Capabilities
What we have built on Shopify, defined as capabilities and evidenced by the builds behind each one.
Metafield-driven PDP content blocks
Product-page content — tabs, accordions, claim strips, badges, routine steps, campaign ribbons — assembled at render time from product metafields and metaobjects instead of hard-coded Liquid or a content app. Merchandisers change what a product page says by editing structured fields in the Shopify admin. A product launch becomes a merchandising task rather than a deployment.
36 live builds
Art-directed hero and banner system
Heroes, slideshows and banners built with genuinely separate desktop and mobile artwork rather than one image reflowed: a source chosen at a breakpoint, hand-written srcset ladders, aspect ratios computed in Liquid from the uploaded assets so the box is reserved before decode, per-slide typography emitted as scoped custom properties, art-directed video backgrounds, and first-slide loading priority derived from section position rather than a checkbox.
34 live builds
Brand story and editorial section system
The reusable editorial vocabulary of a Shopify storefront, built as theme sections rather than in a page builder: image-with-text bands, split panels, scroll-driven story modules, tabbed timelines, value-proposition strips, marquees and tile grids, each carrying its own typography, art-direction and color settings so a merchandiser can compose a brand page from the theme editor and from data the store already holds.
32 live builds
Design system and reusable component library
The shared vocabulary underneath the sections: documented Liquid authoring snippets that own their own CSS, design tokens emitted per instance as custom properties and consumed by a static stylesheet, inline SVG icon libraries addressed by name with unique internal ids, pagination and scroll-snap primitives that need no library, borrowed vendor behavior contracts, and contrast fallbacks that stop merchandisers shipping an invisible button.
31 live builds
Campaign landing pages without a page builder
Marketing teams composing full campaign and launch pages from theme-editor sections — hero, offer modules, takeover header, proof, CTA — with no page-builder app and no developer per launch. Also covers launch gating: passcode-gated early-access pages and branded password-protected pre-launch storefronts. The corpus contains whole section kits built for a single launch and reused across dozens of campaign templates.
26 live builds
Media and asset loading strategy
When media and assets load, decided in the theme rather than in a dashboard: video sources parked on data attributes until a slide is active, components constructed on viewport approach, non-critical stylesheets swapped in after paint, srcset ladders written by hand with the box reserved from ratios computed in Liquid, fonts self-hosted or preloaded, and resource hints authored per template rather than emitted globally.
26 live builds
Collection merchandising: rails, tiles and in-grid promotion
Merchandiser-configured product carousels, tabbed collection shelves, category tile rows and block-scoped rails on landing pages, plus promo tiles placed at chosen positions inside a collection or search grid without breaking pagination — including tiles that appear only when a given facet is active. One product-card renderer reused everywhere so behavior stays consistent.
24 live builds
Fixed bundles and kit merchandising
Pre-composed kits and multipacks sold on their own templates: 'what's inside' contents modules, per-component ingredient breakdowns, shade-selectable kit contents, savings badges and bundle-aware cart display. The merchandising layer that makes a kit feel like a product rather than a discount.
23 live builds
Filters, faceted navigation and progressive grid loading
Custom facet UI over Shopify Search & Discovery: sidebar rails, swatch filters, show-more lists, mobile accordions, merchandiser-controlled filter suppression and two-axis guided filters — plus load-more and infinite-scroll behavior that survives Section Rendering API swaps and re-initializes review and analytics widgets afterwards.
22 live builds
Video and shoppable media modules
Self-hosted MP4, YouTube and Vimeo handled in one section: sources parked on data attributes until a gesture or a breakpoint asks for them, poster-button embeds whose iframe only enters the DOM on press, a second element where a landscape and a portrait cut are both needed, out-of-view pausing, and accessible play/pause controls that mirror the video's own events — plus shoppable-video vendors bridged into the theme's real cart.
22 live builds