What does a $100 sale cost on Shopify compared with Etsy and Amazon?
A US$100 sale pays $3.20 in per-order fees on Shopify Basic, $9.95 on Etsy and $15.00 on Amazon with a Professional selling plan. Updated October 19, 2026.
By Martin DejnickiUpdated
Short answer
A US$100 sale pays $3.20 in per-order fees on Shopify Basic, $9.95 on Etsy and $15.00 on Amazon with a Professional selling plan, according to each channel's US fee pages and Etsy's Form 10-K for 2025, read October 18, 2026. Monthly subscriptions and fulfillment fees are excluded. Totals are computed by Deploi.
A $100 sale pays $3.20 in fees on Shopify Basic, $9.95 on Etsy and $15 on Amazon
Per-order fees on one sale by channel at the sale amount chosen, US$100 by default, monthly subscriptions excluded, USD, October 2026
- How this is calculated: Fees on a sale are the sale amount times the transaction or referral fee and the card processing rate, plus the fixed processing fee and any listing fee, for one listing and one order: Shopify Basic, Shopify Payments at 2.9% plus 30 cents; Etsy, a $0.20 listing fee, a 6.5% transaction fee and Etsy Payments at 3% plus 25 cents; Amazon Professional, a 15% referral fee. Subscriptions, Etsy's Offsite Ads fee and Amazon fulfillment fees are left out. Sources: Shopify's US pricing page, the Etsy Payments Policy and Etsy's Form 10-K for 2025, and Amazon's selling plans and referral fees page, read October 18, 2026. Computed by Deploi.
- Fees are the listing, transaction or referral and card processing fees on one sale of the chosen amount, US$100 by default; Etsy's Offsite Ads fee of 12% or 15%, charged on sales from its ads on other sites, is not included. Monthly subscriptions are left out and listed on the dataset page. Computed by Deploi.
- Amazon uses the Professional selling plan and a 15% referral fee, the rate for a US$100 item in most of Amazon's categories, such as Home and Kitchen; other categories charge less or more, and no fulfillment fee is included.
- On Etsy the fees are a $0.20 listing fee, a 6.5% transaction fee and Etsy Payments at 3% plus 25 cents, which Etsy charges on the gross order, including shipping and tax; on Shopify Basic, Shopify Payments at 2.9% plus 30 cents.
- Marketplaces bring their own buyers; a Shopify store pays for its own traffic, which is not a fee and is not counted.
Source: Shopify pricing page (United States), Etsy Payments Policy and Etsy Form 10-K for 2025, Amazon selling plans and referral fees. Totals computed by Deploi. Read on .
What this means for your decision
- Choosing between your own store and a marketplace? One US$100 sale pays $3.20 in per-order fees on Shopify Basic, $9.95 on Etsy and $15.00 on Amazon Professional, computed by Deploi from October 2026 fee pages. Read the gap as the price of the marketplace's buyers, because a Shopify store pays for its own traffic and these totals do not count it.
- Selling on Amazon? The $15.00 is a 15% referral fee on the Professional plan, the rate Amazon's fee table sets for a US$100 item in most categories, such as Home and Kitchen, with no fulfillment fee. Other categories charge less or more, so check the rate for yours before you rely on the total.
- Selling on Etsy? The $9.95 counts the listing, transaction and payment fees only; Etsy's Offsite Ads fee, on sales from its ads on other sites, and its foreign currency fee come on top. Etsy Payments' 3% plus 25 cents is the US bank account rate, charged on the gross order including shipping and tax, and the 10-K says the fees typically vary between 3.0% and 6.5% across countries.
- Adding the monthly fixed costs? The totals leave out subscriptions: $29 a month billed yearly, or $39 billed monthly, for Shopify Basic and $39.99 for Amazon Professional, while the Etsy sources state none, which is not the same as zero. At low order volumes a subscription can outweigh the per-order gap.
- Using another payment provider on Shopify? The $3.20 assumes Shopify Payments. With a third-party provider Shopify adds a 2% fee on Basic, and the gateway page prices the full stack.
How much does a $100 sale cost on each channel?
A US$100 sale pays $3.20 on Shopify Basic, $9.95 on Etsy and $15.00 on Amazon in per-order fees, according to each channel's US fee pages, read October 18, 2026. Deploi sums the listing, transaction or referral and payment processing fees on one order and leaves monthly subscriptions out of the totals.
Marketplaces bring their own buyers. A Shopify store pays for its own traffic, which is not a fee and is not counted here.
Enter a sale amount, from $10 to $1,000, to see the per-order fees each channel charges on it.
What does Shopify charge on a $100 sale?
Shopify Basic charges $3.20 on a US$100 sale, which is Shopify Payments at 2.9% plus 30 cents, according to Shopify's US pricing page, read October 18, 2026. There is no listing fee, and no transaction fee on the Shopify Payments basis. Basic's subscription, $29 a month billed yearly or $39 billed monthly, is excluded from the total.
With a third-party payment provider, Shopify adds a 2% fee on Basic. See the gateway cost page.
What does Etsy charge on a $100 sale?
Etsy's fees on a US$100 sale total $9.95, computed by Deploi: a $0.20 listing fee, a 6.5% transaction fee and Etsy Payments at 3% plus 25 cents, according to the Etsy Payments Policy updated July 31, 2026 and Etsy's Form 10-K for 2025, read October 18, 2026. The sources do not state a monthly Etsy subscription.
Etsy's Form 10-K says payment processing fees typically vary between 3.0% and 6.5% across countries, plus a flat fee per order. The 3% plus 25 cents is the rate Etsy's policy lists for US bank accounts. The policy assesses the fee on the gross order amount, including shipping and tax, so an order with either pays more than the $9.95 shown.
What does Amazon charge on a $100 sale?
Amazon charges $15.00 on a US$100 sale on the Professional selling plan, a 15% referral fee, according to Amazon's selling plans and referral fees page, read October 18, 2026. Amazon states no separate card processing fee. The Professional plan costs $39.99 a month, which the total excludes.
The 15% is the rate Amazon's fee table sets for a US$100 item in most of its categories, among them Home and Kitchen, Toys and Games, and Everything Else. Other categories charge less or more, so the dataset names no single category. No fulfillment fee is included in the $15.00.
What do the monthly subscriptions add?
Shopify Basic costs $29 a month billed yearly, or $39 billed monthly, and the Amazon Professional plan $39.99 a month, according to their US pricing pages read October 18, 2026. Deploi leaves Etsy's subscription empty because the Etsy sources it read do not state one. The per-order totals exclude all three subscriptions.
| Channel | Subscription, dollars a month | Fees on a $100 sale |
|---|---|---|
| Shopify Basic | $29 billed yearly, $39 billed monthly | $3.20 |
| Etsy | Not stated | $9.95 |
| Amazon Professional | $39.99 | $15.00 |
What does the comparison not count?
The comparison counts per-order fees only, from the US pricing and fee pages read October 18, 2026. It excludes traffic costs, Amazon fulfillment fees, Etsy's Offsite Ads and foreign currency fees, and monthly subscriptions. A marketplace gives access to its own buyers, which a Shopify store has to build, so the fee totals do not rank the channels on return.
The dataset page lists every fee component.
The data
Each chart on this page is drawn from the numbers below. Units are in the column headers.
| Sale amount (USD) | Channel | Fees on the sale (USD) | Fees as a share of the sale (%) |
|---|---|---|---|
| 10 | Shopify Basic | 0.59 | 5.9 |
| 10 | Etsy | 1.40 | 14 |
| 10 | Amazon Professional | 1.50 | 15 |
| 15 | Shopify Basic | 0.74 | 4.9 |
| 15 | Etsy | 1.88 | 12.5 |
| 15 | Amazon Professional | 2.25 | 15 |
| 20 | Shopify Basic | 0.88 | 4.4 |
| 20 | Etsy | 2.35 | 11.75 |
| 20 | Amazon Professional | 3.00 | 15 |
| 25 | Shopify Basic | 1.03 | 4.1 |
| 25 | Etsy | 2.83 | 11.3 |
| 25 | Amazon Professional | 3.75 | 15 |
| 30 | Shopify Basic | 1.17 | 3.9 |
| 30 | Etsy | 3.30 | 11 |
| 30 | Amazon Professional | 4.50 | 15 |
| 40 | Shopify Basic | 1.46 | 3.65 |
| 40 | Etsy | 4.25 | 10.625 |
| 40 | Amazon Professional | 6.00 | 15 |
| 50 | Shopify Basic | 1.75 | 3.5 |
| 50 | Etsy | 5.20 | 10.4 |
| 50 | Amazon Professional | 7.50 | 15 |
| 60 | Shopify Basic | 2.04 | 3.4 |
| 60 | Etsy | 6.15 | 10.25 |
| 60 | Amazon Professional | 9.00 | 15 |
| 75 | Shopify Basic | 2.48 | 3.3 |
| 75 | Etsy | 7.58 | 10.1 |
| 75 | Amazon Professional | 11.25 | 15 |
| 100 | Shopify Basic | 3.20 | 3.2 |
| 100 | Etsy | 9.95 | 9.95 |
| 100 | Amazon Professional | 15.00 | 15 |
| 150 | Shopify Basic | 4.65 | 3.1 |
| 150 | Etsy | 14.70 | 9.8 |
| 150 | Amazon Professional | 22.50 | 15 |
| 200 | Shopify Basic | 6.10 | 3.05 |
| 200 | Etsy | 19.45 | 9.725 |
| 200 | Amazon Professional | 30.00 | 15 |
| 250 | Shopify Basic | 7.55 | 3.02 |
| 250 | Etsy | 24.20 | 9.68 |
| 250 | Amazon Professional | 37.50 | 15 |
| 300 | Shopify Basic | 9.00 | 3 |
| 300 | Etsy | 28.95 | 9.65 |
| 300 | Amazon Professional | 45.00 | 15 |
| 400 | Shopify Basic | 11.90 | 2.975 |
| 400 | Etsy | 38.45 | 9.613 |
| 400 | Amazon Professional | 60.00 | 15 |
| 500 | Shopify Basic | 14.80 | 2.96 |
| 500 | Etsy | 47.95 | 9.59 |
| 500 | Amazon Professional | 75.00 | 15 |
| 600 | Shopify Basic | 17.70 | 2.95 |
| 600 | Etsy | 57.45 | 9.575 |
| 600 | Amazon Professional | 90.00 | 15 |
| 750 | Shopify Basic | 22.05 | 2.94 |
| 750 | Etsy | 71.70 | 9.56 |
| 750 | Amazon Professional | 112.50 | 15 |
| 1,000 | Shopify Basic | 29.30 | 2.93 |
| 1,000 | Etsy | 95.45 | 9.545 |
| 1,000 | Amazon Professional | 150.00 | 15 |
Download Fees on a US$100 sale: Shopify, Etsy and Amazon, United States as CSV · All 12 columns on the dataset page
Methodology
Reading the chart: A $100 sale pays $3.20 in fees on Shopify Basic, $9.95 on Etsy and $15 on Amazon
- How this is calculated: Fees on a sale are the sale amount times the transaction or referral fee and the card processing rate, plus the fixed processing fee and any listing fee, for one listing and one order: Shopify Basic, Shopify Payments at 2.9% plus 30 cents; Etsy, a $0.20 listing fee, a 6.5% transaction fee and Etsy Payments at 3% plus 25 cents; Amazon Professional, a 15% referral fee. Subscriptions, Etsy's Offsite Ads fee and Amazon fulfillment fees are left out. Sources: Shopify's US pricing page, the Etsy Payments Policy and Etsy's Form 10-K for 2025, and Amazon's selling plans and referral fees page, read October 18, 2026. Computed by Deploi.
- Fees are the listing, transaction or referral and card processing fees on one sale of the chosen amount, US$100 by default; Etsy's Offsite Ads fee of 12% or 15%, charged on sales from its ads on other sites, is not included. Monthly subscriptions are left out and listed on the dataset page. Computed by Deploi.
- Amazon uses the Professional selling plan and a 15% referral fee, the rate for a US$100 item in most of Amazon's categories, such as Home and Kitchen; other categories charge less or more, and no fulfillment fee is included.
- On Etsy the fees are a $0.20 listing fee, a 6.5% transaction fee and Etsy Payments at 3% plus 25 cents, which Etsy charges on the gross order, including shipping and tax; on Shopify Basic, Shopify Payments at 2.9% plus 30 cents.
- Marketplaces bring their own buyers; a Shopify store pays for its own traffic, which is not a fee and is not counted.
Caveats: Fees on a US$100 sale: Shopify, Etsy and Amazon, United States
- Fees on a US$100 sale are the listing fee, the transaction or referral fee and card processing: 100 x (transaction or referral percent + payment percent) / 100 + fixed payment fee + listing fee. Etsy's Offsite Ads fee of 12% or 15%, on sales that come from Etsy's ads on other sites, and its fee on foreign currency payments are not included. Monthly subscriptions are excluded from the total and shown separately; computed by Deploi. The sale is the whole order: Etsy Payments assesses its fee on the gross order amount, including shipping and tax, so an order with shipping or tax pays more.
- Amazon uses the Professional selling plan and a 15% referral fee, the rate Amazon's fee table sets for a US$100 item in most of its categories, among them Home and Kitchen, Toys and Games, and Everything Else; other categories charge less or more, so the dataset names no single category. No fulfillment fee is included.
- Shopify Basic is $29 a month billed yearly and $39 a month billed monthly, according to Shopify's US pricing page; the table holds the yearly-billing price. Amazon's Professional plan is $39.99 a month.
- Etsy's payment rate of 3% plus 25 cents is from the Etsy Payments Policy (updated July 31, 2026) for US bank accounts. Etsy's Form 10-K says payment processing fees typically vary between 3.0% and 6.5% of an item's total sale price, across countries.
- The Etsy sources do not state a monthly subscription, so the field is empty and not zero.
- Marketplaces bring their own buyers. A Shopify store pays for its own traffic, which is not a fee and is not counted. Shopify's row uses Shopify Payments, where Shopify charges no transaction fee; with a third-party provider Basic pays 2%.
Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page. How Deploi Shopify Data works.
Sources
Tier A sources are primary documents: filings, official releases and official price pages. How sources are ranked.
- Tier AAmazon Selling Plans and Referral Fees (United States)
Amazon.com, Inc. · HTML · Read on
- Tier A
- Tier AEtsy Payments Policy
Etsy · TEXT · Read on
- Tier AShopify Pricing (United States, USD)
Shopify Inc. · HTML · Read on
Cite and reuse
Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page.
APA
Deploi. (2026). What does a $100 sale cost on Shopify compared with Etsy and Amazon? [Web page]. https://deploi.ca/shopify/data/shopify-vs-etsy-vs-amazon-fees Retrieved October 19, 2026.
BibTeX
@misc{deploi_shopify_vs_etsy_vs_amazon_fees_2026,
author = {{Deploi}},
title = {What does a \$100 sale cost on Shopify compared with Etsy and Amazon?},
year = {2026},
url = {https://deploi.ca/shopify/data/shopify-vs-etsy-vs-amazon-fees},
note = {Accessed 2026-10-19}
}Embed this chart
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<iframe src="https://deploi.ca/embed/shopify/data/fees-on-a-100-dollar-sale" title="A $100 sale pays $3.20 in fees on Shopify Basic, $9.95 on Etsy and $15 on Amazon" loading="lazy" style="width:100%;height:680px;border:0"></iframe> <p style="font:12px/1.4 Arial,sans-serif;margin:4px 0 0">Source: <a href="https://deploi.ca/shopify/data/charts/fees-on-a-100-dollar-sale">Deploi, A $100 sale pays $3.20 in fees on Shopify Basic, $9.95 on Etsy and $15 on Amazon</a></p>
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Questions
How much does Etsy charge on a $100 sale?
Etsy charges $9.95 on a US$100 sale: a $0.20 listing fee, a 6.5% transaction fee and Etsy Payments at 3% plus 25 cents, according to the Etsy Payments Policy and Etsy's Form 10-K for 2025, read October 18, 2026. Deploi computed the total.
How much does Amazon charge on a $100 sale?
Amazon charges $15.00 on a US$100 sale on the Professional selling plan, a 15% referral fee, according to Amazon's selling plans page read October 18, 2026. The total includes no fulfillment fee and excludes the $39.99 monthly plan.
Is Shopify cheaper than Etsy and Amazon?
On per-order fees for one US$100 sale, yes: $3.20 on Shopify Basic against $9.95 on Etsy and $15.00 on Amazon, according to each channel's US fee pages read October 18, 2026. Subscriptions and traffic costs are excluded, and Deploi computed the totals.
Does Etsy charge a monthly subscription?
The Etsy sources Deploi read, the Etsy Payments Policy and Form 10-K for 2025, do not state a monthly subscription, so the dataset leaves it empty. Deploi does not treat an absent figure as zero.
Are Amazon fulfillment fees included?
No. The $15.00 on a US$100 sale is Amazon's 15% referral fee on the Professional selling plan, according to Amazon's page read October 18, 2026. Fulfillment fees are not included.
More on Costs and fees
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- How much more does a third-party payment gateway cost on Shopify?
A third-party gateway at Stripe's published US rate costs $1,000 a month more than Shopify Payments on Basic and $425 more on Plus at US$50,000 of monthly sales. Updated October 19, 2026.
- What does a store cost per month on Shopify, Squarespace, BigCommerce and WooCommerce?
At US$50,000 a month in sales, Squarespace Advanced costs $1,499 all-in and Shopify Grow $1,579, with WooCommerce at $1,600 before hosting. Updated October 19, 2026.
- What is the effective Shopify Payments card rate on a small order?
Shopify Payments online standard card fees take 5.9% of a $10 order on Basic and 3.2% of a $100 order in the United States, because of the 30-cent fixed fee. Updated October 19, 2026.
- Which checkout surfaces can you customize on each Shopify plan?
Below Plus, apps and APIs reach 2 of 8 checkout surfaces, the thank-you and order status pages, though every plan from Basic can brand all checkout pages. Updated October 19, 2026.
- Which Shopify Plus features are now available on other plans?
Of the 8 features Deploi tracked, Shopify documents 2 that moved from Plus-only to other plans between 2021 and 2026, Shopify Flow in 2022 and B2B in 2026, and 5 that are still Plus-only; the eighth, POS Pro locations, is a quantity. Updated October 19, 2026.
Changes
- · Fees on a US$100 sale: Shopify, Etsy and Amazon, United States
First release. Three channel rows read from Shopify, Etsy and Amazon pages on October 18, 2026, and a calculator grid computed by Deploi: 57 rows, 19 sale amounts for each of the 3 channels (rowType, saleUsd, feesUsd and feesPctOfSale).