Tolstoy
Tolstoy is a shoppable video platform. Its player mounts into a container on the page and handles playback, product tagging and the in-video add-to-cart path itself. The storefront supplies the placement and the surrounding layout; everything inside the player's frame belongs to the vendor.
Documented at https://www.gotolstoy.com/.
How We've Used It
The product page decides where video sits among the content modules, and it treats the player as a heavy element: the mount is deferred rather than built at first paint, and it lives in the block order a merchandiser controls so video can move above or below the ingredient and how-to content without a deploy. The same rule applies on the bundle template, where the module is one of several that can be reordered per product. What renders inside the frame is never something our markup asserts.
Builds Using It
- Metafield-driven PDP content system: auto-built accordions, need-to-know strip and campaign widgets — Nudestix
- Bundle PDP: kits and build-your-own sets on a dedicated product template — Nudestix
1 further gated build uses it; its page follows.
Related Entities
Our Role
Integration. We place the vendor's player and control when it loads; the video and its commerce path are the vendor's.