Pixel & Tracking Migration
Plan for Shopify's checkout pixel deadlines, what they change for stores that already migrated, and how to protect reporting through the switch.
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Common Questions
We already migrated for the June 30, 2026 Scripts deprecation. Does the separate August 26, 2026 pixel deadline still affect our reporting?
Yes, the pixel deadline for the Thank you and Order status pages still affects your reporting, because a Scripts-to-Functions migration moved checkout logic and never touched tracking. Shopify Scripts ran only on Shopify Plus (Shopify Help Center, October 2026). Plus stores lost script tags there on 28 August 2025, and every other plan on 26 August 2026 (shopify.dev, October 2026).
Should marketing pause paid-spend optimization decisions for a period after the Aug 26 migration until reporting numbers are re-validated?
Marketing keeps paid spend on after the 26 August 2026 non-Plus script-tag cutoff (shopify.dev, October 2026) and pauses only structural changes. The pause lasts until the longest conversion window closes, because pre-cutoff clicks count until then. Google Ads click-through windows default to 30 days (Google Ads Help, October 2026), so Deploi's arithmetic dates the first clean read 27 September 2026.
Does the legacy-script removal deadline affect stores that never installed custom checkout pixels in the first place?
Yes, stores that never wrote a custom checkout pixel were still affected, because apps added script tags to the Order status page for them. Shopify blocked new ones on 1 February 2025, and existing ones stopped on 28 August 2025 for Plus and 26 August 2026 for other plans (shopify.dev, October 2026). Check the app list, not the code.