What does running multiple brands cost on Shopify Plus?
5 brands cost from $11,500 a month on Shopify Plus at the starting price for standard setups, against $1,495 on 5 Advanced plans, because each brand needs its own Plus contract. Updated October 18, 2026.
By Martin DejnickiUpdated
Short answer
Running 5 brands on Shopify Plus costs from $11,500 a month in subscriptions, against $1,495 on 5 Advanced plans billed yearly, because Shopify allows one brand per Plus contract. The figures come from Shopify's US pricing pages, read October 18, 2026, with Plus at its $2,300 starting price for standard setups on the 3-year term. Totals are computed by Deploi.
Each brand needs its own Plus contract, so 5 brands cost from $11,500 a month on Plus
Monthly subscription price by number of brands, Advanced billed yearly and Plus on the 3-year term, one brand per Plus contract, USD, October 2026
- Totals are the number of brands times the monthly price; computed by Deploi.
- Shopify allows 1 brand per Plus contract; the 10 included stores and any extra store at $300 a month serve that one brand.
- Subscription prices only; card rates are lower on Plus (2.25% against 2.5% on Advanced in the United States), which this chart does not price.
- Advanced is billed yearly at US$299 a month; Plus is on the 3-year term at US$2,300 a month.
- Plus is priced at Shopify's starting price for standard setups; Shopify offers a variable platform fee for more complex business structures, and extra stores at $300 a month each or a revenue share across all stores, neither of which this chart prices.
Source: Shopify pricing page (United States) and Shopify Plus pricing page. Totals computed by Deploi. Read on .
What this means for your decision
- Putting several brands on one Plus contract? Shopify allows 1 brand per Plus contract, so 5 brands cost from $11,500 a month at the 3-year starting price against $1,495 for 5 Advanced plans billed yearly, according to Shopify's US price pages, October 2026. Budget Plus from $2,300 a month per brand, not per group; Shopify says more complex, higher-volume businesses pay a variable platform fee instead.
- Counting on expansion stores? Each contract includes 10 stores, the main store plus 9 expansion stores, and each extra store costs $300 a month or a revenue share across all stores. They all serve the contract's one brand, so they do not let a second brand share the contract.
- Comparing the full cost? The totals are subscriptions only. Plus card rates are lower, 2.25% against 2.5% on Advanced in the United States, and the totals count neither that saving nor apps and taxes, so $11,500 against $1,495 is not the whole difference for a brand with high sales.
- Deciding brand by brand? Each brand is a separate subscription, so price each one on the plan its features need. The Plus-only features page lists what still requires Plus.
- Planning a multi-brand build? Deploi builds ecommerce sites. Contact Deploi to plan the stores before you sign a contract.
What do 1, 2, 3 and 5 brands cost on Plus and on Advanced?
Plus costs from $2,300, $4,600, $6,900 and $11,500 a month for 1, 2, 3 and 5 brands, against $299, $598, $897 and $1,495 on Advanced billed yearly, according to Shopify's US pricing pages, read October 18, 2026. Deploi computes each total as the number of brands times the monthly price.
Plus is priced at its starting price for standard setups on the 3-year term. Advanced is billed yearly. The totals count subscription prices only.
Can one Shopify Plus contract cover several brands?
One Shopify Plus contract covers 1 brand, according to Shopify's US Plus pricing page, read October 18, 2026, so a group needs a separate Plus contract for each brand. The 10 included stores and any extra store at $300 a month all serve that one brand, so adding stores does not add brands.
The dataset records 1 brand per Plus contract, so the Plus total grows in steps of $2,300 a month.
How many stores does a Plus contract include?
A Shopify Plus contract includes 10 stores, the main store plus 9 expansion stores, and each additional store costs $300 a month or a revenue share across all stores, according to Shopify's US Plus pricing page, read October 18, 2026. All 10 stores serve the contract's single brand, so a second brand still needs its own contract.
The Plus feature dataset lists expansion stores among the features that remain Plus-only. See the Plus-only features page.
What do separate Advanced plans cost?
Separate Advanced plans cost $299 a month each when billed yearly, according to Shopify's US pricing page, read October 18, 2026, so 2 brands cost $598, 3 brands $897 and 5 brands $1,495 a month. Deploi computes the totals as brands times the monthly price.
| Brands | Advanced plans, billed yearly | Plus contracts, 3-year term |
|---|---|---|
| 1 | $299 | $2,300 |
| 2 | $598 | $4,600 |
| 3 | $897 | $6,900 |
| 5 | $1,495 | $11,500 |
All amounts are dollars a month.
What do the subscription totals leave out?
The totals cover subscription prices only, from Shopify's US pricing pages read October 18, 2026. They leave out card rates, which are lower on Plus at 2.25% against 2.5% on Advanced in the United States, and also apps, taxes, fees for extra stores and the variable platform fee Shopify offers more complex businesses. The chart does not price them.
Card rates by plan are on the effective card rate page. The 1-year Plus term and its price are on the Plus term page.
The data
Each chart on this page is drawn from the numbers below. Units are in the column headers.
| Brands (label) | Advanced, billed yearly (USD per month) | Plus, 3-year term (USD per month) | Stores included with Plus | Each extra store (USD per month) | Brands per Plus contract | N Advanced plans (USD per month) | N Plus contracts (USD per month) |
|---|---|---|---|---|---|---|---|
| 1 brand | 299 | 2,300 | 10 | 300 | 1 | 299 | 2,300 |
| 2 brands | 299 | 2,300 | 10 | 300 | 1 | 598 | 4,600 |
| 3 brands | 299 | 2,300 | 10 | 300 | 1 | 897 | 6,900 |
| 5 brands | 299 | 2,300 | 10 | 300 | 1 | 1,495 | 11,500 |
Download Shopify Plus multi-store and multi-brand cost versus separate Advanced plans, United States as CSV · All 10 columns on the dataset page
Methodology
Reading the chart: Each brand needs its own Plus contract, so 5 brands cost from $11,500 a month on Plus
- Totals are the number of brands times the monthly price; computed by Deploi.
- Shopify allows 1 brand per Plus contract; the 10 included stores and any extra store at $300 a month serve that one brand.
- Subscription prices only; card rates are lower on Plus (2.25% against 2.5% on Advanced in the United States), which this chart does not price.
- Advanced is billed yearly at US$299 a month; Plus is on the 3-year term at US$2,300 a month.
- Plus is priced at Shopify's starting price for standard setups; Shopify offers a variable platform fee for more complex business structures, and extra stores at $300 a month each or a revenue share across all stores, neither of which this chart prices.
Caveats: Shopify Plus multi-store and multi-brand cost versus separate Advanced plans, United States
- The dataset records 1 brand per Plus contract, so N brands need N Plus contracts. The 10 included stores and any extra store at $300 a month serve that one brand.
- The Plus price is Shopify's starting price for standard setups. The Plus pricing page also offers a variable platform fee for more complex business structures, and extra stores beyond the 10 included cost $300 a month each or a revenue share across all stores. Neither alternative is priced.
- Totals are the number of brands times the monthly price; computed by Deploi. They are subscription prices only. Card rates, apps, taxes and extra stores are not priced.
- Plus is priced on the 3-year term and Advanced billed yearly; other terms change the totals.
- The Canadian Plus pricing page is a source of the dataset but the table holds United States prices only.
Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page. How Deploi Shopify Data works.
Sources
Tier A sources are primary documents: filings, official releases and official price pages. How sources are ranked.
- Tier AShopify Plus pricing (CAD)
Shopify Inc. · HTML · Read on
- Tier AShopify Plus pricing (USD)
Shopify Inc. · HTML · Read on
- Tier AShopify Pricing (United States, USD)
Shopify Inc. · HTML · Read on
Cite and reuse
Deploi's charts and compilation are licensed CC BY 4.0. The underlying facts belong to their sources, which are named on every page.
APA
Deploi. (2026). What does running multiple brands cost on Shopify Plus? [Web page]. https://deploi.ca/shopify/data/shopify-plus-multiple-brands-cost Retrieved October 18, 2026.
BibTeX
@misc{deploi_shopify_plus_multiple_brands_cost_2026,
author = {{Deploi}},
title = {What does running multiple brands cost on Shopify Plus?},
year = {2026},
url = {https://deploi.ca/shopify/data/shopify-plus-multiple-brands-cost},
note = {Accessed 2026-10-18}
}Embed this chart
Embed code
<iframe src="https://deploi.ca/embed/shopify/data/multi-brand-monthly-cost" title="Each brand needs its own Plus contract, so 5 brands cost from $11,500 a month on Plus" loading="lazy" style="width:100%;height:550px;border:0"></iframe> <p style="font:12px/1.4 Arial,sans-serif;margin:4px 0 0">Source: <a href="https://deploi.ca/shopify/data/shopify-plus-multiple-brands-cost#chart-multi-brand-monthly-cost">Deploi, Each brand needs its own Plus contract, so 5 brands cost from $11,500 a month on Plus</a></p>
Keep the credit line under the embed. It is the license condition.
Questions
Can I run multiple brands on one Shopify Plus plan?
No. Shopify allows 1 brand per Plus contract, according to its US Plus pricing page read October 18, 2026. The 10 included stores and any extra stores at $300 a month serve that one brand, so each additional brand needs its own Plus contract.
How much does Shopify Plus cost for 5 brands?
5 brands cost from $11,500 a month in Plus subscriptions, at the $2,300 starting price for standard setups on the 3-year term, according to Shopify's US Plus pricing page, read October 18, 2026. 5 Advanced plans billed yearly cost $1,495. Deploi computed both totals.
How many stores does Shopify Plus include?
Shopify Plus includes 10 stores, the main store plus included expansion stores, according to Shopify's US Plus pricing page read October 18, 2026. Each additional store costs $300 a month.
How much does an extra Shopify Plus store cost?
Each additional expansion store on Shopify Plus costs $300 a month, or a revenue share across all stores, according to Shopify's US Plus pricing page, read October 18, 2026. The 10 included stores cover the main store and its included expansion stores.
Do these totals include card fees?
No. The totals are subscription prices only, from Shopify's US pricing pages read October 18, 2026. Card rates are lower on Plus, 2.25% against 2.5% on Advanced in the United States, and the chart does not price them.
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- What is the effective Shopify Payments card rate on a small order?
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- Which checkout surfaces can you customize on each Shopify plan?
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Changes
- · Shopify Plus multi-store and multi-brand cost versus separate Advanced plans, United States
First release. One inputs row and four brand rows read from Shopify's pricing pages on October 18, 2026.