# PageFly vs Shogun vs Replo vs GemPages: which one is actually best specifically for funnel-style landing pages?

Reviewed by Martin Dejnicki, Director of SEO & AI Search · facts verified October 11, 2026 · canonical: https://deploi.ca/shopify/faq/pagefly-vs-shogun-vs-replo-vs-gempages-funnels

## Short answer

Replo and GemPages lead the Shopify page builders on funnel-style landing pages, and only GemPages runs offers on Shopify's post-purchase page ([GemPages docs](https://help.gempages.net/articles/v7-gempages-sales-funnel), October 2026). PageFly's Optimize, from $39 a month, is the cheapest with built-in page tests ([PageFly pricing](https://pagefly.io/pages/pricing), October 2026). Replo's $119 Starter includes 10,000 test sessions a month, so testing is priced in ([App Store](https://apps.shopify.com/alchemy), October 2026).

- **Post-purchase page offers:** GemPages only, up to two after payment. GemPages' FAQ says up to three can display. PageFly's listing tags a thank-you page upsell instead. Shopify allows one post-purchase app at a time (October 2026) ([GemPages Help Center, GemPages Sales Funnel & FAQs](https://help.gempages.net/articles/v7-gempages-sales-funnel); [PageFly, PageFly AI Page Builder on the Shopify App Store](https://apps.shopify.com/pagefly); [Shopify Help Center, Customizing your checkout and customer accounts with apps](https://help.shopify.com/en/manual/checkout-settings/customize-checkout-configurations/checkout-apps))
- **Cheapest built-in page tests:** PageFly Optimize, from $39 a month. Shogun and GemPages sell page tests in separate apps, from $39 and $49 a month on top of their builder plans (October 2026) ([PageFly, PageFly Pricing Plans](https://pagefly.io/pages/pricing); [Shogun Labs, Shogun AB Testing on the Shopify App Store](https://apps.shopify.com/shogun-ab-testing); [GEMCOMMERCE, GemX: CRO & A/B Testing on the Shopify App Store](https://apps.shopify.com/gemx-cro))
- **Replo Starter on the App Store:** $119 a month with 10,000 test sessions. 15 published items, then $100 a month for each 20 more; Replo Agent, billed through Stripe, hosts pages on your own subdomain (October 2026) ([Replo, Replo Landing Page Builder on the Shopify App Store](https://apps.shopify.com/alchemy); [Replo docs, Start with Replo Agent](https://docs.replo.app/getting-started/sites-vs-themes))
- **Built for Shopify badge:** None of the four, 9 October 2026. The badge means an app cannot cut storefront speed by more than 10 performance points (Shopify Help Center, October 2026) ([GEMCOMMERCE, GemPages Landing Page Builder on the Shopify App Store](https://apps.shopify.com/gempages); [PageFly, PageFly AI Page Builder on the Shopify App Store](https://apps.shopify.com/pagefly); [Shogun Labs, Shogun Landing Page Builder on the Shopify App Store](https://apps.shopify.com/shogun); [Replo, Replo Landing Page Builder on the Shopify App Store](https://apps.shopify.com/alchemy); [Shopify Help Center, Finding and choosing apps](https://help.shopify.com/en/manual/apps/finding-choosing-apps))

## Deploi's call

Replo for testing tempo, GemPages for post-purchase, PageFly for volume at price, Shogun for editorial. That ranking inverts if your funnel has no offer step, in which case PageFly wins on cost and nothing is lost (Deploi position, October 2026).

**BUY: Buy GemPages or PageFly when**

- No developer can reach your theme, a profile both [Deploi's GemPages vs. Replo record](https://deploi.ca/shopify/build-vs-buy/gempages-vs-replo) and [Deploi's PageFly vs. GemPages record](https://deploi.ca/shopify/build-vs-buy/pagefly-vs-gempages) score BUY (October 2026).
- Your funnel ends in an offer on Shopify's post-purchase page, which GemPages alone runs natively.
- There is no offer step and price leads, the profile the PageFly vs. GemPages record gives to PageFly.

**CUSTOMIZE: Fence Replo to a test lane when**

- A named owner ships 5 to 10 or more test pages a month, the tempo at which [Deploi's GemPages vs. Replo record](https://deploi.ca/shopify/build-vs-buy/gempages-vs-replo) scores a fenced Replo lane CUSTOMIZE (October 2026).
- Winning tests graduate into theme sections, so evergreen pages leave the testing tool.
- A developer can reach the theme to build those sections.

## What does a funnel-style landing page need from a page builder?

A funnel-style landing page needs four things from a page builder, because a funnel page is judged on one number, rebuilt often, tested against a variant and followed by an offer. [What GemPages adds over PageFly and Shogun](https://deploi.ca/shopify/faq/gempages-vs-pagefly-and-shogun) has its own answer. Here all four builders, Replo included, are scored on funnel work alone.

1. **Variants without a developer.** Can marketing ship and split-test a new version of the page this week?
1. **Measurement inside the builder.** Does the builder report the result, or do you export the data to another tool?
1. **The step after payment.** Does the builder run post-purchase offers, or does that step need another app?
1. **The tenth page.** What does one more page cost in plan limits and in page weight?

Template count is not on the list, so a builder with the biggest library can still lose.

## How do PageFly, Shogun, Replo and GemPages compare on funnel criteria?

On funnel criteria, PageFly includes the cheapest page A/B tests, GemPages alone runs post-purchase page offers, Replo bundles test sessions, and Shogun sells testing separately ([PageFly](https://pagefly.io/pages/pricing), [GemPages](https://help.gempages.net/articles/v7-gempages-sales-funnel), [Replo](https://apps.shopify.com/alchemy), [Shogun](https://apps.shopify.com/shogun), October 2026).

**PageFly includes the cheapest page tests and GemPages alone runs post-purchase page offers**

| Funnel criterion | GemPages | PageFly | Shogun | Replo |
| --- | --- | --- | --- | --- |
| Page A/B tests, a month | GemX app, from $49 | In Optimize, from $39 | Separate Shogun app, from $39 | In Starter, 10,000 sessions |
| Built-in measurement | Offer test reports | Step funnel; heatmaps from $99 | Page analytics | Replo Analytics |
| Post-purchase page offers | Native, up to two | None; tags a thank-you page upsell; cart upsells in beta | None listed | None listed |
| Published pages, entry paid plan | Unlimited on Build, $29 | 5 pages or sections on Builder, $24 | 25 on Build, $39 | 15 items on Starter, $119 |
| Pages hosted off the theme | Instant Landing Pages, Optimize and up | None listed | None; Frontend retirement announced 2023 | Replo Agent, Stripe-billed, on a subdomain |
| App Store rating | 4.9, about 4,300 reviews | 4.9, about 5,900 | 4.8, about 2,000 | 4.7, about 190 |
| Built for Shopify badge | No | No | No | No |

Sources: [GEMCOMMERCE, GemPages Landing Page Builder on the Shopify App Store](https://apps.shopify.com/gempages); [GemPages Help Center, GemPages Sales Funnel & FAQs](https://help.gempages.net/articles/v7-gempages-sales-funnel); [GemPages Help Center, Headless Page (Instant Landing Page)](https://help.gempages.net/articles/introduce-instant-landing-pages-2); [GEMCOMMERCE, GemX: CRO & A/B Testing on the Shopify App Store](https://apps.shopify.com/gemx-cro); [PageFly, PageFly Pricing Plans](https://pagefly.io/pages/pricing); [PageFly, PageFly AI Page Builder on the Shopify App Store](https://apps.shopify.com/pagefly); [Shogun Labs, Shogun Landing Page Builder on the Shopify App Store](https://apps.shopify.com/shogun); [Shogun Labs, Shogun AB Testing on the Shopify App Store](https://apps.shopify.com/shogun-ab-testing); [Shogun, Sunsetting Shogun Frontend: What it Means for Stores](https://getshogun.com/learn/sunsetting-shogun-frontend); [Replo, Replo Landing Page Builder on the Shopify App Store](https://apps.shopify.com/alchemy); [Replo docs, Start with Replo Agent](https://docs.replo.app/getting-started/sites-vs-themes); [Shopify Help Center, Finding and choosing apps](https://help.shopify.com/en/manual/apps/finding-choosing-apps). Verified October 9, 2026.

So page testing on Shogun or GemPages starts at $78 a month with a separate app, twice PageFly's $39 (Deploi arithmetic from the listed prices).

## Which page builder owns the step after payment?

GemPages is the only one of the four page builders that runs offers on Shopify's post-purchase page, between payment and the thank-you page. Its Sales Funnel allows "up to two offers after payment is completed" on every plan, and its Free and Build plans cap that revenue at $100 a month ([GemPages Help Center](https://help.gempages.net/articles/v7-gempages-sales-funnel), October 2026). PageFly's listing tags a "Thank you page upsell" instead, on the later thank-you page ([PageFly listing](https://apps.shopify.com/pagefly), October 2026). Neither Shogun's nor Replo's listing names a post-purchase feature ([Shogun](https://apps.shopify.com/shogun) and [Replo](https://apps.shopify.com/alchemy) listings, October 2026).

Shopify's rules bind every post-purchase app, GemPages included, so GemPages' lead has limits:

- **One app at a time.** Shopify lets a store use "only one checkout app to add post-purchase features at a time" ([Shopify Help Center](https://help.shopify.com/en/manual/checkout-settings/customize-checkout-configurations/checkout-apps), October 2026).
- **Credit-card checkouts.** Shopify skips the post-purchase page when the first payment used "any payment method other than a credit card" ([shopify.dev](https://shopify.dev/docs/apps/build/checkout/product-offers), October 2026). That rule disputes GemPages, which lists PayPal Express Checkout as supported ([GemPages Help Center](https://help.gempages.net/articles/post-purchase-supported-payment-methods), October 2026). On Shop Pay, GemPages disagrees with itself: that list supports Shop Pay, while its funnel guide rules out "accelerated checkouts like Shop Pay" ([GemPages funnel guide](https://help.gempages.net/articles/v7-gempages-sales-funnel), October 2026). [Which checkouts never see GemPages' offers](https://deploi.ca/shopify/faq/gempages-native-upsells-vs-rebuy) sets out both disagreements.
- **No headless sales page.** GemPages' Instant Landing Pages "cannot be used directly as the Sales Page or Pre-sales Page in a Full Funnel setup" ([GemPages Help Center](https://help.gempages.net/articles/v7-gempages-sales-funnel), October 2026).

## Which page builder fits which funnel team?

Replo fits a team that tests weekly, GemPages a funnel that ends in an offer, PageFly the most pages at the lowest testing price, and Shogun editorial work.

- **Replo, for a team that tests every week.** Replo's $119 Starter on the App Store includes 10,000 A/B testing sessions a month ([Replo listing](https://apps.shopify.com/alchemy), October 2026). Replo also sells Replo Agent, which hosts pages on your subdomain, outside your theme, and bills through Stripe ([Replo docs](https://docs.replo.app/getting-started/sites-vs-themes), October 2026). The trade is the smallest review base, about 190, and a price about three times PageFly's $39 testing plan (Deploi arithmetic).
- **GemPages, for a funnel that ends in a post-purchase offer.** GemPages alone runs offers on Shopify's post-purchase page. On Optimize, $59 a month, it charges $10 per $1,000 of monthly upsell revenue past the first $1,000 ([GemPages Help Center](https://help.gempages.net/articles/v7-gempages-sales-funnel), October 2026).
- **PageFly, for the most pages at the lowest testing price.** PageFly's Optimize plan, from $39 a month, includes A/B testing and a step funnel ([PageFly](https://pagefly.io/pages/pricing), October 2026). PageFly also has the largest review base.
- **Shogun, for editorial and multi-store content.** Shogun's Grow plan adds content scheduling, and Advanced, $499 a month, syncs content between stores ([Shogun listing](https://apps.shopify.com/shogun), October 2026). Shogun sells A/B testing in a separate app and lists no post-purchase step, so it scores last on funnel criteria. [Deploi's GemPages vs. Shogun record](https://deploi.ca/shopify/build-vs-buy/gempages-vs-shogun) scores GemPages BUY over Shogun for campaign pages (October 2026).

## When is none of the four page builders the right answer?

None of the four page builders, PageFly, Shogun, Replo or GemPages, is the right answer when the hard part of the funnel is not the page itself, so check these cases before you subscribe.

> **When to skip all four page builders**
> - **Every campaign is the same page with a new hero.** One theme section with settings covers that, built once. [Deploi's sales funnels record](https://deploi.ca/shopify/build-vs-buy/sales-funnels-and-one-click-funnels) scores theme landing sections, native checkout and one post-purchase offer CUSTOMIZE (October 2026).
> - **Your landing pages are already slow.** None of the four builders showed a Built for Shopify badge on 9 October 2026, and that badge means an app "cannot decrease your storefront's speed by more than 10 performance points" ([Shopify Help Center](https://help.shopify.com/en/manual/apps/finding-choosing-apps), October 2026). A fifth builder subscription does not fix a slow theme.
> - **The offer logic is the hard part.** Cart and product-page cross-sells are a merchandising engine's job, not a page builder's.
> - **You expect to leave within a year.** Builder pages rebuild by hand at exit ([Deploi's PageFly vs. GemPages record](https://deploi.ca/shopify/build-vs-buy/pagefly-vs-gempages), October 2026), and [what rebuilding a GemPages funnel program costs](https://deploi.ca/shopify/faq/gempages-funnels-to-hand-coded-rebuild-cost) is its own answer.

## Deploi's point of view

**What we've seen.** The builder gets blamed for results that belong to the offer. A team switching from PageFly to GemPages to lift conversion is changing the tool that renders the page, not the argument on it. We ask for the last three variant tests before we discuss builders at all, and often the answer is that there were none, which is the actual finding.

**Where we disagree.** Every four-way comparison in this category ranks on template count. Template count is the least predictive number on the page. The three that predict outcomes are testing cost, whether the post-purchase step is included, and what the builder does to your theme when you leave.

**Where we would buy rather than build.** a weekly campaign cadence with no developer allocated. At that tempo, in our judgment, any of these four earns its subscription, and the right question becomes which one, not whether.

**What this page adds.** The parent defines GemPages against PageFly and Shogun; this page scores all four builders, Replo included, on funnel work: what page testing costs on each, which one runs offers on Shopify's post-purchase page and under which Shopify rules, what the entry plan publishes, and which ones host pages off the theme.

## When this answer changes

- GemPages changes its post-purchase commission or the $100 monthly cap on its Free and Build plans.
- PageFly, Shogun or Replo adds offers on Shopify's post-purchase page, or PageFly's cart drawer leaves beta.
- Shopify changes which payment methods reach the post-purchase page, or allows more than one post-purchase app.
- Shogun or GemPages moves page A/B testing into its page builder plans.
- Any of the four builders earns the Built for Shopify badge.
- Replo changes what its App Store plans include, or how Replo Agent is billed.

## Sources

1. [GEMCOMMERCE, GemPages Landing Page Builder on the Shopify App Store](https://apps.shopify.com/gempages), checked October 9, 2026
2. [GemPages Help Center, GemPages Sales Funnel & FAQs](https://help.gempages.net/articles/v7-gempages-sales-funnel), checked October 9, 2026
3. [GemPages Help Center, GemPages One-Click Post-Purchase: Supported Payment Methods](https://help.gempages.net/articles/post-purchase-supported-payment-methods), checked October 9, 2026
4. [GemPages Help Center, Headless Page (Instant Landing Page)](https://help.gempages.net/articles/introduce-instant-landing-pages-2), checked October 9, 2026
5. [GEMCOMMERCE, GemX: CRO & A/B Testing on the Shopify App Store](https://apps.shopify.com/gemx-cro), checked October 9, 2026
6. [PageFly, PageFly Pricing Plans](https://pagefly.io/pages/pricing), checked October 9, 2026
7. [PageFly, PageFly AI Page Builder on the Shopify App Store](https://apps.shopify.com/pagefly), checked October 9, 2026
8. [Shogun Labs, Shogun Landing Page Builder on the Shopify App Store](https://apps.shopify.com/shogun), checked October 9, 2026
9. [Shogun Labs, Shogun AB Testing on the Shopify App Store](https://apps.shopify.com/shogun-ab-testing), checked October 9, 2026
10. [Shogun, Sunsetting Shogun Frontend: What it Means for Stores](https://getshogun.com/learn/sunsetting-shogun-frontend), checked October 9, 2026
11. [Replo, Replo Landing Page Builder on the Shopify App Store](https://apps.shopify.com/alchemy), checked October 9, 2026
12. [Replo docs, Start with Replo Agent](https://docs.replo.app/getting-started/sites-vs-themes), checked October 11, 2026
13. [Shopify developer docs, About product offers](https://shopify.dev/docs/apps/build/checkout/product-offers), checked October 9, 2026
14. [Shopify Help Center, Customizing your checkout and customer accounts with apps](https://help.shopify.com/en/manual/checkout-settings/customize-checkout-configurations/checkout-apps), checked October 9, 2026
15. [Shopify Help Center, Finding and choosing apps](https://help.shopify.com/en/manual/apps/finding-choosing-apps), checked October 9, 2026
16. [Deploi Build vs. Buy, GemPages vs. Replo: Templates or Testing Tempo?](https://deploi.ca/shopify/build-vs-buy/gempages-vs-replo), checked October 9, 2026, Deploi research
17. [Deploi Build vs. Buy, PageFly vs. GemPages: Which Page Builder Wins on Shopify?](https://deploi.ca/shopify/build-vs-buy/pagefly-vs-gempages), checked October 9, 2026, Deploi research
18. [Deploi Build vs. Buy, Build or Buy Sales Funnels & One-Click Funnels on Shopify?](https://deploi.ca/shopify/build-vs-buy/sales-funnels-and-one-click-funnels), checked October 9, 2026, Deploi research
19. [Deploi Build vs. Buy, GemPages vs. Shogun: Which Shopify Page Builder Should You Buy?](https://deploi.ca/shopify/build-vs-buy/gempages-vs-shogun), checked October 9, 2026, Deploi research