Client Overview
Roadkit, a growing eCommerce brand, approached Deploi with a request to implement a Digital Asset Management (DAM) solution using Cloudinary integrated with Shopify. Their goal was to automate image management and optimize visual consistency across their rapidly expanding product catalog.
The Challenge with Cloudinary
Initially, Roadkit intended to utilize Cloudinary, expecting an automated integration based on prior experiences. However, after reviewing the latest Cloudinary integration approach, we discovered significant drawbacks:
Cloudinary’s automated Shopify app had recently been deprecated due to Shopify API changes.
The new integration required manual input of Cloudinary image URLs into Shopify metafields for each product image.
This manual process introduced significant complexity, was time-consuming, and prone to human error.
Managing image URLs manually was impractical, especially for a growing product catalog, creating risks of broken images and inconsistent visuals.
Our Recommendation: ImageKit
Given these limitations, we recommended ImageKit as a superior alternative due to its automated and seamless integration with Shopify:
Automation: ImageKit integrates effortlessly, automatically optimizing and serving Shopify-uploaded images without requiring manual URL management.
Real-Time Transformation: Images are automatically resized, cropped, and optimized via simple URL parameters, ensuring consistent, high-quality visuals.
Cost Efficiency: ImageKit offers predictable and straightforward pricing, primarily based on CDN bandwidth and transformations, which typically results in lower overall costs compared to Cloudinary.
Implementation & Results
Deploi successfully implemented ImageKit for Roadkit’s Shopify store, achieving the following results:
Fully automated image optimization workflow, eliminating manual tasks.
Consistent, distortion-free product and collection images via crop-pad resizing.
Improved website performance due to ImageKit’s optimized CDN delivery.
Key Takeaways
By pivoting to ImageKit, Roadkit secured a scalable, efficient, and cost-effective DAM solution. Our recommendation streamlined image management, enabling Roadkit to confidently scale their eCommerce operations without the overhead and risks associated with manual image handling.
Interested in optimizing your Shopify image management with a DAM solution? Contact us to discuss how we can help your brand succeed.
