Analytics & Attribution
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Common Questions
We already migrated for the June 30, 2026 Scripts deprecation. Does the separate August 26, 2026 pixel deadline still affect our reporting?
Yes. Scripts and script tags are different surfaces with different owners. Shopify Scripts stopped executing 30 June 2026; script tags on the Thank you and Order status pages were sunset 28 August 2025 for Plus stores and 26 August 2026 for non-Plus (Shopify, September 2026). A Functions migration touched neither.
Should marketing pause paid-spend optimization decisions for a period after the Aug 26 migration until reporting numbers are re-validated?
Freeze structural changes, not spend. Google Ads records a conversion inside a click-through window that defaults to 30 days and reaches 90 (Google, September 2026), and GA4 data processing takes 24 to 48 hours during which reports change (Google, September 2026). A post-migration comparison is not readable until a full window closes.
Does the legacy-script removal deadline affect stores that never installed custom checkout pixels in the first place?
Stores that never wrote a custom checkout pixel are still affected, because apps installed the scripts. Shopify blocked new app script tags on Thank you and Order status pages from 1 February 2025 and sunset existing ones 28 August 2025 for Plus and 26 August 2026 for non-Plus (Shopify, September 2026). Check the app list, not the code.