Contenta CMS vs. Wagtail: A Comprehensive Comparison of Two Powerful Content Management Systems

Contenta CMS vs. Wagtail: A Comprehensive Comparison of Two Powerful Content Management Systems


Choosing the right content management system (CMS) is a critical decision for any organization. It determines how effectively you can create, manage, and deliver content to your audience. In this comparison guide, we will take a closer look at Contenta CMS and Wagtail, two popular CMS options. Both CMS aim to provide powerful tools for managing content, but they have some differences that may influence your decision. Let's dive deeper into the features and capabilities of each CMS to help you make an informed choice.

Foundations of CMS

When evaluating Contenta CMS and Wagtail, it is important to understand their foundations. Contenta CMS is built on Drupal, one of the most widely used open-source CMS platforms. Drupal boasts a strong community, robust security, and a modular architecture that allows for extensive customization. On the other hand, Wagtail is based on Django, a high-level Python web framework. Django provides a solid foundation for building scalable and maintainable applications.

Both CMS offer flexible and reliable foundations. The choice between them depends on your organization's requirements, existing technology stack, and the expertise of your development team. If you are already familiar with Drupal or have an in-house Drupal team, Contenta CMS may be a seamless fit. On the other hand, if you prefer Python and Django and have proficient Python developers, Wagtail may be the better choice for you.

In terms of ease of use, both CMS provide intuitive interfaces that allow non-technical users to manage content effectively. They offer visual editors, drag-and-drop functionality, and user-friendly workflows. While there may be a slight learning curve for beginners, both CMS prioritize user experience and simplicity.

Furthermore, both Contenta CMS and Wagtail follow modern development principles such as MVC (Model-View-Controller) and emphasize the importance of clean code architecture. This ensures that developers can easily extend the functionality of the CMS and integrate with other systems or third-party services.

Design & User Experience

When it comes to design and user experience, Contenta CMS and Wagtail provide robust features to create visually appealing and user-friendly websites. Contenta CMS offers a wide variety of responsive themes and layout options, allowing you to customize the look and feel of your website. The CMS supports mobile-friendly designs, ensuring your content looks great on any device.

Wagtail also offers powerful design capabilities, with a focus on creating beautiful and flexible websites. It provides a user-friendly interface for managing templates, allowing you to easily customize the design and layout of your site. Additionally, Wagtail supports responsive design, ensuring your content looks great on any screen size.

Both Contenta CMS and Wagtail provide a rich set of features for managing digital assets such as images and videos. You can easily upload, organize, and reuse media assets within the CMS. Both CMS also offer advanced image manipulation features, allowing you to resize, crop, and optimize images directly within the platform.

In terms of user experience, both Contenta CMS and Wagtail aim to simplify content management tasks. They provide intuitive interfaces, streamlined workflows, and visual editors. Non-technical users can easily create and edit content without the need for HTML or CSS knowledge. Both CMS also support multi-language content, enabling you to reach a global audience with ease.

Content Management

Content management is the core functionality of any CMS, and both Contenta CMS and Wagtail excel in this area. They provide powerful tools for creating, organizing, and publishing content.

Contenta CMS allows you to create and manage content using a structured content approach. It separates content creation from presentation, enabling you to create content once and reuse it across multiple channels. Contenta CMS supports various content types, including articles, blog posts, events, and more. It also offers robust taxonomy and tagging features, allowing you to better organize and categorize your content.

Wagtail, on the other hand, provides a flexible and user-friendly content editing experience. It offers a hierarchical page-based content model, where you can create pages and sub-pages to structure your content. In addition to pages, Wagtail also supports custom content models, allowing you to create reusable content blocks. This provides flexibility when building complex page layouts.

Both CMS have version control functionality, allowing you to track changes, revert to previous versions, and collaborate on content creation. They also offer advanced publishing workflows, where you can define roles, permissions, and approval processes.

Collaboration & User Management

Efficient collaboration and user management are crucial for organizations with multiple content creators. Contenta CMS and Wagtail offer features that facilitate collaboration and streamline user management.

Contenta CMS provides granular access control, allowing you to define user roles and permissions. You can assign specific permissions to each user or group, ensuring that only authorized individuals can access and modify content. This is particularly useful for larger organizations with multiple teams and content contributors.

Similarly, Wagtail offers robust user management features. It provides role-based access control, allowing you to define different user roles and assign permissions accordingly. You can create an unlimited number of user accounts and control their access to different sections of your website. This ensures the right level of access for each user, enhancing security and collaboration.

Both CMS also provide collaboration tools such as content review and approval workflows. You can define multiple stages in the review process, assign reviewers, and track the progress of each content piece. This improves collaboration and helps ensure the quality and accuracy of published content.

Performance, Scalability, & Hosting

Performance, scalability, and hosting options are crucial factors to consider when choosing a CMS. Contenta CMS and Wagtail offer features and options that contribute to the overall performance and scalability of your website.

Contenta CMS is built on Drupal, which is known for its scalability and performance. It supports caching mechanisms, allowing you to cache rendered pages and optimize response times. Contenta CMS also integrates with Content Delivery Networks (CDNs) to deliver content faster to global audiences. In terms of hosting, you have the flexibility to choose a hosting provider that meets your organization's needs, whether it's a cloud-based hosting solution like AWS or a dedicated server.

Wagtail, being built on Django, shares similar performance and scalability advantages. Django provides built-in caching mechanisms, database optimization features, and support for advanced scalability options. It also offers a wide range of hosting options, including cloud-based hosting solutions and dedicated servers.

Choosing the right hosting solution for your CMS depends on your organization's specific requirements, budget, and technical expertise. Both Contenta CMS and Wagtail provide the flexibility to choose a hosting provider that aligns with your needs.

Customization, Extensions, & Ecosystem

Customization and extensibility are key factors to consider when evaluating a CMS. Contenta CMS and Wagtail offer robust customization options and have thriving ecosystems that provide additional functionality through extensions and integrations.

Contenta CMS is built on Drupal, which has a vibrant community and a wide range of contributed modules and themes. You can customize the CMS by installing and configuring these modules to enhance its functionality. Drupal's extensive ecosystem also includes integrations with popular third-party services, allowing you to connect your CMS with tools for marketing automation, analytics, e-commerce, and more.

Wagtail also has an active community and offers a variety of extensions and integrations. You can customize the CMS by building your own Django apps or by installing existing extensions from the Wagtail ecosystem. Additionally, Wagtail integrates seamlessly with other Django apps and libraries, providing even more flexibility for customization.

Both Contenta CMS and Wagtail support RESTful APIs, enabling seamless integration with external systems and services. This allows you to leverage existing technology investments and build integrated digital experiences.

SEO, Marketing, & Monetization

Good SEO, marketing features, and monetization options are essential for organizations aiming to reach a broader audience and generate revenue from their websites. Contenta CMS and Wagtail offer features to support these goals.

Contenta CMS is built on Drupal, which has long been recognized for its strong SEO capabilities. It offers built-in tools and SEO modules that help you optimize your website for search engines. Contenta CMS also supports metadata management, clean URLs, XML sitemaps, and other SEO best practices.

Wagtail also provides features to enhance SEO performance. It offers a user-friendly interface for managing metadata, URLs, and page titles. Additionally, Wagtail supports image optimization and schema.org markup, allowing you to improve search engine visibility.

When it comes to marketing, both Contenta CMS and Wagtail provide features to create and manage email campaigns, landing pages, and forms. They offer integration with marketing automation platforms, allowing you to streamline your marketing efforts.

In terms of monetization, both CMS provide integrations with popular e-commerce platforms, allowing you to manage product catalogs, shopping carts, and payment gateways. You can create a seamless shopping experience for your users and generate revenue from your website.

Security & Compliance

Ensuring the security of your website and complying with data protection regulations are critical considerations for any organization. Contenta CMS and Wagtail prioritize security and provide features to enhance website security and data privacy.

Contenta CMS, being built on Drupal, benefits from Drupal's security-focused architecture. Drupal has a dedicated security team that actively works to identify and address vulnerabilities. It provides regular security updates and follows best practices to protect websites from threats. Additionally, Contenta CMS offers role-based access control, user account management, and other security features to safeguard your content.

Wagtail also emphasizes security and provides features to protect your website. It benefits from Django's robust security measures, including protection against common web vulnerabilities. Wagtail follows best practices for secure coding and provides features for user authentication, password management, and more.

Both CMS aim to comply with data protection regulations, such as GDPR (General Data Protection Regulation). They provide features to help organizations manage user consent, data anonymization, and data retention policies. Contenta CMS and Wagtail allow you to configure your website to align with your organization's specific compliance needs.

Migration, Support, & Maintenance

Migration, ongoing support, and maintenance are essential factors to consider when choosing a CMS. Both Contenta CMS and Wagtail offer resources and support to ensure a smooth transition and provide ongoing assistance.

Contenta CMS provides comprehensive documentation, tutorials, and a dedicated support community. You can find answers to your questions, access user guides, and seek assistance from other Contenta CMS users. The Drupal community is vast and active, which means you can easily find developers and agencies experienced in Contenta CMS.

Wagtail also offers extensive documentation, tutorials, and a responsive community. You can find resources to help you get started and troubleshoot any issues you may encounter. The Wagtail community is known for its helpfulness and engagement, making it easier to get support when you need it.

In terms of migration, both Contenta CMS and Wagtail provide tools and resources to facilitate the transition from other CMS or custom solutions. They offer import/export functionalities, allowing you to transfer content and data seamlessly. Additionally, they boast active development communities and regular updates, ensuring ongoing support, bug fixes, and security patches.


Contenta CMS and Wagtail are both powerful CMS options, each with its own strengths and features. Contenta CMS, being based on Drupal, offers extensive customization options, a rich ecosystem, and strong SEO capabilities. On the other hand, Wagtail, built on Django, provides flexibility, a user-friendly editing experience, and excellent design capabilities.

When deciding between the two, consider your organization's specific needs, existing technology stack, and the expertise of your development team. Both CMS have active communities, provide solid foundations, and offer robust features for content management. Assessing the requirements in terms of design, user experience, collaboration, performance, security, and customization will help you make an informed decision.

Ultimately, the choice between Contenta CMS and Wagtail depends on your organization's unique needs, goals, and preferences. Consider evaluating demos, seeking advice from industry experts, and exploring use cases to ensure that the CMS you choose aligns with your long-term digital strategy.


Martin Dejnicki
Martin Dejnicki

Martin is a digital product innovator and pioneer who built and optimized his first website back in 1996 when he was 16 years old. Since then, he has helped many companies win in the digital space, including Walmart, IBM, Rogers, Canada Post, TMX Group and TD Securities. Recently, he worked with the Deploi team to build an elegant publishing platform for creative writers and a novel algorithmic trading platform.