Volusion vs BigCommerce: Comparing Feature-Rich SaaS Ecommerce Platforms

In the ever-evolving landscape of ecommerce platforms, choosing the right solution is pivotal for technology leaders navigating competitive markets.

With various options available, understanding the differences and advantages of each platform becomes essential.

Today, we delve into a detailed comparison between two feature-rich SaaS ecommerce platforms: Volusion and BigCommerce.

Our goal is to provide technology leaders with the clarity and practical insights needed to make informed decisions aligning with their strategic goals.

Understanding the Market and the Hero's Journey

As technology leaders, you're tasked with steering your business towards successful digital transformations. Your journey often begins with a challenge: selecting a robust ecommerce platform that aligns with your company’s needs, growth trajectory, and customer expectations. In this narrative, the right ecommerce platform serves as the supporting guide, empowering you to become the market leader.

Let's explore how Volusion and BigCommerce can play that role in your journey.

Key Features and Differentiators

Volusion

Volusion has carved a niche by offering a comprehensive suite of tools that cater to small and medium-sized businesses. Its user-friendly interface and a host of built-in features aim to simplify the ecommerce setup process.

• Design and Customization: Volusion provides a range of responsive themes, allowing businesses to reflect their brand image online effectively. While the customization is straightforward, it offers less flexibility compared to some competitors.

• Inventory Management: Known for robust inventory management features, Volusion enables easy tracking and control over stock, ensuring businesses can maintain optimal levels and reduce wastage.

• SEO Friendly: With a focus on SEO capabilities, Volusion equips businesses with the necessary tools to improve search engine rankings. However, these tools are basic and may require third-party applications for advanced optimization.

• Payment and Checkout Options: Volusion supports various payment processors, though it’s worth noting potential additional fees for using external gateways. Its one-page checkout process enhances user experience by streamlining purchase steps.

BigCommerce

BigCommerce stands out as a highly scalable ecommerce solution, ideal for businesses anticipating significant growth or that already operate on a larger scale.

• Scalability and Flexibility: Engineered for growth, BigCommerce shines with its scalability and ability to support businesses from startup to enterprise level, without the need for substantial changes in setup.

• Rich Feature Set: This platform provides an extensive range of built-in tools including marketing, security, and analytics, reducing the need for multiple external integrations. It emphasizes versatility and covers a broader spectrum of ecommerce needs.

• SEO and Analytics: BigCommerce excels in advanced SEO features and detailed analytics, offering businesses deeper insights into consumer behavior and engagement.

• Integrations and Extensions: With a robust API architecture, BigCommerce facilitates seamless integrations with various third-party solutions, from CRMs to POS systems, allowing for enhanced functionality and efficiency.

Solving the Technology Dilemma

Choosing between Volusion and BigCommerce depends primarily on aligning their features with your business needs. Here’s how each can guide you along your journey:

• For SMEs: If you are leading a small to medium-sized enterprise with straightforward requirements and a focus on stabilizing operations, Volusion provides a cost-effective and efficient starting point.

• For Enterprises and Growing Businesses: If scalability and flexibility are your priorities, and you anticipate handling complex operations or larger sales volumes, BigCommerce would be a more suitable choice.

StoryBrand Framework Application

Both Volusion and BigCommerce aim to be the guide on your ecommerce journey, empowering you to overcome business challenges and deliver unparalleled shopping experiences to your customers. The StoryBrand framework helps position you as a hero in your narrative, with each platform serving as a key ally in your digital story.

Technical leaders like yourselves face the critical decision of choosing a platform that not only meets current needs but also supports future aspirations and growth:

• Identify the Challenges: Understand specific business challenges, whether it’s scaling efficiently, enhancing user experience, or optimizing back-end processes.

• Consider the Support Systems: Evaluate which platform provides the features and support that align with your journey’s requirements.

• Align with Strategic Goals: Make a decision that aligns with your long-term strategic goals, positioning your business for continued success in an increasingly digital marketplace.

The Call to Action

At Deploi, we understand the intricacies involved in selecting the right ecommerce platform. Our expertise in bespoke web development solutions and integrated systems makes us the perfect partner in your digital transformation. We invite you to leverage our experience to explore Volusion and BigCommerce further, ensuring you choose a solution tailored to your unique business needs.

Contact us today to discuss how we can guide you through the implementation process, helping you not only choose but also effectively utilize the right platform for your business growth.

Reach out to Deploi and let’s elevate your ecommerce strategy to unprecedented heights.