Firework
Firework is a shoppable video platform. It supplies scripts and embeds that render video units — stories, carousels, live streams — into containers a page provides, and it handles playback and the product links inside those units on its own side rather than through the theme's cart or product markup.
Documented at https://firework.com/.
How We've Used It
Placement, and load order. On the product page the vendor's unit gets a defined slot in the merchandiser-controlled block order, so video can move relative to the ingredient and how-to modules without a deploy. In the landing layout the vendor's scripts are loaded alongside the rest of the storefront's stack, so a campaign page has the same video capability the product page has instead of depending on which layout rendered it. The unit itself is the vendor's; what our sections decide is where it sits and when its script matters.
Builds Using It
- Configurable PDP block system on the Palo Alto theme (Recharge widget placement, size charts, siblings, quick view) — Three Ships
1 further gated build uses it; its page follows.
Related Entities
Our Role
Integration. We place the vendor's unit and load its script in a defined order; the video experience is the vendor's.