<p data-pm-slice="1 1 []"></p>
<div data-ephox-embed-iri="https://www.youtube.com/watch?v=bXi7-n6l864" style="max-width: 650px;">
<div style="left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;"><iframe src="https://www.youtube.com/embed/bXi7-n6l864?rel=0" style="top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;" allowfullscreen="allowfullscreen" scrolling="no" allow="accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;"></iframe></div>
</div>
<p></p>
<p data-pm-slice="1 1 []"><span>For years, Salesforce Commerce Cloud, formerly&nbsp;Demandware, was the go-to choice for enterprise eCommerce. It promised a fully customizable, scalable solution for high-growth brands. But today, the tide is shifting, and companies are making a decisive move to Shopify.</span></p>
<h2><span>The Cost Problem: Paying More, Getting Less</span></h2>
<p><span>Salesforce Commerce Cloud is expensive, not just in licensing fees but also in ongoing maintenance, development, and hosting costs.</span></p>
<ul data-spread="false">
<li>
<p><span>High annual licensing costs that eat into margins</span></p>
</li>
<li>
<p><span>Expensive developer retainers just to maintain basic functionality</span></p>
</li>
<li>
<p><span>Custom integrations are the norm, unlike Shopify&rsquo;s app ecosystem, which provides plug-and-play solutions</span></p>
</li>
</ul>
<p><span>According to industry insights, brands switching to Shopify report up to a 50 percent reduction in platform costs, freeing up capital for marketing, expansion, and innovation.</span></p>
<h2><span>Limited Agility and Slow Innovation</span></h2>
<p><span>Making changes on Salesforce Commerce Cloud is slow. Even minor updates, such as tweaking a landing page or adding a new product, often require technical expertise.</span></p>
<ul data-spread="false">
<li>
<p><span>Weeks or months to deploy new features, leading to lost opportunities</span></p>
</li>
<li>
<p><span>Heavy reliance on technical teams instead of empowering business users</span></p>
</li>
<li>
<p><span>Lost agility in launching new marketing campaigns or site updates</span></p>
</li>
</ul>
<p><span>With Shopify, brands can update their sites, launch new products, and test new features in hours instead of weeks.</span></p>
<h2><span>Smaller Partner Ecosystem Limits Growth</span></h2>
<p><span>Salesforce Commerce Cloud has a relatively limited ecosystem of partners and third-party integrations. Many businesses that migrate report challenges with:</span></p>
<ul data-spread="false">
<li>
<p><span>Finding expert agencies or developers with deep experience in Salesforce Commerce Cloud</span></p>
</li>
<li>
<p><span>Limited pre-built integrations compared to Shopify&rsquo;s extensive app marketplace</span></p>
</li>
<li>
<p><span>Slower innovation cycles due to fewer developers and app partners</span></p>
</li>
</ul>
<p><span>Shopify, on the other hand, boasts one of the largest and most active global eCommerce ecosystems, with thousands of apps and partners available to help businesses scale.</span></p>
<h2><span>Scalability Without the Headaches</span></h2>
<p><span>Salesforce Commerce Cloud requires extensive infrastructure management, which makes scaling a challenge. Shopify provides:</span></p>
<ul data-spread="false">
<li>
<p><span>Seamless scalability for high-traffic events like Black Friday, flash sales, and global expansions</span></p>
</li>
<li>
<p><span>Automatic security and performance updates with no manual intervention required</span></p>
</li>
<li>
<p><span>A globally distributed cloud-based infrastructure that eliminates downtime concerns and ensures high performance worldwide</span></p>
</li>
</ul>
<p><span>Many brands that migrate to Shopify report improved site speed, reliability, and overall scalability, with fewer technical issues and maintenance headaches.</span></p>
<h2><span>Future-Proofing with a Better Ecosystem</span></h2>
<p><span>The future of eCommerce is about agility, innovation, and rapid adaptation to market trends. Shopify&rsquo;s ecosystem enables brands to:</span></p>
<ul data-spread="false">
<li>
<p><span>Experiment with headless commerce without massive development costs</span></p>
</li>
<li>
<p><span>Easily integrate AI-driven personalization tools to enhance customer experience</span></p>
</li>
<li>
<p><span>Connect with modern payment gateways, fulfillment networks, and omnichannel tools effortlessly</span></p>
</li>
</ul>
<p><span>Salesforce Commerce Cloud&rsquo;s legacy architecture makes innovation slow and expensive, while Shopify allows brands to move fast and stay ahead.</span></p>
<h2><span>Real-World Success Stories</span></h2>
<p><span>Several major brands have already made the move from Salesforce Commerce Cloud to Shopify and seen massive benefits:</span></p>
<ul data-spread="false">
<li>
<p><span>Slam Jam saw a major increase in conversion rates and customer engagement post-migration</span></p>
</li>
<li>
<p><span>NYDJ Not Your Daughter&rsquo;s Jeans experienced stronger sales performance and a more agile, flexible site post-migration</span></p>
</li>
<li>
<p><span>Gymshark transitioned away from Salesforce and scaled their brand globally with Shopify&rsquo;s infrastructure</span></p>
</li>
</ul>
<h2><span>The Verdict: Why More Brands Are Moving to Shopify</span></h2>
<p><span>The message is clear: brands want lower costs, greater agility, and a modern eCommerce ecosystem. Salesforce Commerce Cloud simply doesn&rsquo;t deliver that anymore.</span></p>
<p><span>This isn&rsquo;t just about switching platforms&mdash;it&rsquo;s about future-proofing your eCommerce business for growth, efficiency, and innovation.</span></p>
<p><span>Are you ready to break free from the constraints of Salesforce Commerce Cloud? Let&rsquo;s talk about your migration strategy today.</span></p>

Companies are migrating from Salesforce Commerce Cloud to Shopify for lower costs, greater agility, and a more modern eCommerce ecosystem.

Salesforce Commerce Cloud to Shopify Migration - Why Are Companies Replatforming

<p data-pm-slice="1 1 []">Migrating from Magento Enterprise (Adobe Commerce) to Shopify is more than just switching platforms, it's about ensuring your business-critical data is preserved, optimized, and structured for growth. Data migration is often the most&nbsp;underestimated aspect of a replatforming project, and when mishandled, it can lead to data loss, operational disruptions, and SEO pitfalls.</p>
<p>This guide will walk you through the challenges, best practices, and a step-by-step migration framework to ensure a smooth transition.</p>
<p></p>
<hr>
<h2 data-pm-slice="1 1 []"></h2>
<h2 data-pm-slice="1 1 []">Common Data Migration Challenges &amp; Risks</h2>
<p>Before diving into the migration process, it&rsquo;s crucial to understand the complexities of Magento&rsquo;s data structure and how it differs from Shopify&rsquo;s simpler, streamlined model. Here are some key challenges businesses face:</p>
<h3>Magento&rsquo;s Complex Data Model</h3>
<p>Magento's database is highly flexible but also intricate, with custom attributes, customer groups, multi-store setups, and complex order relationships. Migrating this data requires careful mapping to fit Shopify&rsquo;s more structured framework.</p>
<h3>Customer Account Migration</h3>
<p>Due to encryption differences, passwords cannot be migrated directly, meaning customers will need to reset their credentials. A strategic email campaign is essential to ensure customer retention post-migration.</p>
<h3 data-start="0" data-end="64">Historical Order Data Migration: What You Need to Know</h3>
<p data-start="66" data-end="350">Shopify does not natively support importing full historical order data as active transactions in its admin. This means businesses migrating from Magento must determine how they want to handle past order records while ensuring customer service teams can access essential order history.</p>
<h4 data-start="352" data-end="404">How Shopify Handles Historical Order Data</h4>
<ul data-start="405" data-end="668">
<li data-start="405" data-end="489">Past orders cannot be fully imported into Shopify&rsquo;s order management system.</li>
<li data-start="490" data-end="571">Shopify does not allow direct modification of past transactions once created.</li>
<li data-start="572" data-end="668">Businesses must store and reference historical order data through alternative solutions.</li>
</ul>
<h4 data-start="670" data-end="727">Options for Retaining Order History in Shopify</h4>
<p data-start="728" data-end="839">Deploi helps businesses retain and access past order data with solutions tailored to their operational needs:</p>
<h3 data-start="844" data-end="885">Selective Order Import into Shopify</h3>
<ul>
<li>We use Shopify&rsquo;s API to migrate key historical orders into Shopify&rsquo;s database as draft orders or metafield records.</li>
<li>This allows past orders to be referenced in customer profiles, maintaining visibility for support teams.</li>
</ul>
<p></p>
<h3 data-start="1133" data-end="1185">External Order History Archive &amp; Searchability</h3>
<ul>
<li>Full historical orders are migrated to a data warehouse, ERP, or CRM.</li>
<li>We build a custom Shopify-integrated dashboard, allowing teams to search and retrieve past orders seamlessly.</li>
</ul>
<p></p>
<h3 data-start="1396" data-end="1434">Hybrid Sync for Real-Time Access</h3>
<ul>
<li>For businesses with frequent order lookups, we create a middleware solution that syncs Shopify with past orders stored externally.</li>
<li>This ensures customer service teams can pull up past transactions without friction.</li>
</ul>
<h4 data-start="1673" data-end="1730">Seamless Historical Data Retention with Deploi</h4>
<p data-start="1731" data-end="1991" data-is-last-node="">A Shopify migration doesn&rsquo;t mean losing past orders. We ensure your team retains full access to customer order history through structured, scalable solutions, whether via Shopify-native integrations or external archives tailored to your business needs.</p>
<p></p>
<h3>SEO Risks</h3>
<p>Magento and Shopify have different URL structures and metadata handling. Poorly executed migrations can result in SEO ranking drops, broken pages, and lost traffic. Proper URL redirects and structured metadata migration are essential.</p>
<h3>Integration with Adobe &amp; Third-Party Tools</h3>
<p>Many Magento stores rely on Adobe integrations like Adobe Target, Adobe Analytics, and Marketo, as well as third-party ERPs and CRMs. Ensuring these are properly migrated&mdash;or replaced with Shopify-compatible alternatives&mdash;is crucial to maintaining business continuity.</p>
<p></p>
<h2 data-pm-slice="1 1 []">Step-by-Step Magento to Shopify Data Migration Framework</h2>
<h3>Conduct a Data Audit &amp; Cleanup</h3>
<p>Before migrating, audit your existing Magento database to:</p>
<ul data-spread="false">
<li>
<p>Remove redundant or outdated records (inactive customers, old orders, duplicate products).</p>
</li>
<li>
<p>Standardize data formats to align with Shopify&rsquo;s structured model.</p>
</li>
<li>
<p>Identify necessary custom fields and how they will be mapped in Shopify.</p>
</li>
</ul>
<h3>Export Data from&nbsp;Magento</h3>
<p>Magento data is structured across multiple tables. The most common exports include:</p>
<ul data-spread="false">
<li>
<p>Products (titles, descriptions, images, variants, SKUs, pricing, categories)</p>
</li>
<li>
<p>Customers (names, emails, addresses, account status)</p>
</li>
<li>
<p>Orders (order history, payment details, fulfillment status)</p>
</li>
<li>
<p>CMS Content (blog posts, landing pages, FAQ sections)</p>
</li>
<li>
<p>URL Redirects &amp; SEO Data (meta titles, descriptions, canonical URLs)</p>
</li>
</ul>
<h3>Map&nbsp;Magento Data to Shopify&rsquo;s Structure</h3>
<p>Shopify has a more streamlined data model. Here&rsquo;s how the key mappings typically align:</p>
<ul data-spread="false">
<li>
<p>Magento&rsquo;s complex product attributes &rarr; Shopify&rsquo;s structured product fields.</p>
</li>
<li>
<p>Magento&rsquo;s multi-store architecture &rarr; Shopify&rsquo;s multi-location setup.</p>
</li>
<li>
<p>Magento&rsquo;s customer groups &rarr; Shopify&rsquo;s tags &amp; segmentation.</p>
</li>
<li>
<p>Magento&rsquo;s orders &rarr; Shopify&rsquo;s historical order archive.</p>
</li>
</ul>
<h3>Migrate Customer Accounts &amp; Handle Password Resets</h3>
<p>Since passwords can&rsquo;t be migrated, an email reactivation campaign is needed. Strategies include:</p>
<ul data-spread="false">
<li>
<p>Sending personalized emails with a reset link post-launch.</p>
</li>
<li>
<p>Offering exclusive discounts to encourage logins.</p>
</li>
<li>
<p>Using Shopify&rsquo;s bulk invite tool to streamline the process.</p>
</li>
</ul>
<h3>Preserve Order History &amp; Data Integrity</h3>
<p>Shopify has limitations on storing full order history, so businesses must:</p>
<ul data-spread="false">
<li>
<p>Use a third-party app (like Matrixify) to import past orders.</p>
</li>
<li>
<p>Maintain an external order archive for compliance and customer service.</p>
</li>
</ul>
<h3>Implement&nbsp;SEO Redirects &amp; Metadata Transfers</h3>
<ul data-spread="false">
<li>
<p>Set up 301 redirects from old Magento URLs to Shopify&rsquo;s new URL structure.</p>
</li>
<li>
<p>Ensure metadata (titles, descriptions, schema markup) is preserved.</p>
</li>
<li>
<p>Monitor Google Search Console for broken links and indexation issues post-launch.</p>
</li>
</ul>
<h3>Integrate&nbsp;Shopify with ERP, CRM &amp; Marketing Tools</h3>
<p>Magento stores often rely on deep integrations with:</p>
<ul data-spread="false">
<li>
<p>ERP systems (NetSuite, SAP, Microsoft Dynamics)</p>
</li>
<li>
<p>CRMs (Salesforce, HubSpot, Marketo)</p>
</li>
<li>
<p>Marketing platforms (Adobe Target, Klaviyo, Google Ads)</p>
</li>
<li>
<p>Payment gateways &amp; fulfillment solutions</p>
</li>
</ul>
<p>For Shopify, businesses can either:</p>
<ul data-spread="false">
<li>
<p>Use pre-built integrations from Shopify&rsquo;s extensive app ecosystem.</p>
</li>
<li>
<p>Develop custom API connections (Deploi specializes in seamless API integrations).</p>
</li>
</ul>
<blockquote>
<p>Example: Deploi built a custom Shopify site search solution for a client in just 7 weeks, replacing an expensive third-party tool while improving search relevance and customer experience.</p>
</blockquote>
<h3>Test &amp; Validate Before Launch</h3>
<p>Before switching live, rigorously test:</p>
<ul data-spread="false">
<li>
<p>Product pages, checkout, and payment flows.</p>
</li>
<li>
<p>Customer accounts &amp; data integrity.</p>
</li>
<li>
<p>SEO redirects and indexing performance.</p>
</li>
<li>
<p>Third-party integrations and automation workflows.</p>
</li>
</ul>
<div><hr></div>
<h2>Best Practices &amp; Pro Tips</h2>
<ul data-spread="false">
<li>
<p>Run a pilot migration on a staging environment before executing the full transfer.</p>
</li>
<li>
<p>Monitor analytics closely post-migration to detect anomalies.</p>
</li>
<li>
<p>Train internal teams on Shopify&rsquo;s new workflows to ensure a smooth transition.</p>
</li>
</ul>
<div><hr></div>
<h2>Why Choose Deploi for Your Shopify Migration?</h2>
<p>Migrating from Magento to Shopify is more than just moving data&mdash;it&rsquo;s about optimizing your entire eCommerce infrastructure for scalability, performance, and long-term growth. With extensive experience in enterprise SEO, technical development, and complex data migrations, Deploi ensures your transition is seamless and risk-free.</p>
<h3>Exclusive Offer for Shopify Migration Clients</h3>
<p>For businesses migrating to Shopify with Deploi, we offer an SEO growth initiative&mdash;an exclusive strategy we&rsquo;ve successfully implemented for leading brands. Our proven methodology has driven millions in revenue through programmatic product listing pages, ensuring sustained organic growth post-migration.</p>
<p>Let&rsquo;s build a future-proof Shopify store that elevates your brand, streamlines operations, and drives revenue growth. Get in touch today.</p>
<p></p>

Migrate your data from Magento Enterprise to Shopify with accuracy, security, and zero downtime.

Magento Enterprise to Shopify Data Migration Guide

<p data-pm-slice="1 1 []"><span></span></p>
<div data-ephox-embed-iri="https://www.youtube.com/watch?v=wtrChCDuUDw" style="max-width: 650px;">
<div style="left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;"><iframe src="https://www.youtube.com/embed/wtrChCDuUDw?rel=0" style="top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;" allowfullscreen="allowfullscreen" scrolling="no" allow="accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;"></iframe></div>
</div>
<p></p>
<p></p>
<p data-pm-slice="1 1 []"><span>When migrating from&nbsp;Magento Enterprise (Adobe Commerce) to Shopify, businesses often focus on platform features, integrations, and performance improvements. </span></p>
<p data-pm-slice="1 1 []"><span>However, one of the most&nbsp;impactful yet overlooked aspects of <a href="https://deploi.ca/migrations/magento-enterprise-to-shopify">replatforming</a> is optimizing the site's Information Architecture (IA). </span></p>
<p data-pm-slice="1 1 []"><span>A well-structured IA ensures that users and search engines can efficiently navigate and understand the website, leading to better engagement, conversions, and search visibility.</span></p>
<h2><span>The Role of Information Architecture in E-commerce Success</span></h2>
<p><span>Information Architecture is the foundation of an e-commerce site. It determines how products, categories, and content are structured, how users navigate the site, and how search engines interpret its relevance. Without a thoughtful IA strategy, even the most well-designed Shopify store can struggle to maximize its potential.</span></p>
<p><span>A migration presents an opportunity to reassess and refine IA by analyzing what&rsquo;s working, what&rsquo;s not, and where strategic enhancements can be made. This approach ensures that the new Shopify store is built on a solid, scalable framework that drives engagement and revenue growth.</span></p>
<hr>
<h2><span>Auditing the Existing Information Architecture</span></h2>
<p><span>Before restructuring IA, an audit of the existing Magento Enterprise site is crucial. This involves:</span></p>
<ul data-spread="false">
<li>
<p><span><strong>Analyzing User Behavior:</strong></span><span> Using analytics tools to understand how customers navigate the current site, where they drop off, and which pages drive the most engagement.</span></p>
</li>
<li>
<p><span><strong>Assessing SEO Performance:</strong></span><span> Reviewing organic search rankings, internal linking structures, and content depth to identify underperforming areas.</span></p>
</li>
<li>
<p><span><strong>Mapping Out the Current Taxonomy:</strong></span><span> Understanding the structure of categories, subcategories, product attributes, and filtering options.</span></p>
</li>
<li>
<p><span><strong>Evaluating Search Intent Alignment:</strong></span><span> Comparing site structure with actual search demand using keyword research tools to identify gaps and opportunities.</span><span></span></p>
</li>
</ul>
<hr>
<h2><span>Optimizing Category &amp; Product Listing Page (PLP) Structure</span></h2>
<p><span>One of the key improvements that can be made during a <a href="https://deploi.ca/migrations/magento-enterprise-to-shopify">Magento to Shopify </a>migration is refining how product categories and&nbsp;PLPs are structured. A great example of this is an enterprise project where we redefined the IA for a precious metals e-commerce store.</span></p>
<p><span>A leading financial institution struggled with low organic visibility for its bullion products, resulting in lost transactions to competitors. </span></p>
<p><span>Through extensive research, we restructured their IA based on investor search behavior, reorganizing product pages by&nbsp;</span>metal type, form, and weight. This new structure made it easier for customers to find relevant products while improving search rankings.</p>
<p><span><strong>Results:</strong></span></p>
<ul data-spread="false">
<li>
<p><span>284% increase in non-branded organic traffic.</span></p>
</li>
<li>
<p><span>Improved engagement as users found products more efficiently.</span></p>
</li>
<li>
<p><span>Reduced customer leakage to competitors.</span></p>
</li>
</ul>
<p><span>This same approach can be applied when migrating from Magento to Shopify. Businesses can segment and structure their product catalog based on consumer search intent and buying behavior, ensuring a more intuitive shopping experience.</span></p>
<hr>
<h2><span>Streamlining Navigation for Better Usability</span></h2>
<p><span>Magento sites often suffer from complex, layered navigation due to years of incremental adjustments. Migrating to Shopify provides a clean slate to simplify and refine navigation, focusing on:</span></p>
<ul data-spread="false">
<li>
<p><span>Reducing redundant categories.</span></p>
</li>
<li>
<p><span>Implementing mega-menus that improve discoverability.</span></p>
</li>
<li>
<p><span>Enhancing filtering and faceted search for better product findability.</span></p>
</li>
</ul>
<hr>
<h2><span>Improving Internal Linking Structure</span></h2>
<p><span>A well-optimized internal linking strategy improves SEO and helps customers navigate efficiently. </span></p>
<p><span>During migration, businesses should:</span></p>
<ul data-spread="false">
<li>
<p>Connect related products and categories to create logical pathways for users.</p>
</li>
<li>
<p>Use contextual internal links within blog content and product descriptions to reinforce SEO authority.</p>
</li>
<li>
<p>Ensure all critical pages are linked from key sections like the homepage and category pages.</p>
</li>
</ul>
<hr>
<h2><span>Integrating Data-Driven IA Enhancements</span></h2>
<p><span>At Deploi, we take IA optimization beyond traditional approaches. We use:</span></p>
<ul data-spread="false">
<li>
<p>SEO data and competitor analysis to refine category structures.</p>
</li>
<li>
<p>Heatmaps and user testing to inform menu design and layout.</p>
</li>
<li>
<p>Programmatic SEO strategies to generate scalable, high-value landing pages that capture search demand.</p>
</li>
</ul>
<hr>
<h2><span>Ensuring a Smooth Transition to Shopify</span></h2>
<p><span>A restructured IA is only effective if it is properly implemented. That&rsquo;s why we ensure:</span></p>
<ul data-spread="false">
<li>
<p>URL redirections are meticulously mapped to prevent SEO ranking loss.</p>
</li>
<li>
<p>Metadata and schema markup are optimized for maximum search engine visibility.</p>
</li>
<li>
<p>Category and product relationships are retained and enhanced to support customer discovery.</p>
</li>
</ul>
<hr>
<h2><span>Elevating E-commerce Performance Through IA</span></h2>
<p><span>Migrating to Shopify is not just about adopting a new platform; it&rsquo;s about building a more&nbsp;scalable, intuitive, and high-performing e-commerce site. A well-executed Information Architecture strategy improves:</span></p>
<ul data-spread="false">
<li>
<p>User experience, making it easier for customers to find and purchase products.</p>
</li>
<li>
<p>Search rankings, ensuring the store appears for relevant queries.</p>
</li>
<li>
<p>Conversion rates, leading to higher revenue and business growth.</p>
</li>
</ul>
<p>At Deploi, we specialize in transforming information architecture during e-commerce migrations, ensuring that businesses don&rsquo;t just move platforms; they elevate their entire digital strategy.</p>
<p>If your business is considering a migration from Magento Enterprise to Shopify, let&rsquo;s talk.</p>
<p>We&rsquo;ll help you optimize your information architecture to ensure long-term success.</p>

Optimizing your information architecture during Magento Enterprise to Shopify migration ensures better user experience, stronger SEO performance, and scalable growth for your Shopify store.

Magento Enterprise to Shopify Migration - Information Architecture Strategy

<h2 data-pm-slice="1 1 []">Why SEO Should Be a Priority During Your Migration</h2>
<p>SEO is one of the most critical factors determining the post-migration success of a&nbsp;<a href="https://deploi.ca/migrations/magento-enterprise-to-shopify">Magento to Shopify transformation</a>.</p>
<p>A poorly executed migration can cause significant drops in organic traffic, loss of keyword rankings, and revenue decline. However, with a proactive SEO strategy, businesses can retain and enhance their search visibility, leveraging Shopify&rsquo;s modern SEO capabilities.</p>
<p>This guide walks through the key SEO considerations to ensure a seamless transition that strengthens search performance.</p>
<h2>The Risks of Poor SEO Migration</h2>
<p><span>Many businesses underestimate the impact of SEO on their overall digital performance. A </span>mismanaged migration can lead to:</p>
<ul data-spread="false">
<li>
<p><span><strong>Loss of keyword rankings</strong></span><span> &ndash; If pages are removed or restructured without proper redirects, Google will drop them from search results.</span></p>
</li>
<li>
<p><span><strong>Drop in organic traffic</strong></span><span> &ndash; A lack of SEO planning can result in a significant decline in search visibility.</span></p>
</li>
<li>
<p><span><strong>Disrupted user experience</strong></span><span> &ndash; If URL structures change and old URLs are not redirected, users will encounter broken links.</span></p>
</li>
<li>
<p><span><strong>Revenue loss</strong></span><span> &ndash; Less organic traffic means fewer conversions and sales.</span></p>
</li>
</ul>
<p>To avoid these risks, businesses need a structured SEO migration strategy from the start.</p>
<h2>SEO Audit &amp; Benchmarking Before Migration</h2>
<p>Before migrating, conducting a comprehensive SEO audit ensures that all valuable assets are preserved. This includes:</p>
<ul data-spread="false">
<li>
<p><span><strong>Keyword Performance Analysis</strong></span><span> &ndash; Identify the top-performing segments, pages, and keywords driving traffic.</span></p>
</li>
<li>
<p><span><strong>Backlink Profile Review</strong></span><span> &ndash; Ensure high-authority backlinks continue to point to the new Shopify site.</span></p>
</li>
<li>
<p><span><strong>Traffic Flow Analysis</strong></span><span> &ndash; Use analytics tools to understand user behavior and entry/exit points.</span></p>
</li>
<li>
<p><span><strong>Site Structure Mapping</strong></span><span> &ndash; Document all existing category pages, product URLs, and internal linking structures.</span></p>
</li>
</ul>
<p>Businesses can track SEO performance post-launch by establishing a pre-migration benchmark and quickly identifying any drop-offs.</p>
<blockquote>"At Deploi, we conduct a deep SEO analysis before migration to pinpoint the most valuable traffic segments for our clients. This includes high-intent traffic that drives conversions and top-of-funnel audiences that build brand trust. Our tailored strategy ensures these critical segments are preserved, while also uncovering and implementing new growth opportunities post-migration." - <em>Martin Dejnicki, Director of Engineering at Deploi</em></blockquote>
<h2>URL Redirect Strategy: The Foundation of SEO Retention</h2>
<p>A structured URL redirection plan is one of the most critical aspects of an SEO migration<span>. Shopify has a URL structure different from Magento, so businesses need to ensure that all existing URLs are correctly mapped to new equivalents.</span></p>
<p><span>Key steps include:</span></p>
<ul data-spread="false">
<li>
<p><span><strong>301 Redirect Mapping</strong></span><span> &ndash; To retain ranking authority, every Magento URL should be redirected to its closest Shopify equivalent.</span></p>
</li>
<li>
<p><span><strong>Preserving Category &amp; Product URLs</strong></span><span> &ndash; Where possible, maintain the same URL structure to minimize disruptions.</span></p>
</li>
<li>
<p><span><strong>Handling Discontinued Pages</strong></span><span> &ndash; Redirect old URLs with no Shopify equivalent to the most relevant category or homepage.</span></p>
</li>
<li>
<p><span><strong>Testing for Errors</strong></span><span> &ndash; Use </span>Google Search Console and SEO crawlers to ensure no broken links exist post-migration.</p>
</li>
</ul>
<p>A well-executed 301 redirect strategy ensures businesses retain SEO authority, organic traffic, and user experience.</p>
<h2>Preserving Site Architecture &amp; Internal Linking</h2>
<p>Magento&rsquo;s site architecture often differs significantly from Shopify&rsquo;s, so restructuring needs to be done carefully. Information Architecture (IA) optimizations during migration should:</p>
<ul data-spread="false">
<li>
<p>Maintain logical category structures to ensure products remain easy to find.</p>
</li>
<li>
<p>Enhance internal linking to reinforce authority across key pages.</p>
</li>
<li>
<p>Ensure breadcrumbs remain intact for improved user experience and SEO.</p>
</li>
</ul>
<p>Businesses can improve rankings and conversions by aligning site architecture with search intent and user behavior.</p>
<h2>Optimizing for Shopify&rsquo;s SEO Advantages</h2>
<p>Shopify offers several built-in SEO features that businesses can leverage, including:</p>
<ul data-spread="false">
<li>
<p><span><strong>Automatic Canonical Tags</strong></span><span> &ndash; Helps prevent duplicate content issues.</span></p>
</li>
<li>
<p><span><strong>Mobile Optimization</strong></span><span> &ndash; Shopify themes are responsive by default, boosting mobile rankings.</span></p>
</li>
<li>
<p><span><strong>Fast Page Speeds</strong></span><span> &ndash; Shopify&rsquo;s optimized infrastructure ensures fast load times, a key ranking factor.</span></p>
</li>
<li>
<p><span><strong>SEO-Friendly URL Structures</strong></span><span> &ndash; Shopify automatically structures URLs in an organized manner, improving crawlability.</span></p>
</li>
</ul>
<p>Migrating to Shopify is an opportunity to eliminate SEO inefficiencies from Magento and build a more scalable, optimized structure.</p>
<h2>Programmatic SEO Opportunities</h2>
<p>Shopify enables advanced programmatic SEO strategies that can significantly boost organic visibility. Businesses can implement:</p>
<ul data-spread="false">
<li>
<p><span><strong>Automated Collection Pages</strong></span><span> &ndash; Generate category pages dynamically based on customer search behavior (Deploi has advanced expertise with this tactic).</span></p>
</li>
<li>
<p><span><strong>Faceted Navigation Optimization</strong></span><span> &ndash; Expose valuable filtering options to search engines while avoiding duplicate content issues.</span></p>
</li>
<li>
<p><span><strong>Scalable Landing Pages</strong></span><span> &ndash; Build thousands of targeted landing pages for high-intent search queries.</span></p>
</li>
</ul>
<p>By combining Shopify&rsquo;s flexibility with programmatic SEO, businesses can unlock long-tail search opportunities and drive sustained organic growth.</p>
<p></p>
<h2>Advanced Technical SEO Considerations</h2>
<p>Shopify is inherently SEO-friendly and fully crawlable by search engines. It provides a clean HTML-based structure by default, uses server-side rendering for key content, and includes built-in SEO best practices like canonical tags, structured data, and optimized URLs.</p>
<p>However, developers can inadvertently introduce SEO issues during a migration or customization by:</p>
<ul data-start="432" data-end="1615">
<li data-start="432" data-end="696"><strong data-start="434" data-end="482">Overusing JavaScript-based content rendering</strong> &ndash; Shopify is naturally crawlable. Still, Google may struggle to index it if a team moves key content (e.g., product descriptions, category links) into JavaScript-driven components without proper fallback mechanisms.</li>
<li data-start="697" data-end="889"><strong data-start="699" data-end="736">Improper handling of lazy loading</strong> &ndash; Shopify themes use lazy loading for images and other content, but incorrect implementations can prevent search engines from seeing essential elements.</li>
<li data-start="890" data-end="1058"><strong data-start="892" data-end="934">Blocking essential pages in robots.txt</strong> &ndash; Shopify has a fixed robots.txt file, but developers may attempt to block URLs manually, leading to unintended deindexing.</li>
<li data-start="1059" data-end="1245"><strong data-start="1061" data-end="1091">Excessive reliance on apps</strong> &ndash; Many Shopify apps modify rendering or dynamically inject content via JavaScript, which can create crawlability challenges if not properly configured.</li>
<li data-start="1246" data-end="1398"><strong data-start="1248" data-end="1277">Overriding canonical tags</strong> &ndash; Shopify automatically sets correct canonical tags, but incorrect modifications can cause<strong> </strong>duplicate content issues.</li>
<li data-start="1399" data-end="1615"><strong data-start="1401" data-end="1449">Mismanaging faceted navigation and filtering</strong> &ndash; Shopify handles collections differently from Magento&rsquo;s layered navigation, and poor implementation can lead to indexation bloat or loss of valuable category pages.</li>
</ul>
<h3 data-start="1617" data-end="1643">The Right Approach</h3>
<p data-start="1644" data-end="1779">A well-executed Shopify migration ensures that all critical eCommerce content remains visible to search engines. At Deploi, we:</p>
<ul data-start="1780" data-end="2082">
<li data-start="1780" data-end="1860">Audit JavaScript rendering to confirm all essential content is accessible.</li>
<li data-start="1861" data-end="1931">Optimize lazy loading &amp; image delivery to maintain crawlability.</li>
<li data-start="1932" data-end="1994">Review app-based modifications to prevent SEO conflicts.</li>
<li data-start="1995" data-end="2082">Ensure proper URL handling, canonicalization, and structured data implementation.</li>
</ul>
<p data-start="2084" data-end="2272" data-is-last-node="">While Shopify is SEO-friendly out of the box, custom implementations must be carefully executed to preserve search visibility, indexing efficiency, and overall organic performance.</p>
<p></p>
<h2>Advanced Analytics &amp; Post-Migration Monitoring</h2>
<p>After migration, businesses must closely monitor SEO performance to detect&nbsp;potential traffic declines or indexing issues.</p>
<p><span>Key post-migration steps include:</span></p>
<ul data-spread="false">
<li>
<p><span><strong>Google Search Console Monitoring</strong></span><span> &ndash; Track crawl errors, index coverage, and ranking changes.</span></p>
</li>
<li>
<p><span><strong>Google Analytics Performance Checks</strong></span><span> &ndash; Analyze traffic trends, user behavior, and conversion rates.</span></p>
</li>
<li>
<p><span><strong>SEO Crawler Audits</strong></span><span> &ndash; Run site crawls to identify missing redirects, broken links, or technical SEO issues.</span></p>
</li>
<li>
<p><span><strong>Adjusting SEO Strategy as Needed</strong></span><span> &ndash; Based on post-launch data, refine content, metadata, and linking strategies to optimize performance.</span></p>
</li>
</ul>
<h2>SEO Success Starts with Strategy</h2>
<p>SEO isn&rsquo;t just an afterthought in a migration&mdash;it&rsquo;s a core component of a successful transition. A well-planned strategy ensures businesses retain rankings, avoid traffic loss, and maximize Shopify&rsquo;s SEO advantages.</p>
<p>At Deploi, we specialize in executing seamless Magento Enterprise to Shopify migrations, ensuring businesses don&rsquo;t just move platforms&mdash;they elevate their search visibility and revenue potential.</p>
<p>Let's talk if you&rsquo;re considering a migration and want to ensure your SEO remains strong.&nbsp;We&rsquo;ll develop a tailored SEO strategy to safeguard your search performance and drive long-term growth.</p>

A strategic SEO migration ensures that your organic traffic, rankings, and search visibility are preserved and optimized when moving from Magento Enterprise (Adobe Commerce) to Shopify.

Magento Enterprise to Shopify Migration - SEO Strategy

<p data-start="206" data-end="480">When migrating from Magento Enterprise (Adobe Commerce) to Shopify, businesses often focus on platform capabilities, integrations, and operational efficiency. However, analytics strategy is one of successful migration's most critical yet overlooked aspects.</p>
<p data-start="482" data-end="704">Without a well-executed analytics plan, companies risk losing valuable data, breaking tracking mechanisms, and making decisions without a clear understanding of user behavior, conversion trends, and business performance.</p>
<p data-start="706" data-end="869">Every e-commerce migration is an opportunity to not only preserve key analytics but also optimize and upgrade tracking frameworks to ensure long-term growth.</p>
<h2 data-start="876" data-end="940"><strong data-start="879" data-end="938">Auditing Your Existing Analytics Stack Before Migration</strong></h2>
<p data-start="942" data-end="1217">Every business has a unique analytics ecosystem, often consisting of multiple tracking and reporting tools. Before migrating to Shopify, conducting a comprehensive analytics audit is essential&nbsp;to understand what&rsquo;s currently in place and what needs to be transitioned.</p>
<p data-start="1219" data-end="1248">Key considerations include:</p>
<ul data-start="1250" data-end="1759">
<li data-start="1250" data-end="1381"><strong data-start="1252" data-end="1303">Which analytics platforms are currently in use?</strong> (Google Analytics 4, Adobe Analytics, Heap, Mixpanel, Amplitude, or others)</li>
<li data-start="1382" data-end="1519"><strong data-start="1384" data-end="1441">What custom tracking scripts are embedded in Magento?</strong> (JavaScript-based event tracking, GTM configurations, or hardcoded scripts)</li>
<li data-start="1520" data-end="1665"><strong data-start="1522" data-end="1584">Which KPIs and reports are most critical to your business?</strong> (Revenue by source, conversion funnel analysis, customer lifetime value, etc.)</li>
<li data-start="1666" data-end="1759"><strong data-start="1668" data-end="1757">What historical data needs to be retained and how will it be accessed post-migration?</strong></li>
</ul>
<p data-start="1761" data-end="1944">This audit phase ensures that no key tracking mechanisms are lost in the transition while also identifying opportunities for refinement and consolidation to improve efficiency.</p>
<hr>
<p data-start="1761" data-end="1944"></p>
<h2 data-start="691" data-end="747">Rebuilding Tracking in Shopify: Best Practices</h2>
<p data-start="749" data-end="1031">Once the existing analytics landscape is mapped out, the next step is implementing&nbsp;tracking within Shopify to ensure continuity and accuracy. Shopify has built-in reporting features, but most enterprises rely on third-party analytics platforms for deeper insights.</p>
<h3 data-start="1033" data-end="1102">Choosing the Right Analytics Platform for Your Business</h3>
<p data-start="1103" data-end="1274">Since Shopify does not natively support Adobe Analytics or other third-party tracking solutions out of the box, businesses migrating from Magento must decide whether to:</p>
<ul data-start="1275" data-end="1591">
<li data-start="1275" data-end="1398">Rebuild tracking in the same platform (e.g., reconfiguring Adobe Analytics, Mixpanel, or Amplitude within Shopify).</li>
<li data-start="1399" data-end="1482">Transition to a new platform (e.g., switching from Adobe Analytics to GA4).</li>
<li data-start="1483" data-end="1591">Implement a hybrid approach that combines Shopify&rsquo;s built-in analytics with external data platforms.</li>
</ul>
<p data-start="1593" data-end="1726">Each option requires careful planning to ensure consistency in tracking methodology, KPI definitions, and historical comparability.</p>
<h3 data-start="1728" data-end="1775">Implementing Event-Based Tracking</h3>
<p data-start="1776" data-end="1895">Regardless of the analytics platform, businesses must&nbsp;rebuild key tracking events in Shopify. This includes:</p>
<ul data-start="1896" data-end="2243">
<li data-start="1896" data-end="1998">User behavior tracking (page views, product interactions, add-to-cart events, checkout steps).</li>
<li data-start="1999" data-end="2061">Conversion funnel tracking to monitor drop-off points.</li>
<li data-start="2062" data-end="2152">Attribution tracking for traffic sources, marketing campaigns, and UTM parameters.</li>
<li data-start="2153" data-end="2243">Cross-domain tracking if multiple storefronts, marketplaces, or apps are involved.</li>
</ul>
<p data-start="2245" data-end="2431">For teams that previously relied on Adobe Analytics, this step often involves transitioning from server-side tracking via Adobe Launch to an event-driven data model in Shopify.</p>
<h3 data-start="2433" data-end="2486">Integrating Analytics with&nbsp;Shopify Data</h3>
<p data-start="2487" data-end="2601">Shopify does not directly integrate with Adobe Analytics or Mixpanel but allows for tracking implementation via:</p>
<ul data-start="2602" data-end="2802">
<li data-start="2602" data-end="2671">Google Tag Manager (GTM) for event tracking across platforms.</li>
<li data-start="2672" data-end="2730">Shopify's Web Pixel API for custom tracking needs.</li>
<li data-start="2731" data-end="2802">Server-side tracking solutions for first-party data collection.</li>
</ul>
<p data-start="2804" data-end="2962">Deploi works closely with teams to map existing tracking setups to Shopify&rsquo;s ecosystem, ensuring that key business metrics remain intact post-migration.</p>
<hr>
<h2 data-start="3695" data-end="3768">Handling Historical Order Data in a&nbsp;Magento to Shopify Migration</h2>
<p data-start="3770" data-end="4064">When migrating from Magento to Shopify, one key consideration is managing historical order data. While Shopify natively stores and manages all new orders placed post-migration, it does not support the direct import of historical orders into its native order management system.</p>
<p data-start="4066" data-end="4193">This means businesses need an alternative strategy for retaining and accessing past order history. Common approaches include:</p>
<ul data-start="4195" data-end="4619">
<li data-start="4195" data-end="4347"><strong data-start="4197" data-end="4221">Selective Migration:</strong> Using third-party apps or custom scripts to retrieve key historical order records, allowing for reference within Shopify.</li>
<li data-start="4348" data-end="4475"><strong data-start="4350" data-end="4371">External Storage:</strong> Maintaining a separate database, data warehouse, or analytics tool to retain full historical records.</li>
<li data-start="4476" data-end="4619"><strong data-start="4478" data-end="4502">Custom Integrations:</strong> Building a tailored solution that surfaces historical order data within Shopify&rsquo;s admin panel for seamless access.</li>
</ul>
<p data-start="4621" data-end="4965">At Deploi, we help businesses assess the best approach based on operational needs. Whether integrating historical data into a custom dashboard, syncing with an existing&nbsp;ERP, or ensuring customer service teams have easy access to past order details, we ensure a smooth transition without losing critical business insights.</p>
<hr>
<h2 data-start="4972" data-end="5022">Advanced Analytics &amp; Reporting in&nbsp;Shopify</h2>
<p data-start="5024" data-end="5163">Migrating to Shopify allows you to optimize your analytics stack and introduce more advanced reporting capabilities.</p>
<h3 data-start="5165" data-end="5212">Leveraging Shopify&rsquo;s Built-in Reports</h3>
<p data-start="5213" data-end="5276">Shopify provides a range of reports for merchants, including:</p>
<ul data-start="5278" data-end="5417">
<li data-start="5278" data-end="5312">Sales performance &amp; trends</li>
<li data-start="5313" data-end="5338">Product analytics</li>
<li data-start="5339" data-end="5373">Customer retention reports</li>
<li data-start="5374" data-end="5417">Funnel &amp; checkout behavior tracking</li>
</ul>
<p data-start="5419" data-end="5536">However, most enterprise businesses require deeper insights, which is where custom analytics solutions come in.</p>
<h3 data-start="5538" data-end="5598">Integrating Shopify Data with BI &amp; Data Warehouses</h3>
<p data-start="5599" data-end="5692">Many businesses integrate Shopify&rsquo;s data with business intelligence (BI) tools such as:</p>
<ul data-start="5694" data-end="5768">
<li data-start="5694" data-end="5718">Google Looker Studio</li>
<li data-start="5719" data-end="5730">Tableau</li>
<li data-start="5731" data-end="5743">Power BI</li>
<li data-start="5744" data-end="5768">Snowflake &amp; BigQuery</li>
</ul>
<p data-start="5770" data-end="5919">This allows&nbsp;custom reporting, predictive analytics, and machine learning applications to optimize customer insights and business decisions.</p>
<hr>
<h2 data-start="5926" data-end="5979">Ensuring Analytics Continuity Post-Migration</h2>
<p data-start="5981" data-end="6099">The final step in a successful Magento to Shopify migration is validating all analytics and ensuring continuity.</p>
<h3 data-start="6101" data-end="6142">Cross-checking Data Accuracy</h3>
<p data-start="6143" data-end="6249">After the migration, businesses should compare Shopify data with historical Magento data to confirm:</p>
<ul data-start="6250" data-end="6339">
<li data-start="6250" data-end="6280">Order tracking consistency</li>
<li data-start="6281" data-end="6308">Traffic source accuracy</li>
<li data-start="6309" data-end="6339">Checkout behavior tracking</li>
</ul>
<h3 data-start="6341" data-end="6387">Ongoing Monitoring &amp; Optimization</h3>
<p data-start="6388" data-end="6463">Deploi provides post-migration analytics support, helping businesses:</p>
<ul data-start="6464" data-end="6641">
<li data-start="6464" data-end="6525">Identify data discrepancies &amp; resolve tracking issues</li>
<li data-start="6526" data-end="6580">Optimize data pipelines &amp; reporting structures</li>
<li data-start="6581" data-end="6641">Adapt tracking frameworks to evolving business needs</li>
</ul>
<h3 data-start="6643" data-end="6685">Training &amp; Knowledge Transfer</h3>
<p data-start="6686" data-end="6865">Finally, teams must be trained on new analytics workflows to ensure internal stakeholders can confidently navigate the updated system and effectively leverage insights.</p>
<hr>
<h2 data-start="6872" data-end="6935">A Stronger Analytics Foundation for Growth</h2>
<p data-start="6937" data-end="7082">Migrating from Magento Enterprise to Shopify is not just about moving platforms&mdash;it&rsquo;s an opportunity to elevate your analytics capabilities.</p>
<p data-start="7084" data-end="7236">By carefully auditing existing tracking systems, rebuilding measurement frameworks, and implementing advanced analytics solutions, businesses can:</p>
<ul data-start="7237" data-end="7420">
<li data-start="7237" data-end="7293">Ensure no critical data is lost during migration</li>
<li data-start="7294" data-end="7359">Enhance marketing attribution &amp; customer journey insights</li>
<li data-start="7360" data-end="7420">Leverage predictive analytics for data-driven growth</li>
</ul>
<p data-start="7422" data-end="7669">At Deploi, we specialize in seamless Shopify migrations beyond just platform switching. We ensure that your analytics strategy is optimized for long-term success&nbsp;so you can make smarter, data-driven decisions post-migration.</p>

Ensuring Data Continuity and Actionable Insights Post-Migration

Magento Enterprise to Shopify Migration - Analytics Strategy

Key Comparisons

<p data-pm-slice="1 1 []">Upgrading to the latest version of Adobe Commerce might not be the best move for your business. Many enterprises are switching to <a href="https://www.shopify.com/">Shopify</a> for a reason.</p>
<p>Shopify provides a modern, scalable, and cost-effective solution that empowers businesses to streamline operations, increase conversion rates, and stay ahead of the competition.</p>
<p></p>
<blockquote>"While many eCommerce platforms require countless development hours for basic page customizations, Deploi keeps it simple with Shopify. Most of our customizations take just 2 to 10 hours, delivering efficient, cost-effective solutions because speed to value is essential for our clients." &mdash; <em>Kaushal Patel, Principal Engineer at Deploi</em><strong></strong></blockquote>
<h2><a id="why-migrate"></a></h2>
<h2>Why Businesses Are Migrating from&nbsp;Magento to Shopify</h2>
<p>Many businesses that once thrived on Magento Enterprise are now finding the platform increasingly complex and costly to maintain.</p>
<p>With Adobe shifting its focus toward enterprise customers with massive budgets, mid-market and high-growth brands are looking for a more agile,&nbsp;scalable solution.</p>
<p>Shopify offers a modern, cost-effective alternative with faster innovation cycles, lower total cost of ownership, and a seamless ecosystem that supports growth without technical roadblocks. Here's why so many businesses are making the switch.</p>
<p></p>
<p><a id="future-proof"></a></p>
<h3 data-pm-slice="1 1 []">A Future-Proof Platform That Innovates</h3>
<p>Magento Enterprise was once the gold standard for large-scale eCommerce, but Adobe&rsquo;s acquisition of Magento has shifted its focus toward enterprise customers willing to invest millions annually into the platform. If you&rsquo;re not a $5B+ brand with a dedicated Adobe Commerce team, the shift has likely made Magento feel less agile, more costly, and more complex to maintain.</p>
<p>Shopify is different. In 2023 alone, Shopify invested $1.7 billion in R&amp;D, ensuring businesses benefit from&nbsp;frequent updates, cutting-edge features, and seamless integrations. No more expensive version upgrades or dev-heavy customizations to stay current.</p>
<p></p>
<p><a id="tco"></a></p>
<h3 data-pm-slice="1 1 []">Lower Total Cost of Ownership (TCO)</h3>
<p>A 2024 independent study found <a href="https://www.shopify.com/compare/tco">Shopify's TCO</a> to be up to 36% better than competitors, including Magento (Adobe Commerce). Here&rsquo;s why:</p>
<ul data-spread="false">
<li>
<p>No unpredictable hosting or maintenance costs. Adobe Commerce often requires significant infrastructure investments.</p>
</li>
<li>
<p>Lower reliance on costly development resources. Shopify allows businesses to iterate faster without extensive backend engineering.</p>
</li>
<li>
<p>More affordable implementation. Setting up a Shopify store is 42% cheaper than Adobe Commerce and up to 88% cheaper than BigCommerce.</p>
</li>
<li>
<p>Higher conversion rates. Shopify&rsquo;s streamlined checkout and native features boost conversions by up to 36%.</p>
</li>
</ul>
<p>Magento&rsquo;s hidden costs add up. Companies spend millions annually on security, development, hosting, and licensing. Shopify eliminates this friction, providing predictable costs that let businesses focus on growth, not maintenance. For additional insights we recommend downloading Shopify's <a href="https://cdn.shopify.com/static/plus/documents/TCO_whitePaper.pdf">TCO whitepaper</a>.</p>
<p></p>
<p><a id="fast-flexible"></a></p>
<h3 data-pm-slice="1 1 []">Faster, More Flexible Customizations</h3>
<p>Magento customizations often require weeks or months of development, making innovation painfully slow. With Shopify, the same updates can be done in hours or days, allowing businesses to test, iterate, and scale faster.</p>
<p>We&rsquo;ve helped brands implement:</p>
<ul data-spread="false">
<li>
<p>Custom checkout flows without third-party dependencies.</p>
</li>
<li>
<p>AI-powered product recommendations built directly into Shopify themes.</p>
</li>
<li>
<p>Bespoke site search solutions tailored to high-volume product catalogs.</p>
</li>
</ul>
<blockquote>
<p>"Historically, it&rsquo;s very expensive to build the types of ecommerce experiences we need. With Shopify, it takes a matter of weeks. At the pace of a startup, we are able to deploy commerce capabilities in the enterprise space." &mdash; <em>Steve Duran, Director of Global Commerce at Carrier</em></p>
</blockquote>
<p><a id="apps-features"></a></p>
<h3>Enterprise-Grade App Ecosystem &amp; Built-In Features</h3>
<p>Magento&rsquo;s 4,000+ extensions often require custom development and debugging. Shopify&rsquo;s 8,000+ <a href="https://apps.shopify.com/">vetted apps</a> integrate seamlessly, allowing businesses to scale effortlessly without worrying about compatibility issues.</p>
<p>Shopify also comes with robust built-in features that eliminate the need for costly third-party extensions:</p>
<ul data-spread="false">
<li>
<p>Optimized checkout experience (Shopify's native checkout outperforms Magento in conversion rates)</p>
</li>
<li>
<p>Advanced analytics &amp; reporting</p>
</li>
<li>
<p>Multi-channel selling (social, marketplaces, B2B)</p>
</li>
<li>
<p>Enterprise-grade security &amp; fraud prevention</p>
</li>
</ul>
<h3></h3>
<p><a id="ease-of-use"></a></p>
<h3>Ease of Use for Fast-Moving Teams</h3>
<p>Magento requires engineers for even minor updates. Shopify&rsquo;s intuitive interface empowers non-technical teams to:</p>
<ul data-spread="false">
<li>
<p>Manage product updates without developers</p>
</li>
<li>
<p>Launch promotions instantly</p>
</li>
<li>
<p>Optimize and refine content in real-time</p>
</li>
</ul>
<p>For companies without massive engineering teams, this ease of use is transformative.</p>
<hr>
<p><a id="migration-strategy"></a></p>
<h2 data-pm-slice="1 3 []">Your Shopify Migration: Key Steps for a Smooth Transition</h2>
<p>A successful <a href="https://www.shopify.com/migrate">Shopify migration</a> requires strategic planning and execution. At Deploi, we&rsquo;ve perfected the process, ensuring a seamless transition with zero disruption.</p>
<h3></h3>
<h3>Migration Strategy &amp; Business Alignment</h3>
<p>Every migration starts with a clear strategy. We assess:</p>
<ul data-spread="false">
<li>
<p>Business goals (growth, international expansion, automation needs)</p>
</li>
<li>
<p>Existing site structure (catalog size, integrations, checkout flows)</p>
</li>
<li>
<p>Key performance indicators (KPIs) to measure success</p>
</li>
</ul>
<h3></h3>
<p><a id="migration-seo"></a></p>
<h3>Data Migration &amp; SEO Retention</h3>
<ul data-spread="false">
<li>
<p>Product catalogs, customer data, and order history are migrated without loss.</p>
</li>
<li>
<p>SEO redirects are meticulously planned to preserve organic rankings and traffic.</p>
</li>
</ul>
<h3></h3>
<h3>Enterprise-Grade SEO &amp; Analytics Implementation</h3>
<ul data-spread="false">
<li>
<p>SEO architecture optimization to improve search rankings.</p>
</li>
<li>
<p>Advanced analytics setup for performance tracking.</p>
</li>
<li>
<p>Programmatic SEO enhancements to drive long-tail organic traffic (our specialty at Deploi).</p>
</li>
</ul>
<h3></h3>
<p><a id="customizations"></a></p>
<h3>Shopify Store Development &amp; Customization</h3>
<ul data-spread="false">
<li>
<p>Optimized UI/UX tailored for higher conversions.</p>
</li>
<li>
<p>Custom feature development where needed.</p>
</li>
<li>
<p>Seamless integrations with ERP, CRM, and marketing tools.</p>
</li>
</ul>
<h3></h3>
<h3>Testing &amp; Seamless Launch</h3>
<ul data-spread="false">
<li>
<p>Comprehensive pre-launch testing to ensure performance, security, and reliability.</p>
</li>
<li>
<p>Go-live strategy to avoid downtime or disruptions.</p>
</li>
</ul>
<hr>
<p><a id="why-deploi"></a></p>
<h2 data-pm-slice="1 1 []">Why Choose Deploi?</h2>
<p>Most agencies can migrate your store, but at Deploi, we make it a strategic advantage.</p>
<p>Our team specializes in high-speed, high-impact migrations that don&rsquo;t just transfer data; they optimize performance, enhance SEO, and accelerate growth.</p>
<p>With deep expertise in custom&nbsp;Shopify development, AI-driven solutions, and enterprise SEO, we ensure your migration isn&rsquo;t just seamless, it&rsquo;s a level up. As part of your migration, we include an exclusive&nbsp;SEO growth initiative that drives millions in incremental revenue.</p>
<h3>Speed to Value</h3>
<p>We deliver world-class Shopify migrations fast. Our efficient processes and expert engineers eliminate bottlenecks, so your business isn&rsquo;t stuck waiting on an agency backlog.</p>
<h3></h3>
<h3>Advanced Expertise</h3>
<p>We don&rsquo;t just build websites&mdash;we solve complex eCommerce challenges. Our experience includes:</p>
<ul data-spread="false">
<li>
<p>Proprietary Shopify app development for site search and checkout enhancements.</p>
</li>
<li>
<p>Algorithmic trading and AI-powered applications.</p>
</li>
<li>
<p>Large-scale SEO growth solutions that drive millions in incremental revenue.</p>
</li>
</ul>
<h3></h3>
<p><a id="growth-offer"></a></p>
<h3>Exclusive&nbsp;SEO Growth Offer for Migration Clients</h3>
<p>We provide a high-impact SEO growth initiative for migration clients that has generated&nbsp;millions in additional revenue for enterprise brands.</p>
<ul data-spread="false">
<li>
<p>Using programmatic SEO techniques, we helped Indigo generate an estimated $3M in additional revenue within the first year.</p>
</li>
<li>
<p>Our <a href="https://www.linkedin.com/pulse/ecommerce-seo-growth-hack-martin-dejnicki/" title="" target="">Walmart prototype</a> generated over 2.5 million organic clicks annually from 2,100 additional product listing pages.</p>
</li>
<li>Another Walmart project focused on brand category combination listing pages helped drive millions in GMV.&nbsp;&nbsp;</li>
</ul>
<p></p>
<p>As part of your&nbsp;Shopify migration with Deploi, we include a custom SEO growth initiative designed specifically for your catalog and industry to ensure your organic reach expands post-migration, rather than shrinking.&nbsp;<strong></strong></p>
<p></p>
<hr>
<p></p>

<p><span>If your business is still running on&nbsp;Magento Enterprise (now&nbsp;</span><a href="https://business.adobe.com/products/magento/magento-commerce.html" title="" target="">Adobe Commerce</a><span>), you may be feeling the pressure of rising costs, slow customizations, and complex management.</span></p>

Is Your Business Stuck on Magento Enterprise (now Adobe Commerce)? It’s Time to Move Forward.

Your Shopify Migration: Key Questions Answered

A step-by-step checklist to ensure a smooth, error-free migration from Magento Enterprise to Shopify, minimizing risks and maximizing performance.

More Insights

Magento Enterprise to Shopify Migration Checklist

Magento Enterprise to Shopify Migration

Why Migrate

Future-Proof

Total Cost of Ownership

Fast & Flexible

Apps & Features

Ease of Use

Migration Strategy

Migration SEO

Customizatons

Why Deploi?

Exclusive Growth Offer

Explore More

<p>Migrating from&nbsp;Magento Enterprise (Adobe Commerce) to Shopify requires careful planning and execution.</p>
<p>This <a href="https://deploi.ca/migrations/magento-enterprise-to-shopify" title="" target="">comprehensive migration guide</a> outlines why businesses are making the switch and what to expect during the process.</p>
<p>The checklist below ensures that every critical aspect of the migration is covered, from data migration and integrations to SEO, analytics, and post-launch monitoring.</p>
<h2><a id="planning"></a></h2>
<h2>Pre-Migration Planning</h2>
<p>Before executing the migration, it's crucial to align stakeholders, define business goals, and establish a clear project timeline.</p>
<ul>
<li>Conduct a business needs assessment to define migration goals</li>
<li>Identify key stakeholders and assign responsibilities</li>
<li>Audit existing Magento Enterprise store (products, customer data, integrations, SEO, etc.)</li>
<li>Define budget, timeline, and resource allocation</li>
<li>Outline Shopify&rsquo;s feature set and identify gaps that need customization</li>
<li>Plan for staff training on Shopify's new workflows and admin interface</li>
</ul>
<hr>
<h2>Data Migration</h2>
<p>Ensuring a smooth and accurate data migration is critical to maintaining business continuity. A well-executed migration safeguards customer records, product data, and order history while preventing disruptions to operations and customer experience.</p>
<ul>
<li>Export product data (SKUs, descriptions, categories, attributes, images)</li>
<li>Migrate customer data (accounts, order history, saved preferences)</li>
<li>Transfer transactional data (invoices, refunds, payment records)</li>
<li>Preserve URL structures for SEO consistency</li>
<li>Validate data integrity and run test imports on Shopify</li>
<li>Set up redirects to ensure seamless customer experience and prevent broken links</li>
</ul>
<p></p>
<hr>
<h2>Integrations &amp; Third-Party Systems</h2>
<p>Your eCommerce store is likely connected to various business-critical tools such as ERP, CRM, and marketing platforms. Ensuring smooth integrations post-migration is essential to avoid operational disruptions.</p>
<ul>
<li>Review existing integrations (Adobe Target, Adobe Analytics, CRMs like Salesforce, ERP systems, marketing automation tools, etc.)</li>
<li>Identify Shopify-compatible alternatives where necessary</li>
<li>Develop custom API integrations for systems without direct Shopify support</li>
<li>Test third-party applications for compatibility and performance</li>
<li>Ensure payment gateways, tax configurations, and shipping settings are migrated</li>
</ul>
<hr>
<h2>SEO &amp; URL Redirects</h2>
<p>Preserving SEO rankings is a key priority during migration. A mismanaged migration can result in a significant loss of organic traffic.</p>
<ul>
<li>Conduct a full SEO audit of the existing Magento site</li>
<li>Map all existing URLs and implement 301 redirects</li>
<li>Migrate metadata, structured data, and canonical tags</li>
<li>Optimize Shopify site architecture for improved discoverability</li>
<li>Set up Google Search Console &amp; update XML sitemaps</li>
<li>Monitor organic rankings and traffic pre/post-migration</li>
</ul>
<hr>
<h2>Performance Optimization</h2>
<p>A high-performing website ensures faster load times, improved user experience, and higher conversion rates. Shopify's infrastructure is designed for speed, but optimizations should still be applied.</p>
<ul>
<li>Optimize images and media for web performance</li>
<li>Minimize unnecessary third-party scripts or apps</li>
<li>Implement lazy loading and efficient caching</li>
<li>Test site speed using Google PageSpeed Insights</li>
<li>Ensure mobile-friendliness across all pages</li>
</ul>
<hr>
<h2>Analytics &amp; Reporting</h2>
<p>A data-driven migration requires accurate analytics tracking before, during, and after the transition. This ensures all eCommerce KPIs are monitored effectively.</p>
<ul>
<li>Set up Shopify Analytics for sales and performance tracking</li>
<li>Implement Google Analytics 4 (GA4) with eCommerce tracking</li>
<li>Migrate Adobe Analytics settings (if applicable)</li>
<li>Ensure UTM tracking for marketing campaigns remains intact</li>
<li>Test all goal conversions and funnel tracking before launch</li>
</ul>
<hr>
<h2>Checkout, Payment, and Security Compliance</h2>
<p>The checkout process is one of the most sensitive areas in an eCommerce migration. It must be fully functional, secure, and compliant with regulatory standards.</p>
<ul>
<li>Configure Shopify checkout settings and test the customer flow</li>
<li>Ensure PCI compliance for secure payment processing</li>
<li>Verify tax settings and legal compliance (GDPR, CCPA, etc.)</li>
<li>Conduct test purchases to validate payment and refund processes</li>
<li>Enable multi-currency and localized payment methods if applicable</li>
</ul>
<hr>
<h2>User Experience &amp; Merchandising</h2>
<p>A seamless customer experience ensures a higher conversion rate and better retention. Shopify&rsquo;s customization options should be leveraged to improve UX.</p>
<ul>
<li>Redesign site navigation for better discoverability</li>
<li>Optimize product pages for high engagement and conversion</li>
<li>Ensure proper implementation of search functionality</li>
<li>Configure Shopify's merchandising and product recommendation features</li>
<li>Conduct usability testing and A/B tests pre-launch</li>
</ul>
<hr>
<h2>Training &amp; Team&nbsp;Enablement</h2>
<p>A new platform means new workflows and processes. Training your team ensures efficient day-to-day operations.</p>
<ul>
<li>Provide Shopify admin training for product, order, and customer management</li>
<li>Train marketing teams on Shopify&rsquo;s SEO, promotions, and automation tools</li>
<li>Educate customer service teams on order processing and refunds</li>
<li>Document common processes for future reference</li>
</ul>
<hr>
<h2>Testing &amp; QA Before Launch</h2>
<p>Comprehensive testing ensures that all systems, data, and workflows are functioning as expected before going live.</p>
<ul>
<li>Perform end-to-end testing of all store functionalities</li>
<li>Validate data migration accuracy (products, orders, customers)</li>
<li>Test all integrations and automation workflows</li>
<li>Conduct cross-browser and device compatibility testing</li>
<li>Ensure email notifications (order confirmations, shipping updates) are correctly configured</li>
</ul>
<hr>
<h2>Post-Migration Monitoring &amp; Optimization</h2>
<p>After launch, continuous monitoring and proactive issue resolution help ensure long-term success.</p>
<ul>
<li>Monitor Shopify store traffic and engagement metrics</li>
<li>Track and address any 404 errors or broken redirects</li>
<li>Verify that orders, payments, and fulfillment processes run smoothly</li>
<li>Optimize store speed and app performance post-launch</li>
<li>Conduct regular SEO audits to track rankings and adjust as needed</li>
</ul>
<hr>
<h2>Ongoing Growth &amp; Iteration</h2>
<p>Once the migration is complete, leveraging Shopify&rsquo;s ecosystem for future growth is key to staying competitive.</p>
<ul>
<li>Implement advanced Shopify automation for operations and marketing</li>
<li>Expand sales channels (social commerce, marketplaces, B2B solutions)</li>
<li>Utilize Shopify's data insights for continuous conversion rate optimization</li>
<li>Evaluate and add new features/customizations as business needs evolve</li>
</ul>
<hr>
<p></p>
<p>Following this checklist will help ensure a smooth transition, but a strategic migration plan is key.</p>
<p>For a deep dive into the benefits of moving from Magento to Shopify, check out our <a data-start="796" data-end="879" target="_new" href="https://deploi.ca/migrations/magento-enterprise-to-shopify">detailed migration guide</a>.</p>
<h2>Ready to Migrate?</h2>
<p>Migrating from Magento Enterprise (Adobe Commerce) to Shopify is a high-impact transformation that can unlock growth, reduce costs, and enhance your eCommerce capabilities. With Deploi, we ensure your migration is strategic, seamless, and built for long-term success.&nbsp;</p>
<p>Need expert guidance? Let&rsquo;s talk about your migration today.</p>

Tech Migrations