Fees on a US$100 sale: Shopify, Etsy and Amazon, United States

Caveats: Fees on a US$100 sale: Shopify, Etsy and Amazon, United States

• Fees on a US$100 sale are the listing fee, the transaction or referral fee and card processing: 100 x (transaction or referral percent + payment percent) / 100 + fixed payment fee + listing fee. Etsy's Offsite Ads fee of 12% or 15%, on sales that come from Etsy's ads on other sites, and its fee on foreign currency payments are not included. Monthly subscriptions are excluded from the total and shown separately; computed by Deploi. The sale is the whole order: Etsy Payments assesses its fee on the gross order amount, including shipping and tax, so an order with shipping or tax pays more.
• Amazon uses the Professional selling plan and a 15% referral fee, the rate Amazon's fee table sets for a US$100 item in most of its categories, among them Home and Kitchen, Toys and Games, and Everything Else; other categories charge less or more, so the dataset names no single category. No fulfillment fee is included.
• Shopify Basic is $29 a month billed yearly and $39 a month billed monthly, according to Shopify's US pricing page; the table holds the yearly-billing price. Amazon's Professional plan is $39.99 a month.
• Etsy's payment rate of 3% plus 25 cents is from the Etsy Payments Policy (updated July 31, 2026) for US bank accounts. Etsy's Form 10-K says payment processing fees typically vary between 3.0% and 6.5% of an item's total sale price, across countries.
• The Etsy sources do not state a monthly subscription, so the field is empty and not zero.
• Marketplaces bring their own buyers. A Shopify store pays for its own traffic, which is not a fee and is not counted. Shopify's row uses Shopify Payments, where Shopify charges no transaction fee; with a third-party provider Basic pays 2%.