Gift Cards & Store Credit — Build vs. Buy

Corporate bulk gifting on Shopify favors a build once gifting is a real revenue line; the app category is thin, and draft orders plus the API cover it.

Gift Cards & Store Credit

No Shopify app calculates gift card breakage, and the native balance report never deducts it. The estimate is a model you build once and re-fit yearly.

Gift Cards & Store Credit

Personalized and video gift cards on Shopify are a BUY: a niche app layers video messages and scheduled delivery onto native gift card codes.

Gift Cards & Store Credit

No Shopify app tracks gift-card dormancy, and the three firms that file unclaimed property reports all run entirely off-platform.

Gift Cards & Store Credit

Rise.ai wins store-credit retention programs; GV wins gifting-experience revenue; native gift cards and store credit cover the basics free on all plans.

Gift Cards & Store Credit

Native gift cards and store credit cover most mid-market programs free; Rise.ai earns its subscription only when bulk or corporate issuance becomes a channel.

Gift Cards & Store Credit

On Plus, a custom app on the GiftCard GraphQL API issues native cards with no per-card fee. Skip the legacy REST endpoint; buy an app only for gifting UX.

Gift Cards & Store Credit

Store-credit operations belong on Shopify's native ledger: customize the workflow instead of renting a second wallet.

Gift Cards & Store Credit

Gift cards are native on every Shopify plan: the honest first move is spending nothing and merchandising what you already own.

Gift Cards & Store Credit