Contentful vs. Kentico Kontent: A Comprehensive Comparison of Leading CMS Platforms

Contentful vs. Kentico Kontent: A Comprehensive Comparison of Leading CMS Platforms


Welcome to our comprehensive comparison guide between Contentful and Kentico Kontent, two popular content management systems (CMS). The right CMS plays a crucial role in enabling organizations to create, manage, and deliver content effectively. Whether you are a digital leader or decision-maker researching the perfect CMS for your organization, this guide will provide you with a detailed analysis of the features offered by Contentful and Kentico Kontent.

Foundations of CMS

Contentful and Kentico Kontent have similar foundations in terms of being cloud-based headless CMS platforms. Both systems follow a modern architecture that decouples the front-end presentation layer from the back-end content management. This approach empowers developers to deliver content to multiple channels, including websites, mobile apps, digital signage, and more. With Contentful and Kentico Kontent, you can create content models, organize assets, and define relationships between content elements easily.

While Contentful is purely headless, Kentico Kontent offers hybrid capabilities, allowing you to choose between headless or traditional monolithic architectures. This makes Kentico Kontent a versatile solution for organizations looking to gradually transition from a traditional CMS to a more flexible and modern headless approach.

Both Contentful and Kentico Kontent embrace an API-first approach, providing developers with robust content delivery APIs, SDKs, and webhooks. These features enable developers to efficiently integrate content into any digital experience, reducing time to market and supporting faster iterations.

Another key aspect to consider is the developer experience. Contentful is renowned for its developer-friendly interface, comprehensive documentation, and active developer community. Kentico Kontent also offers extensive developer resources, including easy-to-understand documentation, code samples, and developer support. Depending on your team's familiarity and preferences, the developer experience might heavily influence your decision.

Design & User Experience

Both Contentful and Kentico Kontent prioritize design and user experience to empower content creators and editors. Contentful provides a clean and intuitive user interface that allows users to easily create, edit, and manage content. With a streamlined editing experience and a WYSIWYG rich text editor, non-technical users can confidently create content without heavily relying on developers.

Kentico Kontent follows suit, offering a user-friendly and visually appealing interface that puts content editing at the forefront. With a drag-and-drop page builder and real-time content previews, users can have a clear understanding of how their content will look and behave on different devices.

Both platforms offer content localization features, enabling users to create and manage multilingual content effortlessly. Contentful provides automatic content localization, while Kentico Kontent offers a versatile workflow system to manage translation processes efficiently.

When it comes to design flexibility, Contentful and Kentico Kontent excel in different ways. Contentful provides a wide array of frontend development options, allowing developers to build custom front-ends using their preferred frameworks and tools. Kentico Kontent focuses on empowering designers by providing a library of pre-built customizable design components, enabling quick and flexible website creation.

Content Management

Content management lies at the core of both Contentful and Kentico Kontent. These platforms provide advanced capabilities to organize and structure content effectively.

In Contentful, content is organized hierarchically through content types, entries, and fields. This hierarchical structure facilitates easy scaling and management of content across multiple projects. With Contentful's powerful search capabilities, content creators can quickly find and reuse existing content.

Kentico Kontent utilizes a similar hierarchical structure, with content types, items, and elements. The intuitive content modeling experience allows users to define complex content structures and enables content reuse across different channels.

Both platforms support a wide range of content types, including text, images, videos, and more. Using Contentful and Kentico Kontent, you can create structured content models tailored to your organization's specific needs.

Another essential aspect of content management is versioning and rollback. Both CMSs offer versioning features, allowing content editors to track changes, compare versions, and revert to previous versions if necessary.

Collaboration & User Management

Effective collaboration and user management are critical for organizations with distributed content teams. Contentful and Kentico Kontent provide features to facilitate collaboration among team members while ensuring proper access control.

Contentful allows you to invite and manage users with defined roles and permissions. With granular access controls, you can determine who can view, edit, or publish content. Additionally, Contentful provides a powerful content workflow system to manage content creation and approval processes.

Kentico Kontent offers similar user management capabilities, allowing you to invite users and assign them specific roles and permissions. The platform's collaboration features allow content teams to work seamlessly together, with workflows, content locking, and activity feeds to track changes and updates.

Both platforms integrate with popular collaboration tools such as Slack and Asana, enabling efficient communication and project management within the content creation process.

Performance, Scalability, & Hosting

Performance, scalability, and hosting are crucial considerations when choosing a CMS. Contentful and Kentico Kontent both provide reliable and scalable infrastructure to ensure fast and efficient content delivery.

Contentful offers a global Content Delivery Network (CDN) that ensures content is delivered quickly to users worldwide. With multiple data centers spread across different regions, Contentful provides low-latency content delivery, resulting in an excellent user experience.

Kentico Kontent, being a cloud-native CMS, also prioritizes performance and scalability. The platform leverages a multi-region infrastructure and CDN to guarantee high-performing content delivery across the globe.

Both CMSs offer robust hosting options, including the ability to deploy content to predefined hosting providers or select your preferred infrastructure as code using tools such as AWS CloudFormation and serverless deployments.

When it comes to scalability, both Contentful and Kentico Kontent are designed to handle high traffic loads and accommodate the needs of growing organizations. They automatically scale resources, ensuring that your content delivery remains optimal.

Customization, Extensions, & Ecosystem

Contentful and Kentico Kontent provide customization options and extensive ecosystems to extend the functionality of the CMS platforms.

Contentful offers a wide array of tools and APIs, allowing developers to customize the platform to their specific needs. Whether it's customizing the editorial interface or implementing complex integrations, developers can extend Contentful seamlessly.

Kentico Kontent offers a marketplace with numerous pre-built extensions and connectors. These extensions enable you to easily integrate third-party services and tools into your content creation and delivery workflows. Kentico Kontent also provides the ability to build custom extensions using modern frontend technologies.

Both CMSs have thriving developer communities, actively sharing knowledge, code samples, and best practices. Whether you choose Contentful or Kentico Kontent, you can tap into the wider ecosystem to accelerate development and leverage valuable resources.

It's important to note that Contentful has a larger ecosystem and enjoys wider adoption, which could be advantageous in terms of community support and availability of third-party integrations.

SEO, Marketing, & Monetization

SEO, marketing, and monetization play significant roles in the success of digital platforms. Both Contentful and Kentico Kontent offer features to optimize content for search engines, streamline marketing efforts, and enable monetization strategies.

Contentful provides built-in SEO capabilities, including customizable meta tags, automatic sitemaps, and redirects. With powerful webhooks and rich content modeling, you can easily create content optimized for search engines and personalize content based on customer behavior.

Kentico Kontent also offers robust SEO features, enabling you to optimize your content for search engine rankings. The platform provides tools to configure meta tags, manage URLs, and generate XML sitemaps efficiently.

Both CMSs offer integrations with popular marketing tools, such as HubSpot and Marketo, allowing organizations to streamline their marketing efforts and capture valuable data. These integrations enable seamless communication between marketing tools and the CMS, enabling personalized customer experiences.

Monetization is supported through integrations with e-commerce platforms, such as Shopify or custom-built solutions. Both Contentful and Kentico Kontent provide the flexibility to integrate with payment gateways, manage product catalogs, and build engaging e-commerce experiences.

Security & Compliance

Security and compliance are paramount when managing and delivering content. Both Contentful and Kentico Kontent prioritize security measures to protect user data and ensure compliance with industry standards.

Contentful guarantees data security by following industry standard security protocols and practices. The platform provides robust access controls, including role-based permissions and single sign-on (SSO) authentication options. Contentful is compliant with industry regulations such as GDPR and HIPAA, offering customers peace of mind when it comes to data protection.

Kentico Kontent also adheres to stringent security standards, ensuring the confidentiality and integrity of user data. The platform offers advanced access controls, including IP restrictions and user authentication options. Like Contentful, Kentico Kontent is compliant with various industry regulations, including GDPR and ISO 27001.

Both CMSs regularly conduct security audits, implement encryption mechanisms, and maintain a proactive approach to identify and mitigate vulnerabilities.

Migration, Support, & Maintenance

Migration, support, and ongoing maintenance are crucial aspects of any CMS implementation. Contentful and Kentico Kontent provide comprehensive migration tools, support, and maintenance options to ensure a seamless transition and reliable operation.

Contentful offers efficient and well-documented migration tools that facilitate the transition from legacy systems or other CMS platforms. Additionally, Contentful provides extensive support resources, including developer documentation, tutorials, and a dedicated support team. The platform also offers a service level agreement (SLA) to ensure high availability and responsive support for critical issues.

Kentico Kontent provides a robust migration framework that streamlines the process of migrating content from other CMS platforms. The platform offers extensive support and documentation, including migration guides and API references. Kentico Kontent offers multiple support channels, including a support portal and dedicated customer success managers.

Both CMSs provide regular updates and maintenance to ensure optimal performance, security, and feature enhancements. They actively monitor and address potential issues to minimize downtime and maintain a high level of reliability.


In conclusion, both Contentful and Kentico Kontent offer powerful content management solutions, providing organizations with the ability to create, manage, and deliver content effectively.

Contentful excels in its developer-friendly interface and extensive ecosystem, allowing for flexible front-end development and custom integrations. Kentico Kontent, on the other hand, offers a user-friendly interface and hybrid capabilities, enabling organizations to transition gradually to a headless CMS architecture.

When choosing between Contentful and Kentico Kontent, consider factors such as your organization's technical requirements, developer expertise, and customization needs. Additionally, evaluate the scalability, security, and support options provided by each platform.

Ultimately, Contentful's strong community presence and vast ecosystem make it a preferred choice for organizations looking for extensive customization and a wide selection of integrations. However, if you require a hybrid CMS with a user-friendly interface and comprehensive localization capabilities, Kentico Kontent might be the better fit for your organization.


Martin Dejnicki
Martin Dejnicki

Martin is a digital product innovator and pioneer who built and optimized his first website back in 1996 when he was 16 years old. Since then, he has helped many companies win in the digital space, including Walmart, IBM, Rogers, Canada Post, TMX Group and TD Securities. Recently, he worked with the Deploi team to build an elegant publishing platform for creative writers and a novel algorithmic trading platform.