Maximizing Conversions and Customer Insights: Integrating Invoca with Shopify

Maximizing Conversions and Customer Insights: Integrating Invoca with Shopify


Invoca is a powerful third-party integration for Shopify that allows businesses to track and analyze phone calls generated from their online store. With Invoca, you can gain deeper insights into your customer behavior and understand how your marketing efforts are driving phone call conversions. This integration seamlessly integrates call tracking and analytics into your Shopify store, providing a comprehensive view of your customer journey.

Why Integrate

Integrating Invoca with your Shopify store offers several key advantages for your business. Firstly, it enables you to bridge the gap between online and offline conversions. While online transactions can be easily tracked, phone call conversions often go untracked, leading to incomplete data. By integrating Invoca, you can accurately measure the impact of your marketing campaigns and gain a holistic view of your customer acquisition and conversion process.

Secondly, Invoca provides valuable insights into your customers' phone call behavior. You can analyze call recordings, listen to customer conversations, and identify patterns or pain points in the customer journey. This allows you to optimize your sales process, improve customer experience, and ultimately increase conversion rates.

Lastly, Invoca's integration with Shopify enables you to personalize the customer experience based on their phone call history. You can use the data collected from phone calls to tailor product recommendations, offer targeted promotions, or provide personalized customer service. This level of personalization can greatly enhance customer satisfaction and loyalty.

Benefits of Integration

Integrating Invoca with your Shopify store brings several benefits to your business.

Firstly, it provides a comprehensive view of the customer journey by tracking phone call conversions alongside online transactions. This allows you to accurately attribute conversions to specific marketing channels and optimize your marketing spend accordingly.

Secondly, Invoca's call tracking and analytics capabilities enable you to measure the effectiveness of your marketing campaigns. You can identify which campaigns are driving the most phone call conversions and allocate your resources to the most successful channels.

Thirdly, Invoca's call recordings and analytics help you understand customer behavior and preferences. By listening to customer conversations, you can identify pain points in the sales process, improve customer service, and enhance overall customer experience.

Important Features

  • Call Tracking: Invoca integrates seamlessly with your Shopify store, allowing you to track and attribute phone call conversions.

  • Call Analytics: Invoca provides in-depth analytics and reporting on phone call conversions, enabling you to measure the impact of your marketing efforts accurately.

  • Call Recordings: With Invoca, you can listen to recorded phone calls, gaining valuable insights into customer behavior and preferences.

Step-by-Step Integration Process

Integrating Invoca with your Shopify store is a straightforward process. Here's a step-by-step guide:

  1. Sign up for an Invoca account and obtain your unique tracking phone number.
  2. Install the Invoca Shopify app from the Shopify App Store.
  3. Configure the app settings and enter your Invoca tracking phone number.
  4. Customize call tracking settings, such as call thresholds, routing options, and recording preferences.
  5. Test the integration by placing a test order and ensuring the phone call is tracked and attributed correctly.
  6. Monitor your call analytics dashboard in Invoca to gain insights and optimize your marketing campaigns.

Technology Considerations

When integrating Invoca with Shopify, there are a few technology considerations to keep in mind. Firstly, ensure that your Shopify store is on a compatible plan that allows third-party integrations. Additionally, make sure your store theme supports the installation of Shopify apps.

It is also important to consider the impact of call tracking on your store's performance. Invoca relies on dynamic number insertion (DNI), which replaces phone numbers on your website with trackable numbers. This process can introduce a slight delay in page loading speed, so it's essential to monitor and optimize your website's performance accordingly.

Lastly, make sure your privacy policy and call recording practices comply with applicable regulations, such as GDPR or CCPA. Clearly communicate to your customers that their calls may be recorded for quality and training purposes.

How Deploi Can Help

At Deploi, we have the expertise to seamlessly integrate Invoca with your Shopify store. Our team of experienced developers will ensure a smooth integration process and provide ongoing support for any technical requirements. We will guide you through the configuration of Invoca settings, call tracking thresholds, and recording preferences to meet your specific business needs. With our help, you can leverage Invoca's powerful features to gain valuable insights and optimize your marketing campaigns.

Final Thoughts

Integrating Invoca with your Shopify store can be a game-changer for your business. By accurately tracking and analyzing phone call conversions, you can make data-driven decisions, optimize your marketing efforts, and improve customer experience. With Deploi's expertise, you can seamlessly integrate Invoca into your Shopify store and unlock its full potential. Contact us today to learn more about how we can help you harness the power of Invoca and drive your business forward.


Martin Dejnicki
Martin Dejnicki

Martin is a digital product innovator and pioneer who built and optimized his first website back in 1996 when he was 16 years old. Since then, he has helped many companies win in the digital space, including Walmart, IBM, Rogers, Canada Post, TMX Group and TD Securities. Recently, he worked with the Deploi team to build an elegant publishing platform for creative writers and a novel algorithmic trading platform.