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Do Wix and Squarespace stores stay small compared with Shopify stores?

10.6% of Shopify sites rank in the top 1 million by Chrome traffic, against 0.4% of Wix eCommerce and 0.5% of Squarespace Commerce sites, per HTTP Archive. Updated October 18, 2026.

By Martin DejnickiUpdated Data through September 2026

Short answer

Of Shopify's 452,270 mobile origins in HTTP Archive's September 2026 crawl, 10.6% rank in the top 1 million sites by Chrome traffic, against 0.4% of Wix eCommerce's 123,133 and 0.5% of Squarespace Commerce's 92,762. Rank measures traffic, not revenue, so it shows where high-traffic sites run, not whether a platform limits growth.

10.6% of Shopify sites rank in the top 1 million, against 0.4% of Wix eCommerce and 0.5% of Squarespace Commerce sites

Share of each platform's mobile origins that rank in the top 1 million sites by Chrome traffic, HTTP Archive crawl of September 2026

Shopify 10.6%Wix eCommerce 0.4%Squarespace Commerce 0.5%Wix eCommerceSquarespace CommerceShopify0.4%0.5%10.6%

  • Share is a platform's origins in the top 1 million tier over all its origins, computed by Deploi.
  • Rank reflects Chrome traffic, not revenue or orders; the chart sets no revenue threshold.
  • The chart shows where high-traffic sites run, not whether a platform limits growth.
  • In the top 100,000, HTTP Archive detects 1,830 Shopify origins, 11 Wix eCommerce and 10 Squarespace Commerce.
  • Counts are mobile origins on which HTTP Archive detects the commerce platform; they are not counts of stores.

Source: HTTP Archive Tech Report adoption API, Shopify, Wix eCommerce and Squarespace Commerce by Chrome UX Report rank tier, crawl of September 2026. Shares computed by Deploi. Read on .

What this means for your decision

  • Deciding whether your store has outgrown Wix or Squarespace? The data sets no threshold. It shows that 0.4% of Wix eCommerce and 0.5% of Squarespace Commerce origins rank in the top 1 million by Chrome traffic in HTTP Archive's September 2026 crawl, against 10.6% for Shopify; judge a move on your features, costs and growth plan.
  • Reading rank as business size? Rank reflects Chrome traffic, not revenue or orders, and the data holds no sales for any platform, so a top 1 million site may sell little and a strong seller may rank lower.
  • Concluding that a builder holds stores back? The data shows where high-traffic sites run, not why; growing stores may leave the builders, or the builders may simply draw more small stores.
  • Comparing the top 100,000? HTTP Archive counts 1,830 Shopify origins there against 11 for Wix eCommerce and 10 for Squarespace Commerce. Counts that small move with a single site, and the empty top 10,000 cell for Squarespace Commerce is not a zero.
  • Planning a move to Shopify? Deploi builds ecommerce sites. Contact Deploi before you commit to a platform.

How many Wix and Squarespace stores reach the top 1 million sites?

In HTTP Archive's September 2026 crawl, 47,956 of Shopify's 452,270 mobile origins rank in the top 1 million sites by Chrome traffic, 10.6%. For Wix eCommerce it is 540 of 123,133, 0.4%, and for Squarespace Commerce 466 of 92,762, 0.5%. Deploi computed the shares.

The chart shows where high-traffic sites run. It sets no revenue threshold and does not show whether a platform limits growth.

How many reach the top 100,000 sites?

HTTP Archive detected 1,830 Shopify origins in the top 100,000 sites in September 2026, against 11 for Wix eCommerce and 10 for Squarespace Commerce. In the top 10,000 the dataset holds 42 Shopify origins and 1 for Wix eCommerce, and no value for Squarespace Commerce.

A missing value is not a zero. The numbers are small for the two builders, so a single site changes them. The top 100,000 is a traffic tier, not a size of business.

Does ranking in the top 1 million mean a store is large?

No. Rank in the Chrome UX Report reflects Chrome traffic, not revenue or orders. A store in the top 1 million sites in HTTP Archive's September 2026 crawl has a lot of visitors; it may sell little, and a store with strong sales and few visitors may rank lower. Rank is a traffic proxy only.

Use rank to compare where high-traffic sites run, and use revenue to judge a business. The data has no revenue figure for any platform's sites.

When does a growing store outgrow Wix or Squarespace?

The data does not set a point at which a store outgrows Wix or Squarespace. It shows that few Wix and Squarespace stores rank among high-traffic sites: 0.4% and 0.5% reach the top 1 million in HTTP Archive's September 2026 crawl, against 10.6% for Shopify. The reasons are not in the data.

Stores that grow may move platform, or the builders may draw more small stores to begin with; the data cannot tell which. Judge the move on features, costs and your own growth plan.

What counts as a Wix or Squarespace store in this data?

HTTP Archive counts a site as Wix eCommerce or Squarespace Commerce when it detects the commerce platform on the site, in its September 2026 crawl. A Wix or Squarespace site with no detected store is not in these counts, and the counts are mobile origins with enough Chrome traffic, not stores.

The totals are 123,133 Wix eCommerce origins and 92,762 Squarespace Commerce origins, against 452,270 for Shopify. The shares divide each platform's top 1 million origins by its own total.

The data

Each chart on this page is drawn from the numbers below. Units are in the column headers.

10.6% of Shopify sites rank in the top 1 million, against 0.4% of Wix eCommerce and 0.5% of Squarespace Commerce sites
PlatformAll ranks (origins)Top 1 million (origins)Top 100,000 (origins)Top 10,000 (origins)Share in the top 1 million (%)
Shopify452,27047,9561,8304210.6
Wix eCommerce123,1335401110.4
Squarespace Commerce92,76246610Not stated0.5

Download Shopify, Wix and Squarespace stores by site-popularity tier, September 2026 as CSV · All 7 columns on the dataset page

Methodology

Reading the chart: 10.6% of Shopify sites rank in the top 1 million, against 0.4% of Wix eCommerce and 0.5% of Squarespace Commerce sites

  • Share is a platform's origins in the top 1 million tier over all its origins, computed by Deploi.
  • Rank reflects Chrome traffic, not revenue or orders; the chart sets no revenue threshold.
  • The chart shows where high-traffic sites run, not whether a platform limits growth.
  • In the top 100,000, HTTP Archive detects 1,830 Shopify origins, 11 Wix eCommerce and 10 Squarespace Commerce.
  • Counts are mobile origins on which HTTP Archive detects the commerce platform; they are not counts of stores.

Caveats: Shopify, Wix and Squarespace stores by site-popularity tier, September 2026

  • Counts are mobile origins on which HTTP Archive detects the commerce platform. They are not counts of stores.
  • Rank reflects Chrome traffic, not revenue or orders. The data sets no revenue threshold.
  • The dataset holds no top 10,000 value for Squarespace Commerce. The cell is empty, not zero.
  • Shares are computed by Deploi as a tier's origins over all of the platform's origins.

Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page. How Deploi Shopify Data works.

Sources

Tier A sources are primary documents: filings, official releases and official price pages. How sources are ranked.

Show all 12 sources

Cite and reuse

Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page.

APA

Deploi. (2026). Do Wix and Squarespace stores stay small compared with Shopify stores? [Web page]. https://deploi.ca/shopify/data/wix-squarespace-stores-top-sites Retrieved October 18, 2026.

BibTeX

@misc{deploi_wix_squarespace_stores_top_sites_2026,
  author = {{Deploi}},
  title = {Do Wix and Squarespace stores stay small compared with Shopify stores?},
  year = {2026},
  url = {https://deploi.ca/shopify/data/wix-squarespace-stores-top-sites},
  note = {Accessed 2026-10-18}
}

Embed this chart

Embed code

<iframe src="https://deploi.ca/embed/shopify/data/share-of-stores-in-top-1m" title="10.6% of Shopify sites rank in the top 1 million, against 0.4% of Wix eCommerce and 0.5% of Squarespace Commerce sites" loading="lazy" style="width:100%;height:550px;border:0"></iframe>
<p style="font:12px/1.4 Arial,sans-serif;margin:4px 0 0">Source: <a href="https://deploi.ca/shopify/data/wix-squarespace-stores-top-sites#chart-share-of-stores-in-top-1m">Deploi, 10.6% of Shopify sites rank in the top 1 million, against 0.4% of Wix eCommerce and 0.5% of Squarespace Commerce sites</a></p>

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Downloads

  • Chart: 10.6% of Shopify sites rank in the top 1 million, against 0.4% of Wix eCommerce and 0.5% of Squarespace Commerce sites PNG
  • Data: Shopify, Wix and Squarespace stores by site-popularity tier, September 2026 CSV

Questions

What share of Shopify sites rank in the top 1 million?

HTTP Archive's September 2026 crawl puts 47,956 of Shopify's 452,270 mobile origins in the top 1 million sites by Chrome traffic. That is 10.6%, a share computed by Deploi.

Do Wix and Squarespace stores rank in the top sites?

A few hundred do. In HTTP Archive's September 2026 crawl, 540 Wix eCommerce origins and 466 Squarespace Commerce origins rank in the top 1 million, 0.4% and 0.5% of each platform's origins. In the top 100,000 there are 11 and 10.

Does a top 1 million rank mean high revenue?

No. The rank comes from the Chrome UX Report and reflects Chrome traffic, not revenue or orders. A top 1 million store has many visitors, but the data holds no sales for any platform.

Does this show that Wix and Squarespace limit growth?

No. The data shows where high-traffic sites run, not why. Low shares of 0.4% and 0.5% in the top 1 million, against 10.6% for Shopify, may reflect who chooses each platform.

Are the counts stores or sites?

They are mobile origins on which HTTP Archive detects the commerce platform in its September 2026 crawl, with enough Chrome traffic to appear in the Chrome UX Report. They are not counts of stores.

More on Adoption and market

Changes

  1. · Shopify, Wix and Squarespace stores by site-popularity tier, September 2026
    First release. 3 rows, 4 fields read from 12 sources; each value agreed by extractor and verifier or ruled by the judge.
Deploi is not affiliated with Shopify. Questions about this data: contact@deploi.ca.