Zapier

Zapier is an automation service that connects applications through webhooks and prebuilt steps. A storefront's contact with it is normally a single endpoint: a form posts a payload, and everything that happens next is configured outside the theme, by the people who own the workflow rather than by the people who own the code.

Documented at https://zapier.com/.

How We've Used It

One gated build uses it: the footer capture, where a single submission fans out to more than one destination — the email platform, Shopify, a webhook — from one form a shopper fills in once. The webhook is the seam that keeps the section simple. Adding a destination is a change in the automation rather than a change in the theme, which is the right place for a marketing workflow to live, and it means the form's own success and error states stay the only thing the section has to get right.

Builds Using It

No page in this batch covers a build on it yet. One gated build uses it; its page follows.

Related Entities

• Klaviyo
• Postscript
• Global

Our Role

Integration. Our form posts to the endpoint; the automation behind it is configured outside the theme.