ButterCMS vs. HashBrown: A Comprehensive Comparison of Two Powerful Content Management Systems

ButterCMS vs. HashBrown: A Comprehensive Comparison of Two Powerful Content Management Systems


Content management systems (CMS) play a crucial role in enabling organizations to efficiently create, manage, and publish digital content. In this comprehensive comparison guide, we will explore two popular CMS platforms: ButterCMS and HashBrown. Both CMS platforms offer a wide range of features and functionalities that can benefit organizations of all sizes. By comparing these systems in various aspects, such as design, content management, collaboration, performance, customization, SEO, security, and support, decision-makers can make an informed choice about which CMS best aligns with their organizational needs. Let's dive in and explore the key differences and similarities between ButterCMS and HashBrown.

Foundations of CMS

When it comes to the foundations of a CMS, both ButterCMS and HashBrown exhibit similarities in terms of providing a user-friendly interface and intuitive workflows. However, ButterCMS stands out with its focus on simplicity, making it an ideal choice for users who are looking for a straightforward and hassle-free CMS experience. HashBrown, on the other hand, offers a more extensive feature set and caters to users who require more advanced capabilities and customization options. This distinction in approach allows organizations to choose a CMS that aligns with their specific needs and technical expertise.

In terms of content organization, ButterCMS offers a flexible content model that revolves around collections and fields, enabling users to easily structure and manage their content. HashBrown takes a more modular approach through its use of plugins and extensions, allowing for greater flexibility and customizability. This architecture empowers organizations to tailor the CMS to their unique requirements, providing a solid foundation for efficient content management and delivery.

Both ButterCMS and HashBrown are cloud-based CMS platforms, ensuring that users can access their content anytime, anywhere. They also provide version control functionality, allowing users to track changes, revert to previous versions, and collaborate seamlessly with team members. This foundational aspect of CMS ensures that organizations can maintain the integrity and accuracy of their content throughout its lifecycle.

Design & User Experience

When it comes to design and user experience, ButterCMS offers a highly intuitive and user-friendly interface. Its clean and minimalistic design makes it easy for content creators to focus on their work, without any unnecessary distractions. The platform's visual editor allows for a seamless editing experience, enabling users to preview changes in real-time before publishing. ButterCMS also provides a robust template system, offering a variety of professionally-designed templates that can be easily customized to match the organization's branding.

HashBrown, on the other hand, offers a more extensive set of design tools and features. Its modular design approach allows users to create highly customized and visually stunning websites. With HashBrown, users have complete control over the layout and design elements, enabling them to create unique and engaging experiences for their audience. While this level of customization requires a steeper learning curve, it provides organizations with the freedom to create truly distinct and memorable websites.

Both CMS platforms offer responsive design capabilities, ensuring that websites built with these platforms are optimized for viewing on a wide range of devices, including desktops, tablets, and mobile phones. This is a crucial aspect in today's mobile-first world, as it allows organizations to provide a seamless and user-friendly experience across all devices.

Overall, both ButterCMS and HashBrown excel in terms of design and user experience. While ButterCMS offers a more simplified and user-friendly approach, HashBrown provides greater design flexibility and customization options. Organizations should consider their design requirements and technical expertise when deciding between these platforms.

Content Management

Effective content management is at the core of any CMS, and both ButterCMS and HashBrown offer robust tools and features in this regard. ButterCMS provides a user-friendly content editor that allows content creators to easily write, format, and add media to their content. The platform also offers a powerful content search functionality, making it easy to find specific pieces of content among the vast content library. Furthermore, ButterCMS provides a revision history feature, enabling users to track changes, compare versions, and rollback to previous iterations if needed.

HashBrown takes content management a step further by offering advanced content modeling capabilities. With HashBrown, users can define custom data structures and relationships between content types, allowing for complex content hierarchies and multi-dimensional content. This level of flexibility is particularly beneficial for organizations that manage large volumes of diverse content, such as e-commerce websites or media publishers.

Both CMS platforms provide content scheduling functionality, allowing users to plan and automate the publication of content. This is especially useful for organizations that operate in different time zones or have a consistent publishing schedule. Additionally, both ButterCMS and HashBrown offer multi-language support, empowering organizations to create and manage content in multiple languages effortlessly.

Another aspect to consider in content management is the ability to integrate with external systems and services. Both ButterCMS and HashBrown offer integrations with popular third-party tools and services, such as email marketing platforms, CRM systems, and analytics tools. These integrations enable organizations to streamline their workflow and enhance their content management processes by leveraging the power of other digital solutions.

Collaboration & User Management

Efficient collaboration and user management are vital for organizations with multiple content contributors and teams. ButterCMS provides comprehensive user management capabilities, allowing administrators to define user roles, permissions, and access levels. This ensures that each team member has the appropriate level of access to perform their tasks without compromising the integrity of the CMS. Additionally, ButterCMS offers an easy-to-use collaboration feature, enabling real-time collaboration and seamless content creation among team members.

HashBrown also offers robust user management features, providing fine-grained control over user roles and permissions. With HashBrown, administrators can define and manage user groups, assign specific roles, and control access to various content and functionality within the CMS. This level of user management is particularly valuable for organizations with complex team structures or strict content editing requirements.

Both ButterCMS and HashBrown offer version control functionality, allowing users to track changes, compare versions, and revert to previous iterations. This aspect of collaboration ensures that teams can work together efficiently while maintaining the integrity and accuracy of the content. Both platforms also provide commenting and feedback features, enabling team members to communicate and provide input directly within the CMS, eliminating the need for external communication channels.

Overall, both ButterCMS and HashBrown excel in terms of collaboration and user management. Organizations should consider their specific collaboration requirements and team structures when choosing between these platforms to ensure seamless content creation and efficient workflows.

Performance, Scalability, & Hosting

Performance and scalability are critical considerations for CMS platforms, as they directly impact the user experience and the ability to handle increased traffic and content volumes. ButterCMS ensures high performance by utilizing a global content delivery network (CDN), significantly reducing page load times and improving the overall user experience. The platform also boasts automatic scaling and load balancing, allowing it to handle sudden surges in traffic without any impact on performance.

HashBrown, on the other hand, offers scalability through its serverless architecture. By leveraging cloud services, HashBrown automatically scales resources in response to demand, ensuring optimal performance even during periods of high traffic. This serverless approach also eliminates the need for organizations to manage and maintain their hosting infrastructure, reducing operational overheads and allowing teams to focus on content creation and management.

Both CMS platforms offer robust hosting infrastructure and ensure high availability and uptime. ButterCMS offers hosting on secure and reliable servers, with regular backups and disaster recovery measures in place. HashBrown, on the other hand, leverages cloud providers, such as Amazon Web Services (AWS) or Microsoft Azure, to deliver scalable and reliable hosting solutions.

Organizations should consider their expected traffic volumes, scalability requirements, and hosting preferences when deciding between ButterCMS and HashBrown. While ButterCMS excels in terms of performance optimization and global content delivery, HashBrown's serverless architecture offers seamless scalability without the need for managing infrastructure.

Customization, Extensions, & Ecosystem

The ability to customize and extend a CMS is crucial for organizations that have unique design or functionality requirements. ButterCMS offers a range of customization options, allowing users to easily modify templates, styles, and layouts to match their branding and design preferences. With ButterCMS, users can also create custom content types, fields, and taxonomies, enabling them to structure their content in a way that aligns with their organizational goals.

HashBrown takes customization to the next level with its plugin and extension ecosystem. With a thriving marketplace of plugins and extensions, HashBrown allows users to easily extend the functionality of the CMS and integrate with third-party services. This level of customization opens up endless possibilities for organizations, enabling them to create tailored solutions that meet their specific needs.

Both ButterCMS and HashBrown provide APIs (Application Programming Interfaces) that allow developers to interact with the CMS and build custom integrations. These APIs enable organizations to connect their CMS with other systems, such as CRM platforms, e-commerce solutions, or mobile applications, creating a unified and connected digital ecosystem.

In terms of community support and developer resources, both ButterCMS and HashBrown have active communities and provide comprehensive documentation and developer guides. This ensures that organizations have access to the necessary resources and support for seamless customization and extension of their CMS.

SEO, Marketing, & Monetization

ButterCMS places a strong emphasis on SEO (Search Engine Optimization) by providing features such as automatic XML sitemap generation, meta tag management, and clean URL structures. This allows organizations to optimize their content for search engines and improve their visibility in search results. ButterCMS also offers integrations with popular marketing tools, such as Google Analytics and HubSpot, enabling organizations to track and analyze the effectiveness of their marketing efforts.

HashBrown also offers SEO features, such as customizable meta tags and URL structures. Additionally, HashBrown provides built-in support for AMP (Accelerated Mobile Pages), ensuring that websites built with the CMS load quickly on mobile devices, further enhancing the user experience and search engine rankings. HashBrown also offers robust marketing capabilities, including built-in A/B testing and personalization options, empowering organizations to create targeted and engaging marketing campaigns.

Both ButterCMS and HashBrown provide monetization options for organizations aiming to generate revenue from their content. ButterCMS offers built-in support for e-commerce functionalities, allowing organizations to easily create and manage online stores. HashBrown, on the other hand, provides flexible monetization options through its plugin ecosystem, enabling integration with various payment gateways and monetization tools.

Organizations should consider their SEO, marketing, and monetization requirements when deciding between ButterCMS and HashBrown. While ButterCMS offers out-of-the-box SEO features and comprehensive integrations with marketing tools, HashBrown provides more advanced marketing capabilities and flexible monetization options.

Security & Compliance

Ensuring the security and compliance of a CMS is vital for organizations that handle sensitive data or operate in regulated industries. ButterCMS takes security seriously by implementing industry-standard encryption for data transmission and storage. The platform also offers role-based access control, ensuring that users only have access to the content and functionality they require to perform their tasks. Additionally, ButterCMS undergoes regular security audits and follows best practices to protect against vulnerabilities and data breaches.

HashBrown also prioritizes security and compliance, providing features such as single sign-on (SSO), two-factor authentication (2FA), and IP whitelisting to ensure secure access to the CMS. The platform adheres to industry standards and regulations, making it suitable for organizations that operate in regulated environments, such as healthcare or finance.

Both ButterCMS and HashBrown offer data privacy and compliance with regulations, such as GDPR (General Data Protection Regulation). They provide data protection features, such as data encryption, anonymization, and data retention policies. Organizations should assess their specific security and compliance requirements when evaluating these CMS platforms to ensure they meet their industry-specific needs.

Migration, Support, & Maintenance

Migrating from one CMS to another can be a challenging task, but both ButterCMS and HashBrown provide support and tools to simplify the migration process. ButterCMS offers dedicated migration assistance, ensuring a smooth transition from a previous CMS or content management solution. The platform provides comprehensive documentation and guides to help organizations seamlessly import their content and ensure data integrity during the migration process.

HashBrown also offers migration support and documentation, empowering organizations to efficiently migrate their content and establish a successful implementation. The platform provides data import/export capabilities and guidance to ensure a seamless migration experience.

When it comes to ongoing support and maintenance, both ButterCMS and HashBrown offer comprehensive customer support, with various levels of support plans available. Organizations can rely on their respective support teams for troubleshooting, bug fixes, and general inquiries. Additionally, both CMS platforms provide regular system updates and security patches to ensure the continued stability and security of the system.

Organizations should consider their migration requirements and the level of support they require when evaluating ButterCMS and HashBrown. Both platforms offer reliable migration support and ongoing maintenance, ensuring a smooth transition and continued support throughout the CMS journey.


In conclusion, both ButterCMS and HashBrown offer robust CMS platforms with a wide range of features and capabilities. ButterCMS stands out with its focus on simplicity, user-friendly interface, and strong emphasis on SEO and marketing. On the other hand, HashBrown excels in customization options, advanced content modeling, and scalability through its serverless architecture.

Organizations should carefully evaluate their specific needs and priorities in terms of design, content management, collaboration, performance, customization, SEO, security, and support. By considering these factors, decision-makers can make an informed choice about which CMS best aligns with their organizational goals and requirements. Whether simplicity and ease of use or advanced customization and scalability are the primary considerations, both ButterCMS and HashBrown are solid options for organizations looking for a reliable and robust content management system.


Martin Dejnicki
Martin Dejnicki

Martin is a digital product innovator and pioneer who built and optimized his first website back in 1996 when he was 16 years old. Since then, he has helped many companies win in the digital space, including Walmart, IBM, Rogers, Canada Post, TMX Group and TD Securities. Recently, he worked with the Deploi team to build an elegant publishing platform for creative writers and a novel algorithmic trading platform.