The Power of Handshake: Streamlining Wholesale Operations with Shopify Integration

Martin Dejnicki

Overview

Handshake is a powerful third-party integration for Shopify that allows businesses to streamline their wholesale operations. With Handshake, Shopify merchants can easily create an online wholesale store, manage their B2B relationships, and simplify the ordering process for their wholesale customers. This integration opens up new opportunities for businesses to expand their reach and increase their revenue through wholesale partnerships.

Why Integrate

Integrating Handshake with your Shopify store offers numerous benefits that can greatly enhance your business operations. Firstly, it enables you to establish a dedicated online wholesale store within your existing Shopify setup. This means you can have a separate space for your wholesale customers, with customized pricing, catalogs, and ordering options. By providing your wholesale customers with a seamless and convenient online experience, you can attract and retain more B2B clients.

Secondly, integrating Handshake simplifies the ordering process for both you and your customers. Wholesale buyers can easily browse your catalog, place bulk orders, and track their shipments. As a merchant, you can efficiently manage wholesale orders, generate invoices, and handle pricing negotiations. The integration also allows for automation of tasks like inventory sync and order processing, saving you time and reducing the chance of errors.

Lastly, integrating Handshake can help you expand your business by connecting you with a network of potential wholesale partners. The Handshake marketplace showcases various brands and products, making it easier for wholesalers to discover and connect with merchants like you. By tapping into this network, you can reach new markets and increase your revenue through B2B collaborations.

Benefits of Integration

Integrating Handshake with Shopify offers several benefits for your business:

1. Streamlined Wholesale Operations: Handshake simplifies the management of your wholesale operations, allowing you to handle orders, pricing, and inventory from one centralized platform. This streamlines your processes and ensures accuracy.

2. Improved B2B Customer Experience: With a dedicated wholesale store powered by Handshake, you can offer a personalized and seamless buying experience for your B2B customers. This can lead to increased satisfaction and repeat business.

3. Increased Efficiency: The automation capabilities of Handshake reduce manual tasks, such as order processing and inventory syncing. This frees up your time to focus on other aspects of your business, leading to improved productivity.

Important Features

Handshake comes with a range of features designed to enhance your wholesale operations:

1. Dedicated Wholesale Storefront: Handshake allows you to create a separate wholesale storefront within your Shopify store, complete with customized pricing, product catalogs, and ordering options.

2. Advanced Pricing and Discounts: You can set up tiered pricing, volume discounts, and exclusive deals for your wholesale customers, ensuring they get a personalized pricing structure.

3. Order Management: Handshake provides a robust order management system that allows you to process and track wholesale orders efficiently. You can generate invoices, manage backorders, and handle returns seamlessly.

Step-by-Step Integration Process

Here is a step-by-step guide to integrating Handshake with your Shopify store:

  1. Sign up for a Handshake account and install the Handshake app from the Shopify App Store.

  2. Configure your wholesale store settings, including pricing tiers, minimum order quantities, and order fulfillment options.

  3. Customize your wholesale product catalog, ensuring that you include all the necessary information and attributes for your wholesale customers, such as SKU codes and shipping dimensions.

  4. Set up your wholesale pricing structure, taking into account any special pricing agreements or discounts for specific customer groups.

  5. Sync your inventory between Shopify and Handshake to ensure accurate stock levels and prevent overselling.

  6. Test the ordering process from the perspective of your wholesale customers to ensure a smooth and seamless experience.

  7. Launch your wholesale store and start promoting it to potential B2B customers and partners.

Technology Considerations

When integrating Handshake with Shopify, there are a few technology considerations to keep in mind:

1. App Compatibility: Ensure that any existing Shopify apps you use are compatible with Handshake to prevent conflicts or issues. Review the compatibility documentation provided by Handshake and reach out to their support team if needed.

2. Data Synchronization: Establish a reliable data synchronization process between Handshake and Shopify to ensure that inventory, pricing, and order information are always up to date.

3. Training and Support: Familiarize yourself and your team with the features and functionality of Handshake to maximize its potential. Take advantage of the resources and training materials provided by Handshake, and consider their support options for any technical assistance you may need.

How Deploi Can Help

At Deploi, we understand the importance of seamless and efficient integrations for your business. Our team of experienced web developers can assist you in smoothly integrating Handshake with your Shopify store. We have a deep understanding of Shopify's infrastructure and can ensure a seamless integration process with minimal disruption.

With our expertise, we can help you configure Handshake to meet your unique business needs and provide guidance on best practices for managing your wholesale operations effectively. We can also customize your wholesale storefront to align with your brand and create a user-friendly interface for your B2B customers.

Final Thoughts

Integrating Handshake with your Shopify store can revolutionize your wholesale operations, providing a dedicated space for B2B customers while streamlining your processes. By leveraging the features and benefits of Handshake, you can enhance your B2B customer experience, improve efficiency, and expand your business through strategic wholesale partnerships. Partner with Deploi to ensure a smooth integration and maximize the potential of Handshake for your business.

Martin Dejnicki

Martin is the Director of Engineering & Enterprise SEO at Deploi, with over 25 years of experience driving measurable growth for enterprises. Since launching his first website at 16, he has empowered industry leaders like Walmart, IBM, Rogers, and TD Securities through cutting-edge digital strategies that deliver real results. At Deploi, Martin leads a high-performing team, passionately creating game-changing solutions and spearheading innovative projects, including a groundbreaking algorithmic trading platform and a ChatGPT-driven CMS. His commitment to excellence ensures that every strategy transforms challenges into opportunities for success.

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