Indigo, one of Canada’s most beloved retail brands, engaged us for an in-depth SEO audit to improve their digital performance. During this audit, we identified a dozen high-impact opportunities, prioritizing a quick win by focusing on an underperforming segment with significant revenue potential.
Our Approach
We leveraged a comprehensive set of data sources, including Indigo’s internal web queries with ‘book(s)’ modifiers and author names, along with Amazon and Barnes & Noble web queries from both Canada and the US. A gap analysis between these competitors provided further insights, while keyword research and Google Search Console data refined our strategy to ensure a complete understanding of the search landscape.
To optimize this data, we undertook a detailed clean-up process, removing duplicates, queries already ranking in the top 10, single-word keywords, and irrelevant terms. Using a combination of manual processes and AI-driven tools like ChatGPT, we ensured the dataset was actionable and relevant.
With this optimized data in hand, our Principal Engineer led the execution of a proof of concept (POC) within just 20 hours. This SEO growth hack was designed to rapidly boost visibility and performance in the targeted segment by generating automated product listing pages.
Results
With a client investment of just $2,000, the project generated an estimated $38,000 in revenue within the first 30 days, resulting in an impressive 1800% ROI.
The projected impact for the first year, without further enhancements, is estimated at $3M in revenue and a staggering 149,900% ROI. These remarkable results were achieved in just the first of many high-impact opportunities identified, paving the way for continued growth throughout the year.