International Selling
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Common Questions
Is Managed Markets worth it for a brand doing under $5M in international sales, or is that too small to justify the fee?
Managed Markets costs 3.25% per transaction on Shopify Plus and 3.5% on Basic, Grow or Advanced, plus a 1.5% currency conversion fee (Shopify, September 2026). Under $5M international that fee is smaller than one compliance hire. The real disqualifier is category: more than 30 product classes carry restrictions, and duties are never refunded after fulfillment.
Is Shopify Translate & Adapt good enough for a mid-market multi-language store, or do I still need a paid translation app?
Shopify Translate & Adapt covers translation capacity for most mid-market stores and stops in three named places: free machine translation ends at two languages, the translation API reaches 19 resource types, and checkout language customization requires a third-party app (Shopify docs, September 2026). Buy a paid app for workflow and app content, not for translation.
What's the honest, non-vendor-spin answer to 'should a $30M-GMV Shopify brand use Managed Markets', not Shopify's own pitch?
Managed Markets charges a $30M-GMV Shopify Plus brand 3.25% per transaction plus 1.5% currency conversion, on top of Shopify Payments processing (Shopify, September 2026). Shopify's own 40% uplift claim comes from an EY study with no control group. The honest test is whether international is large enough to staff, not whether the fee looks high.
Is Langify still worth paying for now that Shopify's native Translate & Adapt is free and improving?
Langify still earns $17.50 to $59.95 per month for stores that need third-party app content translated or more than two auto-translated languages (App Store listing, September 2026). Shopify Translate & Adapt auto-translates two languages free and reaches only native Shopify resources. Stores at two languages with no app-generated copy save the whole fee.
What's Flow Commerce, and is it a real alternative to Shopify Managed Markets/Global-e?
Flow Commerce is not an alternative to Managed Markets. Global-e acquired Flow in a deal valued at up to approximately $500 million and runs it as its SMB division (Global-e investor release, closing announced January 2022). Global-e is also the merchant of record behind Managed Markets, so both routes end at the same company.
Does Managed Markets support B2B/wholesale international orders, or is it DTC-only?
Managed Markets does not support B2B orders. Shopify states plainly: "B2B orders aren't supported by Managed Markets. You need to act as your own merchant of record for B2B orders" (Shopify Help Center, September 2026). International wholesale runs through Shopify B2B with markets and your own tax registrations.