A $100 sale pays $3.20 in fees on Shopify Basic, $9.95 on Etsy and $15 on Amazon
Per-order fees on one sale by channel at the sale amount chosen, US$100 by default, monthly subscriptions excluded, USD, October 2026
By Martin DejnickiUpdated
Short answer
A US$100 order pays $3.20 in fees on Shopify Basic (2.9% plus 30 cents), $9.95 on Etsy (a $0.20 listing fee, a 6.5% transaction fee and Etsy Payments at 3% plus 25 cents) and $15.00 on Amazon (a 15% referral fee). Monthly subscriptions are left out. Computed by Deploi from the Shopify, Etsy and Amazon fee pages, October 2026.
A $100 sale pays $3.20 in fees on Shopify Basic, $9.95 on Etsy and $15 on Amazon
Per-order fees on one sale by channel at the sale amount chosen, US$100 by default, monthly subscriptions excluded, USD, October 2026
- How this is calculated: Fees on a sale are the sale amount times the transaction or referral fee and the card processing rate, plus the fixed processing fee and any listing fee, for one listing and one order: Shopify Basic, Shopify Payments at 2.9% plus 30 cents; Etsy, a $0.20 listing fee, a 6.5% transaction fee and Etsy Payments at 3% plus 25 cents; Amazon Professional, a 15% referral fee. Subscriptions, Etsy's Offsite Ads fee and Amazon fulfillment fees are left out. Sources: Shopify's US pricing page, the Etsy Payments Policy and Etsy's Form 10-K for 2025, and Amazon's selling plans and referral fees page, read October 18, 2026. Computed by Deploi.
- Fees are the listing, transaction or referral and card processing fees on one sale of the chosen amount, US$100 by default; Etsy's Offsite Ads fee of 12% or 15%, charged on sales from its ads on other sites, is not included. Monthly subscriptions are left out and listed on the dataset page. Computed by Deploi.
- Amazon uses the Professional selling plan and a 15% referral fee, the rate for a US$100 item in most of Amazon's categories, such as Home and Kitchen; other categories charge less or more, and no fulfillment fee is included.
- On Etsy the fees are a $0.20 listing fee, a 6.5% transaction fee and Etsy Payments at 3% plus 25 cents, which Etsy charges on the gross order, including shipping and tax; on Shopify Basic, Shopify Payments at 2.9% plus 30 cents.
- Marketplaces bring their own buyers; a Shopify store pays for its own traffic, which is not a fee and is not counted.
Source: Shopify pricing page (United States), Etsy Payments Policy and Etsy Form 10-K for 2025, Amazon selling plans and referral fees. Totals computed by Deploi. Read on .
The data
Each chart on this page is drawn from the numbers below. Units are in the column headers.
| Sale amount (USD) | Channel | Fees on the sale (USD) | Fees as a share of the sale (%) |
|---|---|---|---|
| 10 | Shopify Basic | 0.59 | 5.9 |
| 10 | Etsy | 1.40 | 14 |
| 10 | Amazon Professional | 1.50 | 15 |
| 15 | Shopify Basic | 0.74 | 4.9 |
| 15 | Etsy | 1.88 | 12.5 |
| 15 | Amazon Professional | 2.25 | 15 |
| 20 | Shopify Basic | 0.88 | 4.4 |
| 20 | Etsy | 2.35 | 11.75 |
| 20 | Amazon Professional | 3.00 | 15 |
| 25 | Shopify Basic | 1.03 | 4.1 |
| 25 | Etsy | 2.83 | 11.3 |
| 25 | Amazon Professional | 3.75 | 15 |
| 30 | Shopify Basic | 1.17 | 3.9 |
| 30 | Etsy | 3.30 | 11 |
| 30 | Amazon Professional | 4.50 | 15 |
| 40 | Shopify Basic | 1.46 | 3.65 |
| 40 | Etsy | 4.25 | 10.625 |
| 40 | Amazon Professional | 6.00 | 15 |
| 50 | Shopify Basic | 1.75 | 3.5 |
| 50 | Etsy | 5.20 | 10.4 |
| 50 | Amazon Professional | 7.50 | 15 |
| 60 | Shopify Basic | 2.04 | 3.4 |
| 60 | Etsy | 6.15 | 10.25 |
| 60 | Amazon Professional | 9.00 | 15 |
| 75 | Shopify Basic | 2.48 | 3.3 |
| 75 | Etsy | 7.58 | 10.1 |
| 75 | Amazon Professional | 11.25 | 15 |
| 100 | Shopify Basic | 3.20 | 3.2 |
| 100 | Etsy | 9.95 | 9.95 |
| 100 | Amazon Professional | 15.00 | 15 |
| 150 | Shopify Basic | 4.65 | 3.1 |
| 150 | Etsy | 14.70 | 9.8 |
| 150 | Amazon Professional | 22.50 | 15 |
| 200 | Shopify Basic | 6.10 | 3.05 |
| 200 | Etsy | 19.45 | 9.725 |
| 200 | Amazon Professional | 30.00 | 15 |
| 250 | Shopify Basic | 7.55 | 3.02 |
| 250 | Etsy | 24.20 | 9.68 |
| 250 | Amazon Professional | 37.50 | 15 |
| 300 | Shopify Basic | 9.00 | 3 |
| 300 | Etsy | 28.95 | 9.65 |
| 300 | Amazon Professional | 45.00 | 15 |
| 400 | Shopify Basic | 11.90 | 2.975 |
| 400 | Etsy | 38.45 | 9.613 |
| 400 | Amazon Professional | 60.00 | 15 |
| 500 | Shopify Basic | 14.80 | 2.96 |
| 500 | Etsy | 47.95 | 9.59 |
| 500 | Amazon Professional | 75.00 | 15 |
| 600 | Shopify Basic | 17.70 | 2.95 |
| 600 | Etsy | 57.45 | 9.575 |
| 600 | Amazon Professional | 90.00 | 15 |
| 750 | Shopify Basic | 22.05 | 2.94 |
| 750 | Etsy | 71.70 | 9.56 |
| 750 | Amazon Professional | 112.50 | 15 |
| 1,000 | Shopify Basic | 29.30 | 2.93 |
| 1,000 | Etsy | 95.45 | 9.545 |
| 1,000 | Amazon Professional | 150.00 | 15 |
Download Fees on a US$100 sale: Shopify, Etsy and Amazon, United States as CSV · All 12 columns on the dataset page
Methodology
Reading the chart: A $100 sale pays $3.20 in fees on Shopify Basic, $9.95 on Etsy and $15 on Amazon
- How this is calculated: Fees on a sale are the sale amount times the transaction or referral fee and the card processing rate, plus the fixed processing fee and any listing fee, for one listing and one order: Shopify Basic, Shopify Payments at 2.9% plus 30 cents; Etsy, a $0.20 listing fee, a 6.5% transaction fee and Etsy Payments at 3% plus 25 cents; Amazon Professional, a 15% referral fee. Subscriptions, Etsy's Offsite Ads fee and Amazon fulfillment fees are left out. Sources: Shopify's US pricing page, the Etsy Payments Policy and Etsy's Form 10-K for 2025, and Amazon's selling plans and referral fees page, read October 18, 2026. Computed by Deploi.
- Fees are the listing, transaction or referral and card processing fees on one sale of the chosen amount, US$100 by default; Etsy's Offsite Ads fee of 12% or 15%, charged on sales from its ads on other sites, is not included. Monthly subscriptions are left out and listed on the dataset page. Computed by Deploi.
- Amazon uses the Professional selling plan and a 15% referral fee, the rate for a US$100 item in most of Amazon's categories, such as Home and Kitchen; other categories charge less or more, and no fulfillment fee is included.
- On Etsy the fees are a $0.20 listing fee, a 6.5% transaction fee and Etsy Payments at 3% plus 25 cents, which Etsy charges on the gross order, including shipping and tax; on Shopify Basic, Shopify Payments at 2.9% plus 30 cents.
- Marketplaces bring their own buyers; a Shopify store pays for its own traffic, which is not a fee and is not counted.
Caveats: Fees on a US$100 sale: Shopify, Etsy and Amazon, United States
- Fees on a US$100 sale are the listing fee, the transaction or referral fee and card processing: 100 x (transaction or referral percent + payment percent) / 100 + fixed payment fee + listing fee. Etsy's Offsite Ads fee of 12% or 15%, on sales that come from Etsy's ads on other sites, and its fee on foreign currency payments are not included. Monthly subscriptions are excluded from the total and shown separately; computed by Deploi. The sale is the whole order: Etsy Payments assesses its fee on the gross order amount, including shipping and tax, so an order with shipping or tax pays more.
- Amazon uses the Professional selling plan and a 15% referral fee, the rate Amazon's fee table sets for a US$100 item in most of its categories, among them Home and Kitchen, Toys and Games, and Everything Else; other categories charge less or more, so the dataset names no single category. No fulfillment fee is included.
- Shopify Basic is $29 a month billed yearly and $39 a month billed monthly, according to Shopify's US pricing page; the table holds the yearly-billing price. Amazon's Professional plan is $39.99 a month.
- Etsy's payment rate of 3% plus 25 cents is from the Etsy Payments Policy (updated July 31, 2026) for US bank accounts. Etsy's Form 10-K says payment processing fees typically vary between 3.0% and 6.5% of an item's total sale price, across countries.
- The Etsy sources do not state a monthly subscription, so the field is empty and not zero.
- Marketplaces bring their own buyers. A Shopify store pays for its own traffic, which is not a fee and is not counted. Shopify's row uses Shopify Payments, where Shopify charges no transaction fee; with a third-party provider Basic pays 2%.
Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page. How Deploi Shopify Data works.
Sources
Tier A sources are primary documents: filings, official releases and official price pages. How sources are ranked.
- Tier AAmazon Selling Plans and Referral Fees (United States)
Amazon.com, Inc. · HTML · Read on
- Tier A
- Tier AEtsy Payments Policy
Etsy · TEXT · Read on
- Tier AShopify Pricing (United States, USD)
Shopify Inc. · HTML · Read on
Cite and reuse
Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page.
APA
Deploi. (2026). A $100 sale pays $3.20 in fees on Shopify Basic, $9.95 on Etsy and $15 on Amazon (Version 1) [Chart]. https://deploi.ca/shopify/data/charts/fees-on-a-100-dollar-sale Retrieved October 19, 2026.
BibTeX
@misc{deploi_fees_on_a_100_dollar_sale_2026,
author = {{Deploi}},
title = {A \$100 sale pays \$3.20 in fees on Shopify Basic, \$9.95 on Etsy and \$15 on Amazon},
year = {2026},
version = {1},
url = {https://deploi.ca/shopify/data/charts/fees-on-a-100-dollar-sale},
note = {Accessed 2026-10-19}
}Embed this chart
Embed code
<iframe src="https://deploi.ca/embed/shopify/data/fees-on-a-100-dollar-sale" title="A $100 sale pays $3.20 in fees on Shopify Basic, $9.95 on Etsy and $15 on Amazon" loading="lazy" style="width:100%;height:680px;border:0"></iframe> <p style="font:12px/1.4 Arial,sans-serif;margin:4px 0 0">Source: <a href="https://deploi.ca/shopify/data/charts/fees-on-a-100-dollar-sale">Deploi, A $100 sale pays $3.20 in fees on Shopify Basic, $9.95 on Etsy and $15 on Amazon</a></p>
Keep the credit line under the embed. It is the license condition.
Changes
- · Fees on a US$100 sale: Shopify, Etsy and Amazon, United States
First release. Three channel rows read from Shopify, Etsy and Amazon pages on October 18, 2026, and a calculator grid computed by Deploi: 57 rows, 19 sale amounts for each of the 3 channels (rowType, saleUsd, feesUsd and feesPctOfSale).