At Deploi, we build digital products that solve real problems fast. And one problem we kept running into, across projects, industries, and client types, was this:

**Most chatbots don’t understand the context of the page they live on.**

That’s a problem, because users aren’t looking for a chatbot limited to a handful of generic responses. They expect real answers, tailored to their context.

If someone lands on your product page, they want support specific to that product. If they’re reading your blog, they want clarity on the content. If they’re on your pricing page, they expect relevant guidance, not a scripted response.

So, we built something better.

## What Is Deploi AI?

Deploi AI is a generative AI-powered chatbot that understands page-level context. That means it knows where it is on your website and uses that information to deliver smarter responses.

Whether users are browsing a product page, reading a blog post, or reviewing pricing options, Deploi AI tailors its answers based on the content in front of them. It adapts to the page's purpose, helping users get relevant answers without having to repeat themselves or search elsewhere.

And yes, it can also handle broader questions across your entire site or offering.

## Why We Built It

Too many chatbots treat every page the same. They rely on preloaded scripts or generic knowledge bases that force users into rigid workflows.

We wanted a chatbot that could:

- Answer questions in real time, with full awareness of the page the user is on
- Allow companies to easily configure the chatbot to be "on-brand"
- Use any preferred Gen AI model
- Be easily deployable across any site
- Be open source (to avoid vendor lock-in that plagues so many AI tools) 

## It’s Open Source and Ready to Use

To accelerate adoption and innovation, we open-sourced Deploi AI.

That means your team can clone it, adapt it, and deploy it on your own site with minimal overhead. You can even customize its prompts, UI, and behavior to align with your brand and your use case.

No lock-in. No contracts. Just better AI.

Since we open-sourced this chatbot, you're free to use it as you wish.

## How It Works

Deploi AI uses the current page’s content as part of its prompt construction, giving it immediate access to what the user sees and cares about. It integrates with OpenAI’s [GPT models](https://platform.openai.com/docs/models) (or your preferred provider) and is designed to be lightweight, fast, and extensible.

What makes this instance of Deploi AI even more powerful is how we integrated it with our [Strapi-powered headless CMS](https://strapi.io/). Inside our CMS, we built a flexible section where we can easily define how the chatbot should behave on a given page. 

For example, on a blog post, we can give it extra context about the topic so it responds more intelligently. On a product page, we can adjust its tone or guide it to focus on specific features or benefits.

In simple terms, our team can shape how Deploi AI thinks, directly from the CMS, without touching a line of code. This gives content teams control while keeping the experience smart and consistent across the site.

Deploi AI currently lives on our blog. In fact, it's running right now on the very page you're reading. 

To try it, just click the "Chat with Deploi AI" button at the top of this article or tap the floating AI icon in the bottom right corner of your screen. We’re also in the process of deploying it across the rest of our site.

## Add It To Your Website

Want to add it to your website? Here's the GitHub repo you can share with your engineering team: [https://github.com/team-deploi/deploi-ai](https://github.com/team-deploi/deploi-ai)

If you need integration assistance, we'd be happy to help.

## What's Next

If you’re exploring generative AI, we’d love to hear from you. Clone the repo. Try it out. Tell us what worked, and what we can build next.

Let’s push the web forward, together.


deploi-ai-chatbot.webp

Introducing Deploi AI: The Chatbot That Knows Where It Is

At Deploi, we work with some of the most innovative and forward-thinking technologies to help brands build scalable, future-proof digital ecosystems. 

A key part of this approach is choosing the right content management system (CMS) that gives businesses the flexibility and power they need to grow without constraints.

![Deploi partnership with Agility CMS. ](/uploads/Deploi_Agility_CMS_partnership_b3b376b086.png)

We’re excited to announce that Deploi has joined the [Agility CMS Partner Program](https://agilitycms.com/partners).

With its API-first architecture, intuitive interface, and scalable [headless CMS](https://deploi.ca/services/headless-cms) capabilities, Agility CMS is a game-changer for businesses looking to modernize their digital experiences.

## Why Agility CMS

Many traditional CMS platforms create development bottlenecks, content silos, and rigid structures that limit innovation. [Agility CMS](https://agilitycms.com/) solves these challenges by giving businesses:

- **Headless, API-driven flexibility** – Deliver content across any platform, from websites to apps, digital displays, and beyond
- **Fast and intuitive content workflows** – Empower marketing teams to manage content efficiently without developer roadblocks
- **Seamless integrations** – Connect with any frontend, third-party tools, and enterprise systems
- **Scalability and performance** – Designed to handle growing businesses and high-traffic environments

Agility CMS aligns perfectly with our approach at Deploi, building robust, interconnected digital ecosystems that scale with business needs.


>"Agility CMS and Deploi share a commitment to innovation and excellence in digital transformation. By partnering with Deploi, Agility CMS can leverage their expertise in integrations, ensuring businesses achieve scalable, future-proof solutions tailored to their unique needs." 
>_Pardeep Koonar, Director of Partnerships_

## What This Means for Our Clients

By partnering with Agility CMS, we can help businesses:

- **Launch new digital experiences faster** – Say goodbye to lengthy CMS migrations and development-heavy content updates
- **Eliminate CMS limitations** – A proper headless CMS means no rigid templates, no content silos, just complete creative and technical freedom
- **Seamlessly integrate with any tech stack** – Whether you're using a modern JavaScript framework or a legacy enterprise system, Agility CMS fits right in
- **Future-proof your content strategy** – Scale effortlessly and adapt to new platforms and technologies without replatforming

## Looking Ahead

This partnership begins an exciting journey for us at Deploi and our clients. With Agility CMS, we can offer more flexible, efficient, and scalable content solutions than ever before.

Want to explore how Agility CMS can transform your digital presence. Learn more about [Agility CMS](https://agilitycms.com/). 

Let’s build faster, more innovative, and more scalable digital experiences together.

Deploi-Agility-CMS-partnership.png

Agility CMS + Deploi: A Partnership Built for the Future of Digital Experiences


## Client Overview

[Roadkit](https://www.roadkit.com/), a growing eCommerce brand, approached Deploi with a request to implement a Digital Asset Management (DAM) solution using Cloudinary integrated with Shopify. Their goal was to automate image management and optimize visual consistency across their rapidly expanding product catalog.

![roadkit-product-listing-page.png](/uploads/roadkit_product_listing_page_76c8a92eba.png)

## The Challenge with Cloudinary

Initially, Roadkit intended to utilize Cloudinary, expecting an automated integration based on prior experiences. However, after reviewing the latest Cloudinary integration approach, we discovered significant drawbacks:

- Cloudinary’s automated Shopify app had recently been deprecated due to Shopify API changes.

- The new integration required manual input of Cloudinary image URLs into Shopify metafields for each product image.

- This manual process introduced significant complexity, was time-consuming, and prone to human error.

- Managing image URLs manually was impractical, especially for a growing product catalog, creating risks of broken images and inconsistent visuals.

## Our Recommendation: ImageKit

![Imagekit digital asset management dashboard for Roadkit Shopify integration.](/uploads/Imagekit_dashboard_2_e3c6db25c6.webp)

Given these limitations, we recommended [ImageKit](https://imagekit.io/) as a superior alternative due to its automated and seamless integration with Shopify:

- **Automation:** ImageKit integrates effortlessly, automatically optimizing and serving Shopify-uploaded images without requiring manual URL management.

- **Real-Time Transformation:** Images are automatically resized, cropped, and optimized via simple URL parameters, ensuring consistent, high-quality visuals.

- **Cost Efficiency:** ImageKit offers predictable and straightforward pricing, primarily based on CDN bandwidth and transformations, which typically results in lower overall costs compared to Cloudinary.

## Implementation & Results

Deploi successfully implemented ImageKit for Roadkit’s Shopify store, achieving the following results:

- Fully automated image optimization workflow, eliminating manual tasks.

- Consistent, distortion-free product and collection images via crop-pad resizing.

- Improved website performance due to ImageKit’s optimized CDN delivery.

## Key Takeaways

By pivoting to ImageKit, Roadkit secured a scalable, efficient, and cost-effective DAM solution. Our recommendation streamlined image management, enabling Roadkit to confidently scale their eCommerce operations without the overhead and risks associated with manual image handling.

Interested in optimizing your Shopify image management with a DAM solution? Contact us to discuss how we can help your brand succeed.

Imagekit digital asset management dashboard for Roadkit Shopify integration.

Imagekit-dashboard-2.webp

Shopify Digital Asset Management (DAM) with ImageKit

## Why We Built AlgoEdge

Manual trading in crypto markets is inefficient, especially when managing multiple trading pairs, timeframes, and indicators. To solve this challenge, we developed AlgoEdge, an advanced trading analytics platform that provides traders with a significant edge.

At the heart of AlgoEdge is EdgeCore, the high-performance trading engine that powers trade execution, backtesting, and real-time data processing. This powerful backend ensures seamless automation, ultra-low latency trading, and scalable strategy deployment.

AlgoEdge enables rapid deployment of novel trading strategies by leveraging both historical and real-time data, integrating seamlessly with analytics and alerting tools. Users can backtest and optimize strategies before going live, execute trades automatically with robust risk management, and even utilize a Dry Run Mode to test strategies in real market conditions without placing actual trades.

## Core System Architecture

AlgoEdge is built as a modular system, ensuring efficiency and scalability. EdgeCore serves as its computational backbone, providing the speed and reliability required for advanced algorithmic trading.

At its core, the system comprises various data processing services that handle historical and live OHLCV data alongside high-frequency tick data. EdgeCore processes market data in real-time, ensuring that strategies execute precisely when conditions align.

The trading module, powered by EdgeCore, manages order execution, strategy validation, and risk management. Meanwhile, the backtesting service provides simulated trading on historical data, allowing traders to refine strategies with high precision. To enhance user experience and accessibility, AlgoEdge offers custom APIs for communication between services and integrates seamlessly with Telegram and Discord bots for trade execution and real-time alerts.

## Key API Integrations

AlgoEdge integrates with multiple APIs to ensure optimal performance, real-time execution, and market insights. EdgeCore processes this data efficiently to power the execution layer.

### Binance Exchange API

The Binance API is crucial for accessing market data, managing accounts, and executing trades efficiently.

We use it to fetch historical OHLCV data for backtesting, real-time tickers, leverage settings, and funding rates. WebSocket streams provide 1-minute OHLCV updates, ensuring precise market insights.

On the trading side, AlgoEdge leverages Binance’s API for executing market and limit orders, implementing stop-loss and take-profit measures, dynamically adjusting leverage for futures trading, and monitoring active positions.

Traders can toggle between Dry Run Mode for simulated trading and Live Mode for real execution. Binance’s low-latency WebSocket, deep liquidity, and advanced order types make it a preferred choice for serious traders.

### Hyperliquid API

Designed for high-frequency trading, Hyperliquid’s API allows AlgoEdge to access historical OHLCV and trade data for backtesting while continuously monitoring real-time price changes.

Its low-latency execution ensures seamless order placement with minimal slippage. EdgeCore processes Hyperliquid data in real-time, making it ideal for high-frequency trading and dynamic strategy adjustments.

### CCXT: Unified Crypto API Aggregator

CCXT provides a single interface for connecting with multiple exchanges, allowing traders to switch seamlessly between platforms.

AlgoEdge uses CCXT to standardize order execution, fetch OHLCV data, access order books, and analyze trade history across multiple exchanges. With support for over 100 exchanges, CCXT eliminates the need for complex, exchange-specific integrations, accelerating deployment for new trading venues.

### CoinGecko & CoinMarketCap APIs

To provide real-time token price tracking and fiat conversion, AlgoEdge integrates CoinGecko and CoinMarketCap APIs.

These sources allow traders to retrieve token market capitalization and rankings, convert open positions to fiat, and monitor price movements across thousands of cryptocurrencies. CoinGecko is particularly favored for its comprehensive altcoin coverage and reliable fiat conversion services.

### Telegram Bot API

AlgoEdge integrates Telegram’s API to facilitate bot-based trading control and alerts.

Through Telegram, traders can manage trading bots, start and stop strategies, exit positions manually, and receive real-time trade updates and performance summaries. This mobile-friendly integration ensures fast, secure, and private trading interactions on the go.

### Discord Webhook API

For traders who prefer community-driven trading updates, AlgoEdge utilizes Discord’s Webhook API to send trade signals, daily performance reports, and system alerts.

Private Discord channels provide a seamless way for users to stay informed about trade entries, exits, and potential system issues in real-time.

## Custom API Infrastructure

Beyond third-party integrations, AlgoEdge includes a robust internal API infrastructure tailored for automated trading. EdgeCore handles all backend computations to ensure seamless automation.

**AlgoEdge Backend API:** Manages CRUD operations for auto-scanners, trading strategies, exchange connections, and user preferences while handling Telegram and Discord notifications.

**Backtesting Service API:** Simulates historical trades and generates detailed performance reports, including win rate, drawdowns, and Sharpe ratios. EdgeCore processes large-scale datasets at high speeds for accurate backtesting.

**Data Processing Services:** Handles OHLCV data fetching and resampling alongside high-frequency tick data processing, ensuring accurate market analysis. Redis caching further enhances processing speeds.

## Final Thoughts

AlgoEdge is a fully automated trading ecosystem, powered by EdgeCore, its high-performance execution engine. By integrating exchange APIs (Binance, Hyperliquid, CCXT), market data sources (CoinGecko), and communication tools (Telegram, Discord), EdgeCore ensures ultra-fast trade execution, real-time data processing, and risk management.

With EdgeCore at its core, AlgoEdge provides traders with advanced automation, high-speed execution, and intuitive user controls. Whether you're optimizing strategies, executing trades, or monitoring market trends, AlgoEdge delivers unparalleled efficiency and reliability.

AlgoEdge-1.webp

AlgoEdge. Trading API Integrations

## Why We Built Eluma Search

A client approached us looking for a better search solution. Their existing SaaS provider was expensive, rigid, and lacked the custom features they needed. They wanted more flexibility, lower costs, and greater control over their search experience.

Eluma Search was built to address these challenges. Designed specifically for Shopify stores, it delivers fast, accurate search results with real-time syncing, typo tolerance, and relevance tuning. Unlike SaaS search providers, Eluma Search is self-hosted, eliminating subscription fees while giving merchants full control over their data and search functionality.

## Core System Architecture
Eluma Search is a modular and scalable system optimized for performance and reliability. It includes:

- Elasticsearch for high-speed, full-text search with typo tolerance and weighted ranking.

- Django-based backend for managing search settings and API interactions.

- Kibana for detailed search analytics and debugging.

- Shopify API integrations using GraphQL, REST, and Webhooks for real-time data synchronization.

## API Integrations

API integrations streamline operations, reduce manual workload, and enhance customer experience. Eluma Search automates data synchronization and optimizes search accuracy, ensuring seamless product discovery.

**Shopify Admin API**
Fetches and manages product, collection, and metafield data using GraphQL for efficiency and REST for legacy support.

**Shopify Webhooks**
Triggers real-time updates when products, collections, or orders are modified, ensuring immediate search accuracy.

**Elasticsearch API**
Handles bulk indexing for rapid data ingestion, query expansion, typo tolerance, and faceted search filtering.

**Admin Panel API**
Allows merchants to manage blacklisted terms, sync triggers, and filters with Shopify OAuth security and background processing via Celery.

**Kibana Search Analytics API**
Logs search queries to provide insights into user behavior, missed queries, and trends, allowing continuous optimization.

## Search Algorithm & Dynamic Result Tuning
Eluma Search allows merchants to fine-tune search rankings for better accuracy, lower bounce rates, and higher conversions.

**Product Search**
Prioritizes product title matches, followed by tags, descriptions, vendors, SKUs, and variants.

**Collection Search**
Ranks collection titles highest, followed by descriptions, product titles, and URL-friendly handles.

**Article Search**
Emphasizes titles first, then content, author names, and tags.

**Advanced Search Features**
Supports fuzzy matching, partial matching, and dynamic relevance scoring, allowing merchants to optimize search ranking based on analytics insights.

## Blacklist System
Eluma Search includes a blacklist system for search quality control. Keyword filtering prevents unwanted terms from appearing in search results.

Pattern-based exclusions allow merchants to exclude terms using regex-like matching. Real-time updates ensure blacklist changes take effect immediately.

## Dashboard & Search Management
The Eluma Search dashboard provides merchants with:

- Real-time sync monitoring to track data updates.
- Search analytics and performance metrics for insights into user behavior.
- System health indicators for backend search performance.

## Filter & Faceted Search Configuration
Eluma Search supports customizable filters for refined search results, including:

- Standard filters: price, vendor, product type, tags.
- Metafield-based filters: product, variant, and collection metafields for advanced filtering options.

## Data Synchronization & Performance Optimization
Eluma Search ensures data is always up to date through:

**Real-Time Webhooks**
Instant updates when product data changes.

**Scheduled Sync**
Daily full synchronization to maintain consistency.

**Manual Sync**
Merchants can trigger updates as needed.

**Incremental Updates**
Selective data updates to optimize performance.

**Performance Enhancements**
Elasticsearch query optimizations for faster search speed.
Distributed indexing for high availability. Asynchronous processing with Celery for background syncing.

## Why Eluma Search Stands Out
Eluma Search delivers a high-performance, cost-effective alternative to SaaS search solutions.

With full control, advanced search ranking, and real-time syncing, it enhances the shopping experience and drives conversions. Built by Deploi, it offers unmatched flexibility and deep Shopify integration, making it the ideal choice for scalable, customized search solutions.



eluma-search-dashboard.webp

Eluma Search. Powered by Elasticsearch API.

We developed a staging CMS with seamless ChatGPT API integration. This platform empowers teams to generate high-quality, AI-driven content in a customizable and scalable way, allowing businesses to keep up with content demands while ensuring alignment with their brand voice.
## Defining the Framework
The project began by creating a flexible system context at the template level. This approach allowed us to define the framework for how the content would be generated, tailored specifically for different page types and elements, from h1 tags to introductions and body text.
## Structured for Success
We enabled the creation of custom prompts for specific use cases, such as defining text for headlines or detailed descriptions. With this structure in place, teams can now select topics, generate content quickly, and maintain control over each element to match their goals.
## Refine & Review
One of the key elements of the platform is its content review section, where teams can evaluate and fine-tune each generated piece before promotion. This step ensures that everything aligns with the desired quality and messaging before pushing the content live.
## Bringing It to Life
Once approved, content can be promoted to production with a single click, seamlessly integrating with the live CMS. This streamlined process bridges the gap between ideation and publication, enabling teams to deliver content to their audience faster and more efficiently.
## Next Steps
Our focus is on enhancing customization options and expanding the CMS’s integration capabilities, ensuring that Lily continues to drive innovation in content creation for businesses of all sizes.

lily.webp

Lily | AI-Driven Content Staging for Scalable Creation | Deploi

Lily. AI Content.

## Overview
Truso is a cutting-edge platform designed to empower traders with real-time cryptocurrency trading signals, leveraging advanced quantitative strategies. Built as a Progressive Web App (PWA), Truso seamlessly integrates real-time market data, automated signal generation, and security features to create an intuitive, data-driven trading experience.

Our goal was to not only provide actionable insights but to build an infrastructure that enables automated, efficient, and secure signal delivery. Truso is integrated with AlgoEdge, which powers the signal generation process, ensuring traders receive high-quality, real-time insights.

## Access to Signals

The latest trading signals are prominently displayed on the homepage just below the hero image and tagline. As users scroll, additional signals subtly fade, creating a visual cue that encourages engagement with the sign up call to action. Once registered, traders gain full access to all available signals directly through the Truso dashboard.

Signals are distributed through the Truso Dashboard and Telegram, ensuring traders can receive real time updates wherever they are. Telegram users can subscribe to receive signals instantly, while the Truso Dashboard provides a more in depth view, including historical data and additional analytics.


![truso-1.webp](/uploads/truso_1_5bbb62b13f.webp)
## Performance Data & Transparency
To ensure complete transparency, Truso prominently features aggregated performance data from the past three years on the homepage. Visitors can evaluate the effectiveness of signals before signing up, and every asset page whether Bitcoin, Ethereum, or lesser-known altcoins is accessible without requiring registration. Each page includes the latest and historical signals, reinforcing our commitment to openness and trust.

Truso tracks and displays bot-generated entries and exits while calculating the profit and loss (PnL) for each trade. Real-time price data is sourced from CoinGecko and CoinMarketCap, ensuring accurate tracking of asset performance over time.

## API Powered Trading Infrastructure

Beyond signals, Truso is built on a robust API infrastructure that supports automated execution, security, and seamless user authentication.

Market data is sourced in real-time from CoinGecko and CoinMarketCap, allowing Truso to retrieve accurate pricing and historical performance data. Signal alerts are managed through Telegram and the Truso Dashboard, ensuring traders receive timely notifications.

To enhance security, Google OAuth simplifies authentication by allowing users to sign in with their existing Google accounts, reducing friction during onboarding. Google reCAPTCHA protects sign up and login pages from bot abuse, while Firebase Cloud Messaging enables instant push notifications, ensuring that traders receive critical alerts without delays.

For account management, Truso uses a custom SMTP Mail API to handle verification emails and password resets, giving full control over branding and communication while maintaining security.

On the backend, the AlgoEdge API connects directly to Truso, enabling seamless integration with auto scanners, trading strategies, exchange connections, and user preferences. A dedicated trading module manages live trade execution, order placement, risk management, and position sizing, supporting both dry run simulations and live trading environments. 

Additionally, a backtesting service allows traders to analyze historical performance, offering insights into win rates, drawdowns, and overall strategy effectiveness.


![truso-2.webp](/uploads/truso_2_d964610400.webp)
## Details Matter
Each individual asset page is open to everyone, no sign-up required, and includes both the latest and historical signals, dating back three years. This decision reflects our commitment to building trust with users by providing open access to critical data.

![truso-3.webp](/uploads/truso_3_b8f5252e84.webp)
## Intuitive Dashboard & Progressive Web App (PWA) Experience

For registered users, Truso offers an easy-to-navigate dashboard where they can enable push notifications, access real-time signals, and interact with the platform without the need for constant logins. As a PWA, Truso can be installed directly on any mobile device, providing seamless access without requiring an app store download.

This frictionless experience makes Truso not only a powerful trading tool but also an effortlessly accessible platform for both active and passive traders. With instant notifications, real-time signals, and a fully integrated trading infrastructure, users can stay ahead of market movements with minimal effort.

![truso-4.webp](/uploads/truso_4_88578fcece.webp)
## Next Steps
Truso is continuously evolving. We actively refine our quant-driven trading signals, leveraging insights from AlgoEdge and direct user feedback to enhance platform functionality. As we integrate deeper with automated execution systems and optimize algorithmic strategies, our goal remains the same to deliver seamless automation, real-time execution, and enterprise-level security in one complete ecosystem.

truso.webp

Truso Project | Real-Time Cryptocurrency Trading Signals Platform | Deploi

Truso. Automated Trading Signals.

Wordswan is a publishing platform that allows people to manage and share their creative writing.

Authors decide what to keep private and what they want to share publicly.

![wordswan-1.webp](/uploads/wordswan_1_454d7087b5.webp)
## Express Through Words.
The purpose of this project was to create a digital space for people to express themselves through creative writing, including, poetry, quotes, lyrics, short stories and personal reflections.

![wordswan-2.webp](/uploads/wordswan_2_2c29920999.webp)
## Publish With Ease.
The wordswan editor allows users to publish their creative content quickly and easily.

![wordswan-3.webp](/uploads/wordswan_3_0ab56b125d.webp)
## Select Categories.
Authors select relevant categories to ensure their content is published alongside similar pieces.

![wordswan-4.webp](/uploads/wordswan_4_17672f91e2.webp)
## Helpful Tags.
Authors use tags to organize posts within their microsite.

![wordswan-5.webp](/uploads/wordswan_5_2cf801afc8.webp)
## Simple CMS.
Each author has a CMS with essential features such as post management.

![wordswan-6.webp](/uploads/wordswan_6_b1c8779ad5.webp)
## Save Your Favorites.
When you find content that you like, simply add it to your favorites page.

![wordswan-7.webp](/uploads/wordswan_7_4e63e08919.webp)

Wordswan is a passion project that we will continue to pour our heart and soul into.

wordswan.webp

Wordswan Project | Creative Publishing Platform for Writers | Deploi

Wordswan. Ignite emotions.

Nudestix is a online makeup and skincare store that was built by our team using Shopify’s new Online Store 2.0 architecture.

The successful redesign has significantly improved the customer experience and site performance. Customers are now able to discover the right products and transact seamlessly.

![nudestix-1.webp](/uploads/nudestix_1_47b02a0c5f.webp)
## Primer & Foundation.
This project began with a detailed analysis of the Nudestix Shopify Plus store.

The first step on the roadmap was migrating the store and hundreds of pages to Shopify’s 2.0 architecture, while managing dozens of legacy app integrations.

We built native features where possible to reduce dependencies on 3rd party applications.

This successful migration allowed us to set a smooth canvas for all the makeup that was to come ahead.

![nudestix-2.webp](/uploads/nudestix_2_b3c16f6c7d.webp)
## Adding color.
During the redesign, we built multiple page types and features, including highly customizable banners and carousels across the site.

Custom bundle building page.

![nudestix-3.webp](/uploads/nudestix_3_d40cf16eb5.webp)

Addition of pause and play buttons on gifs and videos to improve accessibility and customer experience

![nudestix-4.webp](/uploads/nudestix_4_51a7a7e155.webp)
## The highlighter.
Improving on-page SEO was key to attract more customers and highlight Nudestix from the immense pool of beauty brands.

That’s why we built a custom solution to improve SEO for each product variant, as well as on their blog.

![nudestix-5.webp](/uploads/nudestix_5_ba59498145.webp)
## Next steps.
Provide the best customer support for the existing site and continue building solutions that allows Nudestix to bloom into a top beauty brand.

![nudestix-6.webp](/uploads/nudestix_6_9a56822711.webp)

![nudestix-7.webp](/uploads/nudestix_7_81b9f14dfd.webp)


nudestix.webp

Nudestix Project | Shopify 2.0 Redesign & Custom Features | Deploi

Nudestix. Effortless beauty.

Indigo, one of Canada’s most beloved retail brands, engaged us for an in-depth SEO audit to improve their digital performance. During this audit, we identified a dozen high-impact opportunities, prioritizing a quick win by focusing on an underperforming segment with significant revenue potential.

![indigo-1.webp](/uploads/indigo_1_ab9f056703.webp)
## Our Approach
We leveraged a comprehensive set of data sources, including Indigo’s internal web queries with ‘book(s)’ modifiers and author names, along with Amazon and Barnes & Noble web queries from both Canada and the US. A gap analysis between these competitors provided further insights, while keyword research and Google Search Console data refined our strategy to ensure a complete understanding of the search landscape.

To optimize this data, we undertook a detailed clean-up process, removing duplicates, queries already ranking in the top 10, single-word keywords, and irrelevant terms. Using a combination of manual processes and AI-driven tools like ChatGPT, we ensured the dataset was actionable and relevant.

With this optimized data in hand, our Principal Engineer led the execution of a proof of concept (POC) within just 20 hours. This SEO growth hack was designed to rapidly boost visibility and performance in the targeted segment by generating automated product listing pages.
## Results
With a client investment of just $2,000, the project generated an estimated $38,000 in revenue within the first 30 days, resulting in an impressive **1800% ROI.**

![indigo-2.webp](/uploads/indigo_2_23b8a77250.webp)

The projected impact for the first year, without further enhancements, is estimated at **$3M** in revenue and a staggering **149,900% ROI.** These remarkable results were achieved in just the first of many high-impact opportunities identified, paving the way for continued growth throughout the year.

indigo.webp

Indigo Project | In-depth SEO Audit to Improve Digital Performance | Deploi

Indigo. Discover Books.

## What We Did for Munich RE
In our strategic partnership with Munich RE, one of the world’s leading reinsurance companies, we undertook a transformative journey to elevate the company’s analytics and insights landscape. Our objectives were clear – enhance data accuracy, deliver real-time insights, and foster a culture of data-driven decision-making.
## Analytics Overhaul
With a focus on Munich RE's unique needs in the reinsurance landscape, we delivered a comprehensive analytics implementation strategy, specifically tailored to enhance the tracking of marketing, sales, and product attribution within the complex and dynamic reinsurance ecosystem.
## Power BI Integration
Our expertise paved the way for the creation of customized visualizations using Power BI, integrated seamlessly with Munich RE’s CRM systems and Google Analytics. This initiative was instrumental in offering real-time, actionable insights, catering to the nuanced demands of the reinsurance sector.
## Data Optimization
Utilizing advanced SQL queries and scripts, we refined massive and complex datasets, ensuring the delivery of precise and accurate data to Munich RE’s in-house visualization tools.

![munich-2.webp](/uploads/munich_2_ef4f92a4b1.webp)
## Impact on Munich RE
The bespoke analytics and visualization solutions we delivered had a tangible and significant impact, streamlining Munich RE’s decision-making processes and enhancing strategic agility.
## Enhanced Decision-making
Our solutions equipped Munich RE's professionals with real-time insights, leading to improved efficiency in underwriting, risk assessment, and client engagement, thereby optimizing the reinsurance value chain.
## Improved Data Accuracy
The integrity of data was bolstered, leading to enriched insights into risk patterns, claims, and customer behaviors. This precision facilitated the development of tailored reinsurance products and services, enhancing Munich RE’s competitive edge.
## Collaborative Synergy
Teams across Munich RE, from actuaries to client managers, accessed and collaborated through enriched data visualizations, fostering a holistic approach to risk management and innovative reinsurance solutions.

munich.webp

Munich Re Project | Strategic Partnership to Elevate Analytics Performance | Deploi

Munich Re. Powerful Insights

## The Vision
Our client wanted to offer a more personalized shopping experience by allowing their customers to create custom bundles directly from the store. The challenge was to craft an intuitive front-end for seamless bundle creation while ensuring that the backend could efficiently handle the complexity of these orders without adding friction to the warehouse processes.
## The Solution
We designed a custom solution on Shopify, focusing on simplicity and ease of use for the customer. The goal was to make bundle creation feel effortless. With a sleek and responsive interface, customers could select products, adjust quantities, and see a real-time preview of their bundle. Each step was crafted to ensure a smooth and engaging experience that aligned with the client’s brand and customer expectations.
## Backend Integration
On the backend, we tackled the challenge of ensuring that the warehouse could accurately process the bundled orders. After a customer checked out, the bundle needed to be broken down into its individual components for fulfillment. To solve this, we developed a custom app that integrated directly with the warehouse system. This app automatically split the bundle into its individual products after checkout, allowing the warehouse team to see and process each item efficiently.
## The Outcome
By integrating this streamlined process, the client not only enhanced their customer experience but also improved their operational efficiency. The custom solution we developed provided their warehouse with real-time visibility into bundle orders, ensuring smooth and accurate fulfillment without any added complexity. This project exemplifies how Deploi can marry elegant front-end design with powerful backend solutions to drive both customer satisfaction and operational success.

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Bundle Builder | Custom Bundle Creator for Seamless Selections | Deploi

Bundle Builder. Shop Happy.

We partnered with a leading Shopify store to execute a crucial checkout migration to Shopify’s Checkout Extensibility framework. The store’s existing checkout process was becoming increasingly unstable, especially with third-party integrations, making this migration not only a performance enhancement but also a necessary step to avoid disruptions.
## Key Highlights:
- **Risk of Not Migrating:** Failing to transition to Shopify's Checkout Extensibility framework posed significant risks:
 - **Third-party Integration Failures:** The previous checkout system was no longer compatible with critical integrations such as Osano (for data privacy compliance) and LoyaltyLion (for customer loyalty programs). Without the migration, these integrations would cease to function correctly, potentially compromising user experience, compliance, and revenue.
 - **Checkout Breakdowns:** The legacy checkout was at risk of breaking entirely, leading to potential cart abandonment, lost sales, and frustrated customers. This was especially critical during high-traffic periods, where even a small disruption could result in substantial financial losses.
 - **Inability to Track Checkout Behavior:** Without upgrading, the store would not have been able to leverage Google Analytics tracking through Shopify’s web pixel. This would have left key insights into customer behavior during checkout inaccessible, making it difficult for the business to optimize conversion rates.
- **Third-party Integrations:** The migration enabled seamless operation of essential integrations, including:
 - **Osano:** Ensuring compliance with data privacy regulations.
 - **LoyaltyLion:** Enhancing customer engagement and loyalty during checkout.
- **Customized Checkout Styling:** We developed a fully customized and branded checkout page style, ensuring a seamless user experience that matched the store’s overall design aesthetic.
- **Checkout Analytics:** Integrated Google Analytics tracking via Shopify’s web pixel, enabling detailed insights into customer behavior during checkout, helping the business refine its sales funnel and improve conversion rates.

This migration was essential for preserving the integrity of the store’s checkout functionality while supporting essential integrations, ensuring a seamless and optimized experience for both the store and its customers.
## How Deploi Can Help
At **Deploi,** we can help you with a **seamless migration to Shopify’s Checkout Extensibility** framework, ensuring that your store continues to function optimally without disruption. Our team has deep experience working with complex third-party integrations, customized checkout page designs, and advanced analytics setups.

Whether you're dealing with integrations like **Osano, LoyaltyLion,** or need to ensure accurate tracking with **Google Analytics,** we’ve got you covered. We manage the entire process—from planning and implementation to testing and post-launch support—ensuring your store remains fully operational and optimized for conversions, without any downtime or loss of functionality.

Custom API Development & Scalable Integrations - Get Results with Deploi

Robert Beredo

Corby Fine

Emmanuel Grossi

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