# Worked example: a $28M GMV furniture brand, 35% B2B to interior designers, US-only, no in-house dev, high AOV/low order volume. Advanced or Plus?

Reviewed by Martin Dejnicki, Director of SEO & AI Search · facts verified October 8, 2026 · canonical: https://deploi.ca/shopify/faq/advanced-vs-plus-28m-gmv-furniture-b2b

## Short answer

Shopify Plus wins this profile on payment structure, not catalogs, once furniture trade orders take a deposit and ship in parts. Deposit requirements, partial payments and payment requests per fulfillment are Plus-only ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/plan-features), October 2026). A US-only program prices in one currency, so Shopify Advanced's 3 catalogs cover one or two designer tiers ([shopify.com/pricing](https://www.shopify.com/pricing), October 2026).

- **Plus-only payment rows:** Deposits, partial payments, payment requests. Deposit requirements on companies and on draft orders, partial payments and payment requests per fulfillment are all unavailable on Basic, Grow and Advanced. ([Shopify Help Center, Shopify B2B features by plan](https://help.shopify.com/en/manual/b2b/getting-started/plan-features); [Shopify Help Center, Collecting and recording partial payments](https://help.shopify.com/en/manual/payments/partial-payments))
- **Balance on a deposit order:** Due on payment terms, not auto-captured. The deposit is due up front and the remaining balance on payment terms. Shopify doesn't capture payment when terms expire; a saved card is charged by hand in the admin. ([Shopify Help Center, Setting up payment terms in B2B](https://help.shopify.com/en/manual/b2b/checkout-and-orders/payment-terms))
- **Plan-fee gap:** $1,901 to $2,101 a month. Plus from $2,300 on a 3-year term or $2,500 on a 1-year term, against Advanced at $399 billed monthly: 8 to 9 basis points of $28M (Deploi arithmetic from the figures above). ([Shopify, Shopify Plus pricing](https://www.shopify.com/plus/pricing); [Shopify, Pricing](https://www.shopify.com/pricing))
- **Catalogs a US-only program uses:** One per tier, plus one per negotiating firm. One currency means no currency multiplication. Below Plus a design firm with its own prices takes a whole catalog, because direct company catalogs are Plus only. ([Shopify Help Center, Shopify B2B features by plan](https://help.shopify.com/en/manual/b2b/getting-started/plan-features); [Shopify Help Center, Managing B2B with Markets](https://help.shopify.com/en/manual/b2b/markets/managing))

## Deploi's call

Shopify Plus, on payment structure rather than catalogs, once trade orders take a deposit and ship in parts. A catalog count alone would keep this profile on Advanced, or at most add a pricing app. Deposits move it to Plus once orders also ship in parts or carry a design firm's own prices. Getting the reason right matters because it changes what you configure in month one. You set deposit percentages and balance terms, and you name who charges the balance, because Shopify doesn't capture it on its own (Shopify Help Center, October 2026).

**BUY: Move to Shopify Plus when**

- Trade orders take a deposit and ship in parts: deposits, partial payments and payment requests per fulfillment are all Plus-only ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/plan-features), October 2026).
- A design firm with its own prices joins the deposit program, because direct company catalogs are Plus-only too ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/plan-features), October 2026).

**WAIT: Stay on Shopify Advanced while**

- Designers pay in full up front, so no order needs a deposit.
- Each order takes one deposit, ships in one delivery and carries tier prices. Invoice the deposit as its own draft order, as [our deposits decision record](https://deploi.ca/shopify/build-vs-buy/b2b-payment-terms-deposits) advises (September 2026).
- An enterprise resource planning (ERP) system owns deposits and balances.

## Why is order count the wrong lens for a $28M furniture trade program?

Order count is the wrong lens because each furniture trade order carries a quote, a deposit, a lead time, freight, a balance payment and a delivery window. Plan comparisons built on order volume make a store with a high average order value (AOV) and few orders look small. The $28M furniture brand isn't small where it counts: its interior designer trade program is 35% of revenue, about $9.8M a year (Deploi arithmetic). So the useful test is how much payment structure each order needs. Shopify keeps deposits and partial payments on its Shopify Plus plan ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/plan-features), October 2026). [The counting rule for wholesale catalogs](https://deploi.ca/shopify/faq/advanced-3-catalog-limit-at-20m-gmv-b2b) settles the catalog half; payments decide the plan.

## Which Plus-only payment features decide the plan for a furniture trade program?

Deposits, partial payments and payment requests per fulfillment decide the plan for a furniture trade program, and Shopify makes all three “available only on the Shopify Plus plan” ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/plan-features), October 2026). Each one serves an order that doesn't settle in one payment at one moment.

**Each Plus-only payment row matches a step in a deposit-and-balance furniture trade order**

| Plus-only business-to-business (B2B) payment feature | What it does on Shopify Plus | Why a furniture trade program cares |
| --- | --- | --- |
| Deposit requirements (companies) | A percentage deposit paid at checkout | Made-to-order pieces start production on a deposit |
| Deposit requirements (draft orders) | A deposit on a staff-created draft order, requested by invoice | A quoted trade order starts as a draft order |
| Partial payments | Several payments recorded on one order with payment terms | Deposit and balance land on the same order |
| Payment requests per fulfillment | A payment request sent for each shipment | Multi-piece orders that ship over weeks bill per shipment |

Sources: [Shopify Help Center, Shopify B2B features by plan](https://help.shopify.com/en/manual/b2b/getting-started/plan-features); [Shopify Help Center, Setting up payment terms in B2B](https://help.shopify.com/en/manual/b2b/checkout-and-orders/payment-terms); [Shopify Help Center, Collecting and recording partial payments](https://help.shopify.com/en/manual/payments/partial-payments); [Shopify Help Center, Managing orders with deferred payments](https://help.shopify.com/en/manual/fulfillment/managing-orders/payments/deferred-payments). Verified October 8, 2026.

A deposit collected when the order is created “is applied to the first payment request that you send” ([Shopify Help Center](https://help.shopify.com/en/manual/fulfillment/managing-orders/payments/deferred-payments), October 2026), so a three-shipment order bills the deposit against its first delivery.

## How does a deposit-and-balance trade order run on Shopify Advanced and on Plus?

A deposit-and-balance trade order runs by hand on Shopify Advanced, and natively up to the balance on Shopify Plus.

- **On Advanced, by hand.** Draft orders sent as invoices and net terms work on Basic, Grow and Advanced ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/plan-features), October 2026), so you can quote. [Our deposits decision record](https://deploi.ca/shopify/build-vs-buy/b2b-payment-terms-deposits) recommends invoicing the deposit as its own draft order, and the balance from your accounting system (September 2026). The order's real payment state then lives in a spreadsheet, not in Shopify.
- **On Plus, natively until the balance.** The deposit is due up front and the remaining balance on payment terms ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/checkout-and-orders/payment-terms), October 2026). Shopify adds that “Payments aren’t automatically captured when the payment terms expire”, so someone charges the saved card in the admin or chases the invoice. [How net terms run from invoice to payment](https://deploi.ca/shopify/faq/b2b-net-terms-invoice-to-payment-flow) covers the collection side.

At about $9.8M a year in trade sales (Deploi arithmetic), the Advanced path is a finance process, not a setting. With no in-house developer, nobody automates it. Our judgment: on Advanced this program costs a finance headcount and a reconciliation risk that grows with the trade program. On Plus, our deposits record recommends a weekly manual capture below about 30 orders on payment terms a month (September 2026). It recommends automating the balance capture past 100 such orders a month with stored payment methods.

## Is Shopify Advanced's 3-catalog cap binding for a US-only trade program?

Shopify Advanced's 3-catalog cap isn't binding for a US-only trade program on one or two designer tiers, because one currency leaves only tiers and negotiated firms to count. Our judgment: designer trade programs usually run one or two tiers, sometimes with a separate rate for a handful of top firms. Volume pricing is set inside a catalog ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/catalogs/quantity-pricing), October 2026), so quantity breaks cost no catalog. [Our catalogs and price lists record](https://deploi.ca/shopify/build-vs-buy/catalogs-and-price-lists) scores up to three price lists WAIT, because native catalogs cover a tiered program on every paid plan (August 2026).

The cap binds when design firms negotiate their own prices. Below Shopify Plus, “Direct catalog assignment isn't available on the Basic, Grow, or Advanced plans” ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/plan-features), October 2026). So each such firm needs a business-to-business (B2B) market built from its own company locations ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/markets/managing), October 2026). Advanced allows 3 active catalogs across all B2B markets ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/plan-features), October 2026), so two tiers and one negotiating firm fill all three. A second firm needs a fourth. If that fourth catalog is the only Plus-only need, [our 3-catalog cap record](https://deploi.ca/shopify/build-vs-buy/unlimited-b2b-catalog-count) scores a pricing app BUY over Plus (September 2026).

## What should a furniture brand check before choosing Shopify B2B at all?

A furniture brand should check delivery before choosing Shopify business-to-business (B2B) at all. Shopify lists “Local delivery” and “Pickup points” among features that aren't compatible with B2B ([Shopify Help Center](https://help.shopify.com/en/manual/b2b/getting-started/considerations), October 2026). The same page notes that “Local delivery and pickup in store are available shipping options for B2B draft orders created in your Shopify admin.” So a quote-led trade program built on draft orders keeps local delivery and showroom pickup, while a self-serve trade checkout loses local delivery. Pickup in store is also turned off by default for B2B, and the store or organization owner must contact Shopify Support to turn it on. Both rules apply on Advanced and Plus alike, so check them against your own delivery setup before the plan decision.

## When should a furniture trade program stay on Shopify Advanced?

A furniture trade program should stay on Shopify Advanced when its orders don't need staged payments inside Shopify.

> **When not to do this**
> - **When designers pay in full up front.** Check it rather than assume it. If true, the payment case for Plus collapses.
> - **When each order takes one deposit, ships in one delivery and carries tier prices.** [Our deposits record](https://deploi.ca/shopify/build-vs-buy/b2b-payment-terms-deposits) advises invoicing the deposit as its own draft order until a second Plus-only need appears (September 2026).
> - **When the trade program is deliberately being wound down.** Don't buy a plan for a channel you are exiting.
> - **When an enterprise resource planning (ERP) system already owns deposits and balances.** Then Shopify isn't where payment structure lives, so the Plus-only payment rows buy a capability you already own.

## Deploi's point of view

**What we've seen.** High-AOV trade businesses reach us with a catalog question and a spreadsheet where their deposit ledger should be. The catalog question is answerable in an afternoon. The deposit ledger is the thing that has quietly hired a person.

**Where we disagree.** Plan-comparison content ranks merchants by order volume, which systematically under-serves high-AOV categories. A furniture brand at 400 orders a month looks like a small merchant in every framework and operates like a large one. Rank by process per order and the answer inverts.

**What this page adds.** The parent counts catalogs. This page shows that a single-currency furniture trade program decides on payments instead: deposits on companies and draft orders, partial payments and payment requests per fulfillment are all Plus-only, Plus still leaves the balance to collect, and local delivery survives only on admin-created draft orders.

## When this answer changes

- Shopify brings deposit requirements or partial payments to Basic, Grow or Advanced.
- Shopify starts capturing balances automatically when payment terms expire or an order is fulfilled.
- Shopify makes local delivery compatible with B2B checkout, or drops it from B2B draft orders.
- Shopify changes the Advanced or Plus price, or the 3-catalog allowance below Plus.
- A design firm negotiates its own price list, which takes a whole catalog below Plus.

## Sources

1. [Shopify Help Center, Shopify B2B features by plan](https://help.shopify.com/en/manual/b2b/getting-started/plan-features), checked October 8, 2026
2. [Shopify Help Center, Setting up payment terms in B2B](https://help.shopify.com/en/manual/b2b/checkout-and-orders/payment-terms), checked October 8, 2026
3. [Shopify Help Center, Collecting and recording partial payments](https://help.shopify.com/en/manual/payments/partial-payments), checked October 8, 2026
4. [Shopify Help Center, Managing orders with deferred payments](https://help.shopify.com/en/manual/fulfillment/managing-orders/payments/deferred-payments), checked October 8, 2026
5. [Shopify Help Center, Requirements and considerations for using B2B](https://help.shopify.com/en/manual/b2b/getting-started/considerations), checked October 8, 2026
6. [Shopify Help Center, Managing B2B with Markets](https://help.shopify.com/en/manual/b2b/markets/managing), checked October 8, 2026
7. [Shopify Help Center, Setting up quantity rules and volume pricing in B2B](https://help.shopify.com/en/manual/b2b/catalogs/quantity-pricing), checked October 8, 2026
8. [Shopify, Shopify Plus pricing](https://www.shopify.com/plus/pricing), checked October 8, 2026
9. [Shopify, Pricing](https://www.shopify.com/pricing), checked October 8, 2026
10. [Deploi Build vs. Buy, Should You Build or Buy B2B Deposit Payments on Shopify Plus?](https://deploi.ca/shopify/build-vs-buy/b2b-payment-terms-deposits), checked October 8, 2026, Deploi research
11. [Deploi Build vs. Buy, Should You Build or Buy Past Shopify's 3-Catalog B2B Cap?](https://deploi.ca/shopify/build-vs-buy/unlimited-b2b-catalog-count), checked October 8, 2026, Deploi research
12. [Deploi Build vs. Buy, Should You Build or Buy B2B Catalogs & Price Lists on Shopify?](https://deploi.ca/shopify/build-vs-buy/catalogs-and-price-lists), checked October 8, 2026, Deploi research