We partnered with a leading Shopify store to execute a crucial checkout migration to Shopify’s Checkout Extensibility framework. The store’s existing checkout process was becoming increasingly unstable, especially with third-party integrations, making this migration not only a performance enhancement but also a necessary step to avoid disruptions.
Key Highlights:
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Risk of Not Migrating: Failing to transition to Shopify's Checkout Extensibility framework posed significant risks:
- Third-party Integration Failures: The previous checkout system was no longer compatible with critical integrations such as Osano (for data privacy compliance) and LoyaltyLion (for customer loyalty programs). Without the migration, these integrations would cease to function correctly, potentially compromising user experience, compliance, and revenue.
- Checkout Breakdowns: The legacy checkout was at risk of breaking entirely, leading to potential cart abandonment, lost sales, and frustrated customers. This was especially critical during high-traffic periods, where even a small disruption could result in substantial financial losses.
- Inability to Track Checkout Behavior: Without upgrading, the store would not have been able to leverage Google Analytics tracking through Shopify’s web pixel. This would have left key insights into customer behavior during checkout inaccessible, making it difficult for the business to optimize conversion rates.
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Third-party Integrations: The migration enabled seamless operation of essential integrations, including:
- Osano: Ensuring compliance with data privacy regulations.
- LoyaltyLion: Enhancing customer engagement and loyalty during checkout.
- Customized Checkout Styling: We developed a fully customized and branded checkout page style, ensuring a seamless user experience that matched the store’s overall design aesthetic.
- Checkout Analytics: Integrated Google Analytics tracking via Shopify’s web pixel, enabling detailed insights into customer behavior during checkout, helping the business refine its sales funnel and improve conversion rates.
This migration was essential for preserving the integrity of the store’s checkout functionality while supporting essential integrations, ensuring a seamless and optimized experience for both the store and its customers.
How Deploi Can Help
At Deploi, we can help you with a seamless migration to Shopify’s Checkout Extensibility framework, ensuring that your store continues to function optimally without disruption. Our team has deep experience working with complex third-party integrations, customized checkout page designs, and advanced analytics setups.
Whether you're dealing with integrations like Osano, LoyaltyLion, or need to ensure accurate tracking with Google Analytics, we’ve got you covered. We manage the entire process—from planning and implementation to testing and post-launch support—ensuring your store remains fully operational and optimized for conversions, without any downtime or loss of functionality.