Shopify merchant counts at year-end, 2012 to 2025
Version 1. 14 rows, 12 columns. Next update February 11, 2027.
By Martin DejnickiUpdated Data through December 31, 2025
Short answer
The dataset lists Shopify's year-end merchant counts from 2012 to 2021, worded as Shopify words them, and marks the later years with no number. Each row holds the count, the qualifier Shopify uses (more than, over or approximately), the number of countries and the regional split it states. From the annual report for 2022 Shopify says only "millions of merchants", so the count is empty for 2022 to 2025.
Shopify last published a merchant count in 2021: 2,063,000
Merchants on the Shopify platform at December 31, as Shopify states them, 2012 to 2021
- Shopify does not define merchant for this count, and its documents do not say whether trial, paused or free accounts are included.
- Counts from 2016 are rounded by Shopify. The qualifier (more than, over, approximately) varies between documents for the same number.
- Counts of Shopify stores from web crawls and other third parties measure something else and are not used.
Source: Shopify's filings, 2012 to 2021; last count filed February 16, 2022. Later filings, through the Form 10-K of February 11, 2026, give no count. Read on .
About this dataset
The dataset lists Shopify's year-end merchant counts from 2012 to 2021, worded as Shopify words them, and marks the later years with no number. Each row holds the count, the qualifier Shopify uses (more than, over or approximately), the number of countries and the regional split it states. From the annual report for 2022 Shopify says only "millions of merchants", so the count is empty for 2022 to 2025. Shopify does not define "merchant" for this count. The numberPublished column, computed by Deploi, marks the years with a count. Third-party counts of Shopify sites are not Shopify statements and are not used.
- Version
- 1
- Coverage in time
- December 31, 2012 to December 31, 2025
- Coverage in space
- Worldwide (merchants of Shopify Inc.)
- Last updated
- October 13, 2026
- Next update
- February 11, 2027
- License
- CC BY 4.0. Deploi's compilation is CC BY 4.0. The underlying figures belong to Shopify and are cited to its prospectus, annual reports and Forms 10-K.
Variables
The CSV header uses the column name.
| Column name | Label | Type | Unit | Meaning |
|---|---|---|---|---|
| rowKey | Row key | string | Stable key of the row (the year as text); matches provenance rowKey. | |
| year | Year | number | year | Calendar year of the year-end date (Shopify's fiscal year is the calendar year). |
| asOf | As of | date | Date at which Shopify states the count: December 31 of the year. | |
| merchantCount | Merchants on the platform | number | merchants | Number of merchants as Shopify states it in the statement of record, rounded as Shopify rounds it (to the nearest 500 or 1,000 from 2016). Null from 2022, when Shopify stopped giving a number. See countQualifier for 'more than', 'over' and 'approximately'; Shopify does not define 'merchant' for this count. |
| countQualifier | Qualifier of the count | string | The word Shopify puts before the number in the statement of record: exact (none), approximately, over, more than; or 'no number (millions)' for the years in which Shopify prints only 'millions of merchants'. | |
| statementAsPrinted | Statement of record, as printed | string | The sentence (verbatim from the filing's text) from which merchantCount and countQualifier are taken. It is the annual information form, Form 20-F, Form 10-K or prospectus sentence where that gives the number; for 2019 it is the MD&A sentence, because the annual information form says only 'over one million'. | |
| otherStatementsAsPrinted | Other statements for the date, as printed | string | Every other Shopify statement of the figure found for the date (MD&A sentences, results releases, prospectus), verbatim, separated by ' | '. Null where there is none. | |
| countriesAsStated | Countries, as stated | string | The countries wording in the annual statement (for example 'approximately 175 countries', 'more than 175 countries'). Null for 2012 to 2014. | |
| regionSplitAsStated | Regional split of merchants, as stated | string | Shopify's own description of where merchants are located, verbatim. The grouping changes over time (countries until 2019, regions from 2020, United States and Canada separately from 2024), so the splits are not a like-for-like series. Null for 2012 to 2015. | |
| statedIn | Statement of record is in | string | Filing that contains the statement of record. | |
| note | Row notes | string | Comparability notes: differences in wording between documents, regional percentages that do not add to 100, and the end of the numeric series. | |
| numberPublished | Count published | string | Computed by Deploi: yes where Shopify states a number of merchants for the year-end, no where it says only 'millions of merchants'. |
The data
| Row key | Year | As of | Merchants on the platform | Qualifier of the count | Statement of record, as printed | Other statements for the date, as printed | Countries, as stated | Regional split of merchants, as stated | Statement of record is in | Row notes | Count published |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2012 | 2012 | Q4 2012 | 41,295 | exact | As at December 31, 2013, we had 84,073 merchants using our platform, an increase from the 41,295 merchants using our platform as at December 31, 2012. | The total number of merchants using our platform grew from 41,295 as of December 31, 2012 to 162,261 as of March 31, 2015. | prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | Earliest official year-end count; Shopify states it only in the 2015 IPO prospectus, as the comparative of the 2013 count. No countries or regions are stated for this date. | yes | ||
| 2013 | 2013 | Q4 2013 | 84,073 | exact | As at December 31, 2013, we had 84,073 merchants using our platform, an increase from the 41,295 merchants using our platform as at December 31, 2012. | As at December 31, 2014, we had 144,670 merchants using our platform, an increase from 84,073 merchants using our platform as at December 31, 2013. | prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | From the 2015 IPO prospectus. No countries or regions are stated for this date. | yes | ||
| 2014 | 2014 | Q4 2014 | 144,670 | exact | As at December 31, 2014, we had 144,670 merchants using our platform, an increase from 84,073 merchants using our platform as at December 31, 2013. | This represents growth of approximately 69% from the 144,670 merchants that were subscribed to the platform as of December 31, 2014. | prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | Stated in the 2015 IPO prospectus and repeated as a comparative in the Form 20-F for 2015 ("subscribed to the platform"). The prospectus wording is 'using our platform'. | yes | ||
| 2015 | 2015 | Q4 2015 | 243,468 | exact | As of December 31, 2015, we had 243,468 merchants subscribed to our platform from approximately 150 countries. | As of December 31, 2015, we had 243,468 merchants from approximately 150 countries, representing growth of 68.3% in the number of merchants using our platform relative to December 31, 2014. | approximately 150 countries | Form 20-F for the fiscal year ended December 31, 2015, filed 2016-02-17 | Form 20-F for 2015. The Form 20-F says 'subscribed to our platform'; its first mention says merchants 'from approximately 150 countries'. | yes | |
| 2016 | 2016 | Q4 2016 | 377,500 | more than | As of December 31, 2016, we had more than 377,500 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United States of America, 58%; United Kingdom, 10%; Canada, 7%; Australia, 7%; and 18% in the rest of the world. | The number of merchants on our platform has grown from approximately 377,500, as at December 31, 2016, to approximately 609,000, as at December 31, 2017. | As of December 31, 2016, we had more than 377,500 merchants from approximately 175 countries using our platform. | More than 133,000 net new merchants began selling on Shopify, which ended the year with approximately 377,500 merchants on the platform. | approximately 175 countries | United States of America, 58%; United Kingdom, 10%; Canada, 7%; Australia, 7%; and 18% in the rest of the world | annual information form for FY2016 (Exhibit 1 to Form 40-F), filed 2017-02-15 | Same number, different qualifiers: 'more than' in the annual information form and in the FY2016 MD&A, 'approximately' in the Q4 2016 results release and in the FY2017 MD&A. | yes |
| 2017 | 2017 | Q4 2017 | 609,000 | over | As of December 31, 2017, we had over 609,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United States of America, 56%; United Kingdom, 8%; Canada, 7%; Australia, 7%; and 21% in the rest of the world. | The number of merchants on our platform has grown from approximately 377,500, as at December 31, 2016, to approximately 609,000, as at December 31, 2017. | The number of merchants on our platform has grown from approximately 609,000 as at December 31, 2017 to approximately 820,000 as at December 31, 2018. | approximately 175 countries | United States of America, 56%; United Kingdom, 8%; Canada, 7%; Australia, 7%; and 21% in the rest of the world | annual information form for FY2017 (Exhibit 1 to Form 40-F), filed 2018-02-15 | The regional percentages as printed add to 99 (Shopify prints whole percents and gives no reason). The annual information form says 'over'; the MD&As for FY2017 and FY2018 say 'approximately' for the same number. | yes |
| 2018 | 2018 | Q4 2018 | 820,000 | over | As of December 31, 2018, we had over 820,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United States of America, 55%; United Kingdom, 8%; Canada, 7%; Australia, 7%; and 24% in the rest of the world. | The number of merchants on our platform has grown from approximately 609,000 as at December 31, 2017 to approximately 820,000 as at December 31, 2018. | The number of merchants on our platform has grown from approximately 820,000 as at December 31, 2018 to approximately 1,069,000 as at December 31, 2019. | approximately 175 countries | United States of America, 55%; United Kingdom, 8%; Canada, 7%; Australia, 7%; and 24% in the rest of the world | annual information form for FY2018 (Exhibit 1 to Form 40-F), filed 2019-02-12 | The regional percentages as printed add to 101 (Shopify prints whole percents and gives no reason). The annual information form says 'over'; the MD&As for FY2018 and FY2019 say 'approximately' for the same number. | yes |
| 2019 | 2019 | Q4 2019 | 1,069,000 | approximately | The number of merchants on our platform has grown from approximately 820,000 as at December 31, 2018 to approximately 1,069,000 as at December 31, 2019. | As of December 31, 2019, we had over one million merchants from approximately 175 countries using our platform, geographically dispersed as follows: United States of America, 52%; United Kingdom, 7%; Canada, 6%; Australia, 6%; and 29% in the rest of the world. | The number of merchants on our platform has grown from approximately 1,069,000 as at December 31, 2019 to approximately 1,749,000 as at December 31, 2020. | approximately 175 countries | United States of America, 52%; United Kingdom, 7%; Canada, 6%; Australia, 6%; and 29% in the rest of the world | management's discussion and analysis for FY2019 (Exhibit to Form 40-F), filed 2020-02-12 | The annual information form says only "over one million" merchants for this date, so the figure of record is the MD&A's (it is also the prior-year figure in the FY2020 MD&A). The Q3 2019 results release lists under "Third-Quarter Business Highlights": "Shopify surpassed one million merchants worldwide on our platform, hitting a major milestone and reflecting the continued expansion of Shopify’s global community of entrepreneurs." That is a milestone passed during the quarter, not a year-end count. | yes |
| 2020 | 2020 | Q4 2020 | 1,749,000 | approximately | As of December 31, 2020, we had approximately 1,749,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: 56% North America (50% in the United States and 6% in Canada), 25% Europe Middle East and Africa (8% in the United Kingdom), 15% Asia Pacific, Australia and China (6% in Australia) and 4% in Latin America (Mexico and South America). | The number of merchants on our platform has grown from approximately 1,069,000 as at December 31, 2019 to approximately 1,749,000 as at December 31, 2020. | approximately 175 countries | 56% North America (50% in the United States and 6% in Canada), 25% Europe Middle East and Africa (8% in the United Kingdom), 15% Asia Pacific, Australia and China (6% in Australia) and 4% in Latin America (Mexico and South America) | annual information form for FY2020 (Exhibit 1 to Form 40-F), filed 2021-02-17 | From the annual report for 2020 the regional split uses North America, Europe Middle East and Africa, Asia Pacific, Australia and China, and Latin America (with United States, Canada, United Kingdom and Australia in parentheses); earlier years list countries. | yes |
| 2021 | 2021 | Q4 2021 | 2,063,000 | approximately | As of December 31, 2021, we had approximately 2,063,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: 55% North America, 25% Europe Middle East and Africa, 15% Asia Pacific, Australia and China and 5% in Latin America (Mexico and South America). | approximately 175 countries | 55% North America, 25% Europe Middle East and Africa, 15% Asia Pacific, Australia and China and 5% in Latin America (Mexico and South America) | annual information form for FY2021 (Exhibit 1 to Form 40-F), filed 2022-02-16 | Last year in which Shopify gave a number. It is in the annual information form only: the FY2021 MD&A, unlike the FY2017 to FY2020 MD&As, has no sentence giving the number of merchants (script check). | yes | |
| 2022 | 2022 | Q4 2022 | Not stated | no number (millions) | As of December 31, 2022, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 55% North America, 25% Europe Middle East and Africa, 15% Asia Pacific, Australia and China and 5% in Latin America (Mexico and South America). | more than 175 countries | 55% North America, 25% Europe Middle East and Africa, 15% Asia Pacific, Australia and China and 5% in Latin America (Mexico and South America) | annual information form for FY2022 (Exhibit 1 to Form 40-F), filed 2023-02-16 | First year without a number: the annual information form says "millions of merchants". We found no statement from Shopify announcing or explaining the change; the caveats give Shopify's 2025 letter to the SEC on the related metric. | no | |
| 2023 | 2023 | Q4 2023 | Not stated | no number (millions) | As of December 31, 2023, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 54% in North America, 27% in Europe, the Middle East and Africa, 14% in Asia Pacific, Australia and China and 5% in Latin America (Mexico and South America). | more than 175 countries | 54% in North America, 27% in Europe, the Middle East and Africa, 14% in Asia Pacific, Australia and China and 5% in Latin America (Mexico and South America) | annual information form for FY2023 (Exhibit 1 to Form 40-F), filed 2024-02-13 | no | ||
| 2024 | 2024 | Q4 2024 | Not stated | no number (millions) | As of December 31, 2024, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 45% in the United States, 30% in Europe, the Middle East and Africa, 15% in Asia Pacific, Australia and China, 5% in Canada and 5% in Latin America (Mexico and South America). | more than 175 countries | 45% in the United States, 30% in Europe, the Middle East and Africa, 15% in Asia Pacific, Australia and China, 5% in Canada and 5% in Latin America (Mexico and South America) | Form 10-K for the fiscal year ended December 31, 2024, filed 2025-02-11 | First annual statement that lists the United States and Canada separately (and no longer a single North America group). | no | |
| 2025 | 2025 | Q4 2025 | Not stated | no number (millions) | As of December 31, 2025, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 44% in the United States, 31% in Europe, the Middle East and Africa, 16% in Asia Pacific, Australia and China, 5% in Canada and 5% in Latin America. | more than 175 countries | 44% in the United States, 31% in Europe, the Middle East and Africa, 16% in Asia Pacific, Australia and China, 5% in Canada and 5% in Latin America | Form 10-K for the fiscal year ended December 31, 2025, filed 2026-02-11 | The regional percentages as printed add to 101 (Shopify prints whole percents and gives no reason). | no |
Where each value comes from
Every value, the document it was read from, the exact place in it and the date it was read. Computed values show their formula.
Show all 115 traced values
| Row | Field | Value | Source | Where in the source | Read on | Method |
|---|---|---|---|---|---|---|
| 2012 | As of | 2012-12-31 | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | As at December 31, 2013, we had 84,073 merchants using our platform, an increase from the 41,295 merchants using our platform as at December 31, 2012. | html | |
| 2012 | Merchants on the platform | 41,295 merchants | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | Same passage as As of | html | |
| 2012 | Qualifier of the count | exact | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | Same passage as As of | html | |
| 2012 | Statement of record, as printed | As at December 31, 2013, we had 84,073 merchants using our platform, an increase from the 41,295… | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | Same passage as As of | html | |
| 2012 | Merchants on the platform | 41,295 merchants | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | The total number of merchants using our platform grew from 41,295 as of December 31, 2012 to 162,261 as of March 31, 2015. | html | |
| 2012 | Other statements for the date, as printed | The total number of merchants using our platform grew from 41,295 as of December 31, 2012 to… | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | Same passage as Merchants on the platform | html | |
| 2013 | As of | 2013-12-31 | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | As at December 31, 2013, we had 84,073 merchants using our platform, an increase from the 41,295 merchants using our platform as at December 31, 2012. | html | |
| 2013 | Merchants on the platform | 84,073 merchants | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | Same passage as As of | html | |
| 2013 | Qualifier of the count | exact | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | Same passage as As of | html | |
| 2013 | Statement of record, as printed | As at December 31, 2013, we had 84,073 merchants using our platform, an increase from the 41,295… | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | Same passage as As of | html | |
| 2013 | Merchants on the platform | 84,073 merchants | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | As at December 31, 2014, we had 144,670 merchants using our platform, an increase from 84,073 merchants using our platform as at December 31, 2013. | html | |
| 2013 | Other statements for the date, as printed | As at December 31, 2014, we had 144,670 merchants using our platform, an increase from 84,073… | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | Same passage as Merchants on the platform | html | |
| 2014 | As of | 2014-12-31 | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | As at December 31, 2014, we had 144,670 merchants using our platform, an increase from 84,073 merchants using our platform as at December 31, 2013. | html | |
| 2014 | Merchants on the platform | 144,670 merchants | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | Same passage as As of | html | |
| 2014 | Qualifier of the count | exact | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | Same passage as As of | html | |
| 2014 | Statement of record, as printed | As at December 31, 2014, we had 144,670 merchants using our platform, an increase from 84,073… | Shopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21 | Same passage as As of | html | |
| 2014 | Merchants on the platform | 144,670 merchants | Shopify Inc., Form 20-F for the fiscal year ended December 31, 2015, filed 2016-02-17 | This represents growth of approximately 69% from the 144,670 merchants that were subscribed to the platform as of December 31, 2014. | html | |
| 2014 | Other statements for the date, as printed | This represents growth of approximately 69% from the 144,670 merchants that were subscribed to the… | Shopify Inc., Form 20-F for the fiscal year ended December 31, 2015, filed 2016-02-17 | Same passage as Merchants on the platform | html | |
| 2015 | As of | 2015-12-31 | Shopify Inc., Form 20-F for the fiscal year ended December 31, 2015, filed 2016-02-17 | As of December 31, 2015, we had 243,468 merchants subscribed to our platform from approximately 150 countries. | html | |
| 2015 | Merchants on the platform | 243,468 merchants | Shopify Inc., Form 20-F for the fiscal year ended December 31, 2015, filed 2016-02-17 | Same passage as As of | html | |
| 2015 | Qualifier of the count | exact | Shopify Inc., Form 20-F for the fiscal year ended December 31, 2015, filed 2016-02-17 | Same passage as As of | html | |
| 2015 | Statement of record, as printed | As of December 31, 2015, we had 243,468 merchants subscribed to our platform from approximately… | Shopify Inc., Form 20-F for the fiscal year ended December 31, 2015, filed 2016-02-17 | Same passage as As of | html | |
| 2015 | Merchants on the platform | 243,468 merchants | Shopify Inc., Form 20-F for the fiscal year ended December 31, 2015, filed 2016-02-17 | As of December 31, 2015, we had 243,468 merchants from approximately 150 countries, representing growth of 68.3% in the number of merchants using our… | html | |
| 2015 | Other statements for the date, as printed | As of December 31, 2015, we had 243,468 merchants from approximately 150 countries, representing… | Shopify Inc., Form 20-F for the fiscal year ended December 31, 2015, filed 2016-02-17 | As of December 31, 2015, we had 243,468 merchants from approximately 150 countries, representing growth of 68.3% in the number of merchants using our… | html | |
| 2015 | Countries, as stated | approximately 150 countries | Shopify Inc., Form 20-F for the fiscal year ended December 31, 2015, filed 2016-02-17 | Same passage as As of | html | |
| 2016 | As of | 2016-12-31 | Shopify Inc., annual information form for FY2016 (Exhibit 1 to Form 40-F), filed 2017-02-15 | As of December 31, 2016, we had more than 377,500 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United… | html | |
| 2016 | Merchants on the platform | 377,500 merchants | Shopify Inc., annual information form for FY2016 (Exhibit 1 to Form 40-F), filed 2017-02-15 | As of December 31, 2016, we had more than 377,500 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United… | html | |
| 2016 | Qualifier of the count | more than | Shopify Inc., annual information form for FY2016 (Exhibit 1 to Form 40-F), filed 2017-02-15 | As of December 31, 2016, we had more than 377,500 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United… | html | |
| 2016 | Statement of record, as printed | As of December 31, 2016, we had more than 377,500 merchants from approximately 175 countries using… | Shopify Inc., annual information form for FY2016 (Exhibit 1 to Form 40-F), filed 2017-02-15 | As of December 31, 2016, we had more than 377,500 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United… | html | |
| 2016 | Merchants on the platform | 377,500 merchants | Shopify Inc., management's discussion and analysis for FY2017 (Exhibit to Form 40-F), filed 2018-02-15 | The number of merchants on our platform has grown from approximately 377,500, as at December 31, 2016, to approximately 609,000, as at December 31, 2017. | html | |
| 2016 | Other statements for the date, as printed | The number of merchants on our platform has grown from approximately 377,500, as at December 31… | Shopify Inc., management's discussion and analysis for FY2017 (Exhibit to Form 40-F), filed 2018-02-15 | Same passage as Merchants on the platform | html | |
| 2016 | Merchants on the platform | 377,500 merchants | Shopify Inc., management's discussion and analysis for FY2016 (Exhibit to Form 40-F), filed 2017-02-15 | As of December 31, 2016, we had more than 377,500 merchants from approximately 175 countries using our platform. | html | |
| 2016 | Other statements for the date, as printed | As of December 31, 2016, we had more than 377,500 merchants from approximately 175 countries using… | Shopify Inc., management's discussion and analysis for FY2016 (Exhibit to Form 40-F), filed 2017-02-15 | Same passage as Merchants on the platform | html | |
| 2016 | Merchants on the platform | 377,500 merchants | Shopify Inc., Q4 and full-year 2016 results press release (Form 6-K, Exhibit 99.1), filed 2017-02-15 | More than 133,000 net new merchants began selling on Shopify, which ended the year with approximately 377,500 merchants on the platform. | html | |
| 2016 | Other statements for the date, as printed | More than 133,000 net new merchants began selling on Shopify, which ended the year with… | Shopify Inc., Q4 and full-year 2016 results press release (Form 6-K, Exhibit 99.1), filed 2017-02-15 | Same passage as Merchants on the platform | html | |
| 2016 | Countries, as stated | approximately 175 countries | Shopify Inc., annual information form for FY2016 (Exhibit 1 to Form 40-F), filed 2017-02-15 | As of December 31, 2016, we had more than 377,500 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United… | html | |
| 2016 | Regional split of merchants, as stated | United States of America, 58%; United Kingdom, 10%; Canada, 7%; Australia, 7%; and 18% in the rest… | Shopify Inc., annual information form for FY2016 (Exhibit 1 to Form 40-F), filed 2017-02-15 | …using our platform, geographically dispersed as follows: United States of America, 58%; United Kingdom, 10%; Canada, 7%; Australia, 7%; and 18% in the rest… | html | |
| 2017 | As of | 2017-12-31 | Shopify Inc., annual information form for FY2017 (Exhibit 1 to Form 40-F), filed 2018-02-15 | As of December 31, 2017, we had over 609,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United States… | html | |
| 2017 | Merchants on the platform | 609,000 merchants | Shopify Inc., annual information form for FY2017 (Exhibit 1 to Form 40-F), filed 2018-02-15 | As of December 31, 2017, we had over 609,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United… | html | |
| 2017 | Qualifier of the count | over | Shopify Inc., annual information form for FY2017 (Exhibit 1 to Form 40-F), filed 2018-02-15 | As of December 31, 2017, we had over 609,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United… | html | |
| 2017 | Statement of record, as printed | As of December 31, 2017, we had over 609,000 merchants from approximately 175 countries using our… | Shopify Inc., annual information form for FY2017 (Exhibit 1 to Form 40-F), filed 2018-02-15 | As of December 31, 2017, we had over 609,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United… | html | |
| 2017 | Merchants on the platform | 609,000 merchants | Shopify Inc., management's discussion and analysis for FY2017 (Exhibit to Form 40-F), filed 2018-02-15 | The number of merchants on our platform has grown from approximately 377,500, as at December 31, 2016, to approximately 609,000, as at December 31, 2017. | html | |
| 2017 | Other statements for the date, as printed | The number of merchants on our platform has grown from approximately 377,500, as at December 31… | Shopify Inc., management's discussion and analysis for FY2017 (Exhibit to Form 40-F), filed 2018-02-15 | Same passage as Merchants on the platform | html | |
| 2017 | Merchants on the platform | 609,000 merchants | Shopify Inc., management's discussion and analysis for FY2018 (Exhibit to Form 40-F), filed 2019-02-12 | The number of merchants on our platform has grown from approximately 609,000 as at December 31, 2017 to approximately 820,000 as at December 31, 2018. | html | |
| 2017 | Other statements for the date, as printed | The number of merchants on our platform has grown from approximately 609,000 as at December 31… | Shopify Inc., management's discussion and analysis for FY2018 (Exhibit to Form 40-F), filed 2019-02-12 | Same passage as Merchants on the platform | html | |
| 2017 | Countries, as stated | approximately 175 countries | Shopify Inc., annual information form for FY2017 (Exhibit 1 to Form 40-F), filed 2018-02-15 | As of December 31, 2017, we had over 609,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United… | html | |
| 2017 | Regional split of merchants, as stated | United States of America, 56%; United Kingdom, 8%; Canada, 7%; Australia, 7%; and 21% in the rest… | Shopify Inc., annual information form for FY2017 (Exhibit 1 to Form 40-F), filed 2018-02-15 | …using our platform, geographically dispersed as follows: United States of America, 56%; United Kingdom, 8%; Canada, 7%; Australia, 7%; and 21% in the rest… | html | |
| 2018 | As of | 2018-12-31 | Shopify Inc., annual information form for FY2018 (Exhibit 1 to Form 40-F), filed 2019-02-12 | As of December 31, 2018, we had over 820,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United States… | html | |
| 2018 | Merchants on the platform | 820,000 merchants | Shopify Inc., annual information form for FY2018 (Exhibit 1 to Form 40-F), filed 2019-02-12 | As of December 31, 2018, we had over 820,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United… | html | |
| 2018 | Qualifier of the count | over | Shopify Inc., annual information form for FY2018 (Exhibit 1 to Form 40-F), filed 2019-02-12 | As of December 31, 2018, we had over 820,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United… | html | |
| 2018 | Statement of record, as printed | As of December 31, 2018, we had over 820,000 merchants from approximately 175 countries using our… | Shopify Inc., annual information form for FY2018 (Exhibit 1 to Form 40-F), filed 2019-02-12 | As of December 31, 2018, we had over 820,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United… | html | |
| 2018 | Merchants on the platform | 820,000 merchants | Shopify Inc., management's discussion and analysis for FY2018 (Exhibit to Form 40-F), filed 2019-02-12 | The number of merchants on our platform has grown from approximately 609,000 as at December 31, 2017 to approximately 820,000 as at December 31, 2018. | html | |
| 2018 | Other statements for the date, as printed | The number of merchants on our platform has grown from approximately 609,000 as at December 31… | Shopify Inc., management's discussion and analysis for FY2018 (Exhibit to Form 40-F), filed 2019-02-12 | Same passage as Merchants on the platform | html | |
| 2018 | Merchants on the platform | 820,000 merchants | Shopify Inc., management's discussion and analysis for FY2019 (Exhibit to Form 40-F), filed 2020-02-12 | The number of merchants on our platform has grown from approximately 820,000 as at December 31, 2018 to approximately 1,069,000 as at December 31, 2019. | html | |
| 2018 | Other statements for the date, as printed | The number of merchants on our platform has grown from approximately 820,000 as at December 31… | Shopify Inc., management's discussion and analysis for FY2019 (Exhibit to Form 40-F), filed 2020-02-12 | Same passage as Merchants on the platform | html | |
| 2018 | Countries, as stated | approximately 175 countries | Shopify Inc., annual information form for FY2018 (Exhibit 1 to Form 40-F), filed 2019-02-12 | As of December 31, 2018, we had over 820,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: United… | html | |
| 2018 | Regional split of merchants, as stated | United States of America, 55%; United Kingdom, 8%; Canada, 7%; Australia, 7%; and 24% in the rest… | Shopify Inc., annual information form for FY2018 (Exhibit 1 to Form 40-F), filed 2019-02-12 | …using our platform, geographically dispersed as follows: United States of America, 55%; United Kingdom, 8%; Canada, 7%; Australia, 7%; and 24% in the rest… | html | |
| 2019 | As of | 2019-12-31 | Shopify Inc., management's discussion and analysis for FY2019 (Exhibit to Form 40-F), filed 2020-02-12 | The number of merchants on our platform has grown from approximately 820,000 as at December 31, 2018 to approximately 1,069,000 as at December 31, 2019. | html | |
| 2019 | Merchants on the platform | 1,069,000 merchants | Shopify Inc., management's discussion and analysis for FY2019 (Exhibit to Form 40-F), filed 2020-02-12 | Same passage as As of | html | |
| 2019 | Qualifier of the count | approximately | Shopify Inc., management's discussion and analysis for FY2019 (Exhibit to Form 40-F), filed 2020-02-12 | Same passage as As of | html | |
| 2019 | Statement of record, as printed | The number of merchants on our platform has grown from approximately 820,000 as at December 31… | Shopify Inc., management's discussion and analysis for FY2019 (Exhibit to Form 40-F), filed 2020-02-12 | Same passage as As of | html | |
| 2019 | Other statements for the date, as printed | As of December 31, 2019, we had over one million merchants from approximately 175 countries using… | Shopify Inc., annual information form for FY2019 (Exhibit 1 to Form 40-F), filed 2020-02-12 | As of December 31, 2019, we had over one million merchants from approximately 175 countries using our platform, geographically dispersed as follows: United… | html | |
| 2019 | Merchants on the platform | 1,069,000 merchants | Shopify Inc., management's discussion and analysis for FY2020 (Exhibit to Form 40-F), filed 2021-02-17 | The number of merchants on our platform has grown from approximately 1,069,000 as at December 31, 2019 to approximately 1,749,000 as at December 31, 2020. | html | |
| 2019 | Other statements for the date, as printed | The number of merchants on our platform has grown from approximately 1,069,000 as at December 31… | Shopify Inc., management's discussion and analysis for FY2020 (Exhibit to Form 40-F), filed 2021-02-17 | Same passage as Merchants on the platform | html | |
| 2019 | Countries, as stated | approximately 175 countries | Shopify Inc., annual information form for FY2019 (Exhibit 1 to Form 40-F), filed 2020-02-12 | As of December 31, 2019, we had over one million merchants from approximately 175 countries using our platform, geographically dispersed as follows: United… | html | |
| 2019 | Regional split of merchants, as stated | United States of America, 52%; United Kingdom, 7%; Canada, 6%; Australia, 6%; and 29% in the rest… | Shopify Inc., annual information form for FY2019 (Exhibit 1 to Form 40-F), filed 2020-02-12 | …using our platform, geographically dispersed as follows: United States of America, 52%; United Kingdom, 7%; Canada, 6%; Australia, 6%; and 29% in the rest… | html | |
| 2020 | As of | 2020-12-31 | Shopify Inc., annual information form for FY2020 (Exhibit 1 to Form 40-F), filed 2021-02-17 | As of December 31, 2020, we had approximately 1,749,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows:… | html | |
| 2020 | Merchants on the platform | 1,749,000 merchants | Shopify Inc., annual information form for FY2020 (Exhibit 1 to Form 40-F), filed 2021-02-17 | As of December 31, 2020, we had approximately 1,749,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows:… | html | |
| 2020 | Qualifier of the count | approximately | Shopify Inc., annual information form for FY2020 (Exhibit 1 to Form 40-F), filed 2021-02-17 | As of December 31, 2020, we had approximately 1,749,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows:… | html | |
| 2020 | Statement of record, as printed | As of December 31, 2020, we had approximately 1,749,000 merchants from approximately 175 countries… | Shopify Inc., annual information form for FY2020 (Exhibit 1 to Form 40-F), filed 2021-02-17 | As of December 31, 2020, we had approximately 1,749,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows:… | html | |
| 2020 | Merchants on the platform | 1,749,000 merchants | Shopify Inc., management's discussion and analysis for FY2020 (Exhibit to Form 40-F), filed 2021-02-17 | The number of merchants on our platform has grown from approximately 1,069,000 as at December 31, 2019 to approximately 1,749,000 as at December 31, 2020. | html | |
| 2020 | Other statements for the date, as printed | The number of merchants on our platform has grown from approximately 1,069,000 as at December 31… | Shopify Inc., management's discussion and analysis for FY2020 (Exhibit to Form 40-F), filed 2021-02-17 | Same passage as Merchants on the platform | html | |
| 2020 | Countries, as stated | approximately 175 countries | Shopify Inc., annual information form for FY2020 (Exhibit 1 to Form 40-F), filed 2021-02-17 | …31, 2020, we had approximately 1,749,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: 56%… | html | |
| 2020 | Regional split of merchants, as stated | 56% North America (50% in the United States and 6% in Canada), 25% Europe Middle East and Africa… | Shopify Inc., annual information form for FY2020 (Exhibit 1 to Form 40-F), filed 2021-02-17 | …using our platform, geographically dispersed as follows: 56% North America (50% in the United States and 6% in Canada), 25% Europe Middle East and Africa… | html | |
| 2021 | As of | 2021-12-31 | Shopify Inc., annual information form for FY2021 (Exhibit 1 to Form 40-F), filed 2022-02-16 | As of December 31, 2021, we had approximately 2,063,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows:… | html | |
| 2021 | Merchants on the platform | 2,063,000 merchants | Shopify Inc., annual information form for FY2021 (Exhibit 1 to Form 40-F), filed 2022-02-16 | As of December 31, 2021, we had approximately 2,063,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows:… | html | |
| 2021 | Qualifier of the count | approximately | Shopify Inc., annual information form for FY2021 (Exhibit 1 to Form 40-F), filed 2022-02-16 | As of December 31, 2021, we had approximately 2,063,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows:… | html | |
| 2021 | Statement of record, as printed | As of December 31, 2021, we had approximately 2,063,000 merchants from approximately 175 countries… | Shopify Inc., annual information form for FY2021 (Exhibit 1 to Form 40-F), filed 2022-02-16 | As of December 31, 2021, we had approximately 2,063,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows:… | html | |
| 2021 | Countries, as stated | approximately 175 countries | Shopify Inc., annual information form for FY2021 (Exhibit 1 to Form 40-F), filed 2022-02-16 | …31, 2021, we had approximately 2,063,000 merchants from approximately 175 countries using our platform, geographically dispersed as follows: 55%… | html | |
| 2021 | Regional split of merchants, as stated | 55% North America, 25% Europe Middle East and Africa, 15% Asia Pacific, Australia and China and 5%… | Shopify Inc., annual information form for FY2021 (Exhibit 1 to Form 40-F), filed 2022-02-16 | …using our platform, geographically dispersed as follows: 55% North America, 25% Europe Middle East and Africa, 15% Asia Pacific, Australia and China and 5%… | html | |
| 2022 | As of | 2022-12-31 | Shopify Inc., annual information form for FY2022 (Exhibit 1 to Form 40-F), filed 2023-02-16 | As of December 31, 2022, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 55% North America… | html | |
| 2022 | Qualifier of the count | no number (millions) | Shopify Inc., annual information form for FY2022 (Exhibit 1 to Form 40-F), filed 2023-02-16 | As of December 31, 2022, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 55% North America… | html | |
| 2022 | Statement of record, as printed | As of December 31, 2022, we had millions of merchants from more than 175 countries using our… | Shopify Inc., annual information form for FY2022 (Exhibit 1 to Form 40-F), filed 2023-02-16 | As of December 31, 2022, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 55% North… | html | |
| 2022 | Countries, as stated | more than 175 countries | Shopify Inc., annual information form for FY2022 (Exhibit 1 to Form 40-F), filed 2023-02-16 | As of December 31, 2022, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 55% North… | html | |
| 2022 | Regional split of merchants, as stated | 55% North America, 25% Europe Middle East and Africa, 15% Asia Pacific, Australia and China and 5%… | Shopify Inc., annual information form for FY2022 (Exhibit 1 to Form 40-F), filed 2023-02-16 | …using our platform, geographically dispersed as follows: 55% North America, 25% Europe Middle East and Africa, 15% Asia Pacific, Australia and China and 5%… | html | |
| 2023 | As of | 2023-12-31 | Shopify Inc., annual information form for FY2023 (Exhibit 1 to Form 40-F), filed 2024-02-13 | As of December 31, 2023, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 54% in North… | html | |
| 2023 | Qualifier of the count | no number (millions) | Shopify Inc., annual information form for FY2023 (Exhibit 1 to Form 40-F), filed 2024-02-13 | As of December 31, 2023, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 54% in North… | html | |
| 2023 | Statement of record, as printed | As of December 31, 2023, we had millions of merchants from more than 175 countries using our… | Shopify Inc., annual information form for FY2023 (Exhibit 1 to Form 40-F), filed 2024-02-13 | As of December 31, 2023, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 54% in North… | html | |
| 2023 | Countries, as stated | more than 175 countries | Shopify Inc., annual information form for FY2023 (Exhibit 1 to Form 40-F), filed 2024-02-13 | As of December 31, 2023, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 54% in North… | html | |
| 2023 | Regional split of merchants, as stated | 54% in North America, 27% in Europe, the Middle East and Africa, 14% in Asia Pacific, Australia… | Shopify Inc., annual information form for FY2023 (Exhibit 1 to Form 40-F), filed 2024-02-13 | …using our platform, geographically dispersed as follows: 54% in North America, 27% in Europe, the Middle East and Africa, 14% in Asia Pacific, Australia… | html | |
| 2024 | As of | 2024-12-31 | Shopify Inc., Form 10-K for the fiscal year ended December 31, 2024, filed 2025-02-11 | As of December 31, 2024, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 45% in the United… | html | |
| 2024 | Qualifier of the count | no number (millions) | Shopify Inc., Form 10-K for the fiscal year ended December 31, 2024, filed 2025-02-11 | As of December 31, 2024, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 45% in the United… | html | |
| 2024 | Statement of record, as printed | As of December 31, 2024, we had millions of merchants from more than 175 countries using our… | Shopify Inc., Form 10-K for the fiscal year ended December 31, 2024, filed 2025-02-11 | As of December 31, 2024, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 45% in the United… | html | |
| 2024 | Countries, as stated | more than 175 countries | Shopify Inc., Form 10-K for the fiscal year ended December 31, 2024, filed 2025-02-11 | As of December 31, 2024, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 45% in the United… | html | |
| 2024 | Regional split of merchants, as stated | 45% in the United States, 30% in Europe, the Middle East and Africa, 15% in Asia Pacific… | Shopify Inc., Form 10-K for the fiscal year ended December 31, 2024, filed 2025-02-11 | …using our platform, geographically dispersed as follows: 45% in the United States, 30% in Europe, the Middle East and Africa, 15% in Asia Pacific,… | html | |
| 2025 | As of | 2025-12-31 | Shopify Inc., Form 10-K for the fiscal year ended December 31, 2025, filed 2026-02-11 | As of December 31, 2025, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 44% in the United… | html | |
| 2025 | Qualifier of the count | no number (millions) | Shopify Inc., Form 10-K for the fiscal year ended December 31, 2025, filed 2026-02-11 | As of December 31, 2025, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 44% in the United… | html | |
| 2025 | Statement of record, as printed | As of December 31, 2025, we had millions of merchants from more than 175 countries using our… | Shopify Inc., Form 10-K for the fiscal year ended December 31, 2025, filed 2026-02-11 | As of December 31, 2025, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 44% in the United… | html | |
| 2025 | Countries, as stated | more than 175 countries | Shopify Inc., Form 10-K for the fiscal year ended December 31, 2025, filed 2026-02-11 | As of December 31, 2025, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 44% in the United… | html | |
| 2025 | Regional split of merchants, as stated | 44% in the United States, 31% in Europe, the Middle East and Africa, 16% in Asia Pacific… | Shopify Inc., Form 10-K for the fiscal year ended December 31, 2025, filed 2026-02-11 | …using our platform, geographically dispersed as follows: 44% in the United States, 31% in Europe, the Middle East and Africa, 16% in Asia Pacific,… | html | |
| 2019 | Row notes | Shopify surpassed one million merchants worldwide on our platform, hitting a major milestone and… | Shopify Inc., Q3 2019 results press release (Form 6-K, Exhibit 99.1), filed 2019-10-29 | Shopify surpassed one million merchants worldwide on our platform, hitting a major milestone and reflecting the continued expansion of Shopify’s global… | html | |
| 2012 | Count published | yes | Computed by Deploi | Derived from merchantCount: a number is statedFormula: yes if merchantCount is not empty, otherwise no | computed | |
| 2013 | Count published | yes | Computed by Deploi | Derived from merchantCount: a number is statedFormula: yes if merchantCount is not empty, otherwise no | computed | |
| 2014 | Count published | yes | Computed by Deploi | Derived from merchantCount: a number is statedFormula: yes if merchantCount is not empty, otherwise no | computed | |
| 2015 | Count published | yes | Computed by Deploi | Derived from merchantCount: a number is statedFormula: yes if merchantCount is not empty, otherwise no | computed | |
| 2016 | Count published | yes | Computed by Deploi | Derived from merchantCount: a number is statedFormula: yes if merchantCount is not empty, otherwise no | computed | |
| 2017 | Count published | yes | Computed by Deploi | Derived from merchantCount: a number is statedFormula: yes if merchantCount is not empty, otherwise no | computed | |
| 2018 | Count published | yes | Computed by Deploi | Derived from merchantCount: a number is statedFormula: yes if merchantCount is not empty, otherwise no | computed | |
| 2019 | Count published | yes | Computed by Deploi | Derived from merchantCount: a number is statedFormula: yes if merchantCount is not empty, otherwise no | computed | |
| 2020 | Count published | yes | Computed by Deploi | Derived from merchantCount: a number is statedFormula: yes if merchantCount is not empty, otherwise no | computed | |
| 2021 | Count published | yes | Computed by Deploi | Derived from merchantCount: a number is statedFormula: yes if merchantCount is not empty, otherwise no | computed | |
| 2022 | Count published | no | Computed by Deploi | Derived from merchantCount: no number is statedFormula: yes if merchantCount is not empty, otherwise no | computed | |
| 2023 | Count published | no | Computed by Deploi | Derived from merchantCount: no number is statedFormula: yes if merchantCount is not empty, otherwise no | computed | |
| 2024 | Count published | no | Computed by Deploi | Derived from merchantCount: no number is statedFormula: yes if merchantCount is not empty, otherwise no | computed | |
| 2025 | Count published | no | Computed by Deploi | Derived from merchantCount: no number is statedFormula: yes if merchantCount is not empty, otherwise no | computed |
Methodology
Caveats: Shopify merchant counts at year-end, 2012 to 2025
- What is counted. Shopify does not define "merchant" for this count, and the wording varies: "merchants using our platform" (prospectus and annual information forms), "merchants subscribed to our platform" (Form 20-F for 2015). The documents do not say whether trial, paused or free accounts are included. Do not equate the count with paying merchants or with MRR, which Shopify calculates from a different group. None of the 64 documents read (prospectus, Form 20-F, annual information forms, MD&As, Forms 10-K and results releases) gives a number of paying merchants.
- Rounding and qualifiers. From 2016 the counts are round figures (377,500; 609,000; 820,000; 1,069,000; 1,749,000; 2,063,000). The qualifier differs between documents for the same number: "more than" or "over" in the annual information forms for 2016 to 2018, "approximately" in the MD&As and the Q4 2016 results release. The prospectus and Form 20-F give exact counts. For 2019 the annual information form says only "over one million", so the number comes from the MD&A. Every numeric statement for a year agrees.
- End of the numeric series. The last year with a number is 2021: approximately 2,063,000 merchants from approximately 175 countries. From the annual information form for 2022 Shopify says "millions of merchants", and the Forms 10-K for 2024 and 2025 repeat it. The investor decks say "Millions of merchants in 175+ countries". The MD&A sentence that gave the number (FY2017 to FY2020) is absent from the FY2021 MD&A and every later annual report. Any later "number of Shopify merchants" comes from outside Shopify's filings and decks and is not in this dataset.
- Shopify has not explained the change in wording in the documents read. Its closest statement is its August 6, 2025 response to an SEC staff comment on the Form 10-K for 2024. The staff asked how management uses the number of paying merchants and for that number for each period. Shopify answered that "the number of paying merchants has become less relevant to understanding Shopify’s overall business" and that "Management does not look to the number of paying merchants as a key performance indicator." The response gives no number of paying merchants and does not mention the annual information form's wording.
- Other figures are not year-end counts and are not used. The prospectus gives 162,261 merchants at March 31, 2015, and Shopify's 2019 Year in Review says "In 2015, 165,000 merchants were using Shopify.", which does not match the 243,468 in the Form 20-F for December 31, 2015 and has no stated date or basis.
- Regional splits are not a like-for-like series: countries until 2019, regions from 2020, and the United States and Canada separately from 2024. The percentages are whole numbers and do not always add to 100 (2017: 99; 2018: 101; 2025: 101). The FY2024 and FY2025 splits are also used in the revenue-by-region dataset.
- Third-party counts of Shopify stores, from web crawls, app trackers and analyst estimates, are not Shopify statements and count different things. They are not used here. The numberPublished column is Deploi's flag: yes where Shopify gives a number, no where it says only "millions of merchants".
Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page. How Deploi Shopify Data works.
Sources
Tier A sources are primary documents: filings, official releases and official price pages. How sources are ranked.
Show all 24 sources
- Tier AShopify Inc., prospectus for its initial public offering (Form 424B4), filed 2015-05-21
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., Form 20-F for the fiscal year ended December 31, 2015, filed 2016-02-17
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., annual information form for FY2016 (Exhibit 1 to Form 40-F), filed 2017-02-15
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., management's discussion and analysis for FY2017 (Exhibit to Form 40-F), filed 2018-02-15
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., management's discussion and analysis for FY2016 (Exhibit to Form 40-F), filed 2017-02-15
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., Q4 and full-year 2016 results press release (Form 6-K, Exhibit 99.1), filed 2017-02-15
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., annual information form for FY2017 (Exhibit 1 to Form 40-F), filed 2018-02-15
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., management's discussion and analysis for FY2018 (Exhibit to Form 40-F), filed 2019-02-12
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., annual information form for FY2018 (Exhibit 1 to Form 40-F), filed 2019-02-12
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., management's discussion and analysis for FY2019 (Exhibit to Form 40-F), filed 2020-02-12
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., annual information form for FY2019 (Exhibit 1 to Form 40-F), filed 2020-02-12
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., management's discussion and analysis for FY2020 (Exhibit to Form 40-F), filed 2021-02-17
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., annual information form for FY2020 (Exhibit 1 to Form 40-F), filed 2021-02-17
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., annual information form for FY2021 (Exhibit 1 to Form 40-F), filed 2022-02-16
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- Tier AShopify Inc., annual information form for FY2022 (Exhibit 1 to Form 40-F), filed 2023-02-16
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., annual information form for FY2023 (Exhibit 1 to Form 40-F), filed 2024-02-13
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., Form 10-K for the fiscal year ended December 31, 2024, filed 2025-02-11
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., Form 10-K for the fiscal year ended December 31, 2025, filed 2026-02-11
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., Q3 2019 results press release (Form 6-K, Exhibit 99.1), filed 2019-10-29
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., Investor Overview presentation, Q4 2024
Shopify Inc. · PDF · Read on
- Tier AShopify Inc., Investor Overview presentation, Q4 2025
Shopify Inc. · PDF · Read on
- Tier ASEC Division of Corporation Finance, comment letter to Shopify Inc. on its Form 10-K for 2024, dated 2025-07-07
U.S. Securities and Exchange Commission (EDGAR) · PDF · Read on
- Tier AShopify Inc., response letter (CORRESP) to the SEC staff, dated 2025-08-06
Shopify Inc. · HTML · Read on
- Tier AShopify Inc., 2019 Year in Review (annual report letter, Form 6-K exhibit), filed 2020-04-21
Shopify Inc. · HTML · Read on
Cite and reuse
Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page.
APA
Deploi. (2026). Shopify merchant counts at year-end, 2012 to 2025 (Version 1) [Data set]. https://deploi.ca/shopify/data/datasets/shopify-merchant-counts Retrieved October 13, 2026.
BibTeX
@misc{deploi_shopify_merchant_counts_2026,
author = {{Deploi}},
title = {Shopify merchant counts at year-end, 2012 to 2025},
year = {2026},
version = {1},
url = {https://deploi.ca/shopify/data/datasets/shopify-merchant-counts},
note = {Accessed 2026-10-13}
}Downloads
- Data: Shopify merchant counts at year-end, 2012 to 2025 CSV
Changes
- · Shopify merchant counts at year-end, 2012 to 2025
First release. Fourteen year-ends (2012 to 2025) from Shopify's IPO prospectus, annual reports and results releases. The end of the numeric series (2021) and Shopify's 2025 letter to the SEC are recorded. Deploi added one computed flag column.