GetSimple vs. Middleman: A Comprehensive Comparison of Two Powerful Content Management Systems

GetSimple vs. Middleman: A Comprehensive Comparison of Two Powerful Content Management Systems


Welcome to our comprehensive comparison of GetSimple and Middleman, two popular Content Management Systems (CMS). Choosing the right CMS for your organization is a crucial decision, as it can greatly impact your website's performance, user experience, and overall productivity. In this guide, we will delve into the features and capabilities of both CMSs to help digital leaders and decision-makers make an informed choice. Let's explore the foundations, design, content management, collaboration, performance, customization, SEO, security, and support aspects of GetSimple and Middleman.

Foundations of CMS

Both GetSimple and Middleman are powerful CMSs that provide foundational features for managing website content. GetSimple focuses on simplicity and ease of use, making it an excellent choice for small to medium-sized websites. It offers a user-friendly interface, allowing users to easily create and modify web pages without any technical expertise.

In contrast, Middleman is a static site generator that converts simple text files into HTML pages. It appeals to developers who prefer working with front-end languages and tools. Middleman's primary advantage is its flexibility in customizing and handling complex projects. It requires more technical knowledge but provides greater control over a website's structure and performance.

While GetSimple offers a user-friendly approach, Middleman caters to developers seeking more customization and control over their websites. Consider your organization's requirements and technical expertise when choosing between these two CMSs.

Now, let's delve into the design and user experience aspects of GetSimple and Middleman.

Design & User Experience

GetSimple offers a straightforward, user-friendly design interface with a drag-and-drop page builder. It provides a wide range of customizable themes and templates to create visually appealing websites. The intuitive design editor allows users to make real-time changes to their site's layout, colors, fonts, and other design elements. With its responsive design options, GetSimple ensures a seamless user experience across different devices.

Middleman, on the other hand, focuses more on flexibility and compatibility with modern web development frameworks. It provides a command-line interface (CLI) for developers to build websites using their preferred front-end tools. While Middleman offers greater flexibility, it requires coding knowledge and may not be as user-friendly as GetSimple for non-technical users.

Consider your organization's design requirements and the technical expertise of your team when selecting a CMS for design and user experience.

Next, let's explore the content management capabilities of both GetSimple and Middleman.

Content Management

GetSimple excels in providing a simple and user-friendly content management system. It allows users to easily create, edit, and organize content without any technical knowledge. The WYSIWYG editor enables users to format their content, insert images, and embed media effortlessly. Adding and managing pages, blog posts, and navigation menus is a breeze with GetSimple's intuitive interface.

Middleman, as a static site generator, follows a different approach to content management. Content is managed through text files, making it easy for developers to write and organize content using familiar tools like Markdown. Middleman allows for content version control using Git, ensuring a structured approach to content management. However, non-technical users might find it less intuitive compared to GetSimple's user-friendly interface.

Consider the technical expertise of your team and the level of simplicity you require in content management when selecting between GetSimple and Middleman.

Let's now move on to the collaboration and user management aspects of the two CMSs.

Collaboration & User Management

GetSimple supports multiple user accounts with different roles and permissions. This enables organizations to collaborate efficiently by assigning specific content editing rights to team members. It allows administrators to manage user access, ensuring the security and integrity of the website.

Middleman does not provide built-in user management features. As a static site generator, Middleman does not rely on server-side user authentication. Organizations using Middleman will need to implement external solutions or custom workflows to enable collaboration and user management.

If collaboration and user management are essential for your organization, GetSimple's built-in features make it a more suitable choice compared to Middleman.

Next, let's dive into the performance, scalability, and hosting considerations for both CMSs.

Performance, Scalability, & Hosting

GetSimple is designed to be lightweight, ensuring fast page load times and optimum performance. Its streamlined codebase and efficient caching mechanisms contribute to a smooth user experience. However, as the site grows larger and more complex, performance might be impacted.

Middleman, being a static site generator, offers excellent performance and scalability. The resulting static HTML files are highly optimized for fast loading. By eliminating the need for dynamic database queries, Middleman can handle heavy traffic with minimal strain on server resources. Additionally, Middleman can be easily deployed to various hosting platforms, including cloud services and content delivery networks (CDNs), for improved scalability and reliability.

If performance and scalability are major concerns for your organization, especially with large and complex websites, Middleman's static site generation approach is advantageous.

Now, let's explore the customization options, extensions, and ecosystem of GetSimple and Middleman.

Customization, Extensions, & Ecosystem

GetSimple provides a wide range of customizable themes and templates to create visually appealing websites. Users can enhance the functionality of their site by installing plugins and extensions from the GetSimple community. While the selection of plugins is not as extensive as some other CMSs, GetSimple's ecosystem provides essential features and functionality for most websites.

Middleman, as a developer-oriented CMS, offers extensive customization options through its rich ecosystem of Ruby gems and extensions. Developers can leverage existing gems or create their own to extend Middleman's functionality. This flexibility allows for the implementation of complex features and integrations tailored to specific project requirements.

If you have specific customization requirements or prefer working with Ruby-based tools, Middleman's extensive ecosystem and customization options make it an attractive choice.

Next, let's discuss the SEO, marketing, and monetization aspects of both CMSs.

SEO, Marketing, & Monetization

GetSimple provides essential SEO features, such as customizable meta tags, URL structures, and XML sitemaps. These features help optimize your website for search engines and improve its visibility. Additionally, GetSimple integrates seamlessly with various marketing tools and platforms, allowing organizations to implement effective marketing strategies.

Middleman offers similar SEO capabilities as GetSimple, but being a static site generator, it requires additional configuration for dynamic SEO elements. However, Middleman's compatibility with modern SEO tools and frameworks provides developers with greater control over optimizing their websites for search engines and marketing purposes.

For organizations with a strong focus on SEO and marketing, both GetSimple and Middleman offer suitable options. Consider your technical expertise and the level of control you require when deciding between the two.

Now, let's explore the security and compliance considerations for GetSimple and Middleman.

Security & Compliance

GetSimple has a strong emphasis on security and provides features to protect websites against common vulnerabilities. It regularly releases security updates and patches to address potential risks. The community-driven development of GetSimple ensures ongoing support and maintenance, contributing to a secure environment.

Middleman, as a static site generator, has inherently fewer security risks compared to CMSs that rely on server-side processing. However, it's essential to implement secure coding practices and protect the server infrastructure hosting the generated static files. As Middleman is primarily designed for developers, security enhancements and updates might need to be implemented manually.

Consider the security requirements and resources available to your organization when choosing between GetSimple and Middleman.

Lastly, let's discuss the migration, support, and maintenance aspects of these CMSs.

Migration, Support, & Maintenance

GetSimple provides straightforward migration options, allowing users to import content from various CMSs. It also offers extensive documentation, tutorials, and user forums for support and troubleshooting. Regular updates and bug fixes ensure ongoing maintenance and improvement of the CMS.

Middleman, being primarily developer-oriented, might require more effort for migration from traditional CMSs. However, it provides a robust support community where developers can seek guidance. Similar to GetSimple, regular updates and maintenance contribute to the longevity and stability of Middleman.

If your organization values comprehensive support, easy migration, and ongoing maintenance, GetSimple's user-friendly ecosystem might be a better fit. Alternatively, if your team has the necessary technical expertise and prefers a developer-centric community, Middleman provides a strong foundation for support and maintenance.


GetSimple and Middleman offer distinct approaches to content management. GetSimple focuses on simplicity, user-friendliness, and a comprehensive ecosystem for small to medium-sized websites. On the other hand, Middleman caters to developers seeking greater customization, control, and performance optimizations.

When deciding between GetSimple and Middleman, consider your organization's requirements, technical expertise, and future scalability. If you prioritize user-friendliness, simplicity, and out-of-the-box functionality, GetSimple is an excellent choice. Alternatively, if your organization values flexibility, customization, and performance optimizations, Middleman is a powerful CMS suitable for developer-centric projects.

Make an informed decision based on your specific needs and goals, and get ready to enhance your online presence with the right CMS for your organization.


Martin Dejnicki
Martin Dejnicki

Martin is a digital product innovator and pioneer who built and optimized his first website back in 1996 when he was 16 years old. Since then, he has helped many companies win in the digital space, including Walmart, IBM, Rogers, Canada Post, TMX Group and TD Securities. Recently, he worked with the Deploi team to build an elegant publishing platform for creative writers and a novel algorithmic trading platform.