Storyblok vs Strapi: Choosing the Ideal CMS for Your Organization

Storyblok vs Strapi: Choosing the Ideal CMS for Your Organization


In today's digital landscape, selecting the right Content Management System (CMS) is crucial for organizations to efficiently create, manage, and distribute content. Two popular options in the market are Storyblok and Strapi. In this comparison guide, we will dive deep into the features and capabilities of both CMS platforms, aiding digital leaders and decision-makers in their quest to find the perfect fit for their organization.

Foundations of CMS:

Both Storyblok and Strapi are modern, headless CMS platforms that empower developers and content creators to work collaboratively. They provide robust APIs for accessing content, allowing for flexible delivery across various devices and channels. While Storyblok offers a cloud-based CMS solution, Strapi gives you the option to self-host and have complete control over your content. Let's explore these CMS platforms further to understand their unique strengths and features.

Design & User Experience:

When it comes to design and user experience, both Storyblok and Strapi offer intuitive interfaces and tools to streamline content creation and management.

Storyblok: Storyblok provides a user-friendly interface with a visual editor that enables content creators to build and edit content easily. Its drag-and-drop functionality allows for effortless organization of content blocks. The platform offers a variety of customizable templates and components, making it simple to create visually appealing and responsive websites.

Strapi: Strapi also emphasizes user experience with a clean and modern interface. It offers a customizable dashboard that gives users control over their content workflows. With Strapi, developers can create their own custom content types and define their own fields and relationships, allowing for a highly tailored and unique content management experience.

Effective content management is a crucial aspect of any CMS. Let's explore how Storyblok and Strapi excel in managing and organizing content.

Storyblok: Storyblok offers a flexible and granular content management system that allows users to create and organize content with ease. Content can be structured using nested components and blocks, enabling complex page layouts. The platform supports various content types, including text, images, videos, and more, giving content creators the freedom to deliver engaging multimedia experiences.

Storyblok's content management system also includes powerful versioning and collaboration features. Multiple users can collaborate on content creation and make revisions, with the ability to roll back to previous versions if needed. Additionally, it provides a robust media library for managing and organizing all media assets efficiently.

Strapi: Strapi provides a flexible content management system that allows users to define their own content structures, known as content types. The platform offers a powerful API builder that enables developers to create custom content endpoints, giving them complete control over how data is stored and accessed.

With Strapi, users can easily manage and organize content using the intuitive admin panel. Content types can be customized with different fields, including text, images, dates, and more, ensuring that all content elements are captured accurately. The platform also offers built-in localization features, allowing for multilingual content management.

Collaboration & User Management:

In today's collaborative digital environments, effective collaboration and user management capabilities are essential for CMS platforms. Let's explore how Storyblok and Strapi enable teamwork and user management.

Storyblok: Storyblok offers robust collaboration features to enhance teamwork and streamline content creation and management. It provides a role-based permission system that allows administrators to define specific roles and permissions for team members. Content creators can work collaboratively, with options to assign tasks, leave feedback, and track changes.

Furthermore, Storyblok allows for efficient workflow management with its content locking feature. This feature ensures that multiple users do not overwrite each other's changes, reducing the risk of conflicts. Users can also create draft versions of content before publishing, enabling preview and review processes.

Strapi: Strapi also provides comprehensive collaboration and user management capabilities. It offers role-based access control, allowing administrators to grant specific permissions to team members based on their roles. Users can be assigned to different groups and given varying levels of access to content and settings.

Strapi's collaboration features include the ability to create and manage teams, assign specific content to team members, and track their progress. The platform also offers integration with popular project management tools, which further enhances collaboration and facilitates seamless workflow.

Performance, Scalability, & Hosting:

When selecting a CMS, it is crucial to consider its performance, scalability, and hosting options. Let's delve into how Storyblok and Strapi address these important aspects.

Storyblok: Storyblok offers a cloud-based CMS solution, which means that hosting and infrastructure management are taken care of by the Storyblok team. This allows organizations to focus on content creation and management without worrying about server management or scalability.

Storyblok's cloud infrastructure ensures high performance and scalability. With global CDN coverage, content is delivered quickly to users worldwide. The platform is designed to handle high traffic volumes seamlessly, making it suitable for websites with heavy traffic loads.

Strapi: Strapi gives users the flexibility to choose their own hosting options. It can be self-hosted, allowing organizations to have complete control over their infrastructure. This gives them the ability to optimize performance and scalability based on their specific requirements.

With self-hosting, organizations can deploy Strapi on their preferred cloud infrastructure provider or internal server environment. This allows for customization and scaling based on the organization's own infrastructure capabilities and needs.

Customization, Extensions, & Ecosystem:

Customization, extensions, and ecosystem support are crucial factors to consider when choosing a CMS. Let's explore how Storyblok and Strapi cater to these aspects.

Storyblok: Storyblok offers a highly customizable CMS experience. It allows users to create custom content blocks and components, enabling the building of unique and tailored websites. The platform supports frontend frameworks like Vue.js and React, giving developers the flexibility to create highly customized frontend experiences.

In addition to customizability, Storyblok provides an extensive set of built-in features and integrations. These include SEO management tools, form builders, e-commerce integrations, and more. The platform also has a marketplace with a wide range of plugins and extensions, allowing users to extend the functionality of their websites with ease.

Strapi: Strapi offers unparalleled customization options. It allows users to create their own custom content types and define their own fields and relationships using a flexible administration panel. This empowers organizations to adapt the platform to their specific content and workflow requirements.

Strapi's ecosystem is vibrant, with a strong community and marketplace. It provides a range of plugins and extensions that users can leverage to extend the core functionality of the CMS. Additionally, Strapi offers integrations with popular tools and services, making it easy to connect with existing systems and services within the organization's tech stack.

SEO, Marketing, & Monetization:

Search Engine Optimization (SEO), marketing capabilities, and monetization are important considerations for organizations looking to maximize their online presence. Let's see how Storyblok and Strapi address these aspects.

Storyblok: Storyblok offers built-in SEO management features to optimize websites for search engines. It allows users to set metadata, including page titles, descriptions, and keywords, for better search engine visibility. Storyblok also generates SEO-friendly URLs based on content hierarchy, making it easier for search engines to crawl and index the website.

In terms of marketing capabilities, Storyblok provides integrations with popular marketing automation tools, such as Mailchimp and HubSpot. This allows organizations to seamlessly connect their content management with marketing efforts, enabling targeted campaigns and personalized experiences.

When it comes to monetization, Storyblok supports e-commerce integrations, enabling organizations to build and manage online stores. The platform also offers A/B testing capabilities, allowing users to experiment with different content variations to optimize conversion rates.

Strapi: Strapi provides SEO-friendly features to help optimize websites for search engines. Users can define metadata for each content type, including titles, descriptions, and keywords, improving the discoverability of their content. Strapi also allows for custom slug generation, enabling organizations to create user-friendly URLs.

In terms of marketing capabilities, Strapi offers integration options with popular marketing tools, empowering organizations to connect their CMS with various marketing automation and analytics platforms. This enables them to track and analyze user behavior, personalize content, and target specific audience segments.

Regarding monetization, Strapi can serve as a foundation for building custom e-commerce solutions. With its customizable content structure and API capabilities, organizations can create and manage product catalogs, shopping carts, and payment integrations tailored to their specific needs.

Security & Compliance:

Security and compliance are of paramount importance when it comes to choosing a CMS. Let's explore how Storyblok and Strapi address these crucial aspects.

Storyblok: Storyblok prioritizes security and ensures data protection measures are in place. The platform implements industry-standard security practices, including encryption in transit and at rest, to safeguard sensitive data. Storyblok also conducts regular security audits and assessments to identify and address any vulnerabilities.

When it comes to compliance, Storyblok is GDPR and CCPA compliant. It provides features like cookie consent banners and data privacy tools to help organizations meet regulatory requirements. Additionally, Storyblok offers data retention controls, allowing users to define and manage data retention periods as per their compliance needs.

Strapi: Strapi takes security seriously and provides robust measures to protect user data. The platform offers features like role-based access control (RBAC), allowing organizations to control and restrict user access based on their roles. It also supports secure APIs with authentication and authorization mechanisms.

In terms of compliance, Strapi offers flexibility by allowing organizations to deploy the CMS in their own infrastructure. This enables them to adhere to specific compliance requirements relevant to their industry or region. Strapi also provides detailed documentation and resources to guide organizations in implementing security best practices and meeting compliance standards.

Migration, Support, & Maintenance:

Migration, support, and maintenance are critical considerations when evaluating a CMS platform. Let's examine how Storyblok and Strapi handle these aspects.

Storyblok: Storyblok offers a smooth migration process, allowing organizations to easily transfer their existing content from other CMS platforms. The platform provides import/export functionalities, enabling seamless content migration while preserving formatting and structure.

Storyblok provides comprehensive support options for its users. It offers extensive documentation, tutorials, and guides to help users navigate the platform efficiently. Additionally, Storyblok's support team is accessible through email and chat, ensuring prompt assistance and issue resolution.

In terms of maintenance, Storyblok handles server management, updates, and backups, relieving organizations of the burden of infrastructure maintenance. This allows users to focus on content creation and management while leaving the technical aspects in the hands of the Storyblok team.

Strapi: Strapi provides tools and resources to facilitate smooth migration from other CMS platforms. It offers a data import plugin that allows users to easily import content from popular CMS solutions with minimal effort. Strapi's flexible content structures make it easier to map and migrate existing data to the new platform.

When it comes to support, Strapi has an active community and offers documentation, tutorials, and forums to help users get started and troubleshoot issues. Additionally, Strapi provides a support subscription plan for organizations that require dedicated support and advanced assistance.

Maintenance of a self-hosted Strapi instance falls under the responsibility of the organization. Strapi releases regular updates, and organizations need to ensure they apply these updates to benefit from bug fixes, security patches, and new features.


Storyblok and Strapi are two powerful CMS platforms that offer unique features and capabilities. Understanding the specific needs and priorities of your organization is crucial in determining the most suitable choice.

If you prioritize a cloud-based CMS with a user-friendly interface and a vast selection of built-in features and integrations, Storyblok may be the ideal option for your organization. Their focus on collaboration, content management, and marketing capabilities make it a strong contender for organizations looking for an all-in-one solution.

On the other hand, if you value flexibility, customization, and complete control over your infrastructure, Strapi may be the better fit. With Strapi's self-hosting option, you have the power to architect a CMS tailored to your specific requirements. Its vast customization options, vibrant ecosystem, and developer-friendly interface make it an attractive choice for organizations seeking maximum flexibility.

Ultimately, the choice between Storyblok and Strapi depends on your organization's unique needs, technical expertise, and preferences. It's recommended to evaluate both platforms extensively, considering factors such as design and user experience, content management, collaboration features, performance, customization, SEO, security, and support.

By carefully assessing these aspects, you can find the CMS platform that aligns best with your organization's goals and objectives, enabling you to effectively create, manage, and distribute content in the digital landscape.


Martin Dejnicki
Martin Dejnicki

Martin is a digital product innovator and pioneer who built and optimized his first website back in 1996 when he was 16 years old. Since then, he has helped many companies win in the digital space, including Walmart, IBM, Rogers, Canada Post, TMX Group and TD Securities. Recently, he worked with the Deploi team to build an elegant publishing platform for creative writers and a novel algorithmic trading platform.