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How many apps does each Shopify App Store category list today, and where is the crowding?

Analytics lists 1,675 apps, the most of the Shopify App Store categories in this dataset, and Retail lists 156, on category pages captured October 18, 2026. Updated October 18, 2026.

By Martin DejnickiUpdated Data through October 18, 2026

Short answer

Analytics is the most crowded of the Shopify App Store categories in this dataset, with 1,675 apps on its category page captured October 18, 2026, followed by SEO with 1,193 and Shipping with 1,121. Retail is the thinnest at 156, so Analytics lists 10.7 times as many apps, computed by Deploi. An app can sit in several categories.

Of the 12 Shopify App Store categories shown, Analytics is the most crowded with 1,675 apps and Retail the thinnest at 156

Apps listed in each Shopify App Store category, as each category page states it, October 18, 2026

Analytics 1,675SEO 1,193Shipping 1,121Variants 550Reviews 482Email 425Wholesale 330Affiliates 285Marketplaces 241Translation 189Subscriptions 157Retail 156SEOShippingVariantsReviewsEmailWholesaleAffiliatesMarketplacesTranslationSubscriptionsRetailAnalytics1,1931,1215504824253302852411891571561,675

  • Counts are as each category page stated them on October 18, 2026.
  • An app can sit in several categories, so the counts do not add up to the App Store total.
  • Dropshipping (608 apps) and Print on demand (364) are in the data table but not drawn, because Deploi groups them as sourcing models; Shopify also lists Wholesale under sourcing options, and Deploi draws it.

Source: Shopify App Store category listing pages (all apps), captured October 18, 2026. Read on .

What this means for your decision

  • Deciding whether to buy an app or build? A deep category such as Analytics, with 1,675 apps on October 18, 2026, gives you many alternatives to compare; a thin one such as Retail, with 156, gives fewer. Listing depth says nothing about quality or fit, so a thin category is a reason to check harder, not proof that building is safer.
  • Sizing competition as an app vendor? Analytics lists 10.7 times as many apps as Retail, computed by Deploi. Listings are not installs or merchants, so the counts show how crowded a category is, not how much demand it has.
  • Adding categories together? An app can sit in several categories, so the 14 counts cannot be summed into an App Store total. For the whole store, use Shopify's statements: more than 21,000 apps in its Form 10-K as of December 31, 2025, and over 16,000 on the App Store page.
  • Weighing a custom build against an app? Deploi builds ecommerce sites. Contact Deploi before you commit to a plan.

Which Shopify App Store category has the most apps?

Analytics lists 1,675 apps on its Shopify App Store category page, captured October 18, 2026, the most of the capability categories in the dataset, ahead of SEO at 1,193 and Shipping at 1,121. Variants lists 550, Reviews 482 and Email 425. Dropshipping lists 608 but is a sourcing category, not a store capability.

Counts are as each category page stated them on October 18, 2026, in the form "N apps". The chart shows capability categories, ordered by count.

Which Shopify App Store categories are the thinnest?

Retail lists 156 apps and Subscriptions 157 on their Shopify App Store category pages captured October 18, 2026, the fewest in the dataset, followed by Translation at 189 and Marketplaces at 241. Analytics lists 10.7 times as many as Retail, computed by Deploi. A thin category means fewer listed apps, not a worse choice.

The data table lists all 14 categories, including those the chart leaves out.

What does the number of apps in a category tell a buyer?

A category with many apps offers more choice and more to compare: Reviews lists 482 apps and Email 425 on October 18, 2026, while Subscriptions lists 157 and Retail 156, according to the Shopify App Store category pages. The counts show listing depth only and say nothing about app quality, fit or price.

Deploi does not rank categories as safe to buy or safe to build. A deep category suggests many alternatives to compare, and a thin one suggests fewer, and both need an app-by-app check.

Why do the category counts not add up to the App Store total?

Deploi publishes no total of the 14 category counts, because an app can sit in several categories and is counted in each. The counts run from 156 for Retail to 1,675 for Analytics on October 18, 2026. Shopify states over 16,000 apps for the App Store (October 2026) and more than 21,000 in its Form 10-K (December 31, 2025).

The whole-store figures and how they differ are on the App Store app count page.

Which categories are in the table but not the chart?

Dropshipping, with 608 apps, and Print on demand, with 364, are in the data table but not drawn in the chart, because Deploi groups them as sourcing models rather than store capabilities. The counts come from Shopify App Store category pages captured October 18, 2026. The chart draws the other 12 categories, from Analytics at 1,675 apps to Retail at 156.

The group column in the table marks each category as capability or sourcing. Deploi sets the group, and it is not a Shopify classification. Shopify also lists Wholesale under its sourcing options, and Deploi marks it as a capability.

The data

Each chart on this page is drawn from the numbers below. Units are in the column headers.

Of the 12 Shopify App Store categories shown, Analytics is the most crowded with 1,675 apps and Retail the thinnest at 156
CategoryApps listedGroup
Analytics1,675capability
SEO1,193capability
Shipping1,121capability
Variants550capability
Reviews482capability
Email425capability
Wholesale330capability
Affiliates285capability
Marketplaces241capability
Translation189capability
Subscriptions157capability
Retail156capability

Download Apps listed per Shopify App Store category, October 18, 2026 as CSV · All 4 columns on the dataset page

Methodology

Reading the chart: Of the 12 Shopify App Store categories shown, Analytics is the most crowded with 1,675 apps and Retail the thinnest at 156

  • Counts are as each category page stated them on October 18, 2026.
  • An app can sit in several categories, so the counts do not add up to the App Store total.
  • Dropshipping (608 apps) and Print on demand (364) are in the data table but not drawn, because Deploi groups them as sourcing models; Shopify also lists Wholesale under sourcing options, and Deploi draws it.

Caveats: Apps listed per Shopify App Store category, October 18, 2026

  • An app can sit in several categories and is counted on each page, so the counts do not add up to the App Store total and no total is published.
  • Counts are as each category page stated them on October 18, 2026 and change as apps are listed or removed.
  • The group column is set by Deploi: dropshipping and print on demand supply products and are marked sourcing; the others are marked capability.
  • The ratio of the largest to the smallest category on the story page is computed by Deploi.

Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page. How Deploi Shopify Data works.

Sources

Tier A sources are primary documents: filings, official releases and official price pages. How sources are ranked.

Show all 14 sources

Cite and reuse

Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page.

APA

Deploi. (2026). How many apps does each Shopify App Store category list today, and where is the crowding? [Web page]. https://deploi.ca/shopify/data/shopify-app-store-category-counts Retrieved October 18, 2026.

BibTeX

@misc{deploi_shopify_app_store_category_counts_2026,
  author = {{Deploi}},
  title = {How many apps does each Shopify App Store category list today, and where is the crowding?},
  year = {2026},
  url = {https://deploi.ca/shopify/data/shopify-app-store-category-counts},
  note = {Accessed 2026-10-18}
}

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<iframe src="https://deploi.ca/embed/shopify/data/apps-per-category" title="Of the 12 Shopify App Store categories shown, Analytics is the most crowded with 1,675 apps and Retail the thinnest at 156" loading="lazy" style="width:100%;height:630px;border:0"></iframe>
<p style="font:12px/1.4 Arial,sans-serif;margin:4px 0 0">Source: <a href="https://deploi.ca/shopify/data/shopify-app-store-category-counts#chart-apps-per-category">Deploi, Of the 12 Shopify App Store categories shown, Analytics is the most crowded with 1,675 apps and Retail the thinnest at 156</a></p>

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  • Chart: Of the 12 Shopify App Store categories shown, Analytics is the most crowded with 1,675 apps and Retail the thinnest at 156 PNG
  • Data: Apps listed per Shopify App Store category, October 18, 2026 CSV

Questions

What is the most crowded Shopify App Store category?

Of the 14 categories in this dataset, Analytics, with 1,675 apps on its Shopify App Store category page captured October 18, 2026. SEO lists 1,193 and Shipping 1,121. An app can sit in several categories, so the counts do not add up to a total.

How many review apps are in the Shopify App Store?

The Reviews category page lists 482 apps, as captured October 18, 2026. An app can sit in several categories, so the same app may also appear elsewhere. Four of them are compared on rating, review count and entry price.

How many apps are in the Shopify App Store in total?

Shopify's Form 10-K says more than 21,000 apps as of December 31, 2025, and the App Store categories page says over 16,000 in October 2026. The category counts here cannot be summed into a total.

Why do the category counts not add up?

An app can sit in several categories and is counted on each category page. Adding the 14 counts from the category pages captured October 18, 2026 would count such apps more than once, so Deploi publishes no total.

Does a thin category mean there is a gap to fill?

Not by itself. Subscriptions lists 157 apps and Retail 156 on category pages captured October 18, 2026. The counts show how many apps are listed, not how well they serve a need or how many merchants use them.

More on Apps and build vs. buy

Changes

  1. · Apps listed per Shopify App Store category, October 18, 2026
    First published.
Deploi is not affiliated with Shopify. Questions about this data: contact@deploi.ca.