Integrating Shopify with Amazon allows you to manage your Amazon listings and sales through your Shopify dashboard. By connecting these two platforms, you can streamline your e-commerce business processes and grow your online presence.
Follow these steps to integrate Shopify with Amazon:
Create an Amazon Seller Account
To get started, you'll need an Amazon Seller account. You can sign up at https://services.amazon.com/. There are two plans to choose from: Individual and Professional. The Professional plan is recommended for sellers who plan to list more than 40 items per month.
Install the Amazon Sales Channel in Shopify
Log in to your Shopify dashboard and go to the "Sales Channels" section. Click the "+" button to add a new sales channel. Find "Amazon" in the list of available channels, and click "Add channel" to install it. Once installed, you'll see Amazon as a sales channel option in your Shopify dashboard.
Connect your Amazon Seller account to Shopify
Go to the Amazon sales channel in your Shopify dashboard, and click "Connect to Amazon." You'll be asked to sign in to your Amazon Seller account. Enter your credentials and follow the on-screen instructions to authorize the connection between Shopify and Amazon.
Set up your Amazon Marketplace
In the Amazon sales channel, select the marketplace where you want to list your products (e.g., Amazon.com, Amazon.ca, Amazon.co.uk, etc.). You may need to configure tax settings and shipping rates for each marketplace.
Create Amazon listings in Shopify
To list your products on Amazon, you'll need to create Amazon listings within Shopify. Go to the "Products" tab in the Amazon sales channel and click "Create Listing." You'll need to select an Amazon product category for each item and provide additional information such as brand, manufacturer, and UPC/EAN codes.
Link existing Amazon listings to Shopify
If you already have products listed on Amazon, you can link them to your Shopify products. In the "Products" tab of the Amazon sales channel, click "Link Products." You can search for your Amazon listings by ASIN or SKU and link them to the corresponding Shopify products.
Manage your inventory and orders
Once your listings are live on Amazon, your inventory levels will sync between Amazon and Shopify. Orders placed on Amazon will also appear in your Shopify dashboard, allowing you to manage and fulfill them through Shopify.
Monitor your sales and performance
You can track your Amazon sales and performance directly from the Amazon sales channel in your Shopify dashboard. Use this data to optimize your listings and marketing strategies to grow your sales on Amazon.
How to make the most of your Shopify and Amazon integration?
Here's more information on integrating Shopify with Amazon and making the most of this powerful combination:
##Product listing best practices
When listing products on Amazon through Shopify, make sure to optimize your product titles, descriptions, and images for better visibility on the platform. Use relevant keywords and high-quality images to increase the chances of your products being found and purchased by customers.
Use Fulfillment by Amazon (FBA)
Fulfillment by Amazon (FBA) allows you to store your products in Amazon's fulfillment centers. Amazon will handle the storage, packing, shipping, and customer service for your orders. You can also set up FBA in your Shopify store by connecting your Amazon FBA account to Shopify. This way, you can manage your FBA inventory and orders directly from your Shopify dashboard.
Set up Amazon Advertising
To boost your product visibility and sales on Amazon, consider using Amazon Advertising. You can create sponsored product ads, sponsored brand ads, and sponsored display ads to promote your products to relevant customers. You can manage your Amazon Advertising campaigns directly from your Amazon Seller Central account.
Customer reviews and ratings
Customer reviews and ratings are crucial for building trust and credibility on Amazon. Encourage your customers to leave honest reviews and ratings for your products. Respond to customer queries and address any issues promptly to ensure a positive shopping experience.
Plan for Amazon sales events
Take advantage of Amazon sales events, such as Prime Day, Black Friday, and Cyber Monday, to boost your sales. Plan your inventory and promotions accordingly to capitalize on the increased traffic during these events.
Manage your Amazon Seller Central account
Regularly check your Amazon Seller Central account to monitor your account health, performance metrics, and customer feedback. Address any issues that may arise, such as policy violations or performance issues, to maintain a good standing with Amazon.
Offer Amazon Prime
Offering Amazon Prime eligibility for your products can help attract more customers, as Prime members benefit from fast, free shipping and other perks. If you're using FBA, your products automatically qualify for Amazon Prime.
Key advantages:
Integrating Shopify with Amazon offers several benefits for your e-commerce business. Some of the main advantages include:
Expanded reach
Amazon is one of the largest online marketplaces, with millions of customers worldwide. By integrating your Shopify store with Amazon, you can expose your products to a much larger audience and potentially increase your sales.
Centralized management
Integration allows you to manage your Amazon listings, inventory, and orders directly from your Shopify dashboard. This centralized approach saves time and effort, as you won't need to switch between multiple platforms to manage your e-commerce business.
Inventory synchronization
With the integration, your inventory levels will automatically sync between Amazon and Shopify. This helps prevent overselling and ensures that your stock levels are accurate across both platforms.
Streamlined order processing
Orders placed on Amazon will appear in your Shopify dashboard, allowing you to manage and fulfill them through Shopify. This simplifies the order processing workflow and can help you provide a consistent customer experience across both platforms.
Enhanced reporting
You can track your Amazon sales and performance directly from the Amazon sales channel in your Shopify dashboard. This consolidated reporting makes it easier to monitor your overall e-commerce performance and make informed business decisions.
Simplified product listing
Creating Amazon listings through Shopify can be more straightforward, as you can leverage your existing product information from your Shopify store. This reduces the amount of manual work required to list your products on Amazon.
Fulfillment by Amazon (FBA) integration
If you choose to use FBA, you can connect your Amazon FBA account to Shopify and manage your FBA inventory and orders directly from your Shopify dashboard.
Improved brand visibility
By having your products listed on both your Shopify store and Amazon, you can strengthen your brand's online presence and increase the chances of customers discovering your products.
Leverage Amazon Advertising
With your products on Amazon, you can take advantage of Amazon Advertising to promote your products and boost their visibility to relevant customers.
Remember that you'll need to follow Amazon's rules and guidelines when listing your products, as well as adhere to their fees and commission structure.
Overall, integrating Shopify with Amazon can open up new opportunities for your e-commerce business, allowing you to reach a wider audience, streamline your operations and providing valuable insights for making data-driven decisions. By following best practices and continually optimizing your listings and marketing efforts, you can grow your sales and strengthen your online presence.
