What is Shopify Launchpad and how does it work?

Launchpad is a campaign management tool exclusive to Shopify Plus that allows you to schedule and automate large-scale promotional events without manual intervention.

Key Capabilities

Automated Product Launches

• Schedule product visibility changes at specific times
• Automatically publish collections and product variants
• Set up price changes to activate at exact moments
• Revert changes automatically after events end

Flash Sale Management

• Coordinate store-wide promotions across multiple products
• Schedule theme changes for event-specific designs
• Automate discount applications and removals
• Handle high-traffic events without manual monitoring

Campaign Coordination

Create comprehensive campaigns that include:

• Price modifications across multiple products
• Inventory releases for limited editions
• Theme switches for seasonal events
• Script activations for special promotions

Business Benefits

Launchpad eliminates the need for staff to stay online during off-hours for product launches. It ensures precise timing for global releases, reduces human error during critical sales events, and allows your team to focus on customer service rather than technical execution.