[deploi-ai-2.mp4](/uploads/deploi_ai_2_03f0a4be08.mp4)

At Deploi, we build digital products that solve real problems fast. And one problem we kept running into, across projects, industries, and client types, was this:

**Most chatbots don’t understand the context of the page they live on.**

That’s a problem, because users aren’t looking for a chatbot limited to a handful of generic responses. They expect real answers, tailored to their context.

If someone lands on your product page, they want support specific to that product. If they’re reading your blog, they want clarity on the content. If they’re on your pricing page, they expect relevant guidance, not a scripted response.

So, we built something better.

## What Is Deploi AI?

Deploi AI is a generative AI-powered chatbot that understands page-level context. That means it knows where it is on your website and uses that information to deliver smarter responses.

Whether users are browsing a product page, reading a blog post, or reviewing pricing options, Deploi AI tailors its answers based on the content in front of them. It adapts to the page's purpose, helping users get relevant answers without having to repeat themselves or search elsewhere.

And yes, it can also handle broader questions across your entire site or offering.

## Why We Built It

Too many chatbots treat every page the same. They rely on preloaded scripts or generic knowledge bases that force users into rigid workflows.

We wanted a chatbot that could:

- Answer questions in real time, with full awareness of the page the user is on
- Allow companies to easily configure the chatbot to be "on-brand"
- Use any preferred Gen AI model
- Be easily deployable across any site
- Be open source (to avoid vendor lock-in that plagues so many AI tools) 

## It’s Open Source and Ready to Use

To accelerate adoption and innovation, we open-sourced Deploi AI.

That means your team can clone it, adapt it, and deploy it on your own site with minimal overhead. You can even customize its prompts, UI, and behavior to align with your brand and your use case.

No lock-in. No contracts. Just better AI.

Since we open-sourced this chatbot, you're free to use it as you wish.

## How It Works

Deploi AI uses the current page’s content as part of its prompt construction, giving it immediate access to what the user sees and cares about. It integrates with OpenAI’s [GPT models](https://platform.openai.com/docs/models) (or your preferred provider) and is designed to be lightweight, fast, and extensible.

What makes this instance of Deploi AI even more powerful is how we integrated it with our [Strapi-powered headless CMS](https://strapi.io/). Inside our CMS, we built a flexible section where we can easily define how the chatbot should behave on a given page. 

For example, on a blog post, we can give it extra context about the topic so it responds more intelligently. On a product page, we can adjust its tone or guide it to focus on specific features or benefits.

In simple terms, our team can shape how Deploi AI thinks, directly from the CMS, without touching a line of code. This gives content teams control while keeping the experience smart and consistent across the site.

Deploi AI currently lives on our blog. In fact, it's running right now on the very page you're reading. 

To try it, just click the "Chat with Deploi AI" button at the top of this article or tap the floating AI icon in the bottom right corner of your screen. We’re also in the process of deploying it across the rest of our site.

## Add It To Your Website

Want to add it to your website? Here's the GitHub repo you can share with your engineering team: [https://github.com/team-deploi/deploi-ai](https://github.com/team-deploi/deploi-ai)

If you need integration assistance, we'd be happy to help.

## What's Next

If you’re exploring generative AI, we’d love to hear from you. Clone the repo. Try it out. Tell us what worked, and what we can build next.

Let’s push the web forward, together.


deploi-ai-chatbot.webp

Introducing Deploi AI: The Chatbot That Knows Where It Is

At Deploi, we work with some of the most innovative and forward-thinking technologies to help brands build scalable, future-proof digital ecosystems. 

A key part of this approach is choosing the right content management system (CMS) that gives businesses the flexibility and power they need to grow without constraints.

![Deploi partnership with Agility CMS. ](/uploads/Deploi_Agility_CMS_partnership_b3b376b086.png)

We’re excited to announce that Deploi has joined the [Agility CMS Partner Program](https://agilitycms.com/partners).

With its API-first architecture, intuitive interface, and scalable [headless CMS](https://deploi.ca/services/headless-cms) capabilities, Agility CMS is a game-changer for businesses looking to modernize their digital experiences.

## Why Agility CMS

Many traditional CMS platforms create development bottlenecks, content silos, and rigid structures that limit innovation. [Agility CMS](https://agilitycms.com/) solves these challenges by giving businesses:

- **Headless, API-driven flexibility** – Deliver content across any platform, from websites to apps, digital displays, and beyond
- **Fast and intuitive content workflows** – Empower marketing teams to manage content efficiently without developer roadblocks
- **Seamless integrations** – Connect with any frontend, third-party tools, and enterprise systems
- **Scalability and performance** – Designed to handle growing businesses and high-traffic environments

Agility CMS aligns perfectly with our approach at Deploi, building robust, interconnected digital ecosystems that scale with business needs.


>"Agility CMS and Deploi share a commitment to innovation and excellence in digital transformation. By partnering with Deploi, Agility CMS can leverage their expertise in integrations, ensuring businesses achieve scalable, future-proof solutions tailored to their unique needs." 
>_Pardeep Koonar, Director of Partnerships_

## What This Means for Our Clients

By partnering with Agility CMS, we can help businesses:

- **Launch new digital experiences faster** – Say goodbye to lengthy CMS migrations and development-heavy content updates
- **Eliminate CMS limitations** – A proper headless CMS means no rigid templates, no content silos, just complete creative and technical freedom
- **Seamlessly integrate with any tech stack** – Whether you're using a modern JavaScript framework or a legacy enterprise system, Agility CMS fits right in
- **Future-proof your content strategy** – Scale effortlessly and adapt to new platforms and technologies without replatforming

## Looking Ahead

This partnership begins an exciting journey for us at Deploi and our clients. With Agility CMS, we can offer more flexible, efficient, and scalable content solutions than ever before.

Want to explore how Agility CMS can transform your digital presence. Learn more about [Agility CMS](https://agilitycms.com/). 

Let’s build faster, more innovative, and more scalable digital experiences together.

Deploi-Agility-CMS-partnership.png

Agility CMS + Deploi: A Partnership Built for the Future of Digital Experiences


## Client Overview

[Roadkit](https://www.roadkit.com/), a growing eCommerce brand, approached Deploi with a request to implement a Digital Asset Management (DAM) solution using Cloudinary integrated with Shopify. Their goal was to automate image management and optimize visual consistency across their rapidly expanding product catalog.

![roadkit-product-listing-page.png](/uploads/roadkit_product_listing_page_76c8a92eba.png)

## The Challenge with Cloudinary

Initially, Roadkit intended to utilize Cloudinary, expecting an automated integration based on prior experiences. However, after reviewing the latest Cloudinary integration approach, we discovered significant drawbacks:

- Cloudinary’s automated Shopify app had recently been deprecated due to Shopify API changes.

- The new integration required manual input of Cloudinary image URLs into Shopify metafields for each product image.

- This manual process introduced significant complexity, was time-consuming, and prone to human error.

- Managing image URLs manually was impractical, especially for a growing product catalog, creating risks of broken images and inconsistent visuals.

## Our Recommendation: ImageKit

![Imagekit digital asset management dashboard for Roadkit Shopify integration.](/uploads/Imagekit_dashboard_2_e3c6db25c6.webp)

Given these limitations, we recommended [ImageKit](https://imagekit.io/) as a superior alternative due to its automated and seamless integration with Shopify:

- **Automation:** ImageKit integrates effortlessly, automatically optimizing and serving Shopify-uploaded images without requiring manual URL management.

- **Real-Time Transformation:** Images are automatically resized, cropped, and optimized via simple URL parameters, ensuring consistent, high-quality visuals.

- **Cost Efficiency:** ImageKit offers predictable and straightforward pricing, primarily based on CDN bandwidth and transformations, which typically results in lower overall costs compared to Cloudinary.

## Implementation & Results

Deploi successfully implemented ImageKit for Roadkit’s Shopify store, achieving the following results:

- Fully automated image optimization workflow, eliminating manual tasks.

- Consistent, distortion-free product and collection images via crop-pad resizing.

- Improved website performance due to ImageKit’s optimized CDN delivery.

## Key Takeaways

By pivoting to ImageKit, Roadkit secured a scalable, efficient, and cost-effective DAM solution. Our recommendation streamlined image management, enabling Roadkit to confidently scale their eCommerce operations without the overhead and risks associated with manual image handling.

Interested in optimizing your Shopify image management with a DAM solution? Contact us to discuss how we can help your brand succeed.

Imagekit digital asset management dashboard for Roadkit Shopify integration.

Imagekit-dashboard-2.webp

Shopify Digital Asset Management (DAM) with ImageKit

## Why We Built Eluma Search

A client approached us looking for a better search solution. Their existing SaaS provider was expensive, rigid, and lacked the custom features they needed. They wanted more flexibility, lower costs, and greater control over their search experience.

Eluma Search was built to address these challenges. Designed specifically for Shopify stores, it delivers fast, accurate search results with real-time syncing, typo tolerance, and relevance tuning. Unlike SaaS search providers, Eluma Search is self-hosted, eliminating subscription fees while giving merchants full control over their data and search functionality.

## Core System Architecture
Eluma Search is a modular and scalable system optimized for performance and reliability. It includes:

- Elasticsearch for high-speed, full-text search with typo tolerance and weighted ranking.

- Django-based backend for managing search settings and API interactions.

- Kibana for detailed search analytics and debugging.

- Shopify API integrations using GraphQL, REST, and Webhooks for real-time data synchronization.

## API Integrations

API integrations streamline operations, reduce manual workload, and enhance customer experience. Eluma Search automates data synchronization and optimizes search accuracy, ensuring seamless product discovery.

**Shopify Admin API**
Fetches and manages product, collection, and metafield data using GraphQL for efficiency and REST for legacy support.

**Shopify Webhooks**
Triggers real-time updates when products, collections, or orders are modified, ensuring immediate search accuracy.

**Elasticsearch API**
Handles bulk indexing for rapid data ingestion, query expansion, typo tolerance, and faceted search filtering.

**Admin Panel API**
Allows merchants to manage blacklisted terms, sync triggers, and filters with Shopify OAuth security and background processing via Celery.

**Kibana Search Analytics API**
Logs search queries to provide insights into user behavior, missed queries, and trends, allowing continuous optimization.

## Search Algorithm & Dynamic Result Tuning
Eluma Search allows merchants to fine-tune search rankings for better accuracy, lower bounce rates, and higher conversions.

**Product Search**
Prioritizes product title matches, followed by tags, descriptions, vendors, SKUs, and variants.

**Collection Search**
Ranks collection titles highest, followed by descriptions, product titles, and URL-friendly handles.

**Article Search**
Emphasizes titles first, then content, author names, and tags.

**Advanced Search Features**
Supports fuzzy matching, partial matching, and dynamic relevance scoring, allowing merchants to optimize search ranking based on analytics insights.

## Blacklist System
Eluma Search includes a blacklist system for search quality control. Keyword filtering prevents unwanted terms from appearing in search results.

Pattern-based exclusions allow merchants to exclude terms using regex-like matching. Real-time updates ensure blacklist changes take effect immediately.

## Dashboard & Search Management
The Eluma Search dashboard provides merchants with:

- Real-time sync monitoring to track data updates.
- Search analytics and performance metrics for insights into user behavior.
- System health indicators for backend search performance.

## Filter & Faceted Search Configuration
Eluma Search supports customizable filters for refined search results, including:

- Standard filters: price, vendor, product type, tags.
- Metafield-based filters: product, variant, and collection metafields for advanced filtering options.

## Data Synchronization & Performance Optimization
Eluma Search ensures data is always up to date through:

**Real-Time Webhooks**
Instant updates when product data changes.

**Scheduled Sync**
Daily full synchronization to maintain consistency.

**Manual Sync**
Merchants can trigger updates as needed.

**Incremental Updates**
Selective data updates to optimize performance.

**Performance Enhancements**
Elasticsearch query optimizations for faster search speed.
Distributed indexing for high availability. Asynchronous processing with Celery for background syncing.

## Why Eluma Search Stands Out
Eluma Search delivers a high-performance, cost-effective alternative to SaaS search solutions.

With full control, advanced search ranking, and real-time syncing, it enhances the shopping experience and drives conversions. Built by Deploi, it offers unmatched flexibility and deep Shopify integration, making it the ideal choice for scalable, customized search solutions.



eluma-search-dashboard.webp

Eluma. Smart Product Discovery.

Nudestix is a online makeup and skincare store that was built by our team using Shopify’s new Online Store 2.0 architecture.

The successful redesign has significantly improved the customer experience and site performance. Customers are now able to discover the right products and transact seamlessly.

![nudestix-1.webp](/uploads/nudestix_1_47b02a0c5f.webp)
## Primer & Foundation.
This project began with a detailed analysis of the Nudestix Shopify Plus store.

The first step on the roadmap was migrating the store and hundreds of pages to Shopify’s 2.0 architecture, while managing dozens of legacy app integrations.

We built native features where possible to reduce dependencies on 3rd party applications.

This successful migration allowed us to set a smooth canvas for all the makeup that was to come ahead.

![nudestix-2.webp](/uploads/nudestix_2_b3c16f6c7d.webp)
## Adding color.
During the redesign, we built multiple page types and features, including highly customizable banners and carousels across the site.

Custom bundle building page.

![nudestix-3.webp](/uploads/nudestix_3_d40cf16eb5.webp)

Addition of pause and play buttons on gifs and videos to improve accessibility and customer experience

![nudestix-4.webp](/uploads/nudestix_4_51a7a7e155.webp)
## The highlighter.
Improving on-page SEO was key to attract more customers and highlight Nudestix from the immense pool of beauty brands.

That’s why we built a custom solution to improve SEO for each product variant, as well as on their blog.

![nudestix-5.webp](/uploads/nudestix_5_ba59498145.webp)
## Next steps.
Provide the best customer support for the existing site and continue building solutions that allows Nudestix to bloom into a top beauty brand.

![nudestix-6.webp](/uploads/nudestix_6_9a56822711.webp)

![nudestix-7.webp](/uploads/nudestix_7_81b9f14dfd.webp)


nudestix.webp

Nudestix Project | Shopify 2.0 Redesign & Custom Features | Deploi

Nudestix. Effortless Beauty.

Indigo, one of Canada’s most beloved retail brands, engaged us for a website audit to improve their digital demand generation. 

During this audit, we identified a dozen high-impact opportunities, prioritizing an AI-focused quick win by targeting an underperforming segment with significant revenue potential.

![indigo-1.webp](/uploads/indigo_1_ab9f056703.webp)
## Our Approach
Leveraging our deep experience in ecommerce SEO from past [Walmart](https://www.walmart.ca/) projects (which generated hundreds of millions in GMV), we took a data-driven path:

**Multi-source data analysis** — Indigo’s internal web queries, Amazon, and Barnes & Noble queries from Canada and the US. We also used ChatGPT and Ahrefs APIs. 

**Competitor gap analysis** — uncovering missed opportunities in key segments.

**Data refinement** — cleaning duplicates, irrelevant terms, and low-priority keywords using custom scripts and AI-driven tools like ChatGPT.

With a lean, agile approach, our Principal Engineer delivered a proof of concept in just 20 hours. The growth hack rapidly boosted organic search visibility by generating automated product listing pages for high-potential queries.

## Results
With a client investment of just $2,000, this quick AI-assisted proof-of-concept project generated an estimated **$3M** in revenue within the first 12 months, resulting in an impressive **149,900% ROI.**

![Indigo-enterprise-seo-non-branded-performance-12-months.webp](/uploads/Indigo_enterprise_seo_non_branded_performance_12_months_d49a29d78f.webp)

The screenshot above shows how our target segment performed in the first 12 months for non-branded queries, such as, "thank you cards". The one below compares June 2024 with June 2025. Monthly organic visits increased from 160 to 75k.  

![Indigo-enterprise-SEO-YoY-performance-comparison.webp](/uploads/Indigo_enterprise_SEO_Yo_Y_performance_comparison_cc39fff266.webp)

This win was only the first of many opportunities identified in our audit, proving that even small, targeted interventions can create massive impact for enterprise ecommerce brands.


indigo.webp

Indigo Project | In-depth SEO Audit to Improve Digital Performance | Deploi

Indigo. Discover Books.

We developed a staging CMS with seamless ChatGPT API integration. This platform empowers teams to generate high-quality, AI-driven content in a customizable and scalable way, allowing businesses to keep up with content demands while ensuring alignment with their brand voice.
## Defining the Framework
The project began by creating a flexible system context at the template level. This approach allowed us to define the framework for how the content would be generated, tailored specifically for different page types and elements, from h1 tags to introductions and body text.
## Structured for Success
We enabled the creation of custom prompts for specific use cases, such as defining text for headlines or detailed descriptions. With this structure in place, teams can now select topics, generate content quickly, and maintain control over each element to match their goals.
## Refine & Review
One of the key elements of the platform is its content review section, where teams can evaluate and fine-tune each generated piece before promotion. This step ensures that everything aligns with the desired quality and messaging before pushing the content live.
## Bringing It to Life
Once approved, content can be promoted to production with a single click, seamlessly integrating with the live CMS. This streamlined process bridges the gap between ideation and publication, enabling teams to deliver content to their audience faster and more efficiently.
## Next Steps
Our focus is on enhancing customization options and expanding the CMS’s integration capabilities, ensuring that Lily continues to drive innovation in content creation for businesses of all sizes.

lily.webp

Lily | AI-Driven Content Staging for Scalable Creation | Deploi

Lily. AI Content.

## Overview
Truso is a cutting-edge platform designed to empower traders with real-time cryptocurrency trading signals, leveraging advanced quantitative strategies. Built as a Progressive Web App (PWA), Truso seamlessly integrates real-time market data, automated signal generation, and security features to create an intuitive, data-driven trading experience.

Our goal was to not only provide actionable insights but to build an infrastructure that enables automated, efficient, and secure signal delivery. Truso is integrated with AlgoEdge, which powers the signal generation process, ensuring traders receive high-quality, real-time insights.

## Access to Signals

The latest trading signals are prominently displayed on the homepage just below the hero image and tagline. As users scroll, additional signals subtly fade, creating a visual cue that encourages engagement with the sign up call to action. Once registered, traders gain full access to all available signals directly through the Truso dashboard.

Signals are distributed through the Truso Dashboard and Telegram, ensuring traders can receive real time updates wherever they are. Telegram users can subscribe to receive signals instantly, while the Truso Dashboard provides a more in depth view, including historical data and additional analytics.


![truso-1.webp](/uploads/truso_1_5bbb62b13f.webp)
## Performance Data & Transparency
To ensure complete transparency, Truso prominently features aggregated performance data from the past three years on the homepage. Visitors can evaluate the effectiveness of signals before signing up, and every asset page whether Bitcoin, Ethereum, or lesser-known altcoins is accessible without requiring registration. Each page includes the latest and historical signals, reinforcing our commitment to openness and trust.

Truso tracks and displays bot-generated entries and exits while calculating the profit and loss (PnL) for each trade. Real-time price data is sourced from CoinGecko and CoinMarketCap, ensuring accurate tracking of asset performance over time.

## API Powered Trading Infrastructure

Beyond signals, Truso is built on a robust API infrastructure that supports automated execution, security, and seamless user authentication.

Market data is sourced in real-time from CoinGecko and CoinMarketCap, allowing Truso to retrieve accurate pricing and historical performance data. Signal alerts are managed through Telegram and the Truso Dashboard, ensuring traders receive timely notifications.

To enhance security, Google OAuth simplifies authentication by allowing users to sign in with their existing Google accounts, reducing friction during onboarding. Google reCAPTCHA protects sign up and login pages from bot abuse, while Firebase Cloud Messaging enables instant push notifications, ensuring that traders receive critical alerts without delays.

For account management, Truso uses a custom SMTP Mail API to handle verification emails and password resets, giving full control over branding and communication while maintaining security.

On the backend, the AlgoEdge API connects directly to Truso, enabling seamless integration with auto scanners, trading strategies, exchange connections, and user preferences. A dedicated trading module manages live trade execution, order placement, risk management, and position sizing, supporting both dry run simulations and live trading environments. 

Additionally, a backtesting service allows traders to analyze historical performance, offering insights into win rates, drawdowns, and overall strategy effectiveness.


![truso-2.webp](/uploads/truso_2_d964610400.webp)
## Details Matter
Each individual asset page is open to everyone, no sign-up required, and includes both the latest and historical signals, dating back three years. This decision reflects our commitment to building trust with users by providing open access to critical data.

![truso-3.webp](/uploads/truso_3_b8f5252e84.webp)
## Intuitive Dashboard & Progressive Web App (PWA) Experience

For registered users, Truso offers an easy-to-navigate dashboard where they can enable push notifications, access real-time signals, and interact with the platform without the need for constant logins. As a PWA, Truso can be installed directly on any mobile device, providing seamless access without requiring an app store download.

This frictionless experience makes Truso not only a powerful trading tool but also an effortlessly accessible platform for both active and passive traders. With instant notifications, real-time signals, and a fully integrated trading infrastructure, users can stay ahead of market movements with minimal effort.

![truso-4.webp](/uploads/truso_4_88578fcece.webp)
## Next Steps
Truso is continuously evolving. We actively refine our quant-driven trading signals, leveraging insights from AlgoEdge and direct user feedback to enhance platform functionality. As we integrate deeper with automated execution systems and optimize algorithmic strategies, our goal remains the same to deliver seamless automation, real-time execution, and enterprise-level security in one complete ecosystem.

truso.webp

Truso Project | Real-Time Cryptocurrency Trading Signals Platform | Deploi

Truso. Automated Trading.

## What We Did for Munich RE
In our strategic partnership with Munich RE, one of the world’s leading reinsurance companies, we undertook a transformative journey to elevate the company’s analytics and insights landscape. Our objectives were clear – enhance data accuracy, deliver real-time insights, and foster a culture of data-driven decision-making.
## Analytics Overhaul
With a focus on Munich RE's unique needs in the reinsurance landscape, we delivered a comprehensive analytics implementation strategy, specifically tailored to enhance the tracking of marketing, sales, and product attribution within the complex and dynamic reinsurance ecosystem.
## Power BI Integration
Our expertise paved the way for the creation of customized visualizations using Power BI, integrated seamlessly with Munich RE’s CRM systems and Google Analytics. This initiative was instrumental in offering real-time, actionable insights, catering to the nuanced demands of the reinsurance sector.
## Data Optimization
Utilizing advanced SQL queries and scripts, we refined massive and complex datasets, ensuring the delivery of precise and accurate data to Munich RE’s in-house visualization tools.

![munich-2.webp](/uploads/munich_2_ef4f92a4b1.webp)
## Impact on Munich RE
The bespoke analytics and visualization solutions we delivered had a tangible and significant impact, streamlining Munich RE’s decision-making processes and enhancing strategic agility.
## Enhanced Decision-making
Our solutions equipped Munich RE's professionals with real-time insights, leading to improved efficiency in underwriting, risk assessment, and client engagement, thereby optimizing the reinsurance value chain.
## Improved Data Accuracy
The integrity of data was bolstered, leading to enriched insights into risk patterns, claims, and customer behaviors. This precision facilitated the development of tailored reinsurance products and services, enhancing Munich RE’s competitive edge.
## Collaborative Synergy
Teams across Munich RE, from actuaries to client managers, accessed and collaborated through enriched data visualizations, fostering a holistic approach to risk management and innovative reinsurance solutions.

munich.webp

Munich Re Project | Strategic Partnership to Elevate Analytics Performance | Deploi

Munich Re. Powerful Insights

Wordswan is a publishing platform that allows people to manage and share their creative writing.

Authors decide what to keep private and what they want to share publicly.

![wordswan-1.webp](/uploads/wordswan_1_454d7087b5.webp)
## Express Through Words.
The purpose of this project was to create a digital space for people to express themselves through creative writing, including, poetry, quotes, lyrics, short stories and personal reflections.

![wordswan-2.webp](/uploads/wordswan_2_2c29920999.webp)
## Publish With Ease.
The wordswan editor allows users to publish their creative content quickly and easily.

![wordswan-3.webp](/uploads/wordswan_3_0ab56b125d.webp)
## Select Categories.
Authors select relevant categories to ensure their content is published alongside similar pieces.

![wordswan-4.webp](/uploads/wordswan_4_17672f91e2.webp)
## Helpful Tags.
Authors use tags to organize posts within their microsite.

![wordswan-5.webp](/uploads/wordswan_5_2cf801afc8.webp)
## Simple CMS.
Each author has a CMS with essential features such as post management.

![wordswan-6.webp](/uploads/wordswan_6_b1c8779ad5.webp)
## Save Your Favorites.
When you find content that you like, simply add it to your favorites page.

![wordswan-7.webp](/uploads/wordswan_7_4e63e08919.webp)

Wordswan is a passion project that we will continue to pour our heart and soul into.

wordswan.webp

Wordswan Project | Creative Publishing Platform for Writers | Deploi

Wordswan. Ignite Emotions.

## The Vision
Our client wanted to offer a more personalized shopping experience by allowing their customers to create custom bundles directly from the store. The challenge was to craft an intuitive front-end for seamless bundle creation while ensuring that the backend could efficiently handle the complexity of these orders without adding friction to the warehouse processes.
## The Solution
We designed a custom solution on Shopify, focusing on simplicity and ease of use for the customer. The goal was to make bundle creation feel effortless. With a sleek and responsive interface, customers could select products, adjust quantities, and see a real-time preview of their bundle. Each step was crafted to ensure a smooth and engaging experience that aligned with the client’s brand and customer expectations.
## Backend Integration
On the backend, we tackled the challenge of ensuring that the warehouse could accurately process the bundled orders. After a customer checked out, the bundle needed to be broken down into its individual components for fulfillment. To solve this, we developed a custom app that integrated directly with the warehouse system. This app automatically split the bundle into its individual products after checkout, allowing the warehouse team to see and process each item efficiently.
## The Outcome
By integrating this streamlined process, the client not only enhanced their customer experience but also improved their operational efficiency. The custom solution we developed provided their warehouse with real-time visibility into bundle orders, ensuring smooth and accurate fulfillment without any added complexity. This project exemplifies how Deploi can marry elegant front-end design with powerful backend solutions to drive both customer satisfaction and operational success.

bundle-builder.webp

Bundle Builder | Custom Bundle Creator for Seamless Selections | Deploi

Bundle Builder. Shop Happy.

## Why We Built AlgoEdge

Manual trading in crypto markets is inefficient, especially when managing multiple trading pairs, timeframes, and indicators. To solve this challenge, we developed AlgoEdge, an advanced trading analytics platform that provides traders with a significant edge.

At the heart of AlgoEdge is EdgeCore, the high-performance trading engine that powers trade execution, backtesting, and real-time data processing. This powerful backend ensures seamless automation, ultra-low latency trading, and scalable strategy deployment.

AlgoEdge enables rapid deployment of novel trading strategies by leveraging both historical and real-time data, integrating seamlessly with analytics and alerting tools. Users can backtest and optimize strategies before going live, execute trades automatically with robust risk management, and even utilize a Dry Run Mode to test strategies in real market conditions without placing actual trades.

## Core System Architecture

AlgoEdge is built as a modular system, ensuring efficiency and scalability. EdgeCore serves as its computational backbone, providing the speed and reliability required for advanced algorithmic trading.

At its core, the system comprises various data processing services that handle historical and live OHLCV data alongside high-frequency tick data. EdgeCore processes market data in real-time, ensuring that strategies execute precisely when conditions align.

The trading module, powered by EdgeCore, manages order execution, strategy validation, and risk management. Meanwhile, the backtesting service provides simulated trading on historical data, allowing traders to refine strategies with high precision. To enhance user experience and accessibility, AlgoEdge offers custom APIs for communication between services and integrates seamlessly with Telegram and Discord bots for trade execution and real-time alerts.

## Key API Integrations

AlgoEdge integrates with multiple APIs to ensure optimal performance, real-time execution, and market insights. EdgeCore processes this data efficiently to power the execution layer.

### Binance Exchange API

The Binance API is crucial for accessing market data, managing accounts, and executing trades efficiently.

We use it to fetch historical OHLCV data for backtesting, real-time tickers, leverage settings, and funding rates. WebSocket streams provide 1-minute OHLCV updates, ensuring precise market insights.

On the trading side, AlgoEdge leverages Binance’s API for executing market and limit orders, implementing stop-loss and take-profit measures, dynamically adjusting leverage for futures trading, and monitoring active positions.

Traders can toggle between Dry Run Mode for simulated trading and Live Mode for real execution. Binance’s low-latency WebSocket, deep liquidity, and advanced order types make it a preferred choice for serious traders.

### Hyperliquid API

Designed for high-frequency trading, Hyperliquid’s API allows AlgoEdge to access historical OHLCV and trade data for backtesting while continuously monitoring real-time price changes.

Its low-latency execution ensures seamless order placement with minimal slippage. EdgeCore processes Hyperliquid data in real-time, making it ideal for high-frequency trading and dynamic strategy adjustments.

### CCXT: Unified Crypto API Aggregator

CCXT provides a single interface for connecting with multiple exchanges, allowing traders to switch seamlessly between platforms.

AlgoEdge uses CCXT to standardize order execution, fetch OHLCV data, access order books, and analyze trade history across multiple exchanges. With support for over 100 exchanges, CCXT eliminates the need for complex, exchange-specific integrations, accelerating deployment for new trading venues.

### CoinGecko & CoinMarketCap APIs

To provide real-time token price tracking and fiat conversion, AlgoEdge integrates CoinGecko and CoinMarketCap APIs.

These sources allow traders to retrieve token market capitalization and rankings, convert open positions to fiat, and monitor price movements across thousands of cryptocurrencies. CoinGecko is particularly favored for its comprehensive altcoin coverage and reliable fiat conversion services.

### Telegram Bot API

AlgoEdge integrates Telegram’s API to facilitate bot-based trading control and alerts.

Through Telegram, traders can manage trading bots, start and stop strategies, exit positions manually, and receive real-time trade updates and performance summaries. This mobile-friendly integration ensures fast, secure, and private trading interactions on the go.

### Discord Webhook API

For traders who prefer community-driven trading updates, AlgoEdge utilizes Discord’s Webhook API to send trade signals, daily performance reports, and system alerts.

Private Discord channels provide a seamless way for users to stay informed about trade entries, exits, and potential system issues in real-time.

## Custom API Infrastructure

Beyond third-party integrations, AlgoEdge includes a robust internal API infrastructure tailored for automated trading. EdgeCore handles all backend computations to ensure seamless automation.

**AlgoEdge Backend API:** Manages CRUD operations for auto-scanners, trading strategies, exchange connections, and user preferences while handling Telegram and Discord notifications.

**Backtesting Service API:** Simulates historical trades and generates detailed performance reports, including win rate, drawdowns, and Sharpe ratios. EdgeCore processes large-scale datasets at high speeds for accurate backtesting.

**Data Processing Services:** Handles OHLCV data fetching and resampling alongside high-frequency tick data processing, ensuring accurate market analysis. Redis caching further enhances processing speeds.

## Final Thoughts

AlgoEdge is a fully automated trading ecosystem, powered by EdgeCore, its high-performance execution engine. By integrating exchange APIs (Binance, Hyperliquid, CCXT), market data sources (CoinGecko), and communication tools (Telegram, Discord), EdgeCore ensures ultra-fast trade execution, real-time data processing, and risk management.

With EdgeCore at its core, AlgoEdge provides traders with advanced automation, high-speed execution, and intuitive user controls. Whether you're optimizing strategies, executing trades, or monitoring market trends, AlgoEdge delivers unparalleled efficiency and reliability.

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AlgoEdge. Trading API Integrations

We partnered with a leading Shopify store to execute a crucial checkout migration to Shopify’s Checkout Extensibility framework. The store’s existing checkout process was becoming increasingly unstable, especially with third-party integrations, making this migration not only a performance enhancement but also a necessary step to avoid disruptions.
## Key Highlights:
- **Risk of Not Migrating:** Failing to transition to Shopify's Checkout Extensibility framework posed significant risks:
 - **Third-party Integration Failures:** The previous checkout system was no longer compatible with critical integrations such as Osano (for data privacy compliance) and LoyaltyLion (for customer loyalty programs). Without the migration, these integrations would cease to function correctly, potentially compromising user experience, compliance, and revenue.
 - **Checkout Breakdowns:** The legacy checkout was at risk of breaking entirely, leading to potential cart abandonment, lost sales, and frustrated customers. This was especially critical during high-traffic periods, where even a small disruption could result in substantial financial losses.
 - **Inability to Track Checkout Behavior:** Without upgrading, the store would not have been able to leverage Google Analytics tracking through Shopify’s web pixel. This would have left key insights into customer behavior during checkout inaccessible, making it difficult for the business to optimize conversion rates.
- **Third-party Integrations:** The migration enabled seamless operation of essential integrations, including:
 - **Osano:** Ensuring compliance with data privacy regulations.
 - **LoyaltyLion:** Enhancing customer engagement and loyalty during checkout.
- **Customized Checkout Styling:** We developed a fully customized and branded checkout page style, ensuring a seamless user experience that matched the store’s overall design aesthetic.
- **Checkout Analytics:** Integrated Google Analytics tracking via Shopify’s web pixel, enabling detailed insights into customer behavior during checkout, helping the business refine its sales funnel and improve conversion rates.

This migration was essential for preserving the integrity of the store’s checkout functionality while supporting essential integrations, ensuring a seamless and optimized experience for both the store and its customers.
## How Deploi Can Help
At **Deploi,** we can help you with a **seamless migration to Shopify’s Checkout Extensibility** framework, ensuring that your store continues to function optimally without disruption. Our team has deep experience working with complex third-party integrations, customized checkout page designs, and advanced analytics setups.

Whether you're dealing with integrations like **Osano, LoyaltyLion,** or need to ensure accurate tracking with **Google Analytics,** we’ve got you covered. We manage the entire process—from planning and implementation to testing and post-launch support—ensuring your store remains fully operational and optimized for conversions, without any downtime or loss of functionality.

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Shopify Checkout | Streamlined Checkout with Advanced Integrations | Deploi

Shopify Checkout. Key Upgrade.

## The Vision
To enhance user engagement and drive conversions within the wealth management industry, we created a set of 15 distinct call-to-action (CTA) designs. These CTAs were developed with the goal of optimizing user journeys and making key actions accessible and appealing, ultimately driving deeper engagement for our client's digital experiences.
## The Solution
Each CTA was carefully designed with the end-user in mind. We focused on crafting visually appealing elements that could be seamlessly integrated into existing web templates, particularly those in the wealth management sector. From contact forms to portfolio insights, each CTA provides a clear pathway for users, encouraging them to take meaningful actions. The goal was not only to increase engagement but to also create a user experience that feels intuitive and rewarding.
## The Outcome
The wealth industry CTAs have empowered our clients to deliver a more engaging digital experience. By incorporating these strategic CTAs, they’ve seen improved user interaction and a more seamless path to conversion. These customizable CTA elements offer our clients the flexibility they need to meet specific business objectives, ultimately enhancing their ability to connect with their customers in meaningful ways.
## How Deploi Can Help
At Deploi, we understand that effective calls-to-action are vital for driving engagement and conversions. With our deep industry expertise, we go beyond just providing visually appealing CTAs. We tailor each design to fit seamlessly into your digital strategy, aligning with your brand and user experience goals. Whether you’re looking to enhance user interaction, streamline conversion paths, or simply boost engagement, our team is here to craft custom solutions that deliver results. Let Deploi help you connect with your audience in ways that are both impactful and meaningful.

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Mining CTAs | Engaging Call-to-Actions for High Conversion | Deploi

Mining. Capture Attention.

## Why We Built It
Trading systems require more than speed. They demand precision, scale, and architectural resilience. To meet these needs, we engineered the EdgeCore Database Module, a high-performance, enterprise-ready data layer designed to store, transform, and serve time-series trading data at scale. 

Built on PostgreSQL with TimescaleDB extensions, this module supports everything from real-time execution to historical strategy testing across millions of trades.
## Enterprise-First Architecture
EdgeCore's dual-database architecture separates raw trade data from aggregated OHLCV candles, optimizing for both granularity and query performance. TimescaleDB hypertables allow efficient time-series operations, while our connection pooling infrastructure ensures consistent performance under heavy read/write load.

Key components include:

- TimescaleDB for hypertable-based time-series optimization.
- Trade and Candle Models to support both tick-level and timeframe-based storage.
- SQLAlchemy + psycopg2 dual interfaces for flexible querying.
- DatabaseConnectionManager to orchestrate pooled, fault-tolerant connections.

## Performance at Scale
Designed for high-volume ingestion and access, the module supports:

- Real-time synchronization of tick and OHLCV data from exchanges like Binance.
- Resampling of raw trades into timeframes (e.g. 1m, 5m, 1h).
- Candle cleaning utilities to sanitize, fill, and de-duplicate records.
- Bulk insertions to improve efficiency and minimize write latency.

## Data Pipeline & Flow
**Ingestion:** Exchange data is fetched and categorized into trades or OHLCV formats.
**Transformation:** Tick data is resampled into candles; incomplete or duplicate data is removed.
**Storage:** Trades and candles are stored in separate hypertables, indexed by timestamp and symbol.
**Retrieval:** The strategy engine accesses this data via optimized queries for backtesting and live trading.

## Governance & Maintainability
- Database migrations are handled with precision using SQLAlchemy and a modular schema directory.
- Singleton access patterns ensure safe, shared access to persistent storage.
- Detailed logging and exception handling make debugging and rollback seamless.

## Real-World Use Cases
- Enables historical and live trading for our institutional-grade EdgeCore engine.
- Supports real-time dashboards, AI model training, and strategic backtests.
- Powers Truso and AlgoEdge with fast, reliable access to multi-asset trade and candle data.

## Why It Matters
This is more than a database. It’s the foundation for informed decision-making, accurate PnL tracking, and scalable trading automation. With EdgeCore’s Database Module, we bridge the gap between raw data and real intelligence—with speed, clarity, and enterprise-grade reliability.





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High-Performance Market Data Infrastructure for Institutional Trading Systems

High-Performance Market Data Infrastructure for Trading Systems

At the heart of EdgeCore lies an exchange infrastructure built for scale, speed, and asset-class flexibility. Designed for institutional desks, this module abstracts away exchange-specific complexities and enables seamless execution across equities, crypto, and other digital assets. 

With built-in support for order routing, position tracking, and risk management, it provides the reliability and transparency needed for multi-venue trading strategies.

## Overview
The Exchange module is a foundational component of EdgeCore. It offers a standardized interface to connect and manage interactions with a broad range of execution venues. Built on a modular architecture, it supports real-time market data acquisition, order lifecycle management, and margin or exposure tracking—regardless of the underlying asset class.

## Core Capabilities
**Unified Market Access**
Supports major exchanges and alternative trading systems, normalizing API discrepancies and streamlining connectivity across equities, crypto, and derivatives markets.

**Advanced Order Management**
Enables the creation, modification, and cancellation of complex order types with integrated time-in-force logic, stop-loss protections, and reduce-only flags. Handles position hedging and netting natively.

**Risk and Exposure Management**
Calculates real-time exposure, liquidation thresholds (for margin products), and portfolio-level drawdowns. Integrates with EdgeCore’s analytics module for PnL tracking and volatility-adjusted allocation.

**Exchange-Specific Logic**
Overrides and custom mappings ensure compliance with exchange-specific quirks—such as forced precision rounding, margin mode configurations, and fee tier logic.

**Robust Error Handling**
Built-in retry logic, circuit breakers, and credential validation workflows ensure uptime and operational resilience, critical for institutions operating at scale.

## Supported Asset Classes
EdgeCore’s Exchange module is designed to accommodate:

**Equities:** Via FIX, REST, or WebSocket connections to supported brokers and execution venues.

**Digital Assets:** Fully integrated with top crypto exchanges for spot, margin, and perpetual futures.

**Synthetic Products:** Support for proxy instruments, baskets, and algorithmic exposure replication.

## Architecture and Integration
**Configuration Flexibility**
Each exchange connection is initialized via a structured config schema supporting key/secret credentials, rate limits, trading mode (spot, margin, or futures), and instrument whitelists.

**Market Data Normalization**
Market data is normalized into a common structure (OHLCV, order book, tickers), with customizable timeframes and candle aggregation rules.

**Order Lifecycle Tracking**
All orders are tracked through their lifecycle, from placement to fill or cancellation. Metadata such as timestamps, exchange order IDs, and execution breakdowns are retained for audit and reconciliation.

**Asynchronous Support**
For institutions operating high-frequency strategies, the Exchange module supports async execution paths with rate-limit-aware scheduling and batch submissions.

## Risk Controls and Governance
- Pre-trade Checks: Configurable limits per instrument, venue, and strategy.
- Credential Management: Centralized, encrypted storage of API credentials with role-based access.
- Logging and Auditing: Granular logs of all market interactions, with options for SIEM integration.

## Performance Considerations
- Optimized for low-latency scenarios via local caching and async I/O
- Built-in support for load balancing across redundant exchange connections
- Integrates with EdgeCore’s persistence module for long-term trade archival and compliance

## Use Cases
**Equity Quant Desk:** Route smart orders across multiple brokers based on fill probability and cost.

**Digital Asset Fund:** Run cross-exchange arbitrage and portfolio rebalancing strategies in futures and spot markets.

**Market Maker:** Maintain presence in order books while respecting inventory and risk thresholds.

## Summary
EdgeCore’s Exchange module is more than a trading connector. It’s an institutional-grade abstraction layer designed to unify fragmented liquidity, safeguard operations, and power capital-efficient execution across diverse markets.



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Institutional-Grade Exchange Infrastructure for Multi-Venue Execution

## Why We Built It
In algorithmic trading, continuity and traceability are mission critical. The Persistence Module was developed to ensure trading systems can securely store, track, and recover all trading operations across sessions, without data loss or inconsistency. Whether managing thousands of trades or orchestrating multiple orders per strategy, our module brings institutional-grade structure and resilience to every trade lifecycle.

## System Overview
This module powers long-term storage and real-time synchronization of trade states, orders, and lock mechanisms. Built on SQLAlchemy ORM with PostgreSQL (and TimescaleDB support), it provides thread-safe scoped sessions, automatic database migrations, and flexible querying.

It consists of:
- Trade Management: Real-time tracking of trading positions.
- Order Management: History and lifecycle control of all exchange orders.
- Pair Locks: Risk control mechanisms that restrict trading activity for defined durations.
- Scoped Sessions: Thread-safe ORM sessions for high-concurrency environments.
- Migration System: Schema change detection and auto-migration support.

## Core Architecture
**ORM Layer:** Declarative models (Trade, Order, PairLock) with alignment to LocalTrade class used in backtesting.

**Initialization Logic:** Central init_db() configures engine, manages scoped sessions, and auto-applies migrations.

**Session Safety:** Scoped sessions assigned per thread or async context using custom get_request_or_thread_id() method.

**Modular Design:** Each model is decoupled for single-responsibility, with persistent storage and recovery features.

## Key Features
**Trade Model**
- Tracks open and closed trade positions.
- Records fees, order IDs, leverage, stop-loss, max/min price, strategy, and more.
- Provides helper methods to fetch trade records, close positions, and sync with external exchanges.

**Order Model**
- Represents orders tied to a trade, mapped to CCXT structure.
- Stores execution details, timestamps, and pricing.
- Includes retrieval methods like order_by_id() and get_open_orders().

**Pair Lock Model**
- Prevents trading on specific pairs.
- Includes reason, direction (long/short), and lock windows.
- Ensures compliance and risk-adjusted operations.

**Migration & Initialization**
- Tables auto-created on first run.
- Migration logic adds columns or tables without manual intervention.
- Compatible with SQLite for development and PostgreSQL for production.

## Example Use Cases
**Trade Continuity:** Restore open trade states after unexpected downtime.

**Order History Audits:** Reconcile executed trades and missed fills.

**Dynamic Risk Management:** Lock high-volatility pairs temporarily across strategies.

**Performance Metrics:** Extract trade-level profit/loss, leverage performance, and stop-loss efficiency.

## Designed for Reliability and Scale
- Thread-safe Sessions: Supports multi-threaded and async environments.
- Atomic Operations: SQL transactions ensure integrity.
- Extensible Design: Easily integrate custom fields, strategies, or execution modes.

## Final Thoughts
Whether powering a backtesting engine or a live trading cluster, the Persistence Module ensures your system never forgets a trade. With its modular design, production-grade reliability, and seamless integration with EdgeCore, it’s built for trading operations that demand accountability, precision, and scale.



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High-Availability Trade State Management for Quant Systems

## Overview
The Live Trading module in EdgeCore is the execution engine designed for institutional deployment. It connects market data feeds, exchange APIs, strategy logic, and database layers to enable real-time, rules-based trading at scale. 

This module ensures that signals are converted into live orders, trades are monitored with precision, and execution remains resilient under fluctuating market conditions.

## What Sets It Apart
Unlike simulation or backtesting tools, the Live Trading module operates in production—executing real capital, reacting to real-time market dynamics, and maintaining consistent uptime across multiple venues. It’s engineered for reliability, latency tolerance, and execution efficiency.

## Architecture Breakdown
**Command Router**
- Manages startup, shutdown, pause/resume commands
- Validates configuration before runtime

**Trade Engine (TradeBot)**
- Core logic layer responsible for lifecycle of a trade: entry, monitoring, and exit
- Implements trade sizing, order routing logic, and risk controls

**Execution Process (Worker)**
- Persistent background process managing execution loop
- Triggers strategy evaluation, market refreshes, and trade event handling

**Exchange Interfaces**
- Real-time communication with exchange APIs for market data and order management
- Supports REST and WebSocket endpoints

**Strategy Layer**
- Receives refreshed market data per asset
- Sends signals back to Trade Engine based on predefined logic and configuration

**Data & State Management**
- Persistent state for trades, orders, and account balances
- Synchronizes order status across restarts and interruptions

## Execution Workflow
**Initialization**
- Load strategy and validate config
- Verify exchange API connections
- Warm up market data feeds
- Sync historical order state from DB

**Strategy Execution Loop**
- Market data refresh
- Strategy signal evaluation
- Trade entry/exit logic
- Order monitoring and updates

**Trade Entry**
- Evaluate entry signal
- Calculate sizing (fixed stake, leverage-based, etc.)
- Choose execution type (limit, market, TWAP)
- Submit to exchange
- Log and store transaction state

**Trade Monitoring**
- Continuously evaluate exit conditions (e.g., TP, SL, trailing logic)
- Adjust stop orders
- Monitor open orders for timeout or cancellation triggers

**Exit and Settlement**
- Submit exit order based on condition met
- Update trade record with result
- Trigger alerting, webhook notifications, and metrics

## Performance Safeguards
**Throttling Engine:** Respects exchange rate limits

**Error Handling:** Built-in retries, circuit breakers for API errors

**Session Recovery:** Resumes open positions and pending orders across restarts

**Selective Market Polling:** Prioritizes active instruments to reduce latency

## Operational Insights

**Real-Time Logging:** Action-level visibility for trades and orders

**Notification Hooks:** Slack, email, and webhooks for critical events

**Execution Metrics:** Latency tracking, fill ratios, slippage stats

## Institutional Deployment Considerations
**Venue Redundancy:** Operates across multiple exchange endpoints

**Compliance Logging:** Audit trails of all trading decisions and order flows

**Environment Isolation:** Supports dry-run, staging, and production modes

**Security:** API key encryption, role-based access to config and commands

**Integration Ready:** Connects to OMS/EMS for manual overrides or hybrid control

## Summary
EdgeCore’s Live Trading module was designed for serious execution environments. It converts signal into execution with integrity, handles chaos with clarity, and delivers a framework capable of scaling to institutional-grade expectations.

If the backtest is the hypothesis, this module is the trade floor.



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Live Trading Engine for Institutional-Grade Execution

The Strategy Module in EdgeCore serves as the decision-making engine that drives automated trading. It provides a structured framework for defining, combining, and executing trading strategies based on market conditions, technical indicators, and configurable logic.

## Purpose
- Enables both simple and advanced trading logic
- Supports multi-timeframe analysis and signal generation
- Facilitates risk management, confluence analysis, and signal filtering

## Core Components
**Strategy Interface**
- Defines the contract that all custom strategies must follow. Each strategy must implement methods to calculate indicators and generate trading signals.

**Responsibilities**
- Define timeframes (base and informative)
- Populate indicators and buy/sell signals
- Return data for dashboards and visualizations
- Handle startup candle requirements

**Strategy Helper**
Utility layer that provides:
- Multi-timeframe merging logic
- Stoploss calculation utilities
- Performance tracking decorators for bottleneck identification

**SuperStrat**
An advanced strategy manager that enables combining multiple strategies (entry and exit). It allows:
- Signal aggregation
- Timeframe synchronization
- Coordinated risk and position management
- Dynamic activation of ROI and trailing stop mechanisms

**Strategy Implementations**
Each strategy follows the IStrategy interface and has:
- Defined indicators and logic
- Buy/sell signal generation
- Optional confluence and filters
- Support for dashboard metrics and heatmaps

## Key Functional Areas
**Signal Generation**
Strategies produce:
- Entry signals: when to initiate a position
- Exit signals: when to close a position
- Combined confluence logic for refined decision-making

**Risk Management**
Handled through:
- Configurable stoploss and take-profit values
- Optional trailing stop logic
- ROI-based exit activation
- Optional secondary stoploss thresholds

**Multi-Timeframe Analysis**
Supports merging higher timeframe data (e.g., 1h into 5m) to:
- Improve signal accuracy
- Avoid false positives
- Align with broader market structure

**Dashboard & Visualization**
Strategies output data for:
- Real-time dashboard metrics
- Strategy heatmaps
- Signal strength summaries

## Internal Dependencies
- Data Module: Supplies market data
- Exchange Module: Executes trades
- Persistence Module: Stores strategy state
- Configuration Module: Supplies runtime parameters

## Best Practices
- Start with minimal logic and expand gradually
- Use multiple indicators but avoid overfitting
- Optimize memory and CPU with selective calculations
- Validate against various market conditions
- Implement safeguards against signal spam

## Performance & Security
- Use the timing decorator to monitor bottlenecks
- Avoid memory-intensive operations on large datasets
- Validate inputs to prevent logic faults
- Ensure only whitelisted strategies are loaded

## Summary
The Strategy Module transforms market data into actionable trading decisions. Whether you're running a single strategy or orchestrating many with SuperStrat, this module is designed for flexibility, clarity, and control.




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Modular Strategy Engine for Precision Trading and Multi-Timeframe Confluence

The Optimization module in EdgeCore is the system's analytical engine for strategy evaluation, providing institutional-grade tools for backtesting, performance validation, and hyperparameter optimization. It empowers quants, researchers, and trading teams to fine-tune strategies before deployment.

## Overview
This module enables:
- Backtesting: Simulate strategies on historical market data
- Performance Analysis: Generate detailed metrics including win rate, drawdowns, and profit factor
- Parameter Optimization: Tune configuration variables to enhance risk-adjusted returns
- Report Generation: Produce institutional-quality visualizations and reports

## Architecture
The Optimization module interfaces with the broader EdgeCore system, including:
- Strategy Engine (provides logic for trading decisions)
- Historical Data Store (tick or candle-level data)
- Exchange Simulation Layer (models fees, latency, slippage)
- API Server (for remote control and real-time monitoring)
- It supports parallel backtesting, strategy comparison, result caching, and full traceability of every backtest run.

## Key Capabilities
**Simulation Accuracy**
- Models trading fees, slippage, and time-in-force behavior
- Replicates portfolio constraints like capital exposure and max open trades
- Incorporates stop loss, trailing stop, and dynamic position sizing logic

**Advanced Metrics**
- Profit/Loss per trade and aggregate
- Win rate, Sharpe ratio, max drawdown
- Monthly and per-asset breakdowns

**Result Storage & Access**
- All backtest results are stored and retrievable by unique ID
- Comparison tools identify performance deltas between versions

**API & WebSocket Integration**
- Full REST API to launch, monitor, and retrieve backtest data
- WebSocket support for real-time progress updates

## Usage Modes
- Web Console: Initiate and visualize backtests through the UI
- REST API: Trigger tests and consume results programmatically
- CLI: Useful for research teams automating large batch experiments

## Institutional Considerations
- Compute Efficiency: Implements caching, concurrency, and vectorization (NumPy/Pandas)
- Auditability: Stores parameter inputs and output logs per backtest run
- Scalability: Supports parallelized optimization across multiple cores
- Security: Access control, rate limiting, and sandboxing of simulation processes

## Integration Points
- Data Ingestion: Leverages the same historical feed as live trading
- Strategy Deployment: Parameter sets from top-performing backtests can be promoted to production
- Risk & Compliance: Facilitates strategy vetting before execution

## Conclusion
The Optimization module bridges research and execution. It is purpose-built for professional trading environments where model testing must be fast, accurate, and repeatable. By combining computational rigor with ease of integration, it enables systematic traders to innovate safely before going live.


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Quantitative Strategy Lab: Institutional-Scale Backtesting & Tuning

The RPC Module serves as the connective tissue between EdgeCore's trading engine and the outside world. Designed for institutional-grade deployment, it enables real-time monitoring, control, and bi-directional communication through secure channels including REST API, Telegram, Discord, and webhooks.

## Purpose-Built for Live Operations
Unlike traditional command-line bots or siloed interfaces, EdgeCore's RPC Module gives traders and operations teams continuous access to live trading intelligence and control. Whether you're monitoring PnL, forcing trade entries, pulling historical performance data, or receiving error alerts, the RPC Module delivers low-latency interaction with the trading core—remotely and reliably.

## Architecture Overview
- Core RPC Engine: Modular class-based implementation allowing unified control interface across all channels.
- RPC Manager: The message routing system coordinating communication between trading logic and external interfaces.
- Interface Handlers: Plug-and-play integrations for REST (FastAPI), Telegram (bot commands), Discord (channel alerts), and webhooks (push notifications).
- Authentication: Supports Basic Auth and JWT token-based authentication for REST API; authorized chat IDs for messaging platforms.

## REST API Server
Built with FastAPI, the REST interface enables full control and insight over trading operations. Features include:
- Trade management (entry, exit, force cancel)
- Strategy control (start, stop, reload config)
- PnL and performance reporting
- Trade logs and system health endpoints

The API is designed with enterprise deployment in mind—offering secure authentication, CORS support, endpoint categorization, and versioning.

## Telegram & Discord Integration
Receive real-time trade notifications, status updates, and error alerts directly into your preferred communication channel. Telegram also supports:
- Inline keyboard-based controls
- Command-based bot interaction (e.g. /status, /profit, /start)
- Controlled access via whitelisting

Discord functionality mirrors Telegram in structure and formatting, with native support for rich embeds and channel-based notifications.

## Webhooks
Push trade lifecycle events (entries, exits, errors) to any external system via customizable webhooks. Format agnostic (JSON, text) and easy to configure for downstream integrations such as Slack, Zapier, or monitoring dashboards.

## Event Types & Message Routing
The RPC system handles and routes:
- Status Messages: Real-time updates on trade count, portfolio health, uptime
- Trade Events: Entry/exit alerts, stop loss triggers, fill statuses
- Error Handling: Exchange downtime, API issues, failed executions
- Performance Reports: Aggregated profit metrics by pair or strategy
- Custom Strategy Signals: User-defined notifications from trading logic

All messages are processed via the RPC Manager for distribution to appropriate handlers.

## Security Controls
- Role-based access for APIs and messaging platforms
- TLS support via reverse proxy
- Auth-protected endpoints with rate-limiting
- Configurable notification filtering to avoid sensitive data exposure

## Use Cases
- Operations teams monitoring multiple bot instances across asset classes
- Traders needing instant trade override or manual intervention
- Data teams fetching performance reports for PnL attribution
- Analysts streaming custom model alerts via Telegram or Discord
- Engineering teams integrating EdgeCore with external reporting tools

## Built for Extensibility
EdgeCore's RPC architecture is modular and pluggable. Developers can:
- Add custom endpoints via FastAPI
- Build new handlers for other chat platforms
- Extend message schemas with minimal friction
- Reuse RPCManager to plug into other system modules

This makes it suitable not just for internal use—but for building client-facing dashboards, portals, or broker interfaces on top of EdgeCore.

## Conclusion
The RPC Module is the control tower for EdgeCore. It doesn’t just report. It acts. By integrating low-latency message handling with multi-channel communication and bulletproof security, it empowers institutional teams to manage live algorithmic trading systems with confidence, speed, and full transparency.



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Real-Time Control and Communication Layer for Algorithmic Trading Systems

Legacy indicators weren’t built for today’s markets. Ours are.

EdgeMaker, EdgeLeader, and EdgePower are purpose-built technical indicators engineered to meet the demands of institutional trading environments. They’re original systems designed for latency-sensitive, signal-aligned decision-making across timeframes.

## Designed for Execution Contexts, Not Just Charts
Our indicators were stress-tested in real-world trading engines where milliseconds matter. Each signal is designed to be both interpretable by humans and immediately actionable by automated systems.

## Built-In Confluence Detection
Each indicator is architected to highlight signal alignment across timeframes and price states:
- EdgeMaker identifies compression-expansion phases that precede directional moves
- EdgeLeader isolates micro-trend control and leadership shifts with minimal lag
- EdgePower measures time-anchored momentum strength to assess move sustainability

## Layered Timeframe Intelligence
Institutional setups don’t rely on single-timeframe triggers. EdgeCore indicators operate across 15m to 30D windows, surfacing nested signals that reveal where pressure is building — or fading.

## Quant-Ready, Human-Readable
Each signal is numerical, visual, and exportable. Whether you’re feeding signals into an execution engine, flagging setups for discretionary review, or running batch backtests, our indicators are structured for integration.

## Tested in Real Market Conditions
These indicators power EdgeCore’s internal trading platform, which operates on live tick and aggregated market data. They’ve been used to:
- Diagnose regime shifts in the S&P 500 from macro to micro timeframes
- Identify intraday exhaustion across crypto and equity markets
- Support sharp entries and exits in high-volatility environments

## Built for Funds, Desks, and Platforms
Whether you're running systematic strategies, discretionary overlays, or hybrid execution, these indicators deliver market intelligence that adjusts in real time.

## Want to Integrate Them Into Your Stack?
We offer private access and tailored onboarding for institutional teams. To explore usage, licensing, or implementation models, contact us directly.

Modern markets demand modern signals. We built them.



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Institutional-Grade Market Intelligence Indicators

TD Securities’ Precious Metals ecommerce site had limited online visibility and lacked a formal SEO strategy. As a result, Canadian investors often landed on competitor websites and completed transactions elsewhere. TD needed to capture this search intent to direct investors to their platform and drive new customer acquisition.
## Our Approach
In partnership with IBM, Deploi developed and executed a tailored Enterprise SEO strategy that began with a restructuring of the product listing pages (PLPs).
- **Defining the New Information Architecture:** We analyzed how customers search for bullion products and combined these insights with a logical hierarchy based on metal type, form, and weight. This led to the expanded PLP structure, which targets precise investor search intent.
- **Implementing Optimizations:** With the new IA, we optimized each PLP with strategic metadata, pricing content, and internal links to enhance search performance and user experience.
- **Creating Seamless User Journeys:** We integrated deep links from gold and silver charting pages, encouraging investors to explore dynamic pricing insights and engage further with the site.

This strategy ensured investors could find the right products directly from Google, increasing engagement on TD’s site while reducing competitor leakage.
## Results
Our SEO framework delivered measurable growth:
- **284% surge** in total non-branded organic visits.
- TD is now the enterprise SEO bullion and precious metals leader in Canada.
- TD now captures direct transactions that previously went to rivals.
- TD leads SEO share of voice for key bullion segments
## Impact
The PLP expansion project redefined how Canadian investors engage with TD’s precious metals offerings by aligning product pages with precise search intent.

Investors can now find the exact bullion products they need directly from Google, reducing competitor leakage and increasing on-site transactions. With optimized pages targeting bars, coins, and low-funnel buy queries, TD has become the go-to source for bullion investors.


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