What's ConveyThis, and how does it compare to Shopify's native Translate & Adapt for a mid-market brand?
ConveyThis's main Shopify listing at apps.shopify.com/conveythis-translate reads "not currently available" as of September 2026. The live ConveyThis LLC listing is Convey: AI & Human Translate, rated 3.7 stars across 4 reviews, priced $11.99 to $63.99 per month for 1 to 5 languages. Translate & Adapt is free and better reviewed.
What we found, and how we checked it
We fetched apps.shopify.com/conveythis first: 404. Search pointed at apps.shopify.com/conveythis-translate, which renders but carries the notice "This app is not currently available on the Shopify App Store." A single such notice is not proof, so we ran a second, independent check and found a different live listing from the same vendor: apps.shopify.com/conveythis-ai-store-translator, published as Convey: AI & Human Translate by ConveyThis LLC, 3.7★ across 4 reviews, with published tiers (all verified September 2026).
That is the honest state of play. ConveyThis the company is live and selling. ConveyThis the established Shopify listing, with whatever review history it had, is not the thing you would be installing.
The published tiers
| Plan | Price | Languages | Word limit |
|---|---|---|---|
| Free | $0 | 1 | 5,000 |
| Starter | $11.99/month | 1 | 30,000 |
| Business | $23.99/month | 3 | 100,000 |
| Pro | $63.99/month | 5 | 400,000 |
(apps.shopify.com/conveythis-ai-store-translator, September 2026. Billed in USD, recurring every 30 days.)
The architecture difference, which matters more than the price
ConveyThis is not primarily a Shopify-native tool. Its own integration documentation describes two install paths: the app, or "insert the ConveyThis script into your Shopify theme" manually, serving translated content on "SEO-friendly subdirectories/subdomains" with "hreflang tags" implemented "server-side" (conveythis.com, September 2026).
That is a script-and-proxy model. It is a legitimate architecture with a real advantage: a proxy layer sees the rendered page, so it can translate content that the Shopify translation API cannot reach, including some app output. That is the exact gap the parent page identifies.
It also carries the matching disadvantages, and a mid-market buyer should price them:
- Your translated storefront depends on a third party's infrastructure at render time. Native translations are Shopify data served by Shopify.
- URL structure is theirs. Subdomain or subdirectory decisions made by a translation vendor are SEO decisions with a migration cost attached.
- Translations may not live in Shopify objects. Ask directly whether translations are written back through the Shopify translation API or held in the vendor's layer, because the answer determines what leaving costs.
The comparison, stated plainly
| Shopify Translate & Adapt | Convey: AI & Human Translate | |
|---|---|---|
| Price | Free | $0 to $63.99/month |
| Rating and reviews | 4.5★, 1,435 reviews | 3.7★, 4 reviews |
| Reach | 19 Shopify resource types | Rendered page, via script or proxy |
| Where translations live | Shopify | Vendor layer, unless confirmed otherwise |
| Free machine translation | 2 languages | 1 language, 5,000 words |
When NOT to choose ConveyThis for a mid-market store
- When four reviews is not enough evidence for your risk tolerance. For a $20M-plus brand this is a thin base, and that is a legitimate reason to decline without any judgment on the software.
- When you have not asked the write-back question. A proxy that does not write to Shopify is a dependency, not an app.
- When your gap is workflow, not reach. Langify and LangShop sell app-content translation inside the Shopify data model from $17.50 and $40 a month respectively, which gets most of the benefit without the architecture change.
The Deploi point of view
Our own position, from building on Shopify. Separate from the facts above.
- Our take: The proxy model solves a real problem the native tool cannot, and for a mid-market brand the current Shopify listing is too thin to build a storefront dependency on. Solve app-content reach inside the Shopify data model first, and consider a proxy only if that genuinely fails.
- What we’ve seen: The question we ask every translation vendor is "does a translation created in your tool appear in Shopify's own translation records." It is a yes-or-no question, vendors answer it slowly, and the answer predicts the cost of leaving better than any feature comparison.
- Where we disagree: Roundups list ConveyThis alongside Langify and Weglot as a like-for-like alternative. It is a different category of product with a different failure mode, and the listing those roundups link to currently reads as unavailable. Verify the listing before you shortlist the vendor.
- What this page adds: that ConveyThis's established Shopify listing shows as unavailable while a second, four-review listing from the same vendor is live, and that the proxy architecture reaches content the parent's 19 translatable resource types cannot.
Reviewed by Martin Dejnicki, Director of SEO & AI Search. Facts verified 2026-09-14.
Where we worked this out
Our decision records