Plans, Pricing & Fees

See what Shopify will really cost your brand, from Plus pricing and platform fees to total cost of ownership and the moves that lower your bill.

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Common Questions

If our company runs 3 separate brands, do we need 3 separate Shopify Plus contracts at $2,300/month each, or can one contract cover all 3?

Shopify Plus covers one brand per contract, so three separate brands pay three Plus fees, from $6,900 a month on 3-year terms (Deploi arithmetic from shopify.com/plus/pricing, October 2026). Expansion stores must share the main brand's name and branding. An approved multi-brand agreement puts all three in one organization, each on its own Plus subscription (Shopify Help Center, October 2026).

For a merchant doing $500K/month in GMV, is the fully-loaded cost of staying on Advanced with a heavier app stack actually cheaper than upgrading to Plus and consolidating natively?

Shopify Advanced with a heavier app stack costs less than Plus at $500K a month on US Shopify Payments unless Plus replaces over $651 to $1,451 of monthly app spend. The gap remains because Plus's published card-rate cut covers 34 to 66% of its extra plan fee (shopify.com/pricing, shopify.com/plus/pricing, October 2026; Deploi arithmetic). A third-party gateway leaves both plans level.

What's the actual monthly savings a mid-market merchant sees after replacing a stack of paid apps with the native Shopify features that became free (Subscriptions, B2B) since 2025-2026?

Shopify Subscriptions and native business-to-business features save over $2,600 a month against Recharge and a wholesale app at listed prices, at $2M of yearly subscription sales (Deploi arithmetic). Recharge, a subscription app, takes 1.34% to 1.49% plus 19¢ per order, so its fee drives the saving (Recharge pricing, October 2026). Both native features are free (Shopify App Store, Shopify Changelog, October 2026).

Is right-sizing down from Plus to Advanced a genuine cost-optimization move for a modest-wholesale merchant now that core B2B is free everywhere, or does it usually backfire?

Dropping Shopify Plus for Advanced saves a modest-wholesale merchant $1,901 to $2,201 a month in plan fees, and core business-to-business (B2B) features stay (Shopify Changelog, October 2026). It backfires at volume, because Shopify's fees rise on Advanced. The saving is gone above $475,000 to $550,000 a month of third-party gateway orders, or $760,000 to $880,000 of US standard card sales (Deploi arithmetic from shopify.com/pricing, shopify.com/plus/pricing, October 2026).

Is Shopify genuinely cheaper in total cost of ownership than BigCommerce Enterprise or Adobe Commerce at the same $50M/year GMV, once all fees are counted?

Shopify Plus cannot be shown cheaper in total cost of ownership at $50M a year, because no vendor publishes the price at that size. Plus starts at $2,300 a month on a 3-year term (shopify.com/plus/pricing, October 2026). BigCommerce Performance, formerly Enterprise, starts at $1,499 a month billed annually (bigcommerce.com/pricing, October 2026). Adobe publishes no Adobe Commerce price (business.adobe.com, October 2026).

For a $5M-$10M/year merchant still on Advanced (not yet Plus), what's the realistic full monthly spend including apps, processing, and a part-time freelance developer?

Shopify Advanced costs a $5M to $10M merchant $299 a month billed yearly, plus 2.5% + 30¢ per standard US online card (shopify.com/pricing, October 2026). Shopify Tax adds 0.35% of US orders from states where you collect tax, capped yearly at $5,000 on stores created before 13 May 2026 (Shopify Help Center, October 2026). Apps and developer time have no published total, so your invoices and quotes set them.