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Magento Enterprise to Shopify Migration Checklist

A step-by-step checklist to ensure a smooth, error-free migration from Magento Enterprise to Shopify, minimizing risks and maximizing performance.

Martin Dejnicki

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20 February, 2025

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5 min read

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Migrating from Magento Enterprise (Adobe Commerce) to Shopify requires careful planning and execution.

This comprehensive migration guide outlines why businesses are making the switch and what to expect during the process.

The checklist below ensures that every critical aspect of the migration is covered, from data migration and integrations to SEO, analytics, and post-launch monitoring.

Pre-Migration Planning

Before executing the migration, it's crucial to align stakeholders, define business goals, and establish a clear project timeline.

  • Conduct a business needs assessment to define migration goals
  • Identify key stakeholders and assign responsibilities
  • Audit existing Magento Enterprise store (products, customer data, integrations, SEO, etc.)
  • Define budget, timeline, and resource allocation
  • Outline Shopify’s feature set and identify gaps that need customization
  • Plan for staff training on Shopify's new workflows and admin interface

Data Migration

Ensuring a smooth and accurate data migration is critical to maintaining business continuity. A well-executed migration safeguards customer records, product data, and order history while preventing disruptions to operations and customer experience.

  • Export product data (SKUs, descriptions, categories, attributes, images)
  • Migrate customer data (accounts, order history, saved preferences)
  • Transfer transactional data (invoices, refunds, payment records)
  • Preserve URL structures for SEO consistency
  • Validate data integrity and run test imports on Shopify
  • Set up redirects to ensure seamless customer experience and prevent broken links

Integrations & Third-Party Systems

Your eCommerce store is likely connected to various business-critical tools such as ERP, CRM, and marketing platforms. Ensuring smooth integrations post-migration is essential to avoid operational disruptions.

  • Review existing integrations (Adobe Target, Adobe Analytics, CRMs like Salesforce, ERP systems, marketing automation tools, etc.)
  • Identify Shopify-compatible alternatives where necessary
  • Develop custom API integrations for systems without direct Shopify support
  • Test third-party applications for compatibility and performance
  • Ensure payment gateways, tax configurations, and shipping settings are migrated

SEO & URL Redirects

Preserving SEO rankings is a key priority during migration. A mismanaged migration can result in a significant loss of organic traffic.

  • Conduct a full SEO audit of the existing Magento site
  • Map all existing URLs and implement 301 redirects
  • Migrate metadata, structured data, and canonical tags
  • Optimize Shopify site architecture for improved discoverability
  • Set up Google Search Console & update XML sitemaps
  • Monitor organic rankings and traffic pre/post-migration

Performance Optimization

A high-performing website ensures faster load times, improved user experience, and higher conversion rates. Shopify's infrastructure is designed for speed, but optimizations should still be applied.

  • Optimize images and media for web performance
  • Minimize unnecessary third-party scripts or apps
  • Implement lazy loading and efficient caching
  • Test site speed using Google PageSpeed Insights
  • Ensure mobile-friendliness across all pages

Analytics & Reporting

A data-driven migration requires accurate analytics tracking before, during, and after the transition. This ensures all eCommerce KPIs are monitored effectively.

  • Set up Shopify Analytics for sales and performance tracking
  • Implement Google Analytics 4 (GA4) with eCommerce tracking
  • Migrate Adobe Analytics settings (if applicable)
  • Ensure UTM tracking for marketing campaigns remains intact
  • Test all goal conversions and funnel tracking before launch

Checkout, Payment, and Security Compliance

The checkout process is one of the most sensitive areas in an eCommerce migration. It must be fully functional, secure, and compliant with regulatory standards.

  • Configure Shopify checkout settings and test the customer flow
  • Ensure PCI compliance for secure payment processing
  • Verify tax settings and legal compliance (GDPR, CCPA, etc.)
  • Conduct test purchases to validate payment and refund processes
  • Enable multi-currency and localized payment methods if applicable

User Experience & Merchandising

A seamless customer experience ensures a higher conversion rate and better retention. Shopify’s customization options should be leveraged to improve UX.

  • Redesign site navigation for better discoverability
  • Optimize product pages for high engagement and conversion
  • Ensure proper implementation of search functionality
  • Configure Shopify's merchandising and product recommendation features
  • Conduct usability testing and A/B tests pre-launch

Training & Team Enablement

A new platform means new workflows and processes. Training your team ensures efficient day-to-day operations.

  • Provide Shopify admin training for product, order, and customer management
  • Train marketing teams on Shopify’s SEO, promotions, and automation tools
  • Educate customer service teams on order processing and refunds
  • Document common processes for future reference

Testing & QA Before Launch

Comprehensive testing ensures that all systems, data, and workflows are functioning as expected before going live.

  • Perform end-to-end testing of all store functionalities
  • Validate data migration accuracy (products, orders, customers)
  • Test all integrations and automation workflows
  • Conduct cross-browser and device compatibility testing
  • Ensure email notifications (order confirmations, shipping updates) are correctly configured

Post-Migration Monitoring & Optimization

After launch, continuous monitoring and proactive issue resolution help ensure long-term success.

  • Monitor Shopify store traffic and engagement metrics
  • Track and address any 404 errors or broken redirects
  • Verify that orders, payments, and fulfillment processes run smoothly
  • Optimize store speed and app performance post-launch
  • Conduct regular SEO audits to track rankings and adjust as needed

Ongoing Growth & Iteration

Once the migration is complete, leveraging Shopify’s ecosystem for future growth is key to staying competitive.

  • Implement advanced Shopify automation for operations and marketing
  • Expand sales channels (social commerce, marketplaces, B2B solutions)
  • Utilize Shopify's data insights for continuous conversion rate optimization
  • Evaluate and add new features/customizations as business needs evolve

Following this checklist will help ensure a smooth transition, but a strategic migration plan is key.

For a deep dive into the benefits of moving from Magento to Shopify, check out our detailed migration guide.

Ready to Migrate?

Migrating from Magento Enterprise (Adobe Commerce) to Shopify is a high-impact transformation that can unlock growth, reduce costs, and enhance your eCommerce capabilities. With Deploi, we ensure your migration is strategic, seamless, and built for long-term success. 

Need expert guidance? Let’s talk about your migration today.

More Insights

Magento Enterprise to Shopify Migration - Information Architecture Strategy

Optimizing your information architecture during Magento Enterprise to Shopify migration ensures better user experience, stronger SEO performance, and scalable growth for your Shopify store. When migrating from Magento Enterprise (Adobe Commerce) to Shopify, businesses often focus on platform features, integrations, and performance improvements. However, one of the most impactful yet overlooked aspects of replatforming is optimizing the site's Information Architecture (IA). A well-structured IA ensures that users and search engines can efficiently navigate and understand the website, leading to better engagement, conversions, and search visibility. The Role of Information Architecture in E-commerce Success Information Architecture is the foundation of an e-commerce site. It determines how products, categories, and content are structured, how users navigate the site, and how search engines interpret its relevance. Without a thoughtful IA strategy, even the most well-designed Shopify store can struggle to maximize its potential. A migration presents an opportunity to reassess and refine IA by analyzing what’s working, what’s not, and where strategic enhancements can be made. This approach ensures that the new Shopify store is built on a solid, scalable framework that drives engagement and revenue growth. Auditing the Existing Information Architecture Before restructuring IA, an audit of the existing Magento Enterprise site is crucial. This involves: Analyzing User Behavior: Using analytics tools to understand how customers navigate the current site, where they drop off, and which pages drive the most engagement. Assessing SEO Performance: Reviewing organic search rankings, internal linking structures, and content depth to identify underperforming areas. Mapping Out the Current Taxonomy: Understanding the structure of categories, subcategories, product attributes, and filtering options. Evaluating Search Intent Alignment: Comparing site structure with actual search demand using keyword research tools to identify gaps and opportunities. Optimizing Category & Product Listing Page (PLP) Structure One of the key improvements that can be made during a Magento to Shopify migration is refining how product categories and PLPs are structured. A great example of this is an enterprise project where we redefined the IA for a precious metals e-commerce store. A leading financial institution struggled with low organic visibility for its bullion products, resulting in lost transactions to competitors. Through extensive research, we restructured their IA based on investor search behavior, reorganizing product pages by metal type, form, and weight. This new structure made it easier for customers to find relevant products while improving search rankings. Results: 284% increase in non-branded organic traffic. Improved engagement as users found products more efficiently. Reduced customer leakage to competitors. This same approach can be applied when migrating from Magento to Shopify. Businesses can segment and structure their product catalog based on consumer search intent and buying behavior, ensuring a more intuitive shopping experience. Streamlining Navigation for Better Usability Magento sites often suffer from complex, layered navigation due to years of incremental adjustments. Migrating to Shopify provides a clean slate to simplify and refine navigation, focusing on: Reducing redundant categories. Implementing mega-menus that improve discoverability. Enhancing filtering and faceted search for better product findability. Improving Internal Linking Structure A well-optimized internal linking strategy improves SEO and helps customers navigate efficiently. During migration, businesses should: Connect related products and categories to create logical pathways for users. Use contextual internal links within blog content and product descriptions to reinforce SEO authority. Ensure all critical pages are linked from key sections like the homepage and category pages. Integrating Data-Driven IA Enhancements At Deploi, we take IA optimization beyond traditional approaches. We use: SEO data and competitor analysis to refine category structures. Heatmaps and user testing to inform menu design and layout. Programmatic SEO strategies to generate scalable, high-value landing pages that capture search demand. Ensuring a Smooth Transition to Shopify A restructured IA is only effective if it is properly implemented. That’s why we ensure: URL redirections are meticulously mapped to prevent SEO ranking loss. Metadata and schema markup are optimized for maximum search engine visibility. Category and product relationships are retained and enhanced to support customer discovery. Elevating E-commerce Performance Through IA Migrating to Shopify is not just about adopting a new platform; it’s about building a more scalable, intuitive, and high-performing e-commerce site. A well-executed Information Architecture strategy improves: User experience, making it easier for customers to find and purchase products. Search rankings, ensuring the store appears for relevant queries. Conversion rates, leading to higher revenue and business growth. At Deploi, we specialize in transforming information architecture during e-commerce migrations, ensuring that businesses don’t just move platforms; they elevate their entire digital strategy. If your business is considering a migration from Magento Enterprise to Shopify, let’s talk. We’ll help you optimize your information architecture to ensure long-term success.

Magento Enterprise to Shopify Migration

Is Your Business Stuck on Magento Enterprise (now Adobe Commerce)? It’s Time to Move Forward.Upgrading to the latest version of Adobe Commerce might not be the best move for your business. Many enterprises are switching to Shopify for a reason. Shopify provides a modern, scalable, and cost-effective solution that empowers businesses to streamline operations, increase conversion rates, and stay ahead of the competition. "While many eCommerce platforms require countless development hours for basic page customizations, Deploi keeps it simple with Shopify. Most of our customizations take just 2 to 10 hours, delivering efficient, cost-effective solutions because speed to value is essential for our clients." — Kaushal Patel, Principal Engineer at Deploi Why Businesses Are Migrating from Magento to Shopify Many businesses that once thrived on Magento Enterprise are now finding the platform increasingly complex and costly to maintain. With Adobe shifting its focus toward enterprise customers with massive budgets, mid-market and high-growth brands are looking for a more agile, scalable solution. Shopify offers a modern, cost-effective alternative with faster innovation cycles, lower total cost of ownership, and a seamless ecosystem that supports growth without technical roadblocks. Here's why so many businesses are making the switch. A Future-Proof Platform That Innovates Magento Enterprise was once the gold standard for large-scale eCommerce, but Adobe’s acquisition of Magento has shifted its focus toward enterprise customers willing to invest millions annually into the platform. If you’re not a $5B+ brand with a dedicated Adobe Commerce team, the shift has likely made Magento feel less agile, more costly, and more complex to maintain. Shopify is different. In 2023 alone, Shopify invested $1.7 billion in R&D, ensuring businesses benefit from frequent updates, cutting-edge features, and seamless integrations. No more expensive version upgrades or dev-heavy customizations to stay current. Lower Total Cost of Ownership (TCO) A 2024 independent study found Shopify's TCO to be up to 36% better than competitors, including Magento (Adobe Commerce). Here’s why: No unpredictable hosting or maintenance costs. Adobe Commerce often requires significant infrastructure investments. Lower reliance on costly development resources. Shopify allows businesses to iterate faster without extensive backend engineering. More affordable implementation. Setting up a Shopify store is 42% cheaper than Adobe Commerce and up to 88% cheaper than BigCommerce. Higher conversion rates. Shopify’s streamlined checkout and native features boost conversions by up to 36%. Magento’s hidden costs add up. Companies spend millions annually on security, development, hosting, and licensing. Shopify eliminates this friction, providing predictable costs that let businesses focus on growth, not maintenance. For additional insights we recommend downloading Shopify's TCO whitepaper. Faster, More Flexible Customizations Magento customizations often require weeks or months of development, making innovation painfully slow. With Shopify, the same updates can be done in hours or days, allowing businesses to test, iterate, and scale faster. We’ve helped brands implement: Custom checkout flows without third-party dependencies. AI-powered product recommendations built directly into Shopify themes. Bespoke site search solutions tailored to high-volume product catalogs. "Historically, it’s very expensive to build the types of ecommerce experiences we need. With Shopify, it takes a matter of weeks. At the pace of a startup, we are able to deploy commerce capabilities in the enterprise space." — Steve Duran, Director of Global Commerce at Carrier Enterprise-Grade App Ecosystem & Built-In Features Magento’s 4,000+ extensions often require custom development and debugging. Shopify’s 8,000+ vetted apps integrate seamlessly, allowing businesses to scale effortlessly without worrying about compatibility issues. Shopify also comes with robust built-in features that eliminate the need for costly third-party extensions: Optimized checkout experience (Shopify's native checkout outperforms Magento in conversion rates) Advanced analytics & reporting Multi-channel selling (social, marketplaces, B2B) Enterprise-grade security & fraud prevention Ease of Use for Fast-Moving Teams Magento requires engineers for even minor updates. Shopify’s intuitive interface empowers non-technical teams to: Manage product updates without developers Launch promotions instantly Optimize and refine content in real-time For companies without massive engineering teams, this ease of use is transformative. Your Shopify Migration: Key Steps for a Smooth Transition A successful Shopify migration requires strategic planning and execution. At Deploi, we’ve perfected the process, ensuring a seamless transition with zero disruption. Migration Strategy & Business Alignment Every migration starts with a clear strategy. We assess: Business goals (growth, international expansion, automation needs) Existing site structure (catalog size, integrations, checkout flows) Key performance indicators (KPIs) to measure success Data Migration & SEO Retention Product catalogs, customer data, and order history are migrated without loss. SEO redirects are meticulously planned to preserve organic rankings and traffic. Enterprise-Grade SEO & Analytics Implementation SEO architecture optimization to improve search rankings. Advanced analytics setup for performance tracking. Programmatic SEO enhancements to drive long-tail organic traffic (our specialty at Deploi). Shopify Store Development & Customization Optimized UI/UX tailored for higher conversions. Custom feature development where needed. Seamless integrations with ERP, CRM, and marketing tools. Testing & Seamless Launch Comprehensive pre-launch testing to ensure performance, security, and reliability. Go-live strategy to avoid downtime or disruptions. Why Choose Deploi? Most agencies can migrate your store, but at Deploi, we make it a strategic advantage. Our team specializes in high-speed, high-impact migrations that don’t just transfer data; they optimize performance, enhance SEO, and accelerate growth. With deep expertise in custom Shopify development, AI-driven solutions, and enterprise SEO, we ensure your migration isn’t just seamless, it’s a level up. As part of your migration, we include an exclusive SEO growth initiative that drives millions in incremental revenue. Speed to Value We deliver world-class Shopify migrations fast. Our efficient processes and expert engineers eliminate bottlenecks, so your business isn’t stuck waiting on an agency backlog. Advanced Expertise We don’t just build websites—we solve complex eCommerce challenges. Our experience includes: Proprietary Shopify app development for site search and checkout enhancements. Algorithmic trading and AI-powered applications. Large-scale SEO growth solutions that drive millions in incremental revenue. Exclusive SEO Growth Offer for Migration Clients We provide a high-impact SEO growth initiative for migration clients that has generated millions in additional revenue for enterprise brands. Using programmatic SEO techniques, we helped Indigo generate an estimated $3M in additional revenue within the first year. Our Walmart prototype generated over 2.5 million organic clicks annually from 2,100 additional product listing pages. Another Walmart project focused on brand category combination listing pages helped drive millions in GMV.   As part of your Shopify migration with Deploi, we include a custom SEO growth initiative designed specifically for your catalog and industry to ensure your organic reach expands post-migration, rather than shrinking.  If your business is still running on Magento Enterprise (now Adobe Commerce), you may be feeling the pressure of rising costs, slow customizations, and complex management.

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Martin Dejnicki

Martin is Deploi’s Director of Engineering & Product Development, with 25+ years of experience in web development, digital product innovation, and digital marketing. Since launching his first website at 16, he has helped industry leaders transform their digital strategies to drive real business growth. At Deploi, he leads a team that turns complex challenges into scalable, high-impact solutions. Ready to elevate your digital strategy? Let’s talk.