How does Wix Stores' native subscription/membership feature migrate to Shopify, given Shopify's subscriptions are app-based, not native by default?

Why can't a Wix subscription move to Shopify as a contract?

A Wix subscription can't move to Shopify as a contract, because neither Wix nor Shopify documents a way to carry the plan or its payment method across. Wix takes recurring payments in apps such as Wix Stores, Wix Video, Pricing Plans and Recurring Invoices (Wix Help Center, October 2026). Wix's Pricing Plans rule shows how tightly a plan is bound to its payment provider. To switch providers, "you must first cancel all active recurring plans, switch providers, and then ask your clients to repurchase the same plan" (Wix's recurring plans guide, October 2026). A Pricing Plans subscription that can't survive a provider change inside Wix won't survive leaving Wix. On the Shopify side, a contract import needs a payment method already in the Shopify admin (Shopify's contract import troubleshooting page, October 2026). So the payment-method steps of migrating an active subscription program during a replatform have nothing to work on here.

What does Shopify's Wix migration guide move?

Shopify's Wix migration guide moves products, customers, order history and reviews, each by its own route, and lists no subscription data.

So subscribers arrive only as customer records, which is enough to run a re-enrollment. Tag the subscriber cohort at import, so re-enrollment can be measured apart from general traffic. The Store Migration app "is in early access, and is available only for certain stores and on desktop devices" (Shopify Help Center, October 2026).

What does re-enrollment on Shopify involve?

Re-enrollment on Shopify involves five steps, and the offer comes first, because subscribers re-enroll into whatever the product page offers them.

1. Build the offer on Shopify. Choose the app subscribers re-enroll into first: Shopify's free Subscriptions app, or Recharge, Skio and Loop. Put its subscribe option live on the product page before any invitation goes out.
2. Match each cadence. Wix Stores can repeat a subscription every set number of days (Wix Stores guide, October 2026), while Shopify Subscriptions renews by week, month or year (Shopify's contract import guide, October 2026). A 14-day Wix plan becomes every 2 weeks; a 10-day plan has no native match.
3. Cut the storefront over while Wix keeps billing. Wix keeps creating subscription orders until a subscription is canceled (Wix Stores subscriptions guide, October 2026).
4. Invite subscribers to re-enroll, with a reason to. A locked price, a bonus cycle or a skip-anytime promise converts the ask.
5. Cancel each Wix subscription as its subscriber re-enrolls, and the rest on a published date after the re-enrollment window closes. Billing a subscriber twice across two platforms is worse than losing them.

Where do Wix memberships go on Shopify?

Wix memberships go to Shopify as two pieces, a recurring fee and the perks it grants, so each is rebuilt on its own. Wix lets both membership plans and packages run as recurring plans (Wix's recurring plans guide, October 2026). On Shopify the fee can run as a subscription, while the perks, such as member pricing, early access and gated content, are rebuilt. Deploi's memberships record scores that CUSTOMIZE: native billing with custom entitlements, and an app pilot only when the program must launch this quarter (October 2026). The features Shopify's native app leaves out decide whether the fee fits Shopify Subscriptions or needs a paid app. Budget the perks as a build and the fee as a re-enrollment, on the same deadline.

When should the Wix plans keep billing?

The Wix plans should keep billing until the Shopify offer is live and each subscriber has re-enrolled or the re-enrollment window has closed, because cancelling first turns a re-enrollment into churn.