Translation & Localization
Decide whether Shopify's free Translate & Adapt is enough, or when Langify, LangShop, ConveyThis or an agency pays off.
Common Questions
Is Shopify Translate & Adapt good enough for a mid-market multi-language store, or do I still need a paid translation app?
Shopify Translate & Adapt is free (Shopify App Store) and good enough for most mid-market stores; only two of its limits decide most cases. It auto-translates two languages by default, eight in 12 European countries (Shopify Help Center, October 2026). It can't reach app content outside Shopify's translatable resources (Shopify Help Center), so pay for those gaps or workflow.
Is Langify still worth paying for now that Shopify's native Translate & Adapt is free and improving?
Langify still earns its $17.50 Basic fee where customers see third-party app content, or where you machine-translate past Translate & Adapt's limit (Langify listing, October 2026). Translate & Adapt is free (Shopify App Store) and auto-translates two languages by default in the US and Canada, eight in 12 European countries (Shopify Help Center). So other stores save the whole fee.
What's the difference between Langify, LangShop, and Shopify's native translation tools in 2026?
Langify, LangShop and Shopify Translate & Adapt differ in 2026 on one thing that matters: third-party app content. Translate & Adapt is free (Shopify App Store) but can't translate app content outside Shopify's translatable resources (Shopify Help Center). So Langify sells that reach from its $17.50 Basic plan, LangShop from its $40 Standard plan (Langify listing, LangShop listing, October 2026).
What's the actual difference between 'multi-language' and 'multi-market' in Shopify's terminology? Are they always linked?
Multi-market and multi-language are separate Shopify settings, linked only through domains, because each market uses a domain and languages are assigned to domains (Shopify Help Center, October 2026). A market sets currency, pricing and content for a group of customers (Shopify Help Center, October 2026). A language is a translated version of the store's content.
Do I still need a paid translation app if my Shopify brand only sells in English-speaking markets (US, UK, Canada, Australia)?
English-only brands selling in the US, UK, Canada and Australia need no paid translation app. Translate & Adapt, which is free (Shopify App Store), adapts wording per market without adding a language (Shopify Help Center, October 2026). Theme content varies by market only on Advanced or higher (Shopify Help Center), so the real work is market configuration.
Can I outsource ongoing translation maintenance to an agency instead of using Translate & Adapt's self-serve tools directly?
Yes: an agency can run ongoing Shopify translation maintenance, though Shopify has no translation permission to grant. The agency works through an account limited to chosen apps (Shopify Help Center, October 2026) or through exported translation files. Shopify marks a translation Outdated when its source content changes (Shopify Help Center, October 2026), so the agency has a work list.