What is Shopify Flow and how can it help automate my store?
Shopify Flow is an automation platform built into Shopify Plus that uses a visual builder with triggers, conditions, and actions to create custom workflows without any coding required.
Common Automation Use Cases
Customer Management
- Automatically tag high-value customers when orders exceed certain amounts
- Segment customers into marketing lists based on behavior
- Trigger loyalty rewards based on purchase history
Inventory & Product Management
- Send alerts when inventory runs low
- Hide out-of-stock products from collections automatically
- Manage product visibility across sales channels based on inventory levels
Order Processing
- Apply fraud analysis to flagged orders
- Automatically cancel suspected fraudulent orders
- Send team notifications for orders requiring special handling
Technical Capabilities
Flow integrates with numerous third-party apps and Shopify's native features, responding to over 100 trigger events including:
- Order creation and updates
- Customer registration and behavior
- Inventory changes
- Fulfillment updates
The platform supports complex conditional logic, enabling sophisticated workflows that save time and reduce manual errors across your entire operation.