Postscript SMS plans and Klaviyo SMS: published prices and computed monthly costs

Version 1. 91 rows, 12 columns.

By Martin DejnickiUpdated Data through October 18, 2026

Short answer

Postscript's published monthly fee, minimum spend and price per SMS and MMS for its Starter, Growth and Professional plans (rates for the US and Canada), the cost of each plan at six monthly SMS volumes and the break-even volumes between plans, computed by Deploi. Klaviyo's SMS row is empty because Deploi did not convert its SMS send tiers to a per-SMS rate.

At 250,000 SMS a month, Postscript Growth costs $2,100, $150 less than Starter or Professional

Monthly cost of each Postscript plan at the SMS volume chosen, 250,000 by default, USD, rates for the US and Canada; plan fee plus per-SMS rate, computed by Deploi

Monthly cost of each Postscript plan at 250,000 SMS a month

At 250,000 SMS a month, Starter costs $2,250, Growth $2,100 and Professional $2,250, so the cheapest plan costs $2,100.

Showing: SMS a month: 250,000 SMS. Reset

Cheapest Postscript plan cost by monthly SMS volume

  • How this is calculated: Each plan's monthly cost is its monthly fee plus the larger of its minimum monthly spend and the SMS volume times its per-SMS rate: Starter, no fee, a $49 minimum and $0.009 per SMS; Growth, $100 a month and $0.008; Professional, $500 a month and $0.007. Carrier fees, MMS messages and taxes are left out, and Enterprise has custom pricing. Rates come from Postscript's SMS and RCS pricing for the US and Canada, captured October 18, 2026; computed by Deploi.
  • Costs are computed by Deploi from Postscript's published monthly fees, minimum spend and per-SMS rates, which Postscript lists for the US and Canada; its Enterprise plan has custom pricing and is not shown.
  • Among the three plans with published rates, Starter is cheapest below 100,000 SMS a month, Growth from 100,000 to 400,000, and Professional above 400,000, computed by Deploi; Postscript also offers Enterprise and contract pricing.
  • Carrier fees, which are listed separately, and MMS messages are not included.
  • Klaviyo SMS is not drawn: Klaviyo prices SMS by monthly send tiers, and Deploi did not convert them to a per-SMS rate.

Source: Postscript, SMS & RCS pricing; Klaviyo, Pricing (United States, USD); both captured October 18, 2026; costs computed by Deploi. Read on .

About this dataset

Postscript's published monthly fee, minimum spend and price per SMS and MMS for its Starter, Growth and Professional plans (rates for the US and Canada), the cost of each plan at six monthly SMS volumes and the break-even volumes between plans, computed by Deploi. Klaviyo's SMS row is empty because Deploi did not convert its SMS send tiers to a per-SMS rate. Sources: Postscript SMS and RCS pricing and Klaviyo pricing, captured October 18, 2026.

Version
1
Coverage in time
October 18, 2026
Coverage in space
United States
Last updated
October 19, 2026
License
CC BY 4.0. Deploi's compilation is CC BY 4.0. The underlying figures belong to their publishers and are cited to the sources listed.

Variables

The CSV header uses the column name.

Variables in Postscript SMS plans and Klaviyo SMS: published prices and computed monthly costs
Column nameLabelTypeUnitMeaning
rowKeyRow keystringStable key of the row; matches provenance rowKey.
monthlyFeeUsdPlatform feenumberUSD per monthPublished monthly plan fee
minimumSpendUsdMinimum monthly spendnumberUSD per monthPublished minimum message spend, if any
smsRateUsdPrice per SMSnumberUSDPublished price per SMS
mmsRateUsdPrice per MMSnumberUSDPublished price per MMS
costAt250kSmsUsdCost at 250,000 SMSnumberUSD per monthPlan fee plus the larger of the minimum spend and 250,000 times the SMS rate; carrier fees excluded. Computed by Deploi.
breakEvenToNextPlanSmsBreak-even volume to next plannumberSMS per monthMonthly SMS volume at which the next plan costs the same as this one. Computed by Deploi.
planPlanstringtextPostscript plan of a grid row (Starter, Growth, Professional)
volumeSmsSMS a monthnumberSMS per monthMonthly SMS volume of a grid row
costUsdMonthly costnumberUSD per monthPlan fee plus the larger of the minimum spend and the SMS rate times the volume; carrier fees excluded. Computed by Deploi.
cheapestCheapest at this volumestringtextyes for the plan or plans with the lowest cost at that volume, otherwise no
rowTypeRow typestringtextgrid for the SMS volume grid rows; empty on the plan rows

The data

Postscript SMS plans and Klaviyo SMS: published prices and computed monthly costs
Row keyPlatform fee (USD per month)Minimum monthly spend (USD per month)Price per SMS (USD)Price per MMS (USD)Cost at 250,000 SMS (USD per month)Break-even volume to next plan (SMS per month)PlanSMS a month (SMS per month)Monthly cost (USD per month)Cheapest at this volumeRow type
postscript-starter0490.0090.0452,250100,000Not statedNot stated
postscript-growth10000.0080.032,100400,000Not statedNot stated
postscript-professional50000.0070.0242,250Not statedNot statedNot stated
klaviyo-smsNot statedNot statedNot statedNot statedNot statedNot statedNot statedNot stated
grid|postscript-starter|1000Not statedNot statedNot statedNot statedNot statedNot statedStarter1,00049yesgrid
grid|postscript-growth|1000Not statedNot statedNot statedNot statedNot statedNot statedGrowth1,000108nogrid
grid|postscript-professional|1000Not statedNot statedNot statedNot statedNot statedNot statedProfessional1,000507nogrid
grid|postscript-starter|1500Not statedNot statedNot statedNot statedNot statedNot statedStarter1,50049yesgrid
grid|postscript-growth|1500Not statedNot statedNot statedNot statedNot statedNot statedGrowth1,500112nogrid
grid|postscript-professional|1500Not statedNot statedNot statedNot statedNot statedNot statedProfessional1,500510.5nogrid
grid|postscript-starter|2000Not statedNot statedNot statedNot statedNot statedNot statedStarter2,00049yesgrid
grid|postscript-growth|2000Not statedNot statedNot statedNot statedNot statedNot statedGrowth2,000116nogrid
grid|postscript-professional|2000Not statedNot statedNot statedNot statedNot statedNot statedProfessional2,000514nogrid
grid|postscript-starter|2500Not statedNot statedNot statedNot statedNot statedNot statedStarter2,50049yesgrid
grid|postscript-growth|2500Not statedNot statedNot statedNot statedNot statedNot statedGrowth2,500120nogrid
grid|postscript-professional|2500Not statedNot statedNot statedNot statedNot statedNot statedProfessional2,500517.5nogrid
grid|postscript-starter|3000Not statedNot statedNot statedNot statedNot statedNot statedStarter3,00049yesgrid
grid|postscript-growth|3000Not statedNot statedNot statedNot statedNot statedNot statedGrowth3,000124nogrid
grid|postscript-professional|3000Not statedNot statedNot statedNot statedNot statedNot statedProfessional3,000521nogrid
grid|postscript-starter|4000Not statedNot statedNot statedNot statedNot statedNot statedStarter4,00049yesgrid
grid|postscript-growth|4000Not statedNot statedNot statedNot statedNot statedNot statedGrowth4,000132nogrid
grid|postscript-professional|4000Not statedNot statedNot statedNot statedNot statedNot statedProfessional4,000528nogrid
grid|postscript-starter|5000Not statedNot statedNot statedNot statedNot statedNot statedStarter5,00049yesgrid
grid|postscript-growth|5000Not statedNot statedNot statedNot statedNot statedNot statedGrowth5,000140nogrid
grid|postscript-professional|5000Not statedNot statedNot statedNot statedNot statedNot statedProfessional5,000535nogrid
grid|postscript-starter|6000Not statedNot statedNot statedNot statedNot statedNot statedStarter6,00054yesgrid
grid|postscript-growth|6000Not statedNot statedNot statedNot statedNot statedNot statedGrowth6,000148nogrid
grid|postscript-professional|6000Not statedNot statedNot statedNot statedNot statedNot statedProfessional6,000542nogrid
grid|postscript-starter|7500Not statedNot statedNot statedNot statedNot statedNot statedStarter7,50067.5yesgrid
grid|postscript-growth|7500Not statedNot statedNot statedNot statedNot statedNot statedGrowth7,500160nogrid
grid|postscript-professional|7500Not statedNot statedNot statedNot statedNot statedNot statedProfessional7,500552.5nogrid
grid|postscript-starter|10000Not statedNot statedNot statedNot statedNot statedNot statedStarter10,00090yesgrid
grid|postscript-growth|10000Not statedNot statedNot statedNot statedNot statedNot statedGrowth10,000180nogrid
grid|postscript-professional|10000Not statedNot statedNot statedNot statedNot statedNot statedProfessional10,000570nogrid
grid|postscript-starter|15000Not statedNot statedNot statedNot statedNot statedNot statedStarter15,000135yesgrid
grid|postscript-growth|15000Not statedNot statedNot statedNot statedNot statedNot statedGrowth15,000220nogrid
grid|postscript-professional|15000Not statedNot statedNot statedNot statedNot statedNot statedProfessional15,000605nogrid
grid|postscript-starter|20000Not statedNot statedNot statedNot statedNot statedNot statedStarter20,000180yesgrid
grid|postscript-growth|20000Not statedNot statedNot statedNot statedNot statedNot statedGrowth20,000260nogrid
grid|postscript-professional|20000Not statedNot statedNot statedNot statedNot statedNot statedProfessional20,000640nogrid
grid|postscript-starter|25000Not statedNot statedNot statedNot statedNot statedNot statedStarter25,000225yesgrid
grid|postscript-growth|25000Not statedNot statedNot statedNot statedNot statedNot statedGrowth25,000300nogrid
grid|postscript-professional|25000Not statedNot statedNot statedNot statedNot statedNot statedProfessional25,000675nogrid
grid|postscript-starter|30000Not statedNot statedNot statedNot statedNot statedNot statedStarter30,000270yesgrid
grid|postscript-growth|30000Not statedNot statedNot statedNot statedNot statedNot statedGrowth30,000340nogrid
grid|postscript-professional|30000Not statedNot statedNot statedNot statedNot statedNot statedProfessional30,000710nogrid
grid|postscript-starter|40000Not statedNot statedNot statedNot statedNot statedNot statedStarter40,000360yesgrid
grid|postscript-growth|40000Not statedNot statedNot statedNot statedNot statedNot statedGrowth40,000420nogrid
grid|postscript-professional|40000Not statedNot statedNot statedNot statedNot statedNot statedProfessional40,000780nogrid
grid|postscript-starter|50000Not statedNot statedNot statedNot statedNot statedNot statedStarter50,000450yesgrid
grid|postscript-growth|50000Not statedNot statedNot statedNot statedNot statedNot statedGrowth50,000500nogrid
grid|postscript-professional|50000Not statedNot statedNot statedNot statedNot statedNot statedProfessional50,000850nogrid
grid|postscript-starter|60000Not statedNot statedNot statedNot statedNot statedNot statedStarter60,000540yesgrid
grid|postscript-growth|60000Not statedNot statedNot statedNot statedNot statedNot statedGrowth60,000580nogrid
grid|postscript-professional|60000Not statedNot statedNot statedNot statedNot statedNot statedProfessional60,000920nogrid
grid|postscript-starter|75000Not statedNot statedNot statedNot statedNot statedNot statedStarter75,000675yesgrid
grid|postscript-growth|75000Not statedNot statedNot statedNot statedNot statedNot statedGrowth75,000700nogrid
grid|postscript-professional|75000Not statedNot statedNot statedNot statedNot statedNot statedProfessional75,0001,025nogrid
grid|postscript-starter|100000Not statedNot statedNot statedNot statedNot statedNot statedStarter100,000900yesgrid
grid|postscript-growth|100000Not statedNot statedNot statedNot statedNot statedNot statedGrowth100,000900yesgrid
grid|postscript-professional|100000Not statedNot statedNot statedNot statedNot statedNot statedProfessional100,0001,200nogrid
grid|postscript-starter|150000Not statedNot statedNot statedNot statedNot statedNot statedStarter150,0001,350nogrid
grid|postscript-growth|150000Not statedNot statedNot statedNot statedNot statedNot statedGrowth150,0001,300yesgrid
grid|postscript-professional|150000Not statedNot statedNot statedNot statedNot statedNot statedProfessional150,0001,550nogrid
grid|postscript-starter|200000Not statedNot statedNot statedNot statedNot statedNot statedStarter200,0001,800nogrid
grid|postscript-growth|200000Not statedNot statedNot statedNot statedNot statedNot statedGrowth200,0001,700yesgrid
grid|postscript-professional|200000Not statedNot statedNot statedNot statedNot statedNot statedProfessional200,0001,900nogrid
grid|postscript-starter|250000Not statedNot statedNot statedNot statedNot statedNot statedStarter250,0002,250nogrid
grid|postscript-growth|250000Not statedNot statedNot statedNot statedNot statedNot statedGrowth250,0002,100yesgrid
grid|postscript-professional|250000Not statedNot statedNot statedNot statedNot statedNot statedProfessional250,0002,250nogrid
grid|postscript-starter|300000Not statedNot statedNot statedNot statedNot statedNot statedStarter300,0002,700nogrid
grid|postscript-growth|300000Not statedNot statedNot statedNot statedNot statedNot statedGrowth300,0002,500yesgrid
grid|postscript-professional|300000Not statedNot statedNot statedNot statedNot statedNot statedProfessional300,0002,600nogrid
grid|postscript-starter|350000Not statedNot statedNot statedNot statedNot statedNot statedStarter350,0003,150nogrid
grid|postscript-growth|350000Not statedNot statedNot statedNot statedNot statedNot statedGrowth350,0002,900yesgrid
grid|postscript-professional|350000Not statedNot statedNot statedNot statedNot statedNot statedProfessional350,0002,950nogrid
grid|postscript-starter|400000Not statedNot statedNot statedNot statedNot statedNot statedStarter400,0003,600nogrid
grid|postscript-growth|400000Not statedNot statedNot statedNot statedNot statedNot statedGrowth400,0003,300yesgrid
grid|postscript-professional|400000Not statedNot statedNot statedNot statedNot statedNot statedProfessional400,0003,300yesgrid
grid|postscript-starter|500000Not statedNot statedNot statedNot statedNot statedNot statedStarter500,0004,500nogrid
grid|postscript-growth|500000Not statedNot statedNot statedNot statedNot statedNot statedGrowth500,0004,100nogrid
grid|postscript-professional|500000Not statedNot statedNot statedNot statedNot statedNot statedProfessional500,0004,000yesgrid
grid|postscript-starter|600000Not statedNot statedNot statedNot statedNot statedNot statedStarter600,0005,400nogrid
grid|postscript-growth|600000Not statedNot statedNot statedNot statedNot statedNot statedGrowth600,0004,900nogrid
grid|postscript-professional|600000Not statedNot statedNot statedNot statedNot statedNot statedProfessional600,0004,700yesgrid
grid|postscript-starter|750000Not statedNot statedNot statedNot statedNot statedNot statedStarter750,0006,750nogrid
grid|postscript-growth|750000Not statedNot statedNot statedNot statedNot statedNot statedGrowth750,0006,100nogrid
grid|postscript-professional|750000Not statedNot statedNot statedNot statedNot statedNot statedProfessional750,0005,750yesgrid
grid|postscript-starter|1000000Not statedNot statedNot statedNot statedNot statedNot statedStarter1,000,0009,000nogrid
grid|postscript-growth|1000000Not statedNot statedNot statedNot statedNot statedNot statedGrowth1,000,0008,100nogrid
grid|postscript-professional|1000000Not statedNot statedNot statedNot statedNot statedNot statedProfessional1,000,0007,500yesgrid

Download the full dataset as CSV

Where each value comes from

Every value, the document it was read from, the exact place in it and the date it was read. Computed values show their formula.

Show all 22 traced values
Provenance of each value
RowFieldValueSourceWhere in the sourceRead onMethod
postscript-starterPlatform fee0 USD per monthPostscript SMS & RCS pricing$0/mo.html
postscript-starterMinimum monthly spend49 USD per monthPostscript SMS & RCS pricing$49 monthly minimum spendhtml
postscript-starterPrice per SMS0.009 USDPostscript SMS & RCS pricing$0.009/SMS, $0.045/MMS + Carrier fees*html
postscript-starterPrice per MMS0.045 USDPostscript SMS & RCS pricingSame passage as Price per SMShtml
postscript-growthPlatform fee100 USD per monthPostscript SMS & RCS pricing$100/mo.html
postscript-growthPrice per SMS0.008 USDPostscript SMS & RCS pricing$0.008/SMS, $0.03/MMS + Carrier fees*html
postscript-growthPrice per MMS0.03 USDPostscript SMS & RCS pricingSame passage as Price per SMShtml
postscript-professionalPlatform fee500 USD per monthPostscript SMS & RCS pricing$500/mo.html
postscript-professionalPrice per SMS0.007 USDPostscript SMS & RCS pricing$0.007/SMS, $0.024/MMS + Carrier fees*html
postscript-professionalPrice per MMS0.024 USDPostscript SMS & RCS pricingSame passage as Price per SMShtml
postscript-growthMinimum monthly spend0 USD per monthPostscript SMS & RCS pricingnot charged: Growth $100/mo. Brands building their SMS program $0.008/SMS, $0.03/MMS + Carrier fees*not-charged
postscript-professionalMinimum monthly spend0 USD per monthPostscript SMS & RCS pricing
not charged: Professional Most Popular $500/mo. Brands scaling up SMS as a top revenue channel $0.007/SMS, $0.024/MMS + Carrier fees*
not-charged
postscript-starterCost at 250,000 SMS2,250 USD per monthComputed by Deploi
costAt250kSmsUsd = monthlyFeeUsd + max(minimumSpendUsd, 250,000 x smsRateUsd); no minimum when none is stated; inputs postscript-starter.monthlyFeeUsd = 0…
Formula: monthlyFeeUsd + max(minimumSpendUsd, 250,000 x smsRateUsd); no minimum when none is stated
computed
postscript-starterBreak-even volume to next plan100,000 SMS per monthComputed by Deploi
…postscript-starter.monthlyFeeUsd = 0, postscript-growth.monthlyFeeUsd = 100, postscript-starter.smsRateUsd = 0.009, postscript-growth.smsRateUsd =…
Formula: (next monthlyFeeUsd minus monthlyFeeUsd) / (smsRateUsd minus next smsRateUsd)
computed
postscript-growthCost at 250,000 SMS2,100 USD per monthComputed by Deploi
costAt250kSmsUsd = monthlyFeeUsd + max(minimumSpendUsd, 250,000 x smsRateUsd); no minimum when none is stated; inputs postscript-growth.monthlyFeeUsd = 100…
Formula: monthlyFeeUsd + max(minimumSpendUsd, 250,000 x smsRateUsd); no minimum when none is stated
computed
postscript-growthBreak-even volume to next plan400,000 SMS per monthComputed by Deploi
breakEvenToNextPlanSms = (next monthlyFeeUsd minus monthlyFeeUsd) / (smsRateUsd minus next smsRateUsd); inputs postscript-growth.monthlyFeeUsd = 100…
Formula: (next monthlyFeeUsd minus monthlyFeeUsd) / (smsRateUsd minus next smsRateUsd)
computed
postscript-professionalCost at 250,000 SMS2,250 USD per monthComputed by Deploi
costAt250kSmsUsd = monthlyFeeUsd + max(minimumSpendUsd, 250,000 x smsRateUsd); no minimum when none is stated; inputs postscript-professional.monthlyFeeUsd =…
Formula: monthlyFeeUsd + max(minimumSpendUsd, 250,000 x smsRateUsd); no minimum when none is stated
computed
grid|postscript-starter|10000Row typegridComputed by Deploi87 grid rows share this formula and source; each value comes from its row keyFormula: grid on the grid rows (row key starts with grid|); empty on the plan rowscomputed
grid|postscript-starter|10000PlanStarterComputed by Deploi87 grid rows share this formula and source; each value comes from its row keyFormula: the Postscript plan in part 2 of the row key: Starter, Growth, Professionalcomputed
grid|postscript-starter|10000SMS a month10,000 SMS per monthComputed by Deploi87 grid rows share this formula and source; each value comes from its row keyFormula: the monthly SMS volume in part 3 of the row keycomputed
grid|postscript-starter|10000Monthly cost90 USD per monthComputed by Deploi
87 grid rows share this formula and source; each row uses its own input cells. This row, grid|postscript-starter|10000: postscript-starter.monthlyFeeUsd = 0, postscript-starter.smsRateUsd = 0.009, postscript-starter.minimumSpendUsd = 49
Formula: monthlyFeeUsd + max(minimumSpendUsd, volumeSms x smsRateUsd) of the plan; no minimum when none is stated
computed
grid|postscript-starter|10000Cheapest at this volumeyesComputed by Deploi
87 grid rows share this formula and source; each row uses its own input cells. This row, grid|postscript-starter|10000: grid|postscript-starter|10000.costUsd = 90, grid|postscript-growth|10000.costUsd = 180, grid|postscript-professional|10000.costUsd = 570
Formula: yes for the plan or plans with the lowest costUsd at the row's volume, otherwise no
computed
Methodology

Caveats: Postscript SMS plans and Klaviyo SMS: published prices and computed monthly costs

  • Costs are computed by Deploi: the plan fee plus the larger of the minimum spend and the SMS rate times the monthly volume. Where no minimum is stated, none is applied.
  • Break-even volumes are the plan fee difference divided by the per-SMS rate difference between a plan and the next one, computed by Deploi.
  • Carrier fees, which Postscript lists separately, and MMS messages are not included. Postscript states that its listed rates are for the US (50 states) and Canada. Its Enterprise plan has custom pricing and is not priced here.
  • Klaviyo's captured pricing data lists a monthly price for each SMS send tier, and the data does not state how those sends convert to US messages, so Deploi does not compute a Klaviyo cost at a given volume or divide a tier price by its sends.
  • Prices change. Every value is dated to the capture on October 18, 2026.

Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page. How Deploi Shopify Data works.

Sources

Tier A sources are primary documents: filings, official releases and official price pages. How sources are ranked.

Cite and reuse

Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page.

APA

Deploi. (2026). Postscript SMS plans and Klaviyo SMS: published prices and computed monthly costs (Version 1) [Data set]. https://deploi.ca/shopify/data/datasets/sms-plan-pricing Retrieved October 19, 2026.

BibTeX

@misc{deploi_sms_plan_pricing_2026,
  author = {{Deploi}},
  title = {Postscript SMS plans and Klaviyo SMS: published prices and computed monthly costs},
  year = {2026},
  version = {1},
  url = {https://deploi.ca/shopify/data/datasets/sms-plan-pricing},
  note = {Accessed 2026-10-19}
}

Downloads

  • Data: Postscript SMS plans and Klaviyo SMS: published prices and computed monthly costs CSV

Changes

  1. · Postscript SMS plans and Klaviyo SMS: published prices and computed monthly costs
    First release. Four plan rows read from Postscript's and Klaviyo's pricing pages on October 18, 2026, and a calculator grid computed by Deploi: 87 rows, 29 SMS volumes from 1,000 to 1,000,000 a month for each of the 3 Postscript plans, with the rowType column.
Deploi is not affiliated with Shopify. Questions about this data: contact@deploi.ca.