Agency Pricing

See what a Shopify Plus migration quote should include, what drives the price up, and how to sanity check a proposal before you sign it.

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Common Questions

What line items typically make up a full Shopify Plus migration quote (discovery, design, dev, QA, training, post-launch support)?

A Shopify Plus migration quote has six line items, not one price: discovery, design, development, quality assurance (QA), training and post-launch support. Only development needs splitting further, so ask for it as named components you can price and cut. Deploi's replatforming record puts most of an illustrative $75,000 to $400,000 migration in data and integrations (Deploi decision record, October 2026).

Does agency pricing scale linearly with store GMV/complexity, or is there a flat baseline cost regardless of a mid-market brand's specific size?

Agency pricing tracks scope, not gross merchandise value (GMV). Above a floor every Shopify Plus build pays, cost follows integrations, data and markets, so it grows with size without being caused by it. Deploi's replatforming record ties a mid-market migration's illustrative 3 to 9 months to catalog size, integration count and custom checkout logic (Deploi decision record, October 2026).

How much does adding international/multi-market complexity (Managed Markets setup, multi-currency) typically add to a Shopify Plus project quote?

Shopify Managed Markets, the cross-border service with Global-e as merchant of record, adds a per-transaction fee to Shopify Plus projects, not a build line. The fee is 3.25% on Plus and 3.5% on other plans, plus 1.5% currency conversion for a US store (Shopify pricing, October 2026). So quotes grow in the storefront: market-aware prices, localized content and per-market merchandising.

Is it normal for agency pricing to include a discovery/audit phase as a separate line item, or should that be free as part of the sales process?

A paid discovery phase is normal, but only discovery that hands you documents another agency can act on is worth paying for. Those documents are a scope document, a data map and an integration inventory. A proposal is sales cost, so it should be free. Deploi's replatforming record says that inventory is the migration (Deploi decision record, October 2026).