Unlocking the Power of Data: A Guide to Matomo Integration for Shopify

Unlocking the Power of Data: A Guide to Matomo Integration for Shopify


Matomo (formerly known as Piwik) is a powerful web analytics platform that allows businesses to measure, analyze, and report data on website traffic and user behavior. As a third-party integration for Shopify, Matomo provides valuable insights into customer interactions and helps businesses make data-driven decisions for their online stores. By understanding how visitors engage with your site, you can optimize your marketing efforts, improve user experience, and drive more conversions.

Why Integrate

Integrating Matomo with your Shopify store brings several benefits that can significantly impact the success of your business. Firstly, Matomo provides accurate and real-time data about your website visitors, including their demographics, location, and browsing behavior. This information helps you understand your customer base better and tailor your marketing strategies accordingly.

Secondly, Matomo offers advanced e-commerce tracking features specifically designed for online stores. You can track and analyze various e-commerce metrics such as conversion rates, shopping cart abandonment, and order values. This data is crucial for identifying areas of improvement in your sales funnel and optimizing your revenue generation process.

Lastly, Matomo gives you complete ownership and control over your data. Unlike other analytics platforms, Matomo allows you to host the data on your own servers, ensuring data privacy and security. This independence gives you the freedom to customize the tracking code, implement additional security measures, and integrate Matomo seamlessly into your existing infrastructure.

Benefits of Integration

Integrating Matomo with Shopify brings numerous benefits for your business. Firstly, you gain a comprehensive understanding of your customers' behavior, enabling you to create personalized marketing campaigns. You can identify highly engaged customers and target them with specific offers, increasing the likelihood of conversion.

Secondly, Matomo's e-commerce tracking capabilities provide valuable insights into your store's performance. You can identify popular products, best-selling categories, and analyze customer lifetime value. Armed with this information, you can make informed decisions about inventory management, pricing strategies, and product promotions.

Furthermore, integrating Matomo allows you to track the effectiveness of your marketing campaigns. You can monitor the source of your website traffic, evaluating the success of different channels such as social media, email marketing, or paid advertising. This data enables you to allocate your marketing budget wisely and focus on the most profitable channels.

Important Features

  1. Real-time Analytics: Matomo provides instant access to website metrics, giving you real-time insights into visitor behavior and trends. You can track the number of active visitors, their location, and the pages they are currently viewing.

  2. E-commerce Tracking: With Matomo, you can track important e-commerce metrics such as conversion rates, average order value, and revenue generated. This data helps you understand your customers' purchasing patterns and optimize your online store accordingly.

  3. Heatmaps and Session Recordings: Matomo offers heatmaps and session recordings that visually represent how visitors interact with your website. This feature highlights areas of interest and identifies potential user experience issues, allowing you to make data-driven design improvements.

Step-by-Step Integration Process

Integrating Matomo with your Shopify store involves the following steps:

  1. Sign up for a Matomo account or set up the self-hosted version on your own server.

  2. Install the Matomo app from the Shopify App Store.

  3. Connect your Matomo account with your Shopify store by entering the required credentials.

  4. Configure Matomo settings according to your analytics needs, such as enabling e-commerce tracking and choosing data retention periods.

  5. Customize the tracking code snippet provided by Matomo and add it to your Shopify theme. This step ensures the proper tracking of visitor data.

  6. Test the integration by visiting your website and verifying that Matomo correctly tracks the necessary data.

Technology Considerations

When considering integrating Matomo with your Shopify store, there are a few technology considerations to keep in mind. Firstly, ensure that your hosting provider supports the requirements of the Matomo platform, especially if you opt for the self-hosted version. This includes having sufficient server resources and compatibility with Matomo's software stack.

Additionally, you may need to work with a developer or web agency to implement the integration and customize the tracking code snippet to suit your specific needs. They can assist with ensuring the proper implementation, customization, and testing of Matomo within your Shopify store.

Lastly, consider the scalability of your analytics solution. Matomo offers various pricing plans, including enterprise options, which can accommodate the growth of your online store. Assess your current and future needs to choose the most suitable plan for your business.

How Deploi Can Help

At Deploi, we understand the importance of integrating powerful analytics tools like Matomo into your Shopify store. Our team of expert web developers can guide you through the entire integration process, from setting up your Matomo account to customizing the tracking code for seamless implementation.

With our expertise in web development and deep knowledge of Shopify, we ensure that the integration between Matomo and Shopify is executed flawlessly. We can assist in configuring advanced analytics settings, such as e-commerce tracking and goal conversions, tailored to your specific business objectives.

By partnering with Deploi, you can focus on building your brand and connecting with your customers while we take care of implementing and optimizing your analytics integration. Let us help you unlock the power of data and make data-driven decisions that drive your Shopify store's success.

Final Thoughts

Integrating Matomo with your Shopify store empowers you to make informed decisions and optimize your online business. By leveraging the robust analytics features provided by Matomo, you gain valuable insights into your customers' behavior, track your e-commerce performance, and measure the effectiveness of your marketing campaigns.

With the expertise and assistance of Deploi, you can seamlessly integrate Matomo into your Shopify store and unlock its full potential. Don't miss the opportunity to harness the power of data analytics and drive your business towards greater success.


Martin Dejnicki
Martin Dejnicki

Martin is a digital product innovator and pioneer who built and optimized his first website back in 1996 when he was 16 years old. Since then, he has helped many companies win in the digital space, including Walmart, IBM, Rogers, Canada Post, TMX Group and TD Securities. Recently, he worked with the Deploi team to build an elegant publishing platform for creative writers and a novel algorithmic trading platform.