When should I upgrade from Shopify to Shopify Plus?

Knowing the right time to upgrade to Shopify Plus can significantly impact your business growth and operational efficiency.

Clear Upgrade Indicators

Revenue Thresholds

Processing $1 million+ in annual revenue ($80,000+ monthly)
Experiencing rapid month-over-month growth (20%+ consistently)
Planning major expansion or seasonal spikes
Transaction fees on standard plans becoming significant costs

Operational Limitations

Need more than 15 staff accounts
Require advanced automation for repetitive tasks
Running multiple product lines or brands
Experiencing slow checkout during traffic spikes

Feature Requirements

When You Need:

Complete checkout customization for brand consistency
Wholesale or B2B functionality alongside retail
Multiple international storefronts with local pricing
Advanced API integrations with enterprise systems
Dedicated support team and account manager

Cost-Benefit Analysis

Calculate if Plus makes financial sense by considering:
Current transaction fees vs. Plus negotiated rates
Time saved through automation (Shopify Flow value)
Revenue potential from checkout optimization
Support costs compared to dedicated account management

The Right Timing

Most merchants upgrade when they're consistently hitting $100,000+ monthly sales, need features not available on standard plans, or require infrastructure that can handle 5,000+ orders per day without performance issues.