Amplience vs. Zesty.io: A Comprehensive Comparison of Powerful CMS Options

Amplience vs. Zesty.io: A Comprehensive Comparison of Powerful CMS Options


Welcome to our comprehensive comparison guide between Amplience and Zesty.io, two popular Content Management Systems (CMS) that can elevate your organization's digital presence. In today's digital landscape, having a powerful CMS is crucial for effectively managing and delivering content to your audience. Both Amplience and Zesty.io offer unique features and functionalities, making it essential to carefully evaluate them based on your organization's specific needs and goals. In this guide, we will dive into various aspects of these CMSs, including the foundations, design and user experience, content management capabilities, collaboration and user management, performance and scalability, customization and extensions, SEO and marketing features, security and compliance measures, as well as migration, support, and maintenance. Let's explore how Amplience and Zesty.io stack up against each other.

Foundations of CMS

When considering a CMS, it's important to understand the foundations upon which it is built. Amplience and Zesty.io differ in their core technologies. Amplience is a headless CMS, which means it separates the content management backend from the frontend presentation layer. This gives you the flexibility to deliver content to various channels, such as websites, mobile apps, and IoT devices, making it ideal for omnichannel experiences. On the other hand, Zesty.io is a hybrid CMS that combines both headless and traditional CMS capabilities. This allows you to choose between using the integrated frontend templating system or decoupling the frontend using Zesty.io's APIs. This flexibility empowers developers to create customized experiences while still benefiting from some of the traditional CMS features like drag-and-drop editing.

In terms of ease of use, both Amplience and Zesty.io provide intuitive interfaces, allowing content creators to manage and publish content without extensive technical knowledge. Amplience offers a clean and modern interface, with a focus on simplicity and ease of navigation. Similarly, Zesty.io also provides a user-friendly interface that simplifies content management tasks and facilitates collaboration across teams.

When it comes to scalability, both CMSs are designed to handle high traffic and large content volumes. Amplience utilizes cloud-based infrastructure, making it easy to scale your content delivery globally and accommodate traffic spikes. Zesty.io, being a cloud-native CMS, is built to handle high traffic and can automatically scale resources based on demand.

In summary, Amplience's headless approach and emphasis on omnichannel experiences combined with Zesty.io's hybrid capabilities and user-friendly interfaces provide a solid foundation for managing and delivering content effectively.

Design & User Experience

The design and user experience are crucial for engaging your audience effectively. Amplience offers a range of powerful design and customization features. Its visual design editor allows you to create responsive layouts, customize themes, and create rich and interactive experiences. With Amplience, you have the freedom to design and deliver content that aligns with your brand's unique identity. Additionally, Amplience provides support for dynamic media, allowing you to deliver high-quality images and videos responsively.

Zesty.io also provides robust design capabilities. Its integrated frontend templating system lets you create custom themes using HTML, CSS, and JavaScript. This flexibility allows you to design unique layouts tailored to your organization's needs. Zesty.io's live preview functionality enables you to see changes in real-time as you design, ensuring an efficient and seamless design process.

Both Amplience and Zesty.io have responsive design capabilities, ensuring that your content looks great on various devices and screen sizes. Mobile optimization is a crucial aspect of design, considering the growing usage of smartphones and tablets. With Amplience and Zesty.io, you can deliver exceptional user experiences across all devices.

In conclusion, Amplience and Zesty.io provide powerful design and user experience features, allowing you to create visually stunning and engaging content that resonates with your audience.

Content Management

Efficiently managing and organizing content is at the core of any CMS. Amplience offers a robust content management system that enables you to easily create, edit, and organize content. Its intuitive interface enables content creators to collaborate seamlessly and maintain consistency across various channels. Amplience provides a rich set of content types, including articles, blog posts, product descriptions, and more. Additionally, it offers powerful metadata capabilities, enabling you to add relevant information to your content, which improves discoverability and search engine optimization.

Similarly, Zesty.io empowers content creators with its user-friendly content management features. It allows you to create and manage content in a streamlined and efficient manner. Zesty.io provides a structured content model that helps you organize and categorize your content effectively. With its intuitive interface, you can easily create content, add media assets, and schedule content publishing.

Both Amplience and Zesty.io offer robust digital asset management (DAM) capabilities, allowing you to efficiently manage and organize media assets such as images, videos, and documents. With Amplience, you can store and deliver assets globally through its cloud-based infrastructure. Zesty.io also provides a drag-and-drop asset manager, making it easy to manage and utilize media assets across your content.

In summary, both Amplience and Zesty.io come with powerful content management features that facilitate collaboration, ensure consistency, and streamline content creation and organization.

Collaboration & User Management

Collaboration and user management features are essential for large organizations with multiple teams and content contributors. Amplience offers robust collaboration tools that allow teams to collaborate seamlessly. Its user roles and permissions system enables you to define specific access levels for each user, ensuring that the right individuals have the appropriate permissions for content creation, editing, and publishing. Amplience also provides content workflows, allowing for efficient content approval processes.

With Zesty.io, you can easily collaborate with team members and manage user access. Its user management system enables you to add users, assign specific roles, and control access to content and features. Zesty.io also offers a content review and approval feature, allowing for streamlined collaboration and content publishing processes.

Both Amplience and Zesty.io provide versioning and revision history features, allowing you to track changes made to content and revert to previous versions if needed. These features are particularly useful in a collaborative environment where multiple individuals are working on the same content.

In conclusion, both Amplience and Zesty.io offer robust collaboration and user management features, facilitating effective teamwork and streamlining content creation and approval processes.

Performance, Scalability, & Hosting

Performance, scalability, and hosting are critical factors to consider when evaluating a CMS. Amplience leverages a globally distributed, cloud-based infrastructure to ensure optimal performance and scalability. It utilizes Content Delivery Networks (CDNs) to deliver content efficiently to users across the globe, reducing latency and improving user experience. Amplience also offers high availability and redundancy measures, ensuring that your content remains accessible even during peak traffic periods.

Zesty.io, being a cloud-native CMS, is built for high performance and scalability. It automatically scales resources based on demand, ensuring fast and reliable content delivery. Zesty.io also provides content caching capabilities, reducing the load on backend systems and enhancing performance.

Both Amplience and Zesty.io offer secure and reliable hosting options. Amplience provides secure cloud hosting, ensuring that your content remains protected. Zesty.io, being a fully hosted solution, takes care of the hosting infrastructure and ensures that your content is hosted in a secure environment.

Overall, Amplience and Zesty.io prioritize performance, scalability, and secure hosting, enabling you to deliver content quickly and reliably to your audience.

Customization, Extensions, & Ecosystem

Customization and extensibility are important considerations when choosing a CMS. Amplience provides a range of customization options, allowing you to tailor the CMS to your organization's unique needs. Its open API architecture enables integration with third-party systems, such as eCommerce platforms, CRM systems, and marketing automation tools. This extensibility allows you to leverage the power of other systems and create an integrated digital ecosystem.

Zesty.io also offers customization options through its open API architecture. It provides developer-friendly tools and documentation, enabling you to build custom functionalities and integrations. Zesty.io also offers a marketplace where you can discover and install pre-built application extensions, further enhancing the capabilities of your CMS.

Both Amplience and Zesty.io support multi-language and multi-site functionality, allowing you to manage content across different regions and languages. This feature is particularly beneficial for organizations with a global presence.

In summary, Amplience and Zesty.io provide extensive customization and integration capabilities, ensuring that your CMS fits seamlessly into your digital ecosystem.

SEO, Marketing, & Monetization

Effective SEO, marketing, and monetization features are essential for organizations aiming to drive traffic, engage users, and generate revenue. Amplience offers SEO-friendly features, such as customizable meta tags and URLs, sitemaps, and automated optimizations for images and videos. It also provides A/B testing and personalization capabilities, enabling you to deliver targeted content based on user behavior and preferences.

Zesty.io includes built-in SEO tools that help you optimize your content for search engines. It provides URL customization, meta tag management, and XML sitemap generation. Zesty.io also offers integration with popular digital marketing tools, such as Google Analytics and Google Tag Manager, allowing you to track and analyze website performance effectively.

When it comes to monetization, both Amplience and Zesty.io offer eCommerce capabilities. Amplience integrates with popular eCommerce platforms, allowing you to create and manage product catalogs, promotions, and personalized shopping experiences. Zesty.io provides eCommerce functionality through integrations with leading eCommerce platforms, enabling you to sell products and services directly from your CMS-powered website.

Overall, both Amplience and Zesty.io provide robust SEO, marketing, and monetization features that empower you to optimize content, attract visitors, and drive revenue.

Security & Compliance

Security and compliance are paramount when managing digital content. Amplience prioritizes security by implementing industry-standard encryption and data protection measures. It offers granular access controls, ensuring that only authorized individuals can access and modify content. Amplience also provides secure data transfer protocols, protecting your content from unauthorized interception.

Zesty.io places a strong emphasis on security and compliance. It follows industry best practices and takes steps to safeguard your digital assets. It provides secure data storage, regular security audits, and frequent software updates. Zesty.io also assists with compliance, including GDPR and CCPA requirements.

Both Amplience and Zesty.io prioritize data privacy and protection, enabling you to manage your digital content with confidence.

Migration, Support, & Maintenance

Efficient migration, reliable support, and ongoing maintenance are crucial in ensuring a smooth CMS implementation and operation. Amplience offers migration support, helping you seamlessly transition from your existing CMS. Its dedicated support team is available to address any queries or issues that may arise during the migration process. Amplience also provides comprehensive documentation and training resources to facilitate a successful transition.

Zesty.io also provides robust migration support, ensuring a seamless transition to its CMS platform. It offers migration tools and assistance, guiding you through the process. Zesty.io's support team is available to provide timely assistance and resolve any technical issues you may encounter.

Both Amplience and Zesty.io offer ongoing support and maintenance, ensuring that your CMS operates smoothly. They regularly release updates and security patches to enhance the performance and security of the CMS platform.

In conclusion, both Amplience and Zesty.io prioritize the migration process, offer reliable support, and provide ongoing maintenance to ensure a successful CMS implementation and operation.


Amplience and Zesty.io are both powerful CMS options with unique features and capabilities. Amplience's headless approach, omnichannel experiences, and customization options make it ideal for organizations seeking flexibility and scalability. Zesty.io's hybrid capabilities, user-friendly interface, and robust collaboration features cater to organizations looking for a balance between traditional and headless CMS functionalities. Ultimately, the choice between Amplience and Zesty.io depends on your organization's specific needs and goals. Consider factors such as your content management requirements, design preferences, collaboration needs, scalability expectations, and integration possibilities. By carefully evaluating these aspects, you can select the CMS that best aligns with your organization's digital strategy and future growth.


Martin Dejnicki
Martin Dejnicki

Martin is a digital product innovator and pioneer who built and optimized his first website back in 1996 when he was 16 years old. Since then, he has helped many companies win in the digital space, including Walmart, IBM, Rogers, Canada Post, TMX Group and TD Securities. Recently, he worked with the Deploi team to build an elegant publishing platform for creative writers and a novel algorithmic trading platform.