deploi research