In today’s competitive digital landscape, an effective SEO strategy is essential for enterprise businesses to stay ahead.
At Deploi, we use a structured approach to enterprise SEO that not only aligns with business goals but also addresses complex technical challenges unique to large organizations.
In this blog post, I'll walk you through the four-phase SEO process we’ve developed at Deploi. This proven method lays the foundation for long-term SEO success—from auditing your current state to implementing a tailored roadmap that delivers measurable results.
Phase 1: Business Requirements
The goal of this phase is to gain a deep understanding of the business, including its revenue streams, target audience, and key priorities across brands and lines of business. This insight ensures the SEO strategy aligns with overarching business goals and maximizes impact.
Effort: 2 weeks
Investment: Free
Phase 2: SEO Audit
This phase assesses the current state of the site's SEO. It includes an in-depth analysis of SEO performance metrics, technical SEO health, information architecture, content strategy, and competitive landscape. We’ll also segment findings by business lines and key priorities to identify specific opportunities for growth.
Effort: 4 weeks
Investment: $20k
Phase 3: SEO Roadmap Creation
In this phase, we synthesize findings from the SEO Audit and Business Requirements into a strategic, long-term SEO roadmap. The roadmap will focus on value-added initiatives and prioritize projects based on business impact, ensuring resources are invested in high-return opportunities.
Effort: 2 weeks
Investment: $10k
Phase 4: SEO Roadmap Implementation
During this phase, we will execute the prioritized projects from the SEO roadmap. This includes both technical and content-driven initiatives, with a focus on delivering measurable results. Ongoing optimization and monitoring will ensure continued improvement and alignment with business objectives.
Effort: Dependent on initiative
Investment: Dependent on initiative scope
Deploi's four-phase SEO process ensures that enterprise businesses achieve sustainable growth through targeted, high-impact strategies.
Ready to strengthen your Enterprise SEO foundation? Contact us today to get started!
