Visually.io
Visually.io is an experimentation and personalization platform for Shopify. Its SDK loads on the storefront and applies merchandising variations on the client, which means the storefront's responsibility is where that script sits in the page's load order relative to everything else the layout boots.
Documented at https://www.visually.io/.
How We've Used It
One gated build touches it: the layout that page-builder landing pages render in, where the vendor's SDK is loaded alongside the rest of the storefront's stack. The pattern here is load order, not behavior. A layout generated outside the theme still has to boot the same scripts the theme layout boots, in an order the storefront controls — otherwise a campaign page quietly runs without capabilities every other page has. Which variations the SDK then applies is configured in the vendor's tool, not in the theme.
Builds Using It
No page in this batch covers a build on it yet. One gated build uses it; its page follows.
Related Entities
Our Role
Coexistence. Our layout work loads the vendor's SDK alongside the rest of the stack; the experiments it runs are the vendor's.