International Selling
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Common Questions
What's the difference between Langify, LangShop, and Shopify's native translation tools in 2026?
Langify, LangShop and Shopify Translate & Adapt differ on one axis that matters: third-party app content. Native reaches 19 Shopify resource types and no further. Langify includes app translation from its $17.50 per month Basic tier, LangShop from its $40 Standard tier (App Store listings, September 2026). Native is free at every language count.
Is Managed Markets exclusive to Shopify Plus, or can Advanced-plan merchants use it too?
Managed Markets is not Plus-exclusive. Shopify requires the Basic plan or higher, an online store, and Shopify Payments, and prices the fee at 3.5% for Basic, Grow and Advanced stores versus 3.25% on Plus (Shopify, September 2026). The real gate is geography: the business must be based in the continental United States, Canada or the United Kingdom.
What's the actual difference between 'multi-language' and 'multi-market' in Shopify's terminology? Are they always linked?
Multi-language and multi-market are separate Shopify settings with separate ceilings. A store sells in up to 20 languages on Basic, Grow and Advanced and up to 30 on Plus, while markets are capped at 50 per store with 3 included below Plus (Shopify docs and Markets API, September 2026). One market can carry several languages.
Is there a Managed Markets case study showing real before/after conversion-rate numbers for a mid-market brand?
No published Managed Markets case study reports a controlled before-and-after conversion rate. The EY study Shopify commissioned covers 567 organizations over 24 months, 12 months pre-adoption and up to 12 post, with no control group, and EY notes about 60% of companies have only six months of post-adoption data (EY, September 2026).
Do I still need a paid translation app if my Shopify brand only sells in English-speaking markets (US, UK, Canada, Australia)?
English-only brands selling in the US, UK, Canada and Australia need no paid translation app. Shopify Markets handles currency, domain and pricing per country, and Translate & Adapt handles regional spelling and messaging variations at no cost (Shopify App Store and docs, September 2026). The real work is market configuration, not translation.
Can I outsource ongoing translation maintenance to an agency instead of using Translate & Adapt's self-serve tools directly?
Agencies can run ongoing Shopify translation maintenance, and Shopify's permission model makes it awkward: no translation-specific staff permission exists, so access is granted through broader admin roles or through the translation API and CSV round trips (Shopify docs, September 2026). Deploi publishes no retainer price for this work.