Deciding by Business Profile
Match the tier to your revenue, B2B share, markets and team, with worked examples of brands like yours choosing Advanced or Plus.
Common Questions
For a brand at $20M GMV where B2B/wholesale is 10%-30% of revenue, is Advanced's 3-catalog limit already a real constraint?
Shopify Advanced's 3-catalog limit binds a $20M brand with 10% to 30% wholesale at its fourth catalog. Count each price tier once per currency you price by hand, plus one per account with its own prices. Shopify Plus lifts the cap (shopify.com/pricing, October 2026). Converted currencies add nothing, because percentage-off prices convert at exchange rates (Shopify Help Center, October 2026).
Worked example: a $35M GMV DTC apparel brand, 15% wholesale, selling in US+Canada, with a 2-person dev team. Advanced or Plus?
Shopify Plus wins this profile only if Canadian wholesale prices are hand-set. Two tiers in two hand-priced currencies make 4 catalogs against Shopify Advanced's cap of 3 (shopify.com/pricing, October 2026). Converted Canadian prices add no catalogs, because percentage adjustments convert at exchange rates (Shopify Help Center, October 2026). Past the cap, we'd move a 2-person team to Plus rather than run a pricing app as a second price book.
For a brand at $40M GMV with 20% B2B share and active international expansion into 2 new markets this year, do all three factors point the same direction, or do they conflict?
All three factors point toward Shopify Plus; none argues for Advanced. Wholesale share and expansion multiply catalog demand only when new markets get hand-set prices, because each currency of fixed prices needs its own catalog (Shopify developer docs, October 2026). Two tiers hand-priced in three currencies need 6 catalogs (Deploi arithmetic); Advanced allows 3 (Shopify Help Center, October 2026).
Worked example: a $28M GMV furniture brand, 35% B2B to interior designers, US-only, no in-house dev, high AOV/low order volume. Advanced or Plus?
Shopify Plus wins this profile on payment structure, not catalogs, once furniture trade orders take a deposit and ship in parts. Deposit requirements, partial payments and payment requests per fulfillment are Plus-only (Shopify Help Center, October 2026). A US-only program prices in one currency, so Shopify Advanced's 3 catalogs cover one or two designer tiers (shopify.com/pricing, October 2026).
From an operations manager's perspective, does the tier decision hinge more on staff-account limits or on B2B catalog capacity?
Business-to-business (B2B) catalog capacity decides the tier, not staff-account limits, because seats have a free exit. Collaborator accounts for agencies and freelancers don't count toward the Advanced plan's 15 staff accounts and have no limit (Shopify Help Center, October 2026). B2B catalogs stop at 3 below Shopify Plus, and getting past them costs money at wholesale volume (shopify.com/pricing, October 2026).