Episerver vs. Kentico: A Comprehensive Comparison of Leading CMS Platforms

Episerver vs. Kentico: A Comprehensive Comparison of Leading CMS Platforms


When it comes to choosing the right Content Management System (CMS) for your organization, it's essential to consider the unique needs and requirements of your business. In this comparison guide, we will be looking at two leading CMS platforms - Episerver and Kentico. Both CMS solutions offer a wide range of features and functionalities to help you create, manage, and optimize your digital content. By diving into the foundations of CMS, design and user experience, content management, collaboration and user management, performance and hosting, customization and extensions, SEO, marketing, and monetization, security and compliance, as well as migration, support, and maintenance, we aim to provide you with the insights you need to make an informed decision.

Foundations of CMS

Episerver and Kentico are both established CMS platforms with a strong foundation. Episerver, known for its user-friendly interface and intuitive content editing tools, offers a seamless editing experience for content creators. Kentico, on the other hand, provides a powerful and flexible platform that allows users to build and manage complex websites with ease. Both CMS solutions are built on solid frameworks, providing stability, reliability, and scalability for organizations of all sizes.

When it comes to developer-friendliness, Episerver offers a .NET-based development environment, making it a preferred choice for developers with experience in Microsoft technologies. Kentico, also a .NET-based CMS, provides a comprehensive set of development tools and APIs, enabling developers to customize and extend the platform to meet specific business requirements.

In terms of ease of use, Episerver's drag and drop functionality and intuitive interface make it a user-friendly option for content editors and marketers, while Kentico's user-friendly interface and visual editing tools also cater to non-technical users.

Ultimately, the choice between Episerver and Kentico will depend on your organization's specific needs, technical expertise, and familiarity with the platform's underlying technologies.

Design & User Experience

When it comes to design and user experience, both Episerver and Kentico offer a range of features to create visually appealing and user-friendly websites.

Episerver provides a variety of responsive design templates and drag-and-drop functionality, allowing users to easily create and customize their website's layout. The platform also offers advanced personalization capabilities, enabling organizations to deliver personalized content to their target audience based on user behaviors and preferences.

Kentico, on the other hand, provides a powerful page builder tool that allows users to create dynamic and visually engaging web pages without the need for coding. The platform also offers a wide range of customizable templates and themes, making it easy to align your website's design with your brand identity.

Both Episerver and Kentico prioritize mobile responsiveness, ensuring that your website looks and performs seamlessly across different devices and screen sizes.

Content Management

Efficient and effective content management is crucial for organizations to create, publish, and manage their digital content seamlessly.

Episerver offers a user-friendly content editing interface, allowing content creators to easily craft and publish content without requiring technical skills. The platform also provides robust versioning and scheduling capabilities, enabling organizations to manage their content effectively and ensure consistency across different channels.

Kentico offers a comprehensive content management solution with features such as in-context editing, content versioning, and workflow management. The platform also includes multi-language and multi-site support, making it suitable for organizations with a global presence or managing multiple websites.

Both Episerver and Kentico provide powerful content search and indexing capabilities, helping content creators and marketers quickly find the content they need and optimize their website's search performance.

Ultimately, the choice between Episerver and Kentico will depend on your organization's specific content management requirements and the ease of use for your content creators.

Collaboration & User Management

Collaboration and user management features play a crucial role in ensuring efficient workflows and user access control within a CMS platform.

Episerver offers a range of collaboration tools, allowing multiple users to work on content simultaneously. The platform provides granular user access control, enabling organizations to define user roles and permissions based on their specific needs. Episerver also offers audit trails and version history, making it easy to track and manage content changes.

Kentico provides comprehensive user management capabilities, allowing organizations to manage user roles and permissions effectively. The platform also offers collaboration features such as content locking and workflow management, ensuring efficient content creation and review processes.

Both Episerver and Kentico integrate with popular third-party collaboration tools such as Microsoft Teams and Slack, enabling seamless communication and collaboration within your organization.

The decision between Episerver and Kentico will depend on your organization's collaboration needs and the level of user management control required.

Performance, Scalability, & Hosting

Performance, scalability, and hosting are critical factors to consider when choosing a CMS platform that can support your organization's growth and handle increasing levels of traffic.

Episerver offers a cloud-based hosting option, providing organizations with a scalable and flexible infrastructure to handle website traffic efficiently. The platform also includes built-in caching mechanisms and delivers content through a content delivery network (CDN), ensuring optimal performance for end-users.

Kentico offers both cloud-based and on-premises hosting options, giving organizations the flexibility to choose the hosting environment that best suits their needs. The platform also includes caching mechanisms and supports integration with CDNs for improved performance.

Both Episerver and Kentico support high availability and load balancing configurations, enabling organizations to maintain uptime and handle increased traffic during peak periods. The choice between the two platforms will depend on your organization's hosting preferences and scalability requirements.

Customization, Extensions, & Ecosystem

Customization, extensions, and ecosystem support are essential considerations when evaluating a CMS platform's flexibility and long-term viability.

Episerver offers a wide range of out-of-the-box functionalities, including content management, e-commerce, and personalization features. The platform also provides a marketplace where users can explore and integrate with various third-party extensions and integrations, allowing organizations to extend their website's capabilities.

Kentico offers a robust ecosystem with a marketplace that provides a wide range of extensions and integrations to enhance the platform's functionalities. The platform also supports an active community of developers who contribute to the platform's growth and provide support.

Both Episerver and Kentico support custom development, allowing organizations to tailor the CMS platform to their specific needs. The choice between the two platforms will depend on your organization's customization requirements and the availability of third-party integrations that align with your business goals.

SEO, Marketing, & Monetization

Search Engine Optimization (SEO), marketing, and monetization features are crucial for organizations to drive website traffic, convert leads, and optimize revenue streams.

Episerver provides built-in SEO features, such as customizable meta tags and URL structures, allowing organizations to optimize their website's search visibility. The platform also offers marketing automation tools, enabling organizations to create and execute personalized marketing campaigns to engage their target audience. Episerver also includes e-commerce capabilities, making it suitable for organizations looking to monetize their digital presence.

Kentico offers robust SEO features, including URL rewriting and metadata customization, helping organizations improve their website's search engine rankings. The platform also includes built-in email marketing and lead scoring capabilities, empowering organizations to nurture leads and drive conversions. Kentico also provides e-commerce functionalities, allowing organizations to set up online stores and manage product catalogs.

The choice between Episerver and Kentico will depend on your organization's specific SEO, marketing, and monetization requirements. Consider the features that align with your digital marketing strategies and revenue goals.

Security & Compliance

Security and compliance are essential considerations for organizations, especially those handling sensitive user data or operating in regulated industries.

Episerver prioritizes security, with features such as data encryption, user access control, and granular permission settings. The platform undergoes regular security audits and vulnerability testing to ensure a secure environment for organizations. Episerver also offers compliance with industry standards such as GDPR and HIPAA.

Kentico emphasizes security by providing features like two-factor authentication, password policies, and protection against common web vulnerabilities. The platform also offers compliance with GDPR and other data protection regulations.

Both Episerver and Kentico have a track record of providing secure and compliant CMS solutions. The choice between the two platforms will depend on your organization's specific security requirements and compliance needs.

Migration, Support, & Maintenance

Migration, support, and maintenance are crucial aspects to consider when selecting a CMS platform.

Episerver provides a range of migration tools and resources to help organizations seamlessly transition from their existing CMS to Episerver. The platform also offers comprehensive support options, including documentation, forums, and a dedicated support team. Episerver's regular platform updates ensure that organizations can take advantage of the latest features and security enhancements.

Kentico offers a migration tool and comprehensive documentation to assist organizations in transitioning to the Kentico platform. The platform provides various support options, including a knowledge base, user forums, and direct support from the Kentico team. Kentico's frequent updates and bug fixes ensure that organizations receive ongoing support and benefit from the latest enhancements.

Both Episerver and Kentico offer robust migration and support options, ensuring a smooth transition and ongoing assistance for organizations using their CMS platforms. Consider the level of support and maintenance you require when making your decision.


Choosing the right CMS for your organization is a critical decision that can significantly impact your digital presence and business success. Episerver and Kentico are both powerful CMS platforms that offer a wide range of features and functionalities to meet the needs of organizations of all sizes.

If you value a user-friendly interface, intuitive content editing tools, and a flexible ecosystem, Episerver may be the right choice for you. On the other hand, if you prefer a powerful page builder, comprehensive content management features, and a strong developer community, Kentico might be your ideal CMS platform.

Consider your organization's specific requirements in areas such as design and user experience, content management, collaboration and user management, performance and scalability, customization and extensions, SEO and marketing, security and compliance, as well as migration, support, and maintenance. Evaluate how each CMS solution aligns with your goals, technical expertise, and long-term business strategy.

By carefully assessing and comparing the features and capabilities of Episerver and Kentico, you will be able to make an informed decision and choose the CMS platform that best suits your organization's needs and sets the foundation for your digital success.


Martin Dejnicki
Martin Dejnicki

Martin is a digital product innovator and pioneer who built and optimized his first website back in 1996 when he was 16 years old. Since then, he has helped many companies win in the digital space, including Walmart, IBM, Rogers, Canada Post, TMX Group and TD Securities. Recently, he worked with the Deploi team to build an elegant publishing platform for creative writers and a novel algorithmic trading platform.