# How does Wix Stores' native subscription/membership feature migrate to Shopify, given Shopify's subscriptions are app-based, not native by default?

Reviewed by Martin Dejnicki, Director of SEO & AI Search · facts verified October 9, 2026 · canonical: https://deploi.ca/shopify/faq/wix-stores-subscriptions-memberships-migration

## Short answer

Wix subscribers are re-enrolled on Shopify, not migrated, because neither Wix nor Shopify documents a way to carry a recurring plan across. Wix Pricing Plans makes a merchant "cancel all active recurring plans" before switching providers ([Wix Help Center](https://support.wix.com/en/article/pricing-plans-about-recurring-plans), October 2026). Shopify's Wix migration guide never mentions subscriptions, memberships or Pricing Plans ([Shopify Help Center](https://help.shopify.com/en/manual/migrating-to-shopify/migrating-from-wix), October 2026).

- **Wix rule for switching providers:** Cancel recurring plans, then clients repurchase. Wix Pricing Plans: "you must first cancel all active recurring plans, switch providers, and then ask your clients to repurchase the same plan" (October 2026) ([Wix Help Center, Pricing Plans: About Recurring Plans](https://support.wix.com/en/article/pricing-plans-about-recurring-plans))
- **Shopify's Wix migration guide:** No subscriptions or memberships. Products and customers by CSV or the early-access Store Migration app; order history and reviews through third-party apps (Shopify Help Center, October 2026) ([Shopify Help Center, Migrate from Wix](https://help.shopify.com/en/manual/migrating-to-shopify/migrating-from-wix))
- **Shopify Subscriptions:** Free; weekly, monthly or yearly. Shopify's own app: customers cancel, skip or pause; bundles and draft orders aren't compatible (Shopify App Store and Help Center, October 2026) ([Shopify App Store, Shopify Subscriptions](https://apps.shopify.com/shopify-subscriptions); [Shopify Help Center, Shopify Subscriptions app eligibility considerations](https://help.shopify.com/en/manual/products/purchase-options/subscriptions/shopify-subscriptions/considerations))
- **Day-based cadences:** Wix Stores yes, Shopify Subscriptions no. Wix Stores can repeat a subscription every set number of days; Shopify Subscriptions renews by week, month or year (October 2026) ([Wix Help Center, Wix Stores: Creating Subscription Products](https://support.wix.com/en/article/wix-stores-creating-subscription-products); [Shopify Help Center, Importing and exporting a contract CSV](https://help.shopify.com/en/manual/products/purchase-options/subscriptions/shopify-subscriptions/import-export/importing-and-exporting))

## Deploi's call

Re-enroll Wix subscribers on Shopify rather than migrating them, and run it as a campaign with a hard deadline and an offer attached. Framing it as a migration sets an expectation of zero loss that the platform cannot deliver.

**BUY: Re-enroll onto Shopify Subscriptions when**

- The Wix program sells products on weekly, monthly or yearly cadences, which Shopify's free app renews ([Shopify App Store](https://apps.shopify.com/shopify-subscriptions), October 2026).
- No plan needs bundles or draft orders, the native app's documented hard stops ([Shopify Help Center](https://help.shopify.com/en/manual/products/purchase-options/subscriptions/shopify-subscriptions/considerations), October 2026).
- Subscribers pay by card, since Shopify says local, manual or non-credit-card methods "might not be available for subscriptions" ([Shopify's considerations page](https://help.shopify.com/en/manual/products/purchase-options/subscriptions/shopify-subscriptions/considerations), October 2026).
- The program is under roughly 2,000 subscribers on simple plans, where [Deploi's subscription migration record](https://deploi.ca/shopify/build-vs-buy/subscription-platform-migration) scores the free native app BUY (October 2026).

**CUSTOMIZE: Rebuild the membership layer when**

- Pricing Plans sell access or perks rather than shipments, so the fee and the entitlements are two builds.
- Member pricing, early access or gated content define the program, where [Deploi's memberships record](https://deploi.ca/shopify/build-vs-buy/memberships) scores native billing with custom entitlements CUSTOMIZE (October 2026).
- The program must relaunch this quarter, where the same record prefers an app pilot.

## Why can't a Wix subscription move to Shopify as a contract?

A Wix subscription can't move to Shopify as a contract, because neither Wix nor Shopify documents a way to carry the plan or its payment method across. Wix takes recurring payments in apps such as Wix Stores, Wix Video, Pricing Plans and Recurring Invoices ([Wix Help Center](https://support.wix.com/en/article/accepting-recurring-payments), October 2026). Wix's Pricing Plans rule shows how tightly a plan is bound to its payment provider. To switch providers, "you must first cancel all active recurring plans, switch providers, and then ask your clients to repurchase the same plan" ([Wix's recurring plans guide](https://support.wix.com/en/article/pricing-plans-about-recurring-plans), October 2026). A Pricing Plans subscription that can't survive a provider change inside Wix won't survive leaving Wix. On the Shopify side, a contract import needs a payment method already in the Shopify admin ([Shopify's contract import troubleshooting page](https://help.shopify.com/en/manual/products/purchase-options/subscriptions/shopify-subscriptions/import-export/common-issues), October 2026). So the payment-method steps of [migrating an active subscription program during a replatform](https://deploi.ca/shopify/faq/migrate-active-subscriptions-during-replatform) have nothing to work on here.

## What does Shopify's Wix migration guide move?

Shopify's Wix migration guide moves products, customers, order history and reviews, each by its own route, and lists no subscription data.

**Shopify's Wix guide moves four kinds of data, each by its own route, and none of them is a subscription**

| Wix data | Route in Shopify's guide |
| --- | --- |
| Products | Comma-separated values (CSV) import, or Shopify's Store Migration app in early access |
| Customers | CSV import, or the Store Migration app |
| Order history | Third-party migration apps |
| Reviews | A third-party app, imported manually; Shopify says you can't export or migrate them |
| Subscriptions, memberships, Pricing Plans | Not in the guide |

Sources: [Shopify Help Center, Migrate from Wix](https://help.shopify.com/en/manual/migrating-to-shopify/migrating-from-wix). Verified October 9, 2026.

So subscribers arrive only as customer records, which is enough to run a re-enrollment. Tag the subscriber cohort at import, so re-enrollment can be measured apart from general traffic. The Store Migration app "is in early access, and is available only for certain stores and on desktop devices" ([Shopify Help Center](https://help.shopify.com/en/manual/migrating-to-shopify/migrating-from-wix), October 2026).

## What does re-enrollment on Shopify involve?

Re-enrollment on Shopify involves five steps, and the offer comes first, because subscribers re-enroll into whatever the product page offers them.

1. **Build the offer on Shopify.** Choose the app subscribers re-enroll into first: [Shopify's free Subscriptions app, or Recharge, Skio and Loop](https://deploi.ca/shopify/faq/shopify-subscriptions-vs-recharge-skio-loop). Put its subscribe option live on the product page before any invitation goes out.
1. **Match each cadence.** Wix Stores can repeat a subscription every set number of days ([Wix Stores guide](https://support.wix.com/en/article/wix-stores-creating-subscription-products), October 2026), while Shopify Subscriptions renews by week, month or year ([Shopify's contract import guide](https://help.shopify.com/en/manual/products/purchase-options/subscriptions/shopify-subscriptions/import-export/importing-and-exporting), October 2026). A 14-day Wix plan becomes every 2 weeks; a 10-day plan has no native match.
1. **Cut the storefront over while Wix keeps billing.** Wix keeps creating subscription orders until a subscription is canceled ([Wix Stores subscriptions guide](https://support.wix.com/en/article/wix-stores-managing-product-subscriptions), October 2026).
1. **Invite subscribers to re-enroll, with a reason to.** A locked price, a bonus cycle or a skip-anytime promise converts the ask.
1. **Cancel each Wix subscription as its subscriber re-enrolls, and the rest on a published date after the re-enrollment window closes.** Billing a subscriber twice across two platforms is worse than losing them.

## Where do Wix memberships go on Shopify?

Wix memberships go to Shopify as two pieces, a recurring fee and the perks it grants, so each is rebuilt on its own. Wix lets both membership plans and packages run as recurring plans ([Wix's recurring plans guide](https://support.wix.com/en/article/pricing-plans-about-recurring-plans), October 2026). On Shopify the fee can run as a subscription, while the perks, such as member pricing, early access and gated content, are rebuilt. [Deploi's memberships record](https://deploi.ca/shopify/build-vs-buy/memberships) scores that CUSTOMIZE: native billing with custom entitlements, and an app pilot only when the program must launch this quarter (October 2026). [The features Shopify's native app leaves out](https://deploi.ca/shopify/faq/shopify-subscriptions-missing-features) decide whether the fee fits Shopify Subscriptions or needs a paid app. Budget the perks as a build and the fee as a re-enrollment, on the same deadline.

## When should the Wix plans keep billing?

The Wix plans should keep billing until the Shopify offer is live and each subscriber has re-enrolled or the re-enrollment window has closed, because cancelling first turns a re-enrollment into churn.

> **When not to do this**
> - **Before the Shopify subscribe option is live on the product page.** An invitation that lands on a page that can't take the subscription loses the subscriber.
> - **While the re-enrollment window is open.** Cancel each Wix plan the day its subscriber re-enrolls, and the rest on a published cancellation date, not before, so nobody is billed twice or not at all.
> - **While plans sell access to content still hosted on Wix.** Wix Video and Pricing Plans take recurring payments ([Wix Help Center](https://support.wix.com/en/article/accepting-recurring-payments), October 2026), so move those memberships when their content moves.
> - **While a cadence counts days that weeks can't express.** Rewrite it into weeks, or confirm your chosen app bills by day, before inviting anyone.

## Deploi's point of view

**Where we disagree.** Migration vendors list Wix among supported sources. They are supported for products, customers and orders. Presenting that as coverage of a subscription program is the kind of gap that only surfaces after the contract is signed.

**Our judgment on the product page.** In our judgment the subscribe option on the product page decides more re-enrollments than the invitation email does, so ship the selector before the invitation goes out.

**What this page adds.** that the Wix branch has no contract to carry at all: Wix's own rule cancels recurring plans on any provider change and Shopify's Wix guide never mentions subscriptions, so the replatform's payment-method steps have nothing to work on and re-enrollment replaces them.

## When this answer changes

- Wix documents an export of subscribers' plans or payment details, or changes its rule that switching providers means cancelling recurring plans.
- Shopify's Wix migration guide or Store Migration app adds subscriptions, memberships or Pricing Plans.
- Shopify Subscriptions adds day-based cadences, bundles or draft-order support.
- Shopify's Store Migration app leaves early access for Wix stores.

## Sources

1. [Wix Help Center, Accepting Recurring Payments](https://support.wix.com/en/article/accepting-recurring-payments), checked October 9, 2026
2. [Wix Help Center, Pricing Plans: About Recurring Plans](https://support.wix.com/en/article/pricing-plans-about-recurring-plans), checked October 9, 2026
3. [Wix Help Center, Wix Stores: Creating Subscription Products](https://support.wix.com/en/article/wix-stores-creating-subscription-products), checked October 9, 2026
4. [Wix Help Center, Wix Stores: Managing Product Subscriptions](https://support.wix.com/en/article/wix-stores-managing-product-subscriptions), checked October 9, 2026
5. [Shopify Help Center, Migrate from Wix](https://help.shopify.com/en/manual/migrating-to-shopify/migrating-from-wix), checked October 9, 2026
6. [Shopify App Store, Shopify Subscriptions](https://apps.shopify.com/shopify-subscriptions), checked October 9, 2026
7. [Shopify Help Center, Shopify Subscriptions app eligibility considerations](https://help.shopify.com/en/manual/products/purchase-options/subscriptions/shopify-subscriptions/considerations), checked October 9, 2026
8. [Shopify Help Center, Troubleshooting common contract CSV import issues](https://help.shopify.com/en/manual/products/purchase-options/subscriptions/shopify-subscriptions/import-export/common-issues), checked October 9, 2026
9. [Shopify Help Center, Importing and exporting a contract CSV](https://help.shopify.com/en/manual/products/purchase-options/subscriptions/shopify-subscriptions/import-export/importing-and-exporting), checked October 9, 2026
10. [Deploi Build vs. Buy, Recharge Alternatives: Build or Buy the Subscription Migration?](https://deploi.ca/shopify/build-vs-buy/subscription-platform-migration), checked October 9, 2026, Deploi research
11. [Deploi Build vs. Buy, Should You Build or Buy a Membership Program on Shopify?](https://deploi.ca/shopify/build-vs-buy/memberships), checked October 9, 2026, Deploi research