CMS: A Deep Dive into Storyblok and WordPress Features

CMS: A Deep Dive into Storyblok and WordPress Features


Choosing the right Content Management System (CMS) is a crucial decision for any organization. Two popular options in the industry today are Storyblok and WordPress. In this comparison guide, we will explore the key features and functionalities of both platforms to help digital leaders and decision-makers make an informed choice for their organization.

Foundations of CMS

Both Storyblok and WordPress are robust CMS platforms that enable users to create, manage, and publish digital content. However, they differ in terms of their foundational approach. Storyblok follows a headless CMS architecture, which separates the content management and presentation layers. WordPress, on the other hand, combines both elements into a single system.

Storyblok's headless CMS approach offers greater flexibility in content presentation. It allows users to deliver content across various platforms and devices through an API-driven architecture. WordPress, with its integrated system, offers a more traditional approach to content publishing.

The choice between Storyblok and WordPress depends on the specific needs and goals of your organization. If you require a flexible content delivery mechanism for multi-channel publishing, Storyblok may be the better choice. On the other hand, if you prefer a more integrated CMS platform with a wide range of themes, plugins, and community support, WordPress might be the ideal fit.

Design & User Experience

Aesthetics and user experience play a vital role in engaging visitors and driving conversions. When it comes to design capabilities, both Storyblok and WordPress offer powerful features.

Storyblok provides a visual editor that allows users to create and modify content with ease. Its intuitive interface enables drag-and-drop functionality, making it simple to arrange elements and build visually appealing websites. The platform also offers powerful design options and supports responsive web design, ensuring your content looks great on any device.

WordPress, being a long-established CMS, offers a vast library of themes and templates to choose from. These themes, coupled with its block editor, Gutenberg, provide users with significant design flexibility. Additionally, WordPress has a large community of developers who create and maintain themes, ensuring a wide range of options for your website's appearance.

While both platforms excel in design and user experience, Storyblok's visual editor may provide a more user-friendly interface for those without technical expertise. WordPress, with its extensive theme and plugin ecosystem, grants users greater design customization options, making it suitable for organizations seeking a highly customized website.

Content Management

An efficient content management system is essential for organizing and editing digital content effectively. Storyblok and WordPress offer different approaches to content management, catering to varying user preferences.

Storyblok offers a structured content approach, allowing you to define content models with customizable fields. This makes it easy to create and manage structured content, ensuring consistency across your website. It also offers a customizable workflow, enabling teams to collaborate seamlessly while managing content.

WordPress, on the other hand, provides a more flexible content creation process. Its traditional editor allows users to create and modify content within a single interface. Additionally, the platform offers a wide range of plugins that enhance content management capabilities, such as custom fields plugins and workflow management plugins.

The choice between Storyblok and WordPress for content management depends on your organization's content structure and collaboration requirements. If you prioritize structured content and customizable workflows, Storyblok might be the better choice. However, if you prefer a more flexible content creation process and a wide range of content management plugins, WordPress may be the ideal fit.

Collaboration & User Management

Efficient collaboration and user management capabilities are essential for organizations working with multiple team members and content contributors. Both Storyblok and WordPress offer features to facilitate collaboration and streamline user management processes.

Storyblok provides a granular user management system, enabling you to assign specific roles and permissions to each user. This ensures that only authorized individuals have access to certain sections of the CMS. It also allows for user collaboration through its built-in commenting system, making it easy for team members to provide feedback on content.

WordPress, with its extensive user management options, gives administrators the ability to assign various user roles. These roles, such as administrator, editor, author, and contributor, determine the level of access and capabilities for each user. In addition, WordPress offers collaboration tools through plugins like Co-Authors Plus, which allows multiple authors to contribute to a single piece of content.

Both platforms offer the ability to track content changes and revisions. Storyblok keeps a detailed revision history, enabling users to revert to previous versions of content if needed. WordPress also provides a revision history feature, allowing users to compare and restore previous content versions.

When it comes to collaboration and user management, the choice between Storyblok and WordPress depends on your organization's specific requirements. If you need a granular user management system with built-in commenting features, Storyblok is worth considering. On the other hand, if you prefer a more established user management system with various user roles and the ability to integrate collaboration plugins, WordPress may be the better fit.

Performance, Scalability, & Hosting

Performance and scalability are crucial factors to consider when choosing a CMS, as they impact the user experience and the ability to handle increasing website traffic. Additionally, the hosting options available for each platform can also affect the overall performance of your website.

Storyblok offers a highly scalable infrastructure, as it follows a headless CMS architecture. By separating the content management and presentation layers, Storyblok allows for flexible scalability across different platforms. It leverages a content delivery network (CDN) to ensure optimal performance and fast content delivery to users worldwide. Storyblok also provides automatic scaling and load balancing, ensuring that your website can handle high traffic volumes without issues.

WordPress, being a well-established platform, also offers reliable performance. However, WordPress performance can vary depending on factors such as hosting provider and the number of themes and plugins installed. It is essential to choose a reputable hosting provider and optimize your website to ensure fast loading times. Managed WordPress hosting services, like WP Engine and Kinsta, can help enhance performance and scalability by providing specialized hosting environments optimized for WordPress.

When it comes to hosting options, both Storyblok and WordPress offer flexibility. Storyblok provides hosting on its own infrastructure, while also allowing you to deploy your front-end on any hosting provider of your choice. This gives you the freedom to select a hosting provider that meets your performance and security requirements.

WordPress offers a wide range of hosting options, including shared hosting, virtual private servers (VPS), dedicated servers, and cloud hosting. It's crucial to choose a hosting option that aligns with your website's traffic and resource requirements. Managed WordPress hosting providers also offer additional benefits, such as automatic backups, security enhancements, and performance optimizations.

In terms of performance, scalability, and hosting, both Storyblok and WordPress provide solid options. Storyblok's headless CMS architecture and built-in scalability features make it an excellent choice for organizations expecting significant growth and requiring flexibility across multiple platforms. WordPress, with its extensive range of hosting options and optimization possibilities, can also deliver excellent performance and scalability with the right hosting setup.

Customization, Extensions, & Ecosystem

Customization options, availability of extensions, and a vibrant ecosystem are essential considerations for organizations looking to tailor their CMS to meet their specific needs. Let's explore how Storyblok and WordPress fare in terms of customization, extensions, and their respective ecosystems.

Storyblok offers extensive customization capabilities through its Visual Composer and the ability to create custom fields. The Visual Composer provides a drag-and-drop interface, enabling users to easily design and arrange content elements. This visual approach eliminates the need for coding skills, making it accessible to users without technical expertise. The custom fields feature allows you to define specific data types for content elements, ensuring structured and consistent content across your website.

On the other hand, WordPress is renowned for its vast ecosystem of themes and plugins, providing immense customization possibilities. With thousands of free and premium themes available, you can find a design that suits your organization's brand and style. Additionally, the extensive plugin directory allows you to augment your site's functionality with features like SEO optimization, social media integration, e-commerce capabilities, and more.

The WordPress ecosystem is fueled by its large community of developers and contributors who create and maintain themes, plugins, and other resources. This active community ensures a continuous flow of updates, improvements, and support. You can rely on community forums and documentation to find assistance or hire developers familiar with WordPress if you require more extensive customization.

When comparing customization, extensions, and ecosystems, the choice between Storyblok and WordPress depends on your organization's specific requirements. Storyblok's Visual Composer and custom fields provide a user-friendly way to customize your content and design. WordPress, with its massive themes and plugins ecosystem, offers unparalleled flexibility and functionality. If you need a highly customizable solution with a vast library of extensions, WordPress is likely the better fit. However, if you prefer a user-friendly visual approach to customization, Storyblok may be the ideal choice.

SEO, Marketing, & Monetization

Having a strong online presence and the ability to optimize your website for search engines is crucial for digital success. Let's dive into how Storyblok and WordPress fare in terms of SEO capabilities, marketing features, and monetization options.

Storyblok offers built-in SEO features that allow you to optimize your content for search engines. Its structured content approach ensures that your website has organized and consistent metadata, making it easier for search engines to understand and index your content. Storyblok also provides options for creating SEO-friendly URLs and implementing redirects if needed. However, it's important to note that Storyblok's SEO capabilities are more focused on the technical aspects of SEO rather than comprehensive marketing features.

WordPress, with its extensive range of SEO plugins, offers powerful optimization capabilities. Plugins like Yoast SEO and All in One SEO Pack provide features like XML sitemaps, meta tags, and keyword optimization. These plugins enable you to fine-tune your content for search engine visibility. Additionally, WordPress allows for easy integration with various marketing tools and services, enabling you to implement email marketing campaigns, social media sharing, and other digital marketing strategies.

In terms of monetization options, Storyblok provides integrations with popular e-commerce platforms such as Shopify and Snipcart. This allows you to create and manage an online store seamlessly. However, Storyblok's monetization options may not be as extensive as WordPress, which has numerous e-commerce plugins like WooCommerce and Easy Digital Downloads. WordPress's vast plugin ecosystem provides a wide range of monetization options, making it suitable for organizations looking to generate revenue through their websites.

When it comes to SEO, marketing, and monetization, WordPress's extensive plugin ecosystem and marketing integrations offer a broader range of options and capabilities. If you require comprehensive SEO features, marketing capabilities, and robust monetization options, WordPress is likely the better choice. However, if you have simpler SEO requirements and prefer a more streamlined approach, Storyblok can still fulfill your needs.

Security & Compliance

Ensuring the security of your website and complying with relevant regulations are critical considerations for any organization. Let's examine how Storyblok and WordPress approach security and compliance.

Storyblok takes security seriously and invests in robust measures to safeguard user data. The platform offers security features such as encryption at rest, SSL encryption for data transmission, and two-factor authentication. Storyblok also provides regular security updates and ensures compliance with GDPR (General Data Protection Regulation) requirements for organizations operating in the European Union.

WordPress, being a widely used CMS, has a strong focus on security as well. The core WordPress software undergoes regular security audits and releases updates to address vulnerabilities. Additionally, there are numerous security plugins available for WordPress that can add extra layers of protection, such as firewall, malware scanning, and login protection.

When it comes to compliance, both Storyblok and WordPress provide options to meet regulatory requirements. Since Storyblok manages data storage and security, it ensures compliance with GDPR. WordPress, being a self-hosted platform, gives users more control over compliance by choosing hosting providers or plugins that offer features specific to their compliance needs.

It is crucial to note that maintaining security and compliance is a shared responsibility between the CMS provider and the website owner. Organizations should follow best practices such as regularly updating software, implementing strong passwords, and conducting security audits.

When choosing between Storyblok and WordPress, both platforms offer solid security foundations. However, the level of security and compliance ultimately depends on factors like the hosting environment, plugins used, and the adherence to security best practices by the website owner.

Migration, Support, & Maintenance

Moving from one CMS to another, having access to reliable support, and ensuring regular maintenance are vital aspects of managing a content management system. Let's delve into how Storyblok and WordPress handle migration, support, and maintenance.

Storyblok offers a range of resources and services to support organizations during the migration process. Its developer-friendly infrastructure makes it relatively easy to import content from other systems, thanks to its API-driven architecture. Storyblok provides comprehensive documentation and guides to assist users in migrating their content seamlessly. Additionally, the Storyblok team offers technical support to help resolve any migration-related issues that may arise.

WordPress, as a widely adopted CMS, also provides resources and tools to facilitate migration. There are plugins available, such as All-in-One WP Migration and Duplicator, that allow you to export and import your website content, including posts, pages, media files, and more. WordPress's vast community also provides numerous tutorials and guides on migrating to and from the platform.

In terms of support, both Storyblok and WordPress have their own support systems in place. Storyblok offers dedicated support channels, including email support and a community forum where users can seek assistance from the Storyblok team and other community members. Furthermore, Storyblok provides various support plans that offer different levels of assistance based on your organization's needs.

WordPress, being an open-source platform, has a large community where users can seek support. There are official WordPress forums, online communities, and developer resources available, providing a wealth of information and assistance. Additionally, there are support forums and documentation for many popular themes and plugins used with WordPress.

In terms of maintenance, both Storyblok and WordPress require regular updates to ensure optimal performance and security. Storyblok handles updates on their infrastructure, allowing you to focus on managing your content. WordPress, being a self-hosted platform, requires website owners to handle updates for both the core software and installed plugins. However, many managed WordPress hosting providers offer automatic updates as part of their service.

When considering migration, support, and maintenance, both Storyblok and WordPress offer resources and services to assist organizations. Depending on the specific requirements and preferences of your organization, you can choose the platform that aligns with your migration needs and provides the level of support and maintenance that fits your organization's capabilities.


Choosing the right Content Management System (CMS) is a critical decision for organizations seeking to effectively manage their digital content. In this comparison guide, we explored the features and functionalities of Storyblok and WordPress, two popular CMS platforms.

Storyblok offers a headless CMS approach, separating content management from presentation and providing flexibility in delivering content across multiple channels. Its visual editor, structured content approach, and user-friendly interface make it suitable for organizations with diverse content needs. Storyblok's scalability, hosting options, and customization capabilities provide a solid foundation for building dynamic and engaging websites.

WordPress, being an established and widely adopted CMS, offers a comprehensive range of themes, plugins, and community support. Its block editor, extensive ecosystem, and flexibility in content creation make it a versatile choice for organizations looking for customization options. With a wide range of hosting options and optimization possibilities, WordPress ensures performance and scalability based on your website's requirements.

When making a decision between Storyblok and WordPress, it's important to consider your organization's specific needs. If you prioritize multi-channel content delivery, structured content, and user-friendly design, Storyblok may be the better fit. On the other hand, if you value vast customization options, plugin support, and a vibrant ecosystem, WordPress might be the ideal choice.

Ultimately, both Storyblok and WordPress offer powerful features and functionalities that can meet the needs of digital leaders and decision-makers. Consider your organization's goals, content management needs, design preferences, scalability requirements, and compliance considerations to determine the most suitable CMS for your organization.

Remember to thoroughly research and test each platform, leveraging their trial periods or demo versions, to fully grasp their capabilities and evaluate how well they align with your organization's unique requirements. By considering all aspects of a CMS, you can make an informed decision that empowers your organization to effectively manage and publish digital content.


Martin Dejnicki
Martin Dejnicki

Martin is a digital product innovator and pioneer who built and optimized his first website back in 1996 when he was 16 years old. Since then, he has helped many companies win in the digital space, including Walmart, IBM, Rogers, Canada Post, TMX Group and TD Securities. Recently, he worked with the Deploi team to build an elegant publishing platform for creative writers and a novel algorithmic trading platform.